So many tips, so little time! Here I whizzed through the top 10 most awesome bits of functionality of Google Tag Manager, focusing on Google Analytics benefits. Tips from beginner to expert level, so choose what is right for you to learn next!
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Google tag manager fundamentals question and answer (june 23 and july 24, 2015)Mahendra Patel
This document contains questions and answers about configuring and using Google Tag Manager. It covers topics like how Tag Manager can help manage website tags, when tags should fire, setting up triggers, using built-in and custom variables, and setting up tags for Google Analytics tracking and Google Ads conversions/remarketing. The assessments contain multiple choice questions testing understanding of Tag Manager fundamentals, implementing the data layer, and using Tag Manager for analytics and advertising integrations like dynamic remarketing.
Bridging google analytics & tag manager #melbseo meetupDaniel Wild
A brief exploration into how to better your analytics through the use of Google Tag Manager. We cover;
1) User Behaviour - Bounce rate adjustment
2) First Party Cookies & Persistent Data
3) False Positives and Iframe Tracking
Peter Howley of Google Analytics and Google Tag Manager Certified Partner Empirical Path trained the ABQ Web Geeks web professionals group on the free Google Tag Manager
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
Track Report & Optimize Your Web CreationsEmpirical Path
Peter Howley of Empirical Path delivered this presentation to the HTTQ web design and developers group in April 2013. Topics include counting conversions, segmenting audiences, testing ideas, and sharing insights using Google Analytics, Optimizely, Klipfolio and other tools. Video also available at TBD.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Google tag manager fundamentals question and answer (june 23 and july 24, 2015)Mahendra Patel
This document contains questions and answers about configuring and using Google Tag Manager. It covers topics like how Tag Manager can help manage website tags, when tags should fire, setting up triggers, using built-in and custom variables, and setting up tags for Google Analytics tracking and Google Ads conversions/remarketing. The assessments contain multiple choice questions testing understanding of Tag Manager fundamentals, implementing the data layer, and using Tag Manager for analytics and advertising integrations like dynamic remarketing.
Bridging google analytics & tag manager #melbseo meetupDaniel Wild
A brief exploration into how to better your analytics through the use of Google Tag Manager. We cover;
1) User Behaviour - Bounce rate adjustment
2) First Party Cookies & Persistent Data
3) False Positives and Iframe Tracking
Peter Howley of Google Analytics and Google Tag Manager Certified Partner Empirical Path trained the ABQ Web Geeks web professionals group on the free Google Tag Manager
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
This document discusses supercharging organic click-through rate (CTR) through the use of JSON for Linked Data (JSON-LD). It covers:
1. What JSON-LD is and the benefits it provides like rich snippets and action buttons
2. Different implementation methods like using WordPress plugins or Google Tag Manager
3. Examples of JSON-LD markup for things like products, reviews, and local businesses
4. Testing and monitoring the impact on organic CTR before and after implementing JSON-LD
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
This document provides an overview of setting up Google Analytics, including:
- An 18-step checklist for properly setting up a GA account, including configuring profiles, tracking codes, goals, and other key features.
- Descriptions of some important GA reports for analyzing traffic, including the Site Overlay Report which shows how visitors interact with page elements, and the Map Overlay report which visually maps visitor locations and metrics.
- Tips for how to use these reports, such as looking at which page elements receive the most clicks and how visitors from different locations behave.
The document aims to help new GA users set up accounts correctly and learn how to analyze traffic using some key reports.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
Google Data Studio - First impressions @ MeasurecampPhil Pearce
This document provides an agenda for a presentation on Google Data Studio. The agenda includes:
1. An overview of the role of data visualization in decision making.
2. How to create visualizations using Google Data Studio, including the interface and available connectors.
3. Examples of different types of reports that can be built in Google Data Studio, such as website analytics, YouTube analytics, AdWords performance, and marketing attribution.
4. A quiz for participants to test their understanding of Google Data Studio.
Content marketing for Startups - Making Your Funnel WorkJoost Hoogstrate
Content marketing for startups - this presentation is about the mani drivers of succes in content marketing. Strategy, tactics, distribution and promotion.
Brought to you by E-commercemanagers.com in cooperation with Startupbootcamp
https://e-commercemanagers.com/content-marketing-3/
https://e-commercemanagers.com/content-marketing-roi-calculator/
This document provides a beginner's guide to Google Analytics. It discusses initial setup steps like ensuring proper access permissions and linking Webmaster Tools. It also covers implementing the tracking code across websites and maintaining data accuracy through profiles and filters. Additional sections explain custom segmentation, conversion goals, automated reporting, ecommerce tracking, and newer features like multi-channel funnels and visitor flow. The guide aims to help digital marketers measure ROI more efficiently using Google Analytics.
