Gabriele Fuchs, CEO and Founder, WebportalisKGS Global
PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
Classic PR or Digital PR? How to improve your media outreach
A strategic PR decision: inhouse or outsourcing?
Advantages of a PR network to enhance results
Marketing strategy for FLT photo. The House of CustomerMarco Sborgia
The House of Customer is an application of a Quality Deployment tool (the House of Quality) to the marketing. Here is an example of application to a printing company. All mathematical calculations are not reported. Enjoy it! ;)
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Gabriele Fuchs, CEO and Founder, WebportalisKGS Global
PITCH SMARTER! STRATEGIC ASPECTS OF DIGITAL PR
Communication as the key to success and the importance of Public Relations
The media landscape in turbulence and your options to regain maximum efficiency of your PR activities
Classic PR or Digital PR? How to improve your media outreach
A strategic PR decision: inhouse or outsourcing?
Advantages of a PR network to enhance results
Marketing strategy for FLT photo. The House of CustomerMarco Sborgia
The House of Customer is an application of a Quality Deployment tool (the House of Quality) to the marketing. Here is an example of application to a printing company. All mathematical calculations are not reported. Enjoy it! ;)
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Social media tools - Coaching Material for Social Entrepreneursikosom GmbH
Description of Tools that can be used to increase the outreach of social media activities. This slide is part of the project "CE-RESPONSIBLE " by Interreg Central Europe. Hear the presentation at www.net4socialimpact.eu
Internet CEE 2012_Conference_Partners'_ProposalGemius
The Internet CEE 2012 conference is a must-attend event for all online industry representatives. It creates an occasion to establish and maintain prospective business contacts. Do not miss the opportunity of being a part of this international undertaking! View the 'Partnership Offer' and join us as the Internet CEE 2012 Partner. Contact us at: partner@internetcee.com
The Digital Insurer’s German News Correspondent Uli Kleber of Generali attended the conference. The slides are his reflections of the event from a digital insurance perspective.
Berlin, 5-6 April 2017
Il rapporto analizza l'uso del marketing digitale nel turismo europeo, esaminando: Content, Engagement, Social Media, Mobile Devices. Realizzato da Digital Tourism Think Tank in partnership with Yahoo! Powered by Last Exit
IoT Analytics is a leading market insights firm for the Internet of Things. The company operates in three areas: 1. Latest insights 2. Market reports 3. Go-to-market services for IoT. This is an overview of our approach and our services for go-to-market excellence in IoT.
Presentation held at the University of Applied Sciences Novia, on 1st of December 2011.
This presentation to inbound marketing is an introductory by its nature and includes short company intro as well.
The value is limited for experienced inbound and content marketers.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
Social media tools - Coaching Material for Social Entrepreneursikosom GmbH
Description of Tools that can be used to increase the outreach of social media activities. This slide is part of the project "CE-RESPONSIBLE " by Interreg Central Europe. Hear the presentation at www.net4socialimpact.eu
Internet CEE 2012_Conference_Partners'_ProposalGemius
The Internet CEE 2012 conference is a must-attend event for all online industry representatives. It creates an occasion to establish and maintain prospective business contacts. Do not miss the opportunity of being a part of this international undertaking! View the 'Partnership Offer' and join us as the Internet CEE 2012 Partner. Contact us at: partner@internetcee.com
The Digital Insurer’s German News Correspondent Uli Kleber of Generali attended the conference. The slides are his reflections of the event from a digital insurance perspective.
Berlin, 5-6 April 2017
Il rapporto analizza l'uso del marketing digitale nel turismo europeo, esaminando: Content, Engagement, Social Media, Mobile Devices. Realizzato da Digital Tourism Think Tank in partnership with Yahoo! Powered by Last Exit
IoT Analytics is a leading market insights firm for the Internet of Things. The company operates in three areas: 1. Latest insights 2. Market reports 3. Go-to-market services for IoT. This is an overview of our approach and our services for go-to-market excellence in IoT.
Presentation held at the University of Applied Sciences Novia, on 1st of December 2011.
This presentation to inbound marketing is an introductory by its nature and includes short company intro as well.
The value is limited for experienced inbound and content marketers.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
2. www.sti-innsbruck.at
Who are they?
2
Social media monitoring SME focused on tourism
• Specifically develop tools for the German market
• Small company
Funded in 2010 and placed in Berlin with the cooperation of Visono Gmbh
• Solid experience in the IT and tourism industry.
– Tobias Goergen is fundamentally tourism and has many years of experience in web
monitoring and social media.
– Alexander von Löbbecke (director of Visono GmbH) look back on many years of experience
in software development.
3. www.sti-innsbruck.at
Their goal is…
3
“To enable small and medium sized companies to benefit from the opportunities
of web monitoring”.
Allow to know what people say about your product/company or your
competitors.
Some graphics are created about where and how frequently someone talk
about their own companies in the network, so that a quick overview of their
own activities and the activities of the customers is possible.
Information extracted from: http://www.tourismuszukunft.de/2011/08/social-media-monitoring-mit-toocan/
4. www.sti-innsbruck.at
What they offer?
4
• Toocan offers a social media monitoring solutions
• Self-Service (setup, processing and reporting is done by the client)
• 200 million worldwide sources analyzed automatically and in real time,
filtered and processed.
• Important sources like facebook, twitter, google+, YouTube, review sites
and blogs are included.
• 3 main products: Base, Publish and Statistics
5. www.sti-innsbruck.at
What they offer?
5
1) Basis: Features for personalized searches
With the base module you can easily and quickly watch every topic that is important
to you tailored to your needs searches and integrate the results into your marketing
and sales activities.
2) Publish: To publish relevant results (positive feedback) from others users
With this module you can publish interesting search results from the Toocan out
platform in your own communication channels. Thus can be seen on your blog or
website a good contribution directly on your Facebook page, your Twitter account or
in your own design via mouse click.
3) Statistics:
The module allows statistical analysis to let you know about any subject, who, where,
when and how much to write. A comparison of search topics allows quick benchmark
example about your products or competitors.
Information extracted from: http://www.toocan.biz/produkte/veroeffentlichen
6. www.sti-innsbruck.at
To whom?
• Offer tools for touristic service providers
– Started in the tourism sector (hotels, destinations and tour operators) meanwhile
agencies and clients from all kind of Industries.
• Especially for small and medium-sized enterprises in tourism.
• Price is usually at about 500 euros.
• More tan 1000 clients
– Best Western Hotels,
6
