Toms Panders
•
0 likes•384 views
This document provides tips for publishers to manage their programmatic advertising and inventory to generate significant revenue without harming direct sales. It recommends that publishers: 1) Be mindful in managing inventories and allow algorithms to purchase at cheaper prices to increase monthly budgets. 2) Improve technology to see immediate results from programmatic as a tool. 3) Implement unique tags for every placement and do lazy loading to provide more information to real-time bidding auctions and improve eCPM. 4) Set up header bidding or server-side bidding to give all demand sources an equal chance to bid in a unified auction.
Report
Share
Report
Share
Download to read offline
Recommended
Борис Омельницкий
This document discusses interactive advertising trends and Yandex solutions. It provides an overview of the Russian interactive advertising market from 2015-2016, which grew 24% overall. It then discusses trends in video advertising, noting that over 85% of Russian internet users watch online video regularly. The rest of the document outlines Yandex's solutions for programmatic advertising, using big data and machine learning for targeting, and how they address issues like viewability, inventory quality control, cross-device targeting and frequency capping. It emphasizes that Yandex reaches over 75 million monthly users across devices and provides access to inventory on its own services and partner sites through open auctions and preferred deals.
Boosting sales and decreasing CPO with image ads
The document summarizes an image ad campaign run by Infoshina, an online tire and disc store, on Yandex.Direct from September 1-14, 2016. The goals were to increase sales and raise brand awareness. Infoshina created image ad banners in various formats, targeted keywords related to tires, and set up retargeting. Using manual bid management, the campaign resulted in 50% more traffic and 50% more orders from the Yandex Advertising Network compared to before, as measured by Yandex.Metrica.
Witget_About the project
Witget is an online builder od in-site marketing tools. It's free and helps to increase site conversion
Onepage Predixit EN
Predixit is a real-time ecommerce personalization solution that uses predictive algorithms and anonymous user data to understand customer interests and increase sales. It profiles users and anticipates their behaviors to provide personalized recommendations from existing catalogs. The platform offers behavioral targeting, onsite retargeting, and a better user experience through simplified searches and automated content management. It is targeted towards e-commerce companies, digital publishers, marketplaces, and agencies.
How M.video tested out smart banners
M.Video, a large electronics and appliances retailer in Russia, conducted an A/B test of Yandex's new smart banner format against other Yandex advertising formats from October-November 2015. Smart banners are hybrid contextual/media ads that dynamically insert relevant product offers. The test found that smart banners had lower cost-per-click and cost-per-conversion than other Yandex formats like search and thematic ads, with the exception of search ads for M.Video's own brand terms. Smart banners also generated 12.5 times higher revenue than the advertising budget and had a cost-per-acquisition 6.7 times lower than thematic ads on Yandex. Based on the successful test, Yandex planned to open
An introduction to Magiq
Magiq is an on-demand digital marketing product that uses patented technology to automatically capture visitor information and build profiles to provide personalized experiences and targeted campaigns. It analyzes visitor behavior in real-time to determine their stage in the buying process (e.g. attention, interest, desire, action). Magiq then pushes relevant content to visitors without changing the client's website. Clients only pay for the specific Magiq apps and features they use, starting at $0.50 per thousand customer records held per month. The document provides a case study of an insurer that increased conversions by 15% using Magiq's techniques.
Synergy of digital analytics and marketing
This document discusses how to connect different steps of the customer journey through synergy between digital analytics and marketing. It provides examples of using search queries and website traffic data to understand customer consideration and using various online and offline channels to drive awareness, consideration, purchase, and retention. The last section discusses a case study of an advertising agency that used matching customer data to their CRM and a partner's database to optimize when to contact potential clients.
Нил Хойн, руководитель направления аналитики Google — «Предиктивный маркетинг...
The document discusses the growing amount of customer data available and the importance of using predictive marketing and data-driven attribution to influence customer journeys. It provides examples of companies that saw increases in leads and conversions or decreases in cost-per-conversion after implementing these techniques. The presentation recommends that companies begin exploring data-driven attribution in AdWords, understand customer lifetime value by analyzing customer segments, and strengthen testing and validation capabilities.