Google Tag Manager is a free tool that allows users to manage website tags through a single snippet of code and web interface, without needing to edit site code directly. It consolidates tags into a single container tag, and users can then add, update, and manage tags with just a few clicks as needed. While it is very useful for companies with complex tagging needs, simpler sites may not need its capabilities as tags can still be managed directly on the site code for those cases. The document goes on to provide more details on tags, macros, and how to set up Google Tag Manager.
Description
Set your clocks everyone, it’s time to spring forward and learn about the new features in Spring ‘16 for Admins and Developers. We’ll dig into the gems from the release that will help Admins be productive and make life easier like updates to Collaboration, the Lightning User Experience and Lightning Setup. We’ll also cover the exciting new features for Developers including the ability to surface Lightning Components anywhere with Lightning Out, add Visualforce pages to the new Lightning Experience, and several API enhancements.
Key Takeaways
- See various ways you can use existing Visualforce pages in the new Lightning Experience
- Surface your Lightning Components anywhere with Lightning Out
- Learn about several new API enhancements around SOQL, Asynch SOQL, Apex, Streaming, and more!
- See the latest updates to Lightning Setup for Admins
- Explore the newest Collaboration updates for your User’s experience and social management
- See the latest Lightning updates for interacting with your data like Inline Editing and the new Lightning Navigation Menu
Intended Audience
This session is geared towards existing Salesforce developers and admins that want to learn about the latest features and technologies in the Spring '16 release.
How Google Tag Manager changes everything you knew about website analyticsMontgomery Webster
Google Tag Manager (GTM), and tag management systems (TMSs) in general, introduce a host of useful features that simplify analytics integration. However, GTM has hidden dangers that you should familiarise yourself with before you create your implementation plan and assimilate the tool into your workflow.
This document provides an overview of how information is introduced in Google Analytics 4, including the different reporting, life cycle, and configuration options. It discusses how data is collected with each user hit and associated with a randomly generated client ID. It also outlines the two types of attribution reports in GA4 - conversion paths and experience. Different cross-channel attribution models are described including last click, first click, linear, and position-based models. Finally, it explains data driven attribution, which analyzes path data to develop conversion rate models and attributes credit using an algorithm.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Supercharge your data analytics with BigQueryMárton Kodok
Powering interactive data analysis require massive architecture, and Know-How to build a fast real-time computing system. BigQuery solves this problem by enabling super-fast, SQL-like queries against petabytes of data using the processing power of Google’s infrastructure. We will cover its core features, creating tables, columns, views, working with partitions, clustering for cost optimizations, streaming inserts, User Defined Functions, and several use cases for everydaay developer: funnel analytics, behavioral analytics, exploring unstructured data.
The other part will be about BigQuery ML, which enables users to create and execute machine learning models in BigQuery using standard SQL queries. BigQuery ML democratizes machine learning by enabling SQL practitioners to build models using existing SQL tools and skills. BigQuery ML increases development speed by eliminating the need to move data.
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
SuperTag - the Smart Solution for Tag Management - v17 websiteDatalicious
The document describes a tag management solution called SuperTag that allows marketers to easily implement and update tags across websites and platforms without technical support. SuperTag provides centralized rules to trigger tags and collects data to provide insights like media attribution and user behavior analysis. It aims to help overcome barriers between marketing and technology teams and improve campaign execution, content relevance, and reporting accuracy.
James Jara Portfolio 2014 - Enterprise datagrid - Part 3James Jara
James Jara provided a case study and solution for improving PrecisionSuite, a line of web applications used by AKQA and SearchRev to manage large pay-per-click campaigns. He developed a new Enterprise Advanced DataGrid control using GWT that features enhanced filtering, formatting, and analytics capabilities. Key benefits included faster loading of large datasets and a more intuitive interface for analyzing data and taking action. The grid supports features like inline editing, filtering, sorting, grouping, custom formulas, and offline storage of views.
How to design and implement a data ops architecture with sdc and gcpJoseph Arriola
Do you know how to use StreamSets Data Collector with Google Cloud Platform (GCP)? In this session we'll explain how YaloChat designed and implemented a streaming architecture that is sustainable, operable and scalable. Discover how we deployed Data Collector to integrate GCP components such as Pub / Sub and BigQuery to achieve DataOps in the cloud
A rapid, low-cost, server-less approach to app development. This presentation was delivered at AnDevCon Boston, to showcase Six Overground's streamlined approach to building, marketing, and refining an app until it reaches product/market fit.
