This document provides information about tone, diction, and purpose in writing. It defines tone as an author's attitude towards their writing, characters, and readers. Tone is often tied to emotion and can be conveyed through word choice (diction). Mood is the general feeling created, while tone is the attitude. The document contrasts tone and mood, and provides examples of arrogant tone. It discusses how diction and point of view impact purpose, and defines purpose as the author's goal in writing. Bias and subjectivity vs. objectivity in point of view are also covered.