Dixon Fenty presentation
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Fenty Beauty was founded by Rihanna in 2017 under LVMH's Kendo Brands. It launched with 40 shades of foundation to be inclusive of all skin tones. Marketing and product development was done with people of color in mind. The numbers show its success, with over 1.4 million Instagram followers and sales of over $72 million in the first few weeks. Research found the multicultural population and buying power is increasing in the US and will make up over half the population growth by 2026, emphasizing the importance of inclusive marketing strategies.
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Fenty Beauty is Rihanna's cosmetics line that aims to be inclusive of all skin tones and make the makeup experience fun. The target audience includes women ages 18-40 who are social media users and vary in their makeup skills. One persona highlighted is Mia Limon, a loyal Rihanna fan who struggles to find foundation in her skin tone. The document provides recommendations on how to expand Fenty Beauty through content, marketing, an optimized website, and community building. The goal is to generate loyal customers and awareness while increasing sales and profitability.
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Media & advertising
Media and advertising first arose in ancient Egypt, Greece, and Rome where messages were communicated through wall posters and papyrus. Modern advertising developed in the 1920s with new techniques introduced by tobacco advertising campaigns. The impact of media and advertising on the world includes social media marketing driving brand recognition and sales. Successful social media requires consistent time investment over money. Aggressive political advertisements sometimes reuse past slogans without desired effects. Globally, advertising spending is distributed across television, digital, newspapers, magazines, outdoor, and radio channels. The top media and advertising companies are WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, and Dentsu.
Project Course Project Publicity Campaign ProposalMore t.docx
Project: Course Project: Publicity Campaign Proposal
More than four decades ago, the Ad Council partnered with Keep America Beautiful to create a powerful visual image that dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it. The ad, which featured Native American actor Iron Eyes Cody, "The Crying Indian," first aired on Earth Day in 1971. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.
—Ad Council website (2015)
Social change requires the committed actions of the many, not the few. This week, you create a cohesive publicity campaign proposal designed to maximize public exposure and support for your social change issue.
To prepare for this Project:
Review the Topic Exploration and Analysis you developed in Week 2.
Review the Literature Review you developed in Week 3.
Consider insights gained about the effectiveness of publicity campaigns from this week’s Learning Resources and Discussion.
With the potential solutions and steps you identified in the Literature Review in mind, as well as other relevant information you gained through your research, consider how you might most effectively reach out to the public for support on this issue.
What message or messages would you craft? To whom would they be addressed?
How would you deliver your message(s) to most effectively reach the intended audience(s)? Consider the pros and cons of all forms of information dissemination. These include the Internet websites, blogs, social media sites), print ads, TV and radio ads, PowerPoint presentations, community posters and pamphlets, billboards, speaker presentations, community gatherings, and phone campaigns.
Due by Sunday 12-24-17
In a 3-page paper, describe your proposed overall approach and process for publicizing your social issue. Address the following, making sure to support your statements with references to this week’s required readings:
Briefly describe the social issue and what you would like to achieve through this publicity campaign.
To whom would you reach out?
Why?
(
Note:
Think creatively about the support you would most like to have and most need.)
How would you reach out? What methods would you use to inform and inspire?
Why?
Are there any groups or individuals with whom you would most like to connect?
Why?
What messages would you incorporate into your campaign? Why do you think this messaging would resonate with potential interested individuals or groups? (
Note:
Messaging can be different for different intended audiences.)
In launching this campaign, what would be the first step you would take and why?
In a conclusion to this essay, explain why you believ ...
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【业务选择办理准则】
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3:国家专业人才认证中心颁发入库证书
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
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Charles McClure | Retail Scavenger Hunt |
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Secrets of a Successful Sale: Optimizing Your Checkout Process
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Dixon Fenty presentation
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- 5. 1.4 Million Instagram Followers 40 Different shades of foundation Fenty Beauty by the numbers 16 Days
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- 7. Multicultural buying power $3.9 trillion in 2015 to over $5.9 trillion in 2016 African American Spending alone will surpass 1.5 Trillon by 2021 Source: http://adage.com/article/cmo-strategy/rihanna-s-fenty-paves-diversity-retail/310562/
- 8. Questions ?