Recommended
Борис Омельницкий
This document discusses interactive advertising trends and Yandex solutions. It provides an overview of the Russian interactive advertising market from 2015-2016, which grew 24% overall. It then discusses trends in video advertising, noting that over 85% of Russian internet users watch online video regularly. The rest of the document outlines Yandex's solutions for programmatic advertising, using big data and machine learning for targeting, and how they address issues like viewability, inventory quality control, cross-device targeting and frequency capping. It emphasizes that Yandex reaches over 75 million monthly users across devices and provides access to inventory on its own services and partner sites through open auctions and preferred deals.
Boosting sales and decreasing CPO with image ads
The document summarizes an image ad campaign run by Infoshina, an online tire and disc store, on Yandex.Direct from September 1-14, 2016. The goals were to increase sales and raise brand awareness. Infoshina created image ad banners in various formats, targeted keywords related to tires, and set up retargeting. Using manual bid management, the campaign resulted in 50% more traffic and 50% more orders from the Yandex Advertising Network compared to before, as measured by Yandex.Metrica.
Witget_About the project
Witget is an online builder od in-site marketing tools. It's free and helps to increase site conversion
Onepage Predixit EN
Predixit is a real-time ecommerce personalization solution that uses predictive algorithms and anonymous user data to understand customer interests and increase sales. It profiles users and anticipates their behaviors to provide personalized recommendations from existing catalogs. The platform offers behavioral targeting, onsite retargeting, and a better user experience through simplified searches and automated content management. It is targeted towards e-commerce companies, digital publishers, marketplaces, and agencies.
How M.video tested out smart banners
M.Video, a large electronics and appliances retailer in Russia, conducted an A/B test of Yandex's new smart banner format against other Yandex advertising formats from October-November 2015. Smart banners are hybrid contextual/media ads that dynamically insert relevant product offers. The test found that smart banners had lower cost-per-click and cost-per-conversion than other Yandex formats like search and thematic ads, with the exception of search ads for M.Video's own brand terms. Smart banners also generated 12.5 times higher revenue than the advertising budget and had a cost-per-acquisition 6.7 times lower than thematic ads on Yandex. Based on the successful test, Yandex planned to open
An introduction to Magiq
Magiq is an on-demand digital marketing product that uses patented technology to automatically capture visitor information and build profiles to provide personalized experiences and targeted campaigns. It analyzes visitor behavior in real-time to determine their stage in the buying process (e.g. attention, interest, desire, action). Magiq then pushes relevant content to visitors without changing the client's website. Clients only pay for the specific Magiq apps and features they use, starting at $0.50 per thousand customer records held per month. The document provides a case study of an insurer that increased conversions by 15% using Magiq's techniques.
Synergy of digital analytics and marketing
This document discusses how to connect different steps of the customer journey through synergy between digital analytics and marketing. It provides examples of using search queries and website traffic data to understand customer consideration and using various online and offline channels to drive awareness, consideration, purchase, and retention. The last section discusses a case study of an advertising agency that used matching customer data to their CRM and a partner's database to optimize when to contact potential clients.
Нил Хойн, руководитель направления аналитики Google — «Предиктивный маркетинг...
The document discusses the growing amount of customer data available and the importance of using predictive marketing and data-driven attribution to influence customer journeys. It provides examples of companies that saw increases in leads and conversions or decreases in cost-per-conversion after implementing these techniques. The presentation recommends that companies begin exploring data-driven attribution in AdWords, understand customer lifetime value by analyzing customer segments, and strengthen testing and validation capabilities.
FreakOut tech introductions
M.T. Burn operates Japan's largest mobile ad platform, handling 280 billion yen per month in ad sales. It uses automatic ad buying technology to place infeed, video, and display ads across various platforms. The company has grown through a strategic alliance with LINE Corporation and continues expanding its product offerings and technology capabilities to process 200,000 ad requests per second and calculate personalized bid prices within 50ms. M.T. Burn is hiring to continue developing its platforms and analytics tools.
Turning previous site visitors into customers with smart banners
1) The document describes an experiment by Wildberries, an online clothing store, to use Yandex's smart banner ads to retarget visitors who left the site without making a purchase.
