INTERNET OF (EVERY)THING & SMART AGRICULTURE 10 Settembre 2015 EXPO, Milano The interaction between physical objects and sensors connected to Internet makes it possible to exchange information in a manner which has never previously been possible anywhere in the world and to render smart objects inanimate in order to provide functionality and services which have not yet been fully explored. Internet of (Every)Thing (IoE) entails various levels: from the smart home to the production of goods, among which food, and to the management of natural resources, like water. The IoE can therefore vary from examples of “consumer” oriented interconnected devices to more “enterprise” driven business cases, raising the interest of Governments and public administrations as well. One of the most interesting field for our State’s future is the “smart agriculture”, monitoring micro- climate parameters supporting agriculture to improve products’ quality, to reduce risks coming from unpredictable weather phenomenon, to rationalize resources and to reduce the environmental impact. If on one hand the IoE will make the world a better place to live, on the other hand it will be paramount to prevent and impede possible future abuses and violations. The goal of the meeting is to gather international technical and legal experts to discuss opportunities and risks of IoE world. http://www.technandlaw.net

1. Growing Hazelnuts
Tommaso De Gregorio
Expo Milan, 10 September 2015

2. Ferrero: The Story Of a Family

3. 53
Countries:
OFFICES
160
Countries:
MARKET
9
Countries:
AGRI Farms
3
Countries:
SOCIAL
COMPANIES
20
Countries:
PLANTS

4. 53
Countries:
OFFICES
160
Countries:
MARKET
9
Countries:
AGRI Farms
3
Countries:
SOCIAL
COMPANIES
20
Countries:
PLANTS

5. Ferrero Agricultural projects

6. Raw Materials – Objectives and Results
On track Achieved
Objectives Timeframe Status
Coffee 100% certified as sustainable 2013
Achieved 2 years
ahead of plan
Eggs
100% eggs from barn hens in
respect of animal welfare 2014
Palm oil
100% certified as sustainable
and segregated 2015
Achieved 1 years
ahead of plan
Cocoa 100% certified as sustainable 2020
Hazelnuts
Implementation of the
traceability plan for 100% of
hazelnuts
2020
Cane sugar 100% from sustainable sources 2020 new
Our main goals declared in the last CSR Report:
www.ferrerocsr.com

7. Hazelnut market
main producing countries at worldwide level (in shell)
AZERBAIJAN
30.000 tons (3 %)
GEORGIA
25.000 tons (3 %)
US (Oregon)
34.000 tons (4 %)
ITALY
120.000 tons (13%)
SPAIN
25.000 tons (3 %)
TURKEY
650.000 tons (70 %)
■ Around 70‐75% of actual worlwide production is done in Turkey, followed by
Italy with 12‐15%
■ Chile and Georgia are the main emerging countries which has experienced a
major increase in hazelnut cultivation during last 5 years
4 %
OTHERS

8. Existing
HCo ‐ medium long target
Opportunities in the Southern hemisphere are limited to few countries
■ FRESHNESS: the harvest during spring provides fresh hazelnuts throughout the year
improving the quality for consumers
■ RISK DIVERSIFICATION:
 climate / weather conditions (frost, etc.);
 geo‐politics;
 best varieties for our needs and full traceability of the supply chain.
Potential

9. The HCo initiative: present status
 Six ongoing projects, at different stages of implementation. All projects are
tailored made on the specific potential of each country.
 Other initiatives are under development
 Promotion of hazelnut development through events, research and training
seminars
Overall goal: 100% traceability in 2020

10. Fruticola Agrichile
 Oldest Ferrero plantation: almost 4.000 ha under
property
 2 Drying facilities operating
 1 Cracking facility established in 2015
 Successful promotion: Over 11.000 ha planted by
local farmers
 Farmer association established and research program
are in place with local institutions
 High potential: Hazelnut crop is expanding by 1000ha
per year
 High quality nuts‐ varieties coming from North
hemisphere have proven to have equal quality level
of the countries of origin

