Alan Coleman, CEO
Brendan Almack, Digital Marketer
How Important is Search
Irish Love Search
>10% Market Share
“Lob some more pictures on
there lads!”
3M Study

We Process Images
60,000 x Faster than Text
Paradigm Shift
A Picture is Worth
1,000
Words……and
lots of Sales
Image Ad Extensions
Image Ad Extensions
• Greater ad real estate.
• Available to service providers.

• Improving Click Through Rate (CTR): +43...
Product Listing Ads
Celtic Wedding
Rings PLA Image
Conversion Rate x 2
50% Increase In Sales
Conversion Rate 144% higher than Text Ads
Remember Organic Results?

50%
50%
Remember Organic Results?

80%

20%
Keyword „Not Provided‟

March 2012

Source: notprovidedcount.com

October 2012
Google Authorship
Click Through Rate
SEO
Eric Schmidt,
Google Executive Chairman
Within search results, information tied to
verified online profiles will be ranked...
What Next For Search
Wolfgang Digital’s Digital Digest
Sign up on our website or leave your business card!
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk
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The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk

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Google is fundamentally changing how it displays both paid & organic results to users. Marketers who adapt to the changes early are seeing dramatic uplifts in KPIs.

This talk details 3 critical changes to the SERPS; one which was released in Ireland earlier this year and 2 that are coming soon. Useful and practical case studies for Brand Owners will be presented supporting all 3 innovations.

Published in: Technology, News & Politics
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  • The changing face of Google – ‘Amazonification’ and other stories - Wolfgang Digital AAI Talk

    1. 1. Alan Coleman, CEO Brendan Almack, Digital Marketer
    2. 2. How Important is Search
    3. 3. Irish Love Search
    4. 4. >10% Market Share
    5. 5. “Lob some more pictures on there lads!”
    6. 6. 3M Study We Process Images 60,000 x Faster than Text
    7. 7. Paradigm Shift
    8. 8. A Picture is Worth 1,000 Words……and lots of Sales
    9. 9. Image Ad Extensions
    10. 10. Image Ad Extensions • Greater ad real estate. • Available to service providers. • Improving Click Through Rate (CTR): +43%
    11. 11. Product Listing Ads
    12. 12. Celtic Wedding Rings PLA Image Conversion Rate x 2 50% Increase In Sales
    13. 13. Conversion Rate 144% higher than Text Ads
    14. 14. Remember Organic Results? 50% 50%
    15. 15. Remember Organic Results? 80% 20%
    16. 16. Keyword „Not Provided‟ March 2012 Source: notprovidedcount.com October 2012
    17. 17. Google Authorship
    18. 18. Click Through Rate
    19. 19. SEO
    20. 20. Eric Schmidt, Google Executive Chairman Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top results.” “The true cost of staying anonymous, then, might be irrelevance.”
    21. 21. What Next For Search
    22. 22. Wolfgang Digital’s Digital Digest Sign up on our website or leave your business card!

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