The final presentation of the Social Innovation Camp Hosted by The Hub Milan.

1. Someone has
wha you need
t
Corazza | Gomez Narajo | Pollio | Rampanti | Telalbasic

2. toc toc movement
Wha is toctoc?
t
TocToc is a platform to exchange objects that people don’t need
anymore.
TocToc is a codesigned service based on Living Lab experiments
TocToc creates local sustainable communities
TocToc Movement is the answer for all that people who prefer giving
away something instead of creating waste

3. mission
WHA is the problem?
T
- Excessive consumption and increasing poverty
- Local community fragmentation (i.e. students and residents in Città
Studi, Milan; immigrants and residents in Malmo, Sweden)
In the last year we have done interviews, persona analysis, some experiments and we are still
testing our field of interest

4. main competitors
wHA MORE DO WE OFFER ?
T
LOCAL COMMUNITIES MANAGEMENT Someone has BARGAINING
wha you need
t
and not onl ...
y

5. CREATE A SUSTAINABLE COMMUNITY
WhA is the solution?
T
- Our service is a platform that enables exchange creating local com-
munities through real meeting
wha is the t
t arget?
- The users who are searching a hybrid experience
- Environmentally aware people
- People who want to save money
- (People with a web 2.0 attitude)
TECHNOLOGICAL ASPECT
- Mobile and desktop web application (HTML5+JQuery)
- Geotag
- Native application iOS | Android | Windows Phone (PhoneGap)

6. COMMUNICATION strategy
How will we spread the word?
- TOCTOC Movement is growing every day (facebook,
twitter, youtube...)
- Other experiments are planned in the next future

7. business model
how will we make our idea sustainable?
flow in
SUSTAINABLE
WEB APPLICATION UTENTI NORMALI BUSINESSES
TOC EVENTI
COMUNICAZIONE DIRETTA
COMMERCIANTI
TOC EVENTI
COMUNIT LOCALI
A'
iNDIRETT
A
ASSOCIAZIONI
ESISTENTI
LOCALI
pa
FONDAZIONI
v riabili
fissi
a

8. business model
key partners
flow in
SUSTAINABLE
WEB APPLICATION UTENTI NORMALI BUSINESSES
TOC EVENTI
COMUNICAZIONE DIRETTA
COMMERCIANTI
TOC EVENTI
COMUNIT LOCALI
A'
iNDIRETT
A
ASSOCIAZIONI
LOCALI
crucial
stakeholders
ESISTENTI
pa
with the possibility
to mobilize human
FONDAZIONI
v riabili
and money sources
fissi
a

9. business model
customers
flow in
SUSTAINABLE
WEB APPLICATION UTENTI NORMALI BUSINESSES
TOC EVENTI
COMUNICAZIONE DIRETTA
COMMERCIANTI
TOC EVENTI
COMUNIT LOCALI
A'
iNDIRETT
A
ASSOCIAZIONI
ESISTENTI
LOCALI
stakeholders that
pa
are triggered by the
value created with
FONDAZIONI Toc Toc
v riabili
fissi
a

10. business model
key activities + channels
SUSTAINABLE
WEB APPLICATION UTENTI NORMALI BUSINESSES
TOC EVENTI
COMUNICAZIONE DIRETTA
COMMERCIANTI
TOC EVENTI
COMUNIT LOCALI
A'
iNDIRETT
A
ASSOCIAZIONI
ESISTENTI
LOCALI
pa
marketing virale
sales accounting
pr
sensibilizzazione FONDAZIONI
promozione eventi
community management

11. cost structure
cost structure
COSTI FISSI
dominio sviluppo
START- UP registrazione pia aforma
tt
costituzione
promozione
ANNUALI manutenzione hosting personale brand
COSTI VARIABILI
organizzazione attivazione sales
M &C
servizi comunit a' accounting

12. business model
cost structure
CLIENTS GRANTS SPONSORS USERS s. B.
challenge
PLATFORM premium page premium page
keeping track of
exchanges
TRADE visibility pay per trade pay per view
ANALOG events ticketing

13. next future
Which are our next steps?
- Our idea works in a local perspective, we want to replicate
the service in other local fields, we want to go out of the box.
- We will add the possibility to exchange also immaterial
things.
- Prototyping

14. US
why are we the right people?
- We have differnt skills and different backgrounds (1 I.T.
engineer, 2 designers. 2 architects)
- We are young and always ready to learn
- We are the future and we dislike the present situation

15. thankyou
we especiall thank:
y
the hub milano !
angela amoruso
fabio banfi
matteo bartolomeo
stefano daelli
renzo friga to
giusy ottonelli
marco maria pedrazzo