Consumer barometer report '15 of vietnam - video viewthaomapu
The document summarizes key findings from a survey about online video viewing habits in Vietnam. It finds that 9 out of 10 consumers in Vietnam watch online video on their smartphones at least monthly, most often at home and alone. The top reasons for watching are to relax, be entertained, and learn. Long videos over 10 minutes are most popular, usually watched in the evenings. Music videos, sports, and gaming are most commonly viewed genres.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Baromètre consommateur France via Google 06/2015Nicolas Bermond
1) 8 out of 10 consumers in France are online at least once a day, with those under 34 being online most often.
2) More than half of all sales in France, whether online or offline, are driven by consumers doing online research first. 45% of French consumers use search engines to research purchases.
3) 5 out of 10 French consumers watch online videos for entertainment. The majority prefer videos under 5 minutes.
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and local shopping behaviors.
This document provides a summary of key findings from the New Zealand Consumer Barometer report. It identifies three main trends in New Zealand: 1) Mobile is increasingly important as 56% of consumers go online as often on smartphones as computers; 2) Online research heavily influences purchases even for in-store shopping; 3) Over half of consumers watch online videos on smartphones more than computers. The document also summarizes internet and device usage in New Zealand, online activities, the role of online research and advertising in purchases, and international purchasing behavior.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
Consumer barometer report '15 of vietnam - video viewthaomapu
The document summarizes key findings from a survey about online video viewing habits in Vietnam. It finds that 9 out of 10 consumers in Vietnam watch online video on their smartphones at least monthly, most often at home and alone. The top reasons for watching are to relax, be entertained, and learn. Long videos over 10 minutes are most popular, usually watched in the evenings. Music videos, sports, and gaming are most commonly viewed genres.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Baromètre consommateur France via Google 06/2015Nicolas Bermond
1) 8 out of 10 consumers in France are online at least once a day, with those under 34 being online most often.
2) More than half of all sales in France, whether online or offline, are driven by consumers doing online research first. 45% of French consumers use search engines to research purchases.
3) 5 out of 10 French consumers watch online videos for entertainment. The majority prefer videos under 5 minutes.
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and local shopping behaviors.
This document provides a summary of key findings from the New Zealand Consumer Barometer report. It identifies three main trends in New Zealand: 1) Mobile is increasingly important as 56% of consumers go online as often on smartphones as computers; 2) Online research heavily influences purchases even for in-store shopping; 3) Over half of consumers watch online videos on smartphones more than computers. The document also summarizes internet and device usage in New Zealand, online activities, the role of online research and advertising in purchases, and international purchasing behavior.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
Vietnam's e commerce landscape and online shopping behavior (brands let's pre...Thuan Vo
This document summarizes research on Vietnam's ecommerce landscape and online shopping behaviors. It finds that while females are the dominant shoppers, males are more likely to shop online. Product research often occurs both online and offline, and influences whether a purchase is made online or in-store. Smartphones and laptops are both commonly used for online purchases. On mobile, Facebook is a popular shopping platform, while ecommerce sites are more common on laptops. The research provides insights for businesses on targeting consumers and understanding where in the purchase process they can better engage customers.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Consumer Trend Study on "Consumer Mobility and E-Commerce" Zinnov
This document summarizes the results of a consumer mobility and e-commerce survey conducted in India. Some key findings include:
- Android was the dominant mobile operating system with 76% adoption.
- 34% of respondents shop online at least monthly, while books, travel, shoes and electronics are most commonly purchased categories.
- E-commerce websites are an important source of product information, used by around 50% of consumers prior to purchases.
- Credit/debit cards are the preferred online payment method, used by 48% of respondents overall.
- Peer recommendations and TV ads are the primary drivers of traffic to e-commerce sites. Concerns around product quality and delivery are key deterrents to online shopping
Thống kê hành vi người dùng Internet Việt Nam quý I/2016Mobi Marketing
Vietnamese internet usage saw significant growth from 2000-2015, with internet users accounting for 48% of Vietnam's total population in 2015. Mobile networks also grew remarkably over this period. In 2015, smartphone and tablet use expanded greatly, changing how people consume media. Most Vietnamese internet users spend around 5 hours online via PC and 2.7 hours on mobile. Search behavior is dominated by Google, which 92% of users rely on. Social networking is very popular, especially on Facebook, while younger users favor Zing. Mobile internet and e-commerce are also hugely popular in Vietnam and on the rise. Regional differences exist with internet penetration higher in major cities versus other areas.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Chia sẻ đến bạn một số món ăn giúp bạn nấu cho trẻ có đầy đủ dưỡng chất hơn trong bữa ăn hàng ngày.