Google Analytics Website Optimizer Slidesharetmg_ltd
How to use web optimiser to test multiple designs and identify which is the best performing. The use of analytics and testing is a vital part of any web strategy and takes the guess work out of identifying design that will work for you.
The document discusses Google Analytics and Google Website Optimizer tools for analyzing website traffic and optimizing website content. It provides an overview of using profiles and filters in Google Analytics to segment traffic data. It also covers setting up goals and funnels to track conversions. For Google Website Optimizer, it describes how to design A/B tests to compare variations of content and evaluate which performs better. The overall purpose is to help users plan, measure, and improve their websites through data-driven optimization.
The document discusses Google Analytics and Google Website Optimizer tools for analyzing website traffic and optimizing website content. It provides an overview of using profiles and filters in Google Analytics to segment traffic data. It also covers setting up goals and funnels to track conversions. For Google Website Optimizer, it describes how to design A/B tests to compare variations of content and evaluate which performs better. The overall purpose is to help users plan, measure, and improve their websites through data-driven optimization.
This document discusses supercharging organic click-through rate (CTR) through the use of JSON for Linked Data (JSON-LD). It covers:
1. What JSON-LD is and the benefits it provides like rich snippets and action buttons
2. Different implementation methods like using WordPress plugins or Google Tag Manager
3. Examples of JSON-LD markup for things like products, reviews, and local businesses
4. Testing and monitoring the impact on organic CTR before and after implementing JSON-LD
How to Pass the Google Analytics Individual Qualification Test by Slingshot SEOAarif Nazir
10 practice problems to help you prepare for the Google Analytics
Individual Qualification (IQ) Test. They are based on the syllabus for the GAIQ Test, but keep in mind that this is not an exhaustive list of the study material.
This document provides an overview of setting up Google Analytics, including:
- An 18-step checklist for properly setting up a GA account, including configuring profiles, tracking codes, goals, and other key features.
- Descriptions of some important GA reports for analyzing traffic, including the Site Overlay Report which shows how visitors interact with page elements, and the Map Overlay report which visually maps visitor locations and metrics.
- Tips for how to use these reports, such as looking at which page elements receive the most clicks and how visitors from different locations behave.
The document aims to help new GA users set up accounts correctly and learn how to analyze traffic using some key reports.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
Google Data Studio - First impressions @ MeasurecampPhil Pearce
This document provides an agenda for a presentation on Google Data Studio. The agenda includes:
1. An overview of the role of data visualization in decision making.
2. How to create visualizations using Google Data Studio, including the interface and available connectors.
3. Examples of different types of reports that can be built in Google Data Studio, such as website analytics, YouTube analytics, AdWords performance, and marketing attribution.
4. A quiz for participants to test their understanding of Google Data Studio.
Content marketing for Startups - Making Your Funnel WorkJoost Hoogstrate
Content marketing for startups - this presentation is about the mani drivers of succes in content marketing. Strategy, tactics, distribution and promotion.
Brought to you by E-commercemanagers.com in cooperation with Startupbootcamp
https://e-commercemanagers.com/content-marketing-3/
https://e-commercemanagers.com/content-marketing-roi-calculator/
This document provides a beginner's guide to Google Analytics. It discusses initial setup steps like ensuring proper access permissions and linking Webmaster Tools. It also covers implementing the tracking code across websites and maintaining data accuracy through profiles and filters. Additional sections explain custom segmentation, conversion goals, automated reporting, ecommerce tracking, and newer features like multi-channel funnels and visitor flow. The guide aims to help digital marketers measure ROI more efficiently using Google Analytics.
Google Tag Manager is a free tool that allows users to manage website tags through a single snippet of code and web interface, without needing to edit site code directly. It consolidates tags into a single container tag, and users can then add, update, and manage tags with just a few clicks as needed. While it is very useful for companies with complex tagging needs, simpler sites may not need its capabilities as tags can still be managed directly on the site code for those cases. The document goes on to provide more details on tags, macros, and how to set up Google Tag Manager.
Description
Set your clocks everyone, it’s time to spring forward and learn about the new features in Spring ‘16 for Admins and Developers. We’ll dig into the gems from the release that will help Admins be productive and make life easier like updates to Collaboration, the Lightning User Experience and Lightning Setup. We’ll also cover the exciting new features for Developers including the ability to surface Lightning Components anywhere with Lightning Out, add Visualforce pages to the new Lightning Experience, and several API enhancements.
