TNS Opinion evidenzia con il Digital Leader Watch Index, quale Leader europeo domina il dibattito sui Social Media. Renzi, a solo un mese dall'elezione, raccoglie il numero maggiore di tweets.

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PRESS INFORMATION
Matteo Renzi is the most tweeted about of all EU leaders
Brussels, 20 March 2014 – Only 1 month after his appointment, Matteo Renzi, Italy’s new Prime
Minister, is already Europe’s most tweeted‐on politician, surpassing all the other EU leaders on
social media. Data released by TNS opinion this month reveal that the Italian Prime Minister
currently holds the pole position in the “European Leader Watch” index which monitors the social
media debate about Europe’s political decision‐makers. He is followed by UK Prime Minister David
Cameron and the French President François Hollande.
Matteo Renzi, who has attracted the most attention among Twitter users with over 195,3891
mentions so far in March, dominates the political debate on Twitter. His closest challenger,
David Cameron, is slightly behind, with 158,523 tweets. The rest of the competition trails far
behind: François Hollande is in third place with 86,931 mentions, while other political leaders
such as Germany’s Chancellor Angela Merkel follow with only 43,161 mentions over the same
period.
On average, between 40,000 and 70,000 tweets referring to European leaders are published
every day.
Within the European Institutions, the President of the European Parliament Martin Schulz
demonstrates a strong presence on Twitter in the run‐up to the European elections.
With only 63 days to go before the European elections, Mr Schulz, who is standing for the post of
President of the European Commission, is the only candidate to be ranked among the top ten.
José Manuel Barroso, President of the European Commission, and Catherine Ashton, the EU High
Representative for Foreign Affairs are the other EU leaders to join President Schulz in the top 10.
His main competitor for the position of President of the European Commission, Jean‐Claude
Juncker, is just outside the top ten in 13th place, while Guy Verhofstadt stands at 23rd.
By creating word clouds and following trending key words, the innovative “European Leader
Watch” tool can also analyse the main issues being discussed by Twitter users when talking
about their leaders. Unsurprisingly, this week the Twitter world focused its attention on the
referendum in Crimea.
With the launch of this new social media monitoring tool, TNS opinion, the European leader in
political and social research, aims to provide an unfiltered picture of public opinion in real time.
The tool was developed in cooperation with Vigiglobe, a European‐based company specialising
in Social Media Intelligence and an official Twitter Media Technology Partner.
Follow the social media debate on European Leaders in real time: http://www.tns‐
opinion.com/content/european‐leader‐watch
1 From 1st to 18th of March 2014

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