13. AgriGeorgia
Agrigeorgia
 Established in 2007: over 3.500 ha under property
 1 Drying facilities operating
 Training courses with USAID: 3.000 farmers already trained in past years
 Georgian Hazelnut Growers association (GHGA) already established and supported
 Varieties used‐ a mix between Italian varieties and Georgian varieties, in order to be
a show case for local farmers
 High quality nuts in the Ferrero plantations

15. Agrisudafrica
Agrisudafrica
 Established in 2010: about 1000ha of which 600 ha plantable
 First experiment of hazelnut cultivation in the African continent
 Process of 2 years to import the plants and pass Quarantine’s restrictions
 Great effort to overcome different climatic conditions
 High interest in local farmers about future expansions and promotions of the crop

17. Agri Australis
 Established in 2013: 2000 ha under development
 First experiment of hazelnut cultivation on a large scale in Australia
 Process of 2 years to import the plants and pass Quarantine’s restrictions
 Great challenge for the future for extreme climatic conditions (Water and heat) and
high labor costs
 High technology in agriculture’s techniques

18. Precision farming
Precision Farming:
A necessary
approach for the
future challenges
of the Ferrero Agri
farms
Never applied before on
Hazelnut’s orchard
3 examples:
• Airborne
pollinization
• Mechanical
planting
• FMP‐
Farming
managment
platform

19.  Hazelnut’s production depends from cross pollination during winter months; the
overlapping between female and male flowers is limited by time and weather conditions
 In Chile several test of forced pollination have been successful using quad bikes;
production have increased in areas pollinized mechanically
 Winter months in Chile have high rainfall, which does NOT allow machines to move
easily in the tree rows  DRONES
Precision Farming: Airborne pollinization

20. Precision Farming: Airborne pollinization

21. Precision Farming: Mechanical planting
 Traditional planting is labor intensive and for
large plantations requires high numbers of
workers in winter months
 To speed up the process a GPS guided planting
machine has been developed according to
Ferrero’s requirements by an Italian company
 PLANTING 10 Hectares:
Traditional planting 68 workers
GPS machine 1 driver, 2 workers

22. Precision Farming: FMP
 Geo‐referencing = Creation of a data base of all the information related to:
 Territorial units = Fields and parcels (Surface area, number of trees, variety, …)
 Climatic data (Temperature, Humidity, Wind speed, Sun radiation, Rain fall, …)
 Agronomical data (Soil analysis, Leaf analysis, Nuisance, Pest and diseases, Plant stages, …)
 Machines localization
 Register of activities done= Possibility of registering manual, mechanical and
harvesting operations.
 Efficiency register
 Prescription of Chemicals

23. Precision Farming: FMP
 Budget : Operations to be done in each Territorial unit
The platform calculates the requirement of resources needed according to the register
of efficiency of all the operations.
Scheduling: weekly or monthly planning of use of resources

24. Precision Farming: FMP
 Budget : Operations to be done in each Territorial unit
The platform calculates the requirement of resources needed according to the register
of efficiency of all the operations.
Scheduling: weekly or monthly planning of use of resources

25. Precision Farming: FMP
 Budget : Operations to be done in each Territorial unit
The platform calculates the requirement of resources needed according to the register
of efficiency of all the operations.
Scheduling: weekly or monthly planning of use of resources

26.  Progress reporting:
Comparison between planned and actuals
Precision Farming: FMP

27. Precision Farming: FMP
 Machines / Tractors monitoring :
 Each tractor will be equipped with a GPS and Fuel sensor
 The tractors can be located in real time on a geographical
map
 Information about the tractors are sent in real time to the
platform
 Fields workers / Labor monitoring :
 Each plantation supervisor is equipped with a smartphone
 Each field worker is equipped with a NFC tag
 The Start and End of work is triggered when the NFC tag is
in contact with the smartphone

28. Thank you