Key Takeaways
- See various ways you can use existing Visualforce pages in the new Lightning Experience
- Surface your Lightning Components anywhere with Lightning Out
- Learn about several new API enhancements around SOQL, Asynch SOQL, Apex, Streaming, and more!
- See the latest updates to Lightning Setup for Admins
- Explore the newest Collaboration updates for your User’s experience and social management
- See the latest Lightning updates for interacting with your data like Inline Editing and the new Lightning Navigation Menu
Intended Audience
This session is geared towards existing Salesforce developers and admins that want to learn about the latest features and technologies in the Spring '16 release.
How Google Tag Manager changes everything you knew about website analyticsMontgomery Webster
Google Tag Manager (GTM), and tag management systems (TMSs) in general, introduce a host of useful features that simplify analytics integration. However, GTM has hidden dangers that you should familiarise yourself with before you create your implementation plan and assimilate the tool into your workflow.
This document provides an overview of how information is introduced in Google Analytics 4, including the different reporting, life cycle, and configuration options. It discusses how data is collected with each user hit and associated with a randomly generated client ID. It also outlines the two types of attribution reports in GA4 - conversion paths and experience. Different cross-channel attribution models are described including last click, first click, linear, and position-based models. Finally, it explains data driven attribution, which analyzes path data to develop conversion rate models and attributes credit using an algorithm.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Supercharge your data analytics with BigQueryMárton Kodok
Powering interactive data analysis require massive architecture, and Know-How to build a fast real-time computing system. BigQuery solves this problem by enabling super-fast, SQL-like queries against petabytes of data using the processing power of Google’s infrastructure. We will cover its core features, creating tables, columns, views, working with partitions, clustering for cost optimizations, streaming inserts, User Defined Functions, and several use cases for everydaay developer: funnel analytics, behavioral analytics, exploring unstructured data.
The other part will be about BigQuery ML, which enables users to create and execute machine learning models in BigQuery using standard SQL queries. BigQuery ML democratizes machine learning by enabling SQL practitioners to build models using existing SQL tools and skills. BigQuery ML increases development speed by eliminating the need to move data.
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
SuperTag - the Smart Solution for Tag Management - v17 websiteDatalicious
The document describes a tag management solution called SuperTag that allows marketers to easily implement and update tags across websites and platforms without technical support. SuperTag provides centralized rules to trigger tags and collects data to provide insights like media attribution and user behavior analysis. It aims to help overcome barriers between marketing and technology teams and improve campaign execution, content relevance, and reporting accuracy.
James Jara Portfolio 2014 - Enterprise datagrid - Part 3James Jara
James Jara provided a case study and solution for improving PrecisionSuite, a line of web applications used by AKQA and SearchRev to manage large pay-per-click campaigns. He developed a new Enterprise Advanced DataGrid control using GWT that features enhanced filtering, formatting, and analytics capabilities. Key benefits included faster loading of large datasets and a more intuitive interface for analyzing data and taking action. The grid supports features like inline editing, filtering, sorting, grouping, custom formulas, and offline storage of views.
How to design and implement a data ops architecture with sdc and gcpJoseph Arriola
Do you know how to use StreamSets Data Collector with Google Cloud Platform (GCP)? In this session we'll explain how YaloChat designed and implemented a streaming architecture that is sustainable, operable and scalable. Discover how we deployed Data Collector to integrate GCP components such as Pub / Sub and BigQuery to achieve DataOps in the cloud
A rapid, low-cost, server-less approach to app development. This presentation was delivered at AnDevCon Boston, to showcase Six Overground's streamlined approach to building, marketing, and refining an app until it reaches product/market fit.
Google Analytics Website Optimizer Slidesharetmg_ltd
How to use web optimiser to test multiple designs and identify which is the best performing. The use of analytics and testing is a vital part of any web strategy and takes the guess work out of identifying design that will work for you.
The document discusses Google Analytics and Google Website Optimizer tools for analyzing website traffic and optimizing website content. It provides an overview of using profiles and filters in Google Analytics to segment traffic data. It also covers setting up goals and funnels to track conversions. For Google Website Optimizer, it describes how to design A/B tests to compare variations of content and evaluate which performs better. The overall purpose is to help users plan, measure, and improve their websites through data-driven optimization.
The document discusses Google Analytics and Google Website Optimizer tools for analyzing website traffic and optimizing website content. It provides an overview of using profiles and filters in Google Analytics to segment traffic data. It also covers setting up goals and funnels to track conversions. For Google Website Optimizer, it describes how to design A/B tests to compare variations of content and evaluate which performs better. The overall purpose is to help users plan, measure, and improve their websites through data-driven optimization.