2) Smart banners allow dynamic content selection based on user interests. Wildberries created a banner template and enabled dynamic retargeting based on products users viewed.
3) The experiment was successful, with a low cost per order of 175 rubles and a high ROI of 1340% from converting visitors to customers with personalized product reminders in smart banners.
AdLTV measurement in mobile gaming - how to do it once you cannot spend thous...
How to measure and optimize ad revenue once you cannot afford specialised tools. How to use BigQuery, Firebase to make better decisions. Presentation delivered by Przemek Modrzewski from Google and Adam Tyszer from Huuuge Games
Witget for Forbes
Witget is a free online tool that allows users to build interactive widgets like pop-ups, floor widgets, and social sharing buttons to increase engagement and conversion rates on websites. It uses techniques like neural network modeling and big data analytics to create smart, individualized widgets that self-educate over time. The company is seeking $250,000 in funding to expand its team, continue product development, and ramp up marketing efforts to acquire more paying clients globally.
Witget presentation
Witget is a free online tool that allows users to build interactive widgets like pop-ups, floor widgets, and social sharing buttons to increase engagement and conversion rates on websites. It uses techniques like neural network modeling and big data analytics to create smart, individualized widgets that self-educate over time. The company is seeking $250,000 in funding to expand its team, continue product development, and ramp up marketing efforts to acquire more paying clients globally.
Programmatic Advertising
Programmatic advertising uses technology platforms to automatically place ads. It is a major trend that can increase sales by 200% at 40% lower cost than traditional advertising methods like AdWords. Many large brands use programmatic advertising, including Flipkart, Amazon, Swiggy, Mercedes-Benz, BMW, Ford, Nissan, Snapdeal, Jeep, Zomato, Kotak, Axis, and HDFC. One company provides programmatic advertising through Google Display & Video 360 and has a performance engine integrated with many ad exchanges and publishers. Special features include targeting competitors' customers, similar interests, approved websites only, and using first- and third-party data.
Data mining and data visualisation - Lance Nelson
An overview of data mining and data visualisation from Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014.
Measuring websites - Romain Ammar
This presentation by Romain Ammar was given at Mezzo Labs' "Getting Ahead at Web Analytics" event in February 2014. The presentation covers web analytics and tag management solutions
Programmatic Advertising from a Data Scientist’s Perspective
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
DoubleClick Dynamic Remarketing Case Study
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Syndacast AdBoost RTB Display Advertising
A Product Description for AdBoost explaining the technologies involved: RTB, DMP, DSP, Optmization Engine and Syndacast's Dashboard.
Why is programmatic taking off? What is this revolution all about?
Google Quebec hosted Think Quebec and this year they explored digital marketing as a path to quicker, deeper connections between a brand and its consumer. Inspired by Parkour, the popular urban sport of finding the most direct route to your goal, they presented campaigns and strategies as beautiful as they are successful–another discipline at the junction of art and science. James Prudhomme, CEO Datacratic spoke at Google's Think Quebec. His Talk is entitled "Why is programmatic taking off? What is this revolution all about?"
Mobile Ad Monetization for Games | Christian Calderon
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Louisa Wong_State of play and future of RTB
This document discusses the current state and future of real-time bidding (RTB) for brand advertising. It outlines some challenges with the current fragmented system and how game changers like Amnet are helping address these through their technology, data, and programmatic buying expertise. Amnet is able to deliver improved performance for advertisers through real-time audience targeting and optimization. The document shares success stories where Amnet achieved significantly lower costs-per-acquisition and higher click-through rates than other platforms for performance and brand campaigns. It argues that opportunities remain for RTB to continue developing in new formats like digital audio, digital out of home, and mobile video.
An Introduction to Webtrends Ad Director
This document provides an overview of WebTrends Ad Director, an automated system for optimizing pay-per-click (PPC) campaigns. It discusses the problems with traditional rule-based bid management tools and outlines how WebTrends Ad Director uses statistical modeling and machine learning to optimize bids across many campaign elements. Case studies show the system increased revenues and conversions for customers while reducing costs compared to manual optimization. The document argues SEM managers should focus on strategic functions while letting automated systems optimize routine tasks.
