For more B2B articles and posts check out Capterra's blog here: http://bit.ly/2aNXyvj Learn how to see success from B2B email follow-up strategies by check out these fantastic examples and best practices.

1. 7 Examples of How to Spruce up Your
B2B Email Follow-up for Spring
Cleaning

2. Traditional B2B Email Follow-up

3. Here’s the classic follow-up email:

4. Traditional B2B
Email Follow-up
• This email included more
supporting information, like an
external link to a complementary
article and performance metrics
• What made this email stand out
was the P.S. after the sign-off,
which gave the email a more
familiar tone and included a link to
read testimonials from big-name
clients

5. Crucial Elements of a Successful Follow
Up:
• Personalization– Including the prospect’s first name and/or
company can improve both email and sales conversion rates.
And it makes the prospect feel like you actually know them
• Supporting information– You know your product performs
well, so let your prospects see what they can expect by
working with you
• A clear call-to-action– Every email must include some type of
CTA, from a big button linking to a demo form, to a simple
request to set up a call

6. Eye-Catching Subject Line

7. Instead of including “follow-up” in your
subject line, look at this one:

8. Eye-Catching
Subject Line
• Even if you don’t buy the email list,
the $50 gift card offer is a great
incentive to open the email, which
is half the battle!
• Take a risk with a new subject line
in the follow up

9. Post-Event Email Follow-up

10. After meeting potential customers at a
conference, send this follow-up

11. Post-Event Email
Follow-up
• This email reminds the recipient
where they first heard of the
company and why they should
consider you for their project
management solution
• Also includes various ways to learn
more about the product depending
on how far along in the buying
cycle they are

12. This one is less personalized, but still a
fantastic example of post-event follow-up:

13. Post-Event Email
Follow-up
• Used their MarketingProfs’ B2B
Marketing Forum list to widen the
reach of their next webinar
• Well-timed and relevant to the
customer
• Send them relevant content and
invite them to future events– just
make sure to send some kind of
follow-up

14. Triggered Email Follow-up

15. First, here’s the original email:

16. Here’s the follow-up:

17. Triggered Email
Follow-up
• Using their marketing automation
system, they were able to track
who clicked through the first email
to the infographic, and send those
people a follow-up just hours later
• If they didn’t click on the desired
link, try sending another email a
few days later with a different link
or CTA
• If it wasn’t opened, try adjusting
the subject line or sending them
something totally different
• Make sure to test your emails

18. Website Activity Email Follow-up

19. Send this email after they visit your
website:

20. Website Activity
Email Follow-up
• If your prospects are looking at your
pricing page, they’re probably very
interested in your product
• Skip ahead in the normal nurturing
process and ask for a call
• Don’t send the same email to every
web visitor- tailor the message and
CTA to the page the prospect
visited
• Also try sending a piece of content
that will move them further down
the funnel

21. Originally written by Caroline Malamut,
the full post can be found here