Được Chia Sẻ Bởi: http://biquyethoctap.com/
Cộng Ðồng Chia Sẻ Bí Quyết Học Tập.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Amy Schmittauer - 5 Steps to a Successful Video Strategy on YouTubeINBOUND
The document outlines a 5-step strategy for successful video marketing on YouTube. The steps are: 1) defining YouTube goals and key metrics; 2) creating addictive video formats that keep viewers engaged; 3) determining valuable content topics; 4) optimizing videos for search engine optimization; and 5) managing community engagement. The strategy emphasizes audience retention, consistent branding, leveraging platform features, focusing on keywords, and maintaining an active community.
Vietnam's social media usage was surveyed by Asia Plus Inc. The key findings were:
- Facebook and Zalo were the most used social media platforms in Vietnam.
- Vietnamese used social media primarily for keeping up with friends/networks and receiving news.
- Most Vietnamese accessed the internet via smartphones.
- Brand pages were "liked" mainly to receive product/event info and discounts. Videos ads under 30 seconds received the most engagement.
- Friends and family were considered the most trusted sources of information over advertising. However, 41% had purchased products after seeing online ads.
The survey provided insights into Vietnamese social media behaviors and attitudes toward digital advertising.
Google Consumer Barometer, tout sur ces nouveaux consommateursPhilippe Dumont
Cette toute nouvelle étude, réalisée par TNS dans plus de 30 pays dans le monde (et plus de 3 000 répondants en France), permet d’avoir la vue la plus précise des grands changements de comportement induits par le mobile.
C’est ce que détaille Dimensional Research dans cette étude mondiale sponsorisée par HP…
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and the importance of mobile optimization.
The document discusses trends in digital advertising and the mobile platform. It finds that while global ad spending is projected to grow 3-4% annually, digital media spending will grow much faster and account for 26% of total ad spending by 2016. Mobile advertising in particular has grown 10 times faster than the ad industry overall, and mobile's share of digital ad spending is projected to rise to 30% by 2016. The document argues that mobile has become an essential engagement platform and an important part of consumers' purchase journeys, as smartphones are deeply integrated into people's lives. It encourages marketers to leverage mobile opportunities to reach targets across platforms and engage consumers on the go.
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
The survey analyzed the buying experiences of 310 Romanian consumers aged 20-35 for various products and services. It found that:
1) In Romania, 4 out of 10 customers are digital consumers, compared to 6 out of 10 globally. Of digital consumers in Romania, 6 inform themselves online but prefer to purchase in stores, 3 purchase online after also informing themselves in stores, and 1 is a digital hypertasker focused on technical features and company ethics.
2) 53% of respondents said they are loyal to product brands and 42% to service brands, but 40% would change product suppliers and 43% service suppliers for a small benefit.
3) Consumers believe company policies most impact bank loans,
Vietnam has experienced rapid growth and adoption of digital technologies over the past four years.
1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment.
2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly.
3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
Vietnam's e commerce landscape and online shopping behavior (brands let's pre...Thuan Vo
This document summarizes research on Vietnam's ecommerce landscape and online shopping behaviors. It finds that while females are the dominant shoppers, males are more likely to shop online. Product research often occurs both online and offline, and influences whether a purchase is made online or in-store. Smartphones and laptops are both commonly used for online purchases. On mobile, Facebook is a popular shopping platform, while ecommerce sites are more common on laptops. The research provides insights for businesses on targeting consumers and understanding where in the purchase process they can better engage customers.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
Insights from google for vietnam 03/2016Thai Nguyen
This document discusses insights from a report on digital marketing in Vietnam. It summarizes several sections of the report, including on the online and multiscreen world, smart shoppers, local shoppers, international shoppers, smart viewers, and digital moms. The digital moms section finds that moms extensively research purchases online using various devices and share products and reviews online, making them influential brand ambassadors. It provides recommendations for brands to engage digital moms through online videos, search engines, and easy to use websites.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
What are consumers trends in 2017?
What 2017 consumer index could tell you? Would consumer spend much on Education, Entertainment or Food & Beverage?
See to know more
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Consumer Trend Study on "Consumer Mobility and E-Commerce" Zinnov
This document summarizes the results of a consumer mobility and e-commerce survey conducted in India. Some key findings include:
- Android was the dominant mobile operating system with 76% adoption.
- 34% of respondents shop online at least monthly, while books, travel, shoes and electronics are most commonly purchased categories.
- E-commerce websites are an important source of product information, used by around 50% of consumers prior to purchases.
- Credit/debit cards are the preferred online payment method, used by 48% of respondents overall.