An Introduction to Webtrends Ad Director
The document discusses PPC optimization and introduces the WebTrends Ad Director solution, describing how automated systems can more effectively optimize large search advertising campaigns through statistical modeling and machine learning compared to manual or rules-based bid management. Case studies are presented showing how WebTrends Ad Director increased conversions, revenues, and other metrics for customers in lead generation and ecommerce. SEM managers are advised to focus on strategic functions like keyword expansion while letting machines handle optimization.
Machine Learning for Computational Advertising
This document discusses machine learning approaches for computational advertising. It begins with an overview of computational advertising and why it is needed. It then discusses some of the main players in the advertising ecosystem like publishers, users, advertisers, and platforms. A key challenge discussed is modeling the click-through rate for bidding on ad spaces, which is difficult due to sparse click data and non-stationary modeling. The document reviews approaches like logistic regression, factorization machines, and deep learning models. It also discusses moving beyond click predictions to richer problems like predicting conversions and addressing challenges like delayed labels and non-independent click assumptions. Finally, it briefly mentions some other interesting problems in computational advertising that could be addressed.
2016 the year of machine learning 12.16.2015
Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry.
Deep Dive on Programmatic for Publishers (Digiday WTF Programmatic for Publis...
Matt Prohaska's presentation from Digiday's WTF Programmatic for Publishers event in NYC - April 30, 2015.
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
The document discusses programmatic marketing and how to be successful with it. It provides an agenda that includes an introduction to DataXu as a leader in programmatic advertising technology. It then covers what programmatic marketing is, how the programmatic industry and buying process works, examples of success stories, and five factors for success. The presentation aims to equip attendees with an understanding of programmatic marketing and how to adopt it effectively.
Introduction to tag management
The webinar covered Qubit Opentag's tag management features including containers, scripts, filters, and page variables. It discussed how tag management can speed up processes, increase site speed, and reduce marketing costs. Case studies showed how clients saved 34% on affiliate costs and migrated 200 tags in 1/10th the time. The presentation concluded with a Q&A and information on Opentag resources and becoming a partner.
Ad technology101 v8
The document provides an overview of online advertising and the key players in the ad value chain. It discusses:
1. The online ad ecosystem involves advertisers, agencies, publishers, ad networks, and exchanges that facilitate buying and selling of digital ad inventory.
2. Advertising inventory refers to opportunities to display ads and is calculated based on page impressions and the number of ad slots per page.
3. The major players include advertisers who buy ads, publishers who sell ad space, and networks/exchanges that facilitate transactions between the two.
4. Data from various sources is used to target and optimize ads through platforms like DSPs, SSPs, ad exchanges, and DMPs
More Related Content
What's hot
FreakOut tech introductions
M.T. Burn operates Japan's largest mobile ad platform, handling 280 billion yen per month in ad sales. It uses automatic ad buying technology to place infeed, video, and display ads across various platforms. The company has grown through a strategic alliance with LINE Corporation and continues expanding its product offerings and technology capabilities to process 200,000 ad requests per second and calculate personalized bid prices within 50ms. M.T. Burn is hiring to continue developing its platforms and analytics tools.
Turning previous site visitors into customers with smart banners
1) The document describes an experiment by Wildberries, an online clothing store, to use Yandex's smart banner ads to retarget visitors who left the site without making a purchase.
2) Smart banners allow dynamic content selection based on user interests. Wildberries created a banner template and enabled dynamic retargeting based on products users viewed.
3) The experiment was successful, with a low cost per order of 175 rubles and a high ROI of 1340% from converting visitors to customers with personalized product reminders in smart banners.
AdLTV measurement in mobile gaming - how to do it once you cannot spend thous...
How to measure and optimize ad revenue once you cannot afford specialised tools. How to use BigQuery, Firebase to make better decisions. Presentation delivered by Przemek Modrzewski from Google and Adam Tyszer from Huuuge Games
Witget for Forbes
Witget is a free online tool that allows users to build interactive widgets like pop-ups, floor widgets, and social sharing buttons to increase engagement and conversion rates on websites. It uses techniques like neural network modeling and big data analytics to create smart, individualized widgets that self-educate over time. The company is seeking $250,000 in funding to expand its team, continue product development, and ramp up marketing efforts to acquire more paying clients globally.