Building Data Products with BigQuery for PPC and SEO (SMX 2022)Christopher Gutknecht
In this data management session, Christopher describes how to build robust and reliable data products in BigQuery and dbt, for PPC and SEO use cases. After an introduction to the modern data stack, six principles of reliable data products are presented, followed by the following use cases:
- Google Ads Conversion upload
- SEO sitemap efficiency report
- Google Shopping product rating sync
- Large-Scale link checker with advertools
- Inventory-based PPC campaigns with dbt
Here is the referenced selection of gists on github: https://gist.github.com/ChrisGutknecht
JBUG 11 - Django-The Web Framework For Perfectionists With DeadlinesTikal Knowledge
The document discusses Django, an open-source web framework for Python. It highlights how Django can shorten development time for web applications by automating common tasks. It provides examples of how Django handles data modeling, views, templates, and other features out of the box. The document also lists many successful websites built with Django that demonstrate its performance, scalability, and popularity in the developer community.
11 Actionable SEO Tips and Tricks You Can Use Today!Daniel Bianchini
The document provides 11 actionable SEO tips and tricks that can be used today. It recommends implementing webmaster tools like Google Search Console and Bing Webmaster Tools. It also suggests connecting Google Analytics to Search Console, creating an XML sitemap, fixing 404 errors, improving page speed, using structured data, conducting thorough keyword research, creating user-focused content, not obsessing over rankings, creating local listings, and ensuring accurate name, address and phone number listings. The document emphasizes that SEO requires constant evolution over time.
SuperTag - the Smart Solution for Tag ManagementDatalicious
Datalicious SuperTag is a tag management and marketing integration platform that allows marketers to streamline tag deployment, testing, and reporting across websites and marketing platforms. It provides a free tag management system with optional support, and centralized business rules can trigger user segments and conversions across multiple platforms for improved targeting, attribution, and optimization.
Datalicious SuperTag: Container tag for smart tag managementDatalicious
The Datalicious Supertag is Australian’s leading tag management platform that enables digital marketers and agencies to manage a wide range of digital analytics and optimisation technologies through an easy to use drag and drop online interface. The container tag platform allows marketers to implement any JavaScript based tags and apply advanced business rules without the need for IT involvement, which breaks down departmental barriers, reduces costs and increases speed to market as well as overall marketing sophistication. The result is a significant increase in digital ROI through more advanced campaigns, in particular improved ad relevance, user experience and conversion rates.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
The document describes the development of an online jewelry shop website using Django. The key features of the website include separate customer and admin modules. The customer module allows users to browse products, add items to a cart, purchase items, and view order details. The admin module allows admins to manage products, customer details, orders, and feedback. Technologies used include HTML, CSS, JavaScript, Python, SQLite database, and the Django framework. The document outlines the objectives, features, workflow, advantages, and disadvantages of the website and e-commerce in general.
oin this hands-on tutorial for an introduction to Stitch (MongoDB's serverless platform) and Atlas (MongoDB's database-as-a-service). Upon completing this session, you will have created an Atlas cluster and created your first stitch app. You will have a clear picture of how to rapidly develop and iterate on apps using MongoDB. In 90 minutes we will walk through three real-world prototypes and leave you with a number of learns you can apply to your own projects. Come learn about DBaaS, database triggers, and serverless applications with MongoDB!
Requirements
Laptop
Wifi Connection
Chrome or Firefox Browser
Text Editor
Your Roadmap for An Enterprise Graph StrategyNeo4j
Speaker: Michael Moore, Ph.D., Executive Director, Knowledge Graphs + AI, EY National Advisory
Abstract: Knowledge graphs have enormous potential for delivering superior customer experiences, advanced analytics and efficient data management.
Learn valuable tips from a leading practitioner on how to position, organize and implement your first enterprise graph project.
Datalayer Best Practices with ObservepointMike Plant
Building a dynamic data layer is not easy, it has various complexities based on your websites design, back end frameworks and libraries and present difficulty in figuring out when and how to present it to the browser.
Similar to Top 10 Tips for Google Tag Manager (20)
Improving Analytics Success through CommunicationAnna Lewis
Communication doesn't come naturally to everyone and even when it does it is important to consider the strategies you need to work for everyone you come into contact with. This talk goes through many ideas to help you improve your communication and as a result, improve the success of your projects and relationships.
