The document outlines a strategic approach for a company, emphasizing the importance of vision, strategy, and design in addressing customer problems. It highlights the use of lean and agile methods to optimize processes and facilitate communication through storytelling and omnichannel marketing. Key components include customer insights, ecosystem touchpoints, and the integration of various design aspects in service and communication.

1. Our Approach - tools for change
dynamo&son – human agency
01
Why
Why
Vision answers why the company needs to
exist. It’s the answer to customers problem.
How
Strategy answers how the company will
solve the customers problem.
What
Design is the answer how products and
services are build.
Advertising & marketing communication is
the solution how messages are created and
received.
Vision Mission Customer Insights:
Data
Research
ASSETS FUNCTIONSTOOLS
02
How Lean Methods:
- Optimize
- Reduce
Strategy
Design
Advertising & marketing
communications
Agile Methods:
Prototype
- Build
- Learn
- Measure
Creative Methods:
Omnichannel
365 storytelling
Business model
Concept design
Touchpoints:
Ecosystem
Services
Products
Websites
Packages
Naming
etc.
Storytelling:
Copywriting
Visual
03
What
04
CUSTOMER SOLUTION
CUSTOMER PROBLEM
Strategydesign
Servicedesign
Communicationdesign&advertising