Witget presentation
Witget is a free online tool that allows users to build interactive widgets like pop-ups, floor widgets, and social sharing buttons to increase engagement and conversion rates on websites. It uses techniques like neural network modeling and big data analytics to create smart, individualized widgets that self-educate over time. The company is seeking $250,000 in funding to expand its team, continue product development, and ramp up marketing efforts to acquire more paying clients globally.
Programmatic Advertising
Programmatic advertising uses technology platforms to automatically place ads. It is a major trend that can increase sales by 200% at 40% lower cost than traditional advertising methods like AdWords. Many large brands use programmatic advertising, including Flipkart, Amazon, Swiggy, Mercedes-Benz, BMW, Ford, Nissan, Snapdeal, Jeep, Zomato, Kotak, Axis, and HDFC. One company provides programmatic advertising through Google Display & Video 360 and has a performance engine integrated with many ad exchanges and publishers. Special features include targeting competitors' customers, similar interests, approved websites only, and using first- and third-party data.
Data mining and data visualisation - Lance Nelson
An overview of data mining and data visualisation from Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014.
Measuring websites - Romain Ammar
This presentation by Romain Ammar was given at Mezzo Labs' "Getting Ahead at Web Analytics" event in February 2014. The presentation covers web analytics and tag management solutions
Programmatic Advertising from a Data Scientist’s Perspective
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
DoubleClick Dynamic Remarketing Case Study
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Syndacast AdBoost RTB Display Advertising
A Product Description for AdBoost explaining the technologies involved: RTB, DMP, DSP, Optmization Engine and Syndacast's Dashboard.
What's hot (11)
Turning previous site visitors into customers with smart banners
Turning previous site visitors into customers with smart banners
AdLTV measurement in mobile gaming - how to do it once you cannot spend thous...
AdLTV measurement in mobile gaming - how to do it once you cannot spend thous...
Programmatic Advertising from a Data Scientist’s Perspective
Programmatic Advertising from a Data Scientist’s Perspective
Similar to Toms Panders
Why is programmatic taking off? What is this revolution all about?
Google Quebec hosted Think Quebec and this year they explored digital marketing as a path to quicker, deeper connections between a brand and its consumer. Inspired by Parkour, the popular urban sport of finding the most direct route to your goal, they presented campaigns and strategies as beautiful as they are successful–another discipline at the junction of art and science. James Prudhomme, CEO Datacratic spoke at Google's Think Quebec. His Talk is entitled "Why is programmatic taking off? What is this revolution all about?"
Mobile Ad Monetization for Games | Christian Calderon
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Louisa Wong_State of play and future of RTB
This document discusses the current state and future of real-time bidding (RTB) for brand advertising. It outlines some challenges with the current fragmented system and how game changers like Amnet are helping address these through their technology, data, and programmatic buying expertise. Amnet is able to deliver improved performance for advertisers through real-time audience targeting and optimization. The document shares success stories where Amnet achieved significantly lower costs-per-acquisition and higher click-through rates than other platforms for performance and brand campaigns. It argues that opportunities remain for RTB to continue developing in new formats like digital audio, digital out of home, and mobile video.
An Introduction to Webtrends Ad Director
This document provides an overview of WebTrends Ad Director, an automated system for optimizing pay-per-click (PPC) campaigns. It discusses the problems with traditional rule-based bid management tools and outlines how WebTrends Ad Director uses statistical modeling and machine learning to optimize bids across many campaign elements. Case studies show the system increased revenues and conversions for customers while reducing costs compared to manual optimization. The document argues SEM managers should focus on strategic functions while letting automated systems optimize routine tasks.
An Introduction to Webtrends Ad Director
The document discusses PPC optimization and introduces the WebTrends Ad Director solution, describing how automated systems can more effectively optimize large search advertising campaigns through statistical modeling and machine learning compared to manual or rules-based bid management. Case studies are presented showing how WebTrends Ad Director increased conversions, revenues, and other metrics for customers in lead generation and ecommerce. SEM managers are advised to focus on strategic functions like keyword expansion while letting machines handle optimization.