Identifying and Forecasting Opportunities for CRO with Analytics at Conversio...Anna Lewis
Today I’m presenting a talk at Conversion Elite all about my favourite topic – using analytics to improve success! In this case, I’m focussing on conversion optimisation, but the skills, foundations and processes are very similar regardless of your business and project objectives.
My main takeaways are how to use analytics for the following purposes:
• Identify testing opportunities
• Forecast
• Prioritise
• Justify stakeholder investment
• Use analytics wisely
• Uplift your business
Top Google Analytics Customisations - Brighton SEO April 2018Anna Lewis
Top Google Analytics Customisations showcased, including Custom Dimensions, Event tracking, basic introduction to Google Tag Manager, Data Studio and core tips.
Using Enhanced Ecommerce in Google Analytics for Business GrowthAnna Lewis
How Google Analytics reports can help you grow your business.
Business questions that you may not have known web analytics platforms can answer for you.
Google Analytics Enhanced Ecommerce showcase with examples as to how you can easily make more money from your website by finding where to make it better for users.
Analytics Horror Stories - BrightonSEO 2016Anna Lewis
The document discusses common issues and mistakes seen with Google Analytics implementations and use. It provides examples of scenarios where analytics were not being used properly or data was missing due to technical problems. The key recommendations are to work with analytics experts on implementations, have a data plan for any site changes, test all data, don't delete or duplicate analytics setups, and understand the limitations and error margins of analytics data.
Slides from my Think Visibility 6 mini presentation on making money with multi channel funnels in Google Analytics. See the explanation of the presentation on the Koozai blog.
Essential Skills for Family Assessment - Marital and Family Therapy and Couns...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Do People Really Know Their Fertility Intentions? Correspondence between Sel...Xiao Xu
Fertility intention data from surveys often serve as a crucial component in modeling fertility behaviors. Yet, the persistent gap between stated intentions and actual fertility decisions, coupled with the prevalence of uncertain responses, has cast doubt on the overall utility of intentions and sparked controversies about their nature. In this study, we use survey data from a representative sample of Dutch women. With the help of open-ended questions (OEQs) on fertility and Natural Language Processing (NLP) methods, we are able to conduct an in-depth analysis of fertility narratives. Specifically, we annotate the (expert) perceived fertility intentions of respondents and compare them to their self-reported intentions from the survey. Through this analysis, we aim to reveal the disparities between self-reported intentions and the narratives. Furthermore, by applying neural topic modeling methods, we could uncover which topics and characteristics are more prevalent among respondents who exhibit a significant discrepancy between their stated intentions and their probable future behavior, as reflected in their narratives.
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
06-20-2024-AI Camp Meetup-Unstructured Data and Vector DatabasesTimothy Spann
Tech Talk: Unstructured Data and Vector Databases
Speaker: Tim Spann (Zilliz)
Abstract: In this session, I will discuss the unstructured data and the world of vector databases, we will see how they different from traditional databases. In which cases you need one and in which you probably don’t. I will also go over Similarity Search, where do you get vectors from and an example of a Vector Database Architecture. Wrapping up with an overview of Milvus.
Introduction
Unstructured data, vector databases, traditional databases, similarity search
Vectors
Where, What, How, Why Vectors? We’ll cover a Vector Database Architecture
Introducing Milvus
What drives Milvus' Emergence as the most widely adopted vector database
Hi Unstructured Data Friends!
I hope this video had all the unstructured data processing, AI and Vector Database demo you needed for now. If not, there’s a ton more linked below.
My source code is available here
https://github.com/tspannhw/
Let me know in the comments if you liked what you saw, how I can improve and what should I show next? Thanks, hope to see you soon at a Meetup in Princeton, Philadelphia, New York City or here in the Youtube Matrix.
Get Milvused!
https://milvus.io/
Read my Newsletter every week!
