3. Google Analytics Basics
• Definition
• Analytics is the discovery and communication of
meaningful patterns in data
• Web analytics is the measurement, collection,
analysis and reporting of internet data for
purposes of understanding and optimization web
usage
4. Basics - Types of Analytics
• Onsite
• Visitors
• # of Pages Viewed
• Time on Site
• Popular Content
• Common Exit Pages
• Actions Completed
• Offsite
• Potential customer pool (search opportunity)
• Share of Voice (visibility)
• Commentary (reviews, social engagement)
5. Google Analytics 101
• Terminology
• Proper Set-up
• Top Reports
• Turning Findings into Actions
6. Analytics Lingo
• Tracking Code
• JavaScript placed on each page of your site
• Tracking URL
• Web Address of the page on your site you want to
direct visitors to + relevant marketing info
• Campaign
• Marketing initiative; Email Blast; Paid Search Ads
39. Acquisition
Keywords
On 18th October 2011, Google announced
some big news for website owners. Going
forward, when a search is made on a secure
Google webpage and the result clicked, the
search term would no longer be passed to the
destination website. Instead, these visits would
simply be grouped together in Google Analytics
under the keyword "(not provided)".
60. Tying it all together
• Make company decisions
(e.g mobile)
61. Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some low hanging fruit
62. Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some low hanging fruit
63. Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some low hanging fruit
64. Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some low hanging fruit
65. Tying it all together
• Make company decisions
(e.g mobile)
• See where your marketing
efforts are working, or find
some low hanging fruit
• See how people identify
with your brand and
product
67. Special Offer For
FSSA Members
Self Storage Responsive Web Design!
$495.00 (regularly $749.00)
!
Call 888-894-0422 for details.
Valid through 05/31/2014.
72. Tweet us @Crucialclicks
Email me kkelly@crucialclicks.com
Check out our site http://crucialclicks.com
Download this deck http://cruclick.us/fssa-analytics
Questions?