- Peer recommendations and TV ads are the primary drivers of traffic to e-commerce sites. Concerns around product quality and delivery are key deterrents to online shopping
Thống kê hành vi người dùng Internet Việt Nam quý I/2016Mobi Marketing
Vietnamese internet usage saw significant growth from 2000-2015, with internet users accounting for 48% of Vietnam's total population in 2015. Mobile networks also grew remarkably over this period. In 2015, smartphone and tablet use expanded greatly, changing how people consume media. Most Vietnamese internet users spend around 5 hours online via PC and 2.7 hours on mobile. Search behavior is dominated by Google, which 92% of users rely on. Social networking is very popular, especially on Facebook, while younger users favor Zing. Mobile internet and e-commerce are also hugely popular in Vietnam and on the rise. Regional differences exist with internet penetration higher in major cities versus other areas.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Chia sẻ đến bạn một số món ăn giúp bạn nấu cho trẻ có đầy đủ dưỡng chất hơn trong bữa ăn hàng ngày.
Được Chia Sẻ Bởi: http://biquyethoctap.com/
Cộng Ðồng Chia Sẻ Bí Quyết Học Tập.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Amy Schmittauer - 5 Steps to a Successful Video Strategy on YouTubeINBOUND
The document outlines a 5-step strategy for successful video marketing on YouTube. The steps are: 1) defining YouTube goals and key metrics; 2) creating addictive video formats that keep viewers engaged; 3) determining valuable content topics; 4) optimizing videos for search engine optimization; and 5) managing community engagement. The strategy emphasizes audience retention, consistent branding, leveraging platform features, focusing on keywords, and maintaining an active community.
Vietnam's social media usage was surveyed by Asia Plus Inc. The key findings were:
- Facebook and Zalo were the most used social media platforms in Vietnam.
- Vietnamese used social media primarily for keeping up with friends/networks and receiving news.
- Most Vietnamese accessed the internet via smartphones.
- Brand pages were "liked" mainly to receive product/event info and discounts. Videos ads under 30 seconds received the most engagement.
- Friends and family were considered the most trusted sources of information over advertising. However, 41% had purchased products after seeing online ads.
The survey provided insights into Vietnamese social media behaviors and attitudes toward digital advertising.
Google Consumer Barometer, tout sur ces nouveaux consommateursPhilippe Dumont
Cette toute nouvelle étude, réalisée par TNS dans plus de 30 pays dans le monde (et plus de 3 000 répondants en France), permet d’avoir la vue la plus précise des grands changements de comportement induits par le mobile.
C’est ce que détaille Dimensional Research dans cette étude mondiale sponsorisée par HP…
The document summarizes key findings from the Consumer Barometer 2015 report about Australians' internet usage and online shopping behaviors. The top 3 trends are: 1) 45% of Australians use smartphones as often or more than computers to access the internet; 2) 31% shop online and many research items online before shopping in-store; 3) 6 out of 10 Australians watch online video weekly on smartphones. It also discusses research showing high rates of internet and smartphone usage in Australia, the types of products researched and purchased online versus offline, and the importance of mobile optimization.
The document discusses trends in digital advertising and the mobile platform. It finds that while global ad spending is projected to grow 3-4% annually, digital media spending will grow much faster and account for 26% of total ad spending by 2016. Mobile advertising in particular has grown 10 times faster than the ad industry overall, and mobile's share of digital ad spending is projected to rise to 30% by 2016. The document argues that mobile has become an essential engagement platform and an important part of consumers' purchase journeys, as smartphones are deeply integrated into people's lives. It encourages marketers to leverage mobile opportunities to reach targets across platforms and engage consumers on the go.
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
The survey analyzed the buying experiences of 310 Romanian consumers aged 20-35 for various products and services. It found that:
1) In Romania, 4 out of 10 customers are digital consumers, compared to 6 out of 10 globally. Of digital consumers in Romania, 6 inform themselves online but prefer to purchase in stores, 3 purchase online after also informing themselves in stores, and 1 is a digital hypertasker focused on technical features and company ethics.
2) 53% of respondents said they are loyal to product brands and 42% to service brands, but 40% would change product suppliers and 43% service suppliers for a small benefit.
3) Consumers believe company policies most impact bank loans,
The document discusses how everyday devices like smartphones are becoming conduits of commerce through the internet of things. It notes barriers to this trend including connectivity issues, inconsistent user experiences, and privacy/security concerns. A key finding is that while people are using smartphones for various activities weekly, digital commerce spend on devices remains relatively low.
Banking On Mobile - Getting Ready for 2016Swrve_Inc
This document discusses how banking is moving towards mobile-first experiences. It provides the following key points:
1) Mobile banking usage is growing rapidly as people interact with banks mainly through their smartphones. Mobile interactions now exceed online interactions in many countries.
2) Younger customers especially millennials expect simple, fast mobile banking and are more likely to switch banks if their needs aren't met digitally.
3) Customers who actively use mobile banking are more engaged with their bank overall, conduct more transactions, and generate more revenue.
4) To succeed, banks need to simplify their offerings, solve customers' problems in the moment through personalized mobile experiences, and save them time. The future is about optimized
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
This deck highlights some of the latest research coming from the Local Search Association and provides a preview of the LSA|15 Conference in LA, April 19-22.