Machine Learning for Computational Advertising
This document discusses machine learning approaches for computational advertising. It begins with an overview of computational advertising and why it is needed. It then discusses some of the main players in the advertising ecosystem like publishers, users, advertisers, and platforms. A key challenge discussed is modeling the click-through rate for bidding on ad spaces, which is difficult due to sparse click data and non-stationary modeling. The document reviews approaches like logistic regression, factorization machines, and deep learning models. It also discusses moving beyond click predictions to richer problems like predicting conversions and addressing challenges like delayed labels and non-independent click assumptions. Finally, it briefly mentions some other interesting problems in computational advertising that could be addressed.
2016 the year of machine learning 12.16.2015
Think you know everything about PPC? Don’t miss out on this exclusive webinar driving you to think about PPC like you never have before. Bryan Minor, Acquisio’s chief scientist will dive into the power of machine learning and game changing statistics on our industry.
Deep Dive on Programmatic for Publishers (Digiday WTF Programmatic for Publis...
Matt Prohaska's presentation from Digiday's WTF Programmatic for Publishers event in NYC - April 30, 2015.
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
The document discusses programmatic marketing and how to be successful with it. It provides an agenda that includes an introduction to DataXu as a leader in programmatic advertising technology. It then covers what programmatic marketing is, how the programmatic industry and buying process works, examples of success stories, and five factors for success. The presentation aims to equip attendees with an understanding of programmatic marketing and how to adopt it effectively.
Introduction to tag management
The webinar covered Qubit Opentag's tag management features including containers, scripts, filters, and page variables. It discussed how tag management can speed up processes, increase site speed, and reduce marketing costs. Case studies showed how clients saved 34% on affiliate costs and migrated 200 tags in 1/10th the time. The presentation concluded with a Q&A and information on Opentag resources and becoming a partner.
Ad technology101 v8
The document provides an overview of online advertising and the key players in the ad value chain. It discusses:
1. The online ad ecosystem involves advertisers, agencies, publishers, ad networks, and exchanges that facilitate buying and selling of digital ad inventory.
2. Advertising inventory refers to opportunities to display ads and is calculated based on page impressions and the number of ad slots per page.
3. The major players include advertisers who buy ads, publishers who sell ad space, and networks/exchanges that facilitate transactions between the two.
4. Data from various sources is used to target and optimize ads through platforms like DSPs, SSPs, ad exchanges, and DMPs
Welcome to TMC.pptx
TMC's mission is to provide digital marketing and strategy implementation for an existing company group, as well as developing in-house software products and IT solutions for Bangladesh and globally. Its vision is to become a leading IT and knowledge platform through creative content and exceptional marketing. TMC aims to audit company sites, enhance customer acquisition, retain customers through CRM software, and develop data and customer-oriented platforms using programmatic, RTB and AI analytics. It will provide regular social media posts, videos, blog posts and email blasts to gain customers.
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Having previously worked at both Millennial Media and AOL, Michael Conway brought his expertise to Bidtellect tasked with transforming the business to a self-service SaaS-based content distribution platform, enabling the company to grow 10-fold.
Next DSS MIA Event - https://datascience.salon/miami/
During the 30-minute presentation, Michael will provide background information about Bidtellect and how data is an integral component of the business managing their premium native inventory across their supply ecosystem with over 5 billion native auctions per day. As Bidtellect embraces big data, Michael will share the challenges and successes he and his team have experienced along the way. In addition, Steve Sarsfield, Vertica Senior Product Marketing Manager, will be available to discuss how specific technologies (SQL, Python, R and embedded algorithms) can be combined in an MPP environment to achieve big data analytics success.
RTB Bid Landscape in Adform
The document discusses using survival analysis techniques to model bid landscapes in real-time bidding (RTB). It describes how survival models can be used to estimate the probability of winning an auction at different bid prices based on historical auction data. Bitmap data structures are used to efficiently perform queries on millions of features to select relevant populations for survival analysis. Both parametric Weibull and non-parametric Kaplan-Meier models are discussed. The output of the survival models is then used to build bid landscapes showing estimated win rates at different price points.
