This document summarizes Take One Action's plans to develop their digital presence and website. It describes their previous one-way online content and static promotion, their new plan for a user-driven social network hub to empower audiences and generate revenue, and the outcomes of developing new features like user profiles, networks, and film content distribution. It also reviews the development process, lessons learned around managing resources and contingencies, and hopes for further engaging users and making a positive impact.

1. Overview
Digital Content Development Report 2014
This presentation describes:
• What we do
• Our previous digital life
• Our plan for web 2.0
• The project tender
• Outcomes review
• Process review
• Our hopes going forward

2. About Take One Action
Digital Content Development Report 2014
Take One Action celebrates
the people and films that are
changing the world.
We exist to inspire and empower
more people to take creative,
impactful steps to make the world
a better place – bit by bit, and
sometimes in landslides, changing
the local, national and global
behaviours which underpin a fairer
and more sustainable world.

3. Our previous digital life
Digital Content Development Report 2014
2009-2014
• One-way content
• Our events/listings only
• Static promotion of groups
• No dynamic
recommendations
• No audience networking
tools

4. Our plan for web 2.0
Digital Content Development Report 2014
A one-stop, user-driven hub
with social network
functionality:
• empowering and inspiring
our audiences
• delivering (rather than
simply promoting) content
• generating revenue

5. Outcomes to date
Digital Content Development Report 2014
More dynamic
visual content,
responsively laid
out on mobile
devices

6. Outcomes to date
Digital Content Development Report 2014
Audience networks
• User profile (by type:
filmmaker, activist,
educator, individual)
• Discussions grouped
around organisational
themes and global
issues
• Follow and message
other users
• Administer
events/pages for your
own organisation

7. Outcomes to date
Digital Content Development Report 2014
More film content, including pay-per-view via Distrify (revenue) and like/share
functions linking content between user’s site profile and social media accounts

8. Outcomes to date
Digital Content Development Report 2014
Add and profile your
own content through
the front end
(including listing
sympathetic
organisations).
Start posting:
• Events
• Opportunities
• Petitions &
pledges
dynamically linked to
related content and
user preferences

9. Outcomes to date
Digital Content Development Report 2014
Ticketing functionality
• Easily make events out of
films in our database
• Ascribe ticket types,
quantities and prices to
sell for commission
through our website (cuts
out third-party fees)

10. The process & lessons learned
Digital Content Development Report 2014
A robust tender document
designed to avoid potential
development traps.
• Timelined (could have included
incentive/penalty to avoid a
disruptive over-run)
• Detailed functionality
• Detailed approach (how we
expected developer
collaboration to work)
… Reflected in final contract.

11. Process & lessons learned
Digital Content Development Report 2014
Managing resources
Even with a tight contract, we
should have budgeted more
internal resource and time
(weeks) as contingency.
Over-run was (in hindsight)
inevitable, and had negative
impacts on our ability to
deliver other work.

12. Hopes for the future
Digital Content Development Report 2014
More world-changing…
• Online interactions and
user personal development
• Events catalysed
• Young people engaged
• Films enjoyed and
evaluated
Plus
• More sustainable reach and
revenue streams