https://github.com/tspannhw/FLiPStackWeekly/blob/main/141-10June2024.md
For more cool Unstructured Data, AI and Vector Database videos check out the Milvus vector database videos here
https://www.youtube.com/@MilvusVectorDatabase/videos
Unstructured Data Meetups -
https://www.meetup.com/unstructured-data-meetup-new-york/
https://lu.ma/calendar/manage/cal-VNT79trvj0jS8S7
https://www.meetup.com/pro/unstructureddata/
https://zilliz.com/community/unstructured-data-meetup
https://zilliz.com/event
Twitter/X: https://x.com/milvusio https://x.com/paasdev
LinkedIn: https://www.linkedin.com/company/zilliz/ https://www.linkedin.com/in/timothyspann/
GitHub: https://github.com/milvus-io/milvus https://github.com/tspannhw
Invitation to join Discord: https://discord.com/invite/FjCMmaJng6
Blogs: https://milvusio.medium.com/ https://www.opensourcevectordb.cloud/ https://medium.com/@tspann
https://www.meetup.com/unstructured-data-meetup-new-york/events/301383476/?slug=unstructured-data-meetup-new-york&eventId=301383476
https://www.aicamp.ai/event/eventdetails/W2024062014
5. ANNA@POLKADOTDATA.COM
MAKING WEB ANALYTICS DO THE WORK FOR YOU
Google Analytics
Google Tag Manager
Google Data Studio
• Training
• Implementation
• Platform migration
• Dashboarding & Automating reports
POLKADOTDATA
12. FULL CREDIT TO EREZ AND YEHUDA AT THINK USER: HTTPS://MEDIUM.COM/@EREZ_21860/THINKING-IN-CIRCLES-2BBF7131F3B7
The best GA implementation is useless if you don’t apply it to the business.
Start by thinking about what you want to optimise – AKA decisions and
objectives
Optimisation ideas > Reporting > Tracking
THINKINGINCIRCLES-YEHUDARAIZNER
User
PlatformProduct
13. FULL CREDIT TO EREZ AND YEHUDA AT THINK USER: HTTPS://MEDIUM.COM/@EREZ_21860/THINKING-IN-CIRCLES-2BBF7131F3B7
The best GA implementation is useless if you don’t apply it to the business.
Start by thinking about what you want to optimise – AKA decisions and
objectives
Optimisation ideas > Reporting > Tracking
Don’t ask questions suiting only one circle, such as, “Which marketing
methods are used by people to get to my site”
Ask questions that overlap –
• “Which page should I implement a lead generation form on”
THINKINGINCIRCLES-YEHUDARAIZNER
User
PlatformProduct
14. FULL CREDIT TO EREZ AND YEHUDA AT THINK USER: HTTPS://MEDIUM.COM/@EREZ_21860/THINKING-IN-CIRCLES-2BBF7131F3B7
The best GA implementation is useless if you don’t apply it to the business.
Start by thinking about what you want to optimise – AKA decisions and
objectives
Optimisation ideas > Reporting > Tracking
Don’t ask questions suiting only one circle, such as, “Which marketing
methods are used by people to get to my site”
Ask questions that overlap –
• “Which page should I implement a lead generation form on”
• “What’s the conversion rate of users who saw out of stock items”
• “how many products should be in a listing page in order to generate the
best product click through rates?”
THINKINGINCIRCLES-YEHUDARAIZNER
User
PlatformProduct
15. FULL CREDIT TO EREZ AND YEHUDA AT THINK USER: HTTPS://MEDIUM.COM/@EREZ_21860/THINKING-IN-CIRCLES-2BBF7131F3B7
EXAMPLEPLAN
Business
Question
KPI /
Number
Event Custom Dim Custom
Metric
Goal Number Ecomm
Metric
Priority
Order*
KPI Time Frame User Product Platform
3 months Q3 Q7 Q11
6 months Q17 Q1 Q13
12 months Q18 Q25 Q33
16. EXAMPLEPLAN
FULL CREDIT TO EREZ AND YEHUDA AT THINK USER: HTTPS://MEDIUM.COM/@EREZ_21860/THINKING-IN-CIRCLES-2BBF7131F3B7
26. BY HAVING EVERYTHING TRACKED WITH ENHANCED ECOMMERCE
THEQUESTIONSYOUCANASK…
What marketing channels bring people in who look at products but don’t add to cart?
What devices are people using who add to cart but don’t purchase?
Which is the biggest drop out point in the journey for new users on their mobiles?
How much money are we spending on marketing channels that have high returns rates?
Are there checkout issues in specific countries?
How much money would we make if we could decrease the drop out from shipping? Would this offset
the cost of subsidising delivery?
30. <script> window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'ecommerce': {
'purchase': {
'actionField': {
'id': 'P42WWS',
'revenue': 100.00,
'tax': 20.00,
'shipping': 5.00,
},
'products': [{
'name': 'Android Figure',
'id': '12345',
'price': 10.00,
'brand': 'Google',
'category': 'Gifts',
'variant': 'small, orange',
'quantity': 1,
},
{
'name': 'Nexus 7 Tablet',
'id': '56789',
'price': 90.00,
'brand': 'Nexus',
'category': 'Tablets',
'variant': ‘7 G3100',
'quantity': 1
}
]
}
}
});</script>
HTTPS://DEVELOPERS.GOOGLE.COM/TAG-MANAGER/ENHANCED-ECOMMERCE
DATALAYERSPEC.