Dynamic Cloud Pricing for Revenue Maximization
TO GET THIS PROJECT THROUGH ONLINE OR TRAINING SESSION CONTACT:
LansA Informatics Pvt Ltd
No 165, 5th Street,
Crosscut road, Gandhipuram,
Coimbatore - 641 012
Landline: 0422 - 4204373
Mobile: +91 90 953 953 33
Email :lansa.projects@gmail.com
Website: www.lansainformatics.com
Blog: www.lansastudentscdc.blogspot.com
TMK.edu Programmatic: September 2016
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
Ve interactive Demystifying Programmatic Webinar
Gareth Neville from Ve Interactive gave a presentation on demystifying programmatic advertising. He discussed the key benefits of programmatic such as increased efficiency, transparency, and control over campaign performance. He explained how programmatic works through real-time bidding on ad exchanges using data to target audiences. Metrics for measuring campaign success include CPA, CPC, CPM, and CTR. Ongoing optimization is needed to improve performance and achieve campaign goals within budget.
Project Lotus Intro Deck Aug
The document summarizes Project Lotus, which is developing a programmatic marketplace platform. It discusses the product, which is a cloud-based programmatic marketplace platform integrating ad serving and data management features. It also covers the experienced founding team, the large market potential in mobile advertising, especially in Asia, and how the platform compares favorably to competitors. Finally, it provides highlights on the platform's development status, strong sales pipeline, and strategy for future expansion in Asia and globally.
Fast Data Driving Personalization - Nick Gorski
The document discusses TellApart's use of fast data and machine learning to power personalized digital marketing. It describes TellApart's real-time bidding system, which uses user behavior data to predict user value and auction dynamics in order to calibrate bids. The system decomposes the modeling problem into simple steps chained together to maximize revenue and profits through targeted digital ads. TellApart's approach lifts online revenues for merchants by 10% or more through performance-based personalized marketing at scale.
Daniel Gilbert - How to build your own automated bidding system in less than ...
Bidding has become more difficult. With over 1000 changes in AdWords last year, there is a new level of complexity that cannot be managed by any humanoid. With automation now a necessity, Daniel will run through a number of real-world examples of bidding automation. Once you've finished this session you'll have all the tools you need to bid better than 90% of advertisers.
Similar to Toms Panders (20)
Why is programmatic taking off? What is this revolution all about?
Why is programmatic taking off? What is this revolution all about?
Mobile Ad Monetization for Games | Christian Calderon
Mobile Ad Monetization for Games | Christian Calderon
Deep Dive on Programmatic for Publishers (Digiday WTF Programmatic for Publis...
Deep Dive on Programmatic for Publishers (Digiday WTF Programmatic for Publis...
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Data Science Salon: Enabling self-service predictive analytics at Bidtellect
Daniel Gilbert - How to build your own automated bidding system in less than ...
Daniel Gilbert - How to build your own automated bidding system in less than ...
