Here's list of 10 alternatives to Mailchimp to get you started. For more marketing topics check out Capterra's blog here: http://bit.ly/2aWo0n8

1. TheTop 10 MailChimp
Alternatives

2. 1. GetResponse

3. 1. GetResponse
What Makes It Special:
• Create up to five split tests
(the most of any vendor on
this list)
• A landing page creator
• A specialized tool to create
marketing tracks for
webinars
• A drag-and-drop editor
Downsides:
• GetResponse’s templates
have an outdated look
• Some users found that
GetResponse did not easily
integrate with other high
level software

4. 2. Constant Contact

5. 2. Constant Contact
What Makes It Special:
• Offers great learning resources
for small businesses
• 400+ templates are broken into
industry and function
• Has an app that allows you to
integrate with Hootsuite
• Can send out special emails
that link your customers to
Facebook
Downsides:
• There’s no split testing
• Campaign features are a little
rough, particularly in the area
of auto-responses
• One of the more expensive
plans on this list ($20/mo for
up to 500 users, which is
usually free)

6. 3. Emma

7. 3. Emma
What Makes It Special:
• 200+ beautiful templates, and
custom designs are professional
• Stellar reporting features
• Ability to put lightbox forms on
your website (one of the most
effective ways of gathering
emails)
• Email automation and dynamic
content abilities
Downsides:
• The custom templates cost
extra

8. 4. AWeber

9. 4. AWeber
What Makes It Special:
• 700+ templates make it
unlikely that you have to
customize
• Up to 4 split tests at one
time
Downsides:
• Data import is a bit iffy
• If you upload a list,
customers may have to
reconfirm their subscription

10. 5. iContact

11. 5. iContact
What Makes It Special:
• Easy-to-use for people who
have no idea how to do email
marketing
• Message coder tool allows
you to customize templates
without knowing HTML
• Large amount of easy
learning materials
Downsides:
• Interface is fairly clunky and
lacks the streamlined,
modern feel of most other
solutions

12. 6. Mad Mimi

13. 6. Mad Mimi
What Makes It Special:
• Awesome customer service
• Emails are 100% customizable
and easy to modify with no
HTML knowledge
• Great for beginning email
marketers
Downsides:
• Emails are 100% customizable
because there are no
templates
• No ability to split test

14. 7. SendInBlue

15. 7. SendInBlue
What Makes It Special:
• Pricing is customizable for
your business
• Easy to upload contact lists
Downsides:
• Difficult to embed social
media sharing buttons

16. 8. SimplyCast

17. 8. SimplyCast
What Makes It Special:
• Great reporting functionality
• Built for someone who is not
very familiar with email
marketing, so it’s easy to set
up
Downsides:
• Customer service can be iffy,
only 30 days of phone support
with the free plan
• Chat feature can go for hours
unanswered

18. 9. ActiveCampaign

19. 9. ActiveCampaign
What Makes It Special:
• All-around solid features
including split testing and the
ability to create special date-
based campaigns (like
birthday emails)
• Easy to upload contacts
• Phenomenal drag-and-drop
interface
Downsides:
• List-building tool is rough,
does not allow you to split or
merge lists easily

20. 10. Freshmail

21. 10. Freshmail
What Makes It Special:
• Can import contacts from any
other service
• Can automate email tracks and
use dynamic content
• Templates can be exported and
imported
• Can create barcodes to send
out
• Can A/B test
Downsides:
• Not a great system for first-
timers

22. 11. Campayn

23. 11. Campayn
What Makes It Special:
• Can embed sign-up forms for
subscribers on your website
• Phenomenal customer service
helps minimize potentially
serious issues
Downsides:
• Importing contacts is tricky
• To add multiple users to your
plan, you must separately
purchase multi-user accounts
which can be expensive

24. 12. Mailerlite

25. 12. Mailerlite
What Makes It Special:
• Perfect for first-timers
• Extremely lightweight
• Has A/B testing, basic
autoresponse capabilities,
ability to embed sign-up
forms on website
• Has an iPad sign-up app
Downsides:
• Probably too lightweight for
seasoned email marketers

26. Originally written by Cara Wood,
the full post can be found here