Provide developers a table of information with the specification broken down with notes
and examples as well as an example of the code to help them build the Data Layer.
Push 'Purchase' and include
transaction and product data
alongside it.
This first section is referencing
the transaction level data
purchase
id This needs to match the order ID within your system. P42WWS
revenue This will be your price minus the tax & shipping 100.00
tax This needs to match how much tax is in the order 20.00
shipping This needs to match the shipping costs 5.00
This section is referencing the
product level data
purchase.
products
id Product ID used in your systems TBC
name Name of the product Android Figure
brand Brand of the product Google
category Category within the site Gifts
variant Variants, such as Size 10, blue etc small, orange
price Price of product 10.00
quantity Total of this item purchased 1
36. HITLEVEL
Hit Timestamp
Session ID
Client ID
User ID
GTM ID & version
Payload Length
Hit Type
Tab Type
Tabs Open
Tab ID
Page Type
Product Type
Category
Sub Category
39. USERLEVEL
User ID
New Customer vs Existing
Account Holder (by Type)
Loyalty Level
RFM
Level of Membership
Historic spend
Registration date
Don’t forget to comply with GDPR
45. micro conversions macro conversions
click product
add
to
cart
download
chose
size
menu
search
hero
banner
filter
purchase / lead
gen
engagement
TRACKWHATMATTERSTOYOU
46. Conversion Engagement Anti Conversions
Product image engagement Product with no images viewed
Form submissions
Form Submit Failures, Abandonment, Field
Errors
Add to Cart Add to Cart errors
Variant Selection No variants clicked, or out of stock variants
Buy/Donate/Register clicks Errors on Buy/Donate/Register buttons
UNDERSTAND CONVERSION BLOCKERS
54. WHATHAPPENS?
Task Description
customTask No functionality of its own, but can be used to manipulate the model object before it is processed by the other tasks.
previewTask If the request is generated from the pageview of a “Top Sites” thumbnail in Safari, abort the hit.
checkProtocolTask Aborts the request if the page protocol is not valid (http or https).
validationTask
Checks if the fields in the request have valid and expected values. Aborts the request if this is not the case (e.g. trying to send a string as the
Event Value).
historyImportTask
If there is still legacy tracking running on the site, this task imports information from the old GA library cookies into Universal Analytics. Very
useful if the site is migrating to Universal Analytics.
samplerTask
If you’ve decided to manually sample the users to stay within Google Analytics’ processing limits, this task aborts the request if the user is
sampled out of data collection.
buildHitTask Generates the hitPayload string, which is essentially the list of query parameters and their values passed to the Measurement Protocol request.
sendHitTask Sends the hitPayload in a Measurement Protocol request to the GA servers.
timingTask If you are automatically sampling pages for page speed measurements, this task sends the timing hit to Google Analytics.
displayFeaturesTask If you have enabled display features in GA settings, this task compiles the request to the DoubleClick servers.
WWW.SIMOAHAVA.COM/ANALYTICS/CUSTOMTASK-THE-GUIDE/
55. WHATHAPPENS?
Task Description
customTask No functionality of its own, but can be used to manipulate the model object before it is processed by the other tasks.
previewTask If the request is generated from the pageview of a “Top Sites” thumbnail in Safari, abort the hit.
checkProtocolTask Aborts the request if the page protocol is not valid (http or https).
validationTask
Checks if the fields in the request have valid and expected values. Aborts the request if this is not the case (e.g. trying to send a string as the
Event Value).
historyImportTask
If there is still legacy tracking running on the site, this task imports information from the old GA library cookies into Universal Analytics. Very
useful if the site is migrating to Universal Analytics.
samplerTask
If you’ve decided to manually sample the users to stay within Google Analytics’ processing limits, this task aborts the request if the user is
sampled out of data collection.
buildHitTask Generates the hitPayload string, which is essentially the list of query parameters and their values passed to the Measurement Protocol request.
sendHitTask Sends the hitPayload in a Measurement Protocol request to the GA servers.
timingTask If you are automatically sampling pages for page speed measurements, this task sends the timing hit to Google Analytics.
displayFeaturesTask If you have enabled display features in GA settings, this task compiles the request to the DoubleClick servers.
80. DEBUGGINGQUESTIONS
Do you trust it?
Do all the hits you expect to see show? Are there more?
Do you have access to all the accounts?
What customisations are in place?
Is the ecommerce data actually correct throughout the journey?
Do I have the right data for the business KPIs?
Can I easily make decisions from this data?
How will this make me money?