More from IABBelarus
Илья Шаталов. Видеореклама: прошлое, настоящее и будущее
Илья Шаталов. Видеореклама: прошлое, настоящее и будущее
Movabox
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
More from IABBelarus (20)
Илья Шаталов. Видеореклама: прошлое, настоящее и будущее
Илья Шаталов. Видеореклама: прошлое, настоящее и будущее
Recently uploaded
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
学校原件一模一样【微信：741003700 】《(worc毕业证书)伍斯特大学毕业证成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
TMU毕业证假文凭【微信95270640】（多伦多都会大学毕业证成绩单本科学历）Q微信95270640(补办TMU学位文凭证书)多伦多都会大学留信网学历认证怎么办理多伦多都会大学毕业证成绩单精仿本科学位证书硕士文凭证书认证Seneca College diplomaoffer,Transcript办理硕士学位证书造假多伦多都会大学假文凭学位证书制作TMU本科毕业证书硕士学位证书精仿多伦多都会大学学历认证成绩单修改制作，办理真实认证、留信认证、使馆公证、购买成绩单，购买假文凭，购买假学位证，制造假国外大学文凭、毕业公证、毕业证明书、录取通知书、Offer、在读证明、雅思托福成绩单、假文凭、假毕业证、请假条、国际驾照、网上存档可查！
1:1完美还原海外各大学毕业材料上的工艺：水印阴影底纹钢印LOGO烫金烫银LOGO烫金烫银复合重叠。文字图案浮雕激光镭射紫外荧光温感复印防伪。
可办理以下真实多伦多都会大学存档留学生信息存档认证：
1多伦多都会大学真实留信网认证（网上可查永久存档无风险百分百成功入库）；
2真实教育部认证（留服）等一切高仿或者真实可查认证服务（暂时不可办理）；
3购买英美真实学籍（不用正常就读直接出学历）；
4英美一年硕士保毕业证项目（保录取学校挂名不用正常就读保毕业）
留学本科/硕士毕业证书成绩单制作流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询多伦多都会大学多伦多都会大学毕业证学位证）；
2开始安排制作多伦多都会大学毕业证成绩单电子图；
3多伦多都会大学毕业证成绩单电子版做好以后发送给您确认；
4多伦多都会大学毕业证成绩单电子版您确认信息无误之后安排制作成品；
5多伦多都会大学成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
— — — — — — — — — — — 《文凭顾问Q/微：95270640》大街小巷人潮涌动山娃一路张望一路惊叹他发现城里的桥居然层层叠叠扭来扭去桥下没水却有着水一般的车水马龙山娃惊诧于城里的公交车那么大那么美不用买票乖乖地掷下二枚硬币空调享受还能坐着看电视呢屡经辗转山娃终于跟着父亲到家了山娃没想到父亲城里的家会如此寒碜更没料到父亲的城里竟有如此简陋的鬼地方父亲的家在高楼最底屋最下面很矮很黑是很不显眼的地下室父亲的家安在别人脚底下须绕过高楼旁边的垃圾堆下八个台阶才到父亲将
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
We nemen je mee in de grote veranderingen in search met de komst van AI, hoe je je website hier op inricht en je data AI ready maakt.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Recently uploaded (20)
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Toms Panders
- 1. “How to do programmatic and not harm your advertising sales results. Lessons learned.”
- 2. Topic • In programmatic world many decisions are made by algorithms. Nothing gets unnoticed. If there is a possibility to buy cheaper, it will be used immediately. However, if publishers are mindful with managing their inventories, they can generate significant revenues and increase monthly budgets.
- 3. RTB yield management tips • Programmatic is a tool, if you improve the technology - you can have immediate results.
- 4. Flexible formats • 970x250 980x200 728x90 … • 500x500 300x250 320x50 … • 300x600 300x250 160x600 …
- 5. Inscreen rate can improve eCPM • RTB lacks information about position and content • Implement unique tags for every placement • Do lazy load on publisher website • Improve the auction speed of RTB
- 7. Server Side Bidding (similar to Header Bidding) Publisher SSP 1 SSP 2 DSP 1 Adnetwork DSP 2 Setupad SSB 0Eur floor price • Its very important that everybody has same chance to win and competes against each other in a unified auction
- 8. Statistics • Which partner is better? Requests Imp Imp sold eCPM Fillrate Net Revenue Partner A 10 000 000 9 800 000 3430000 €1,20 35% €4116 Partner B 1 000 000 970 000 940900 €0,60 97% €565
- 9. rCPM • such 0,16Eur difference can generate extra 1 600 Eur/monthly from Partner B Requests Net Revenue rCPM Partner A 10 000 000 €4116 €0,41 Partner B 1 000 000 €565 €0,57
- 10. Comparison is not easy • One must make all things equal to both partners • previous month vs this month • 50/50 random impression allocation • Exact placements
- 11. Cross-border traffic • USA = 1Eur/CPM * 0,77% * 1bln = 7 700 Eur /monthly
- 12. What Setupad solves • HeaderBidding - technically complex to develop • server-to-server solution is limited to big players • Many demand sources to manage daily • Frequent troubleshooting • Lots of optimisation work to achieve incremental revenues