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to “de-average” their offerings in order to succeed.
Mobile users spend over 6.9 hours daily consuming media on their devices, outpacing time spent watching TV or using other traditional media. Mobile advertising influences many consumer purchasing decisions, with 76% reporting mobile ads have caused them to download an app, visit an advertiser's website, or get additional product information. While receptivity to mobile ads varies between markets, 49% of mobile users feel as comfortable with mobile ads as TV or online ads. Mobile commerce is also growing, with 64% having made a purchase on their device and 81% expected to within a year, mostly for digital goods, apps, and electronics.
Mobile marketing tips & tricks - faces of contentFaces of Content
This document provides tips and tricks for mobile marketing. It notes that over 25% of internet traffic is now mobile and mobile ad spending will hit $100B in 2016. Some key points covered include focusing on the user experience and context for mobile, testing channels like social media and search ads, understanding mobile-specific KPIs, optimizing for mobile-first landing pages, using mobile video and apps to engage customers, and analyzing cross-device data to understand performance. The document emphasizes that mobile is becoming a huge part of marketing and is about delivering the right experience to users on their preferred devices and contexts.
Mobile’s Varied Role in the Consumer Path to PurchaseVivastream
The document summarizes findings from a study on mobile usage in the path to purchase. It finds that mobile now represents a significant portion of online time spent and shopping. Usage varies between smartphones and tablets, with smartphones used more outside the home and tablets at home. Mobile is used throughout the shopping process, not just at the end, with location and promotions critical to driving conversions. The majority of mobile users intend to convert within a day, with over half of smartphone and tablet users actually making purchases on their devices.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
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2. VN SLIDE
Table of Content
Where to find what
Consumer Barometer 2015
Local Report 2
The Multiscreen World
- Internet usage 06-10
- Devices
11-15
The Smart Shopper
- Research behavior 16-27
- Purchase behavior 28-33
- Local shopper 34-36
- International 37-40
- Industries 41-90
The Smart Viewer
- Online Video 91-97
3. VN SLIDE 3
Consumer Barometer 2015
Local Report
What is the Consumer Barometer?
The Consumer Barometer 2015 is a
tool to help you understand how
people use the internet.
5. VN SLIDE
The 3 Trends in Vietnam
Consumer Barometer 2015
Local Report 5
The future is mobile
The Vietnamese use a variety of devices with smartphone being the most popular.
1 out of 3 people are using their smartphone while watching TV, and they are looking
at unrelated content.
Todays shopper is an online shopper
Many purchases are online today, but online research is also a key driver in offline
purchases. Consumers use a variety of devices, meaning that advertisers can’t just
rely on computer ads, but also need to focus on mobile.
Millions of online video views
More than 6 out of 10 young people are watching online video every day!
Most consumers use online video to relax, but 50% actively want to learn something.
6. VN SLIDE
The Online and Multiscreen World
Quantify and understand internet usage and attitudes across
various devices.
7. VN SLIDE
Where are the consumers? Online!
Consumer Barometer 2015
Local Report 7
8 out of 10
Source: The Connected Consumer Survey 2015
Question: How often do people go online (for personal Internet usage)?
Base: Internet users (accessing via computer tablet or smartphone)
of the Vietnamese consumers
are online at least once a day
8. VN SLIDE
78
18
3
Daily Weekly Monthly or less
Vietnam is online
Consumer Barometer 2015
Local Report 8
Especially consumers under 34 years old are online often
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone)
How often do you go online? (%)
89% 87%
77%
54% 54%
11% 13% 23%
46%
46%
Under 25 25-34 35-44 45-54 Over 55
Yes No
Do you go online every day?
9. VN SLIDE
Why do people go online?
Consumer Barometer 2015
Local Report 9
The consumers go online for personal reasons and to look for information
Source: The Connected Consumer Survey 2015
*Question asked: To what extent do you agree or disagree with the
following statements? Please evaluate each of the following statements
on a scale from 1 – strongly agree to 5 –strongly disagree.
Base: Internet users (accessing via computer tablet or smartphone)
71% use the internet for personal reasons Consumers state that the internet is the
first place they look for information*
77%
10. VN SLIDE
People are even online when they’re watching TV
Consumer Barometer 2015
Local Report 10
The consumers are online while watching TV
Source: The Connected Consumer Survey 2015
Question: Do people go online on their devices while watching TV?
Base: Internet users (accessing via computer tablet or smartphone) | TV
Viewers | Use Internet in Parallel to TV
13%
90%
9%
Computer Smartphone Tablet
Which devices do people use to go online while watching TV (%)
Use devices to go online while
watching TV
36%
11. VN SLIDE
Vietnam has more screens than ever
Consumer Barometer 2015
Local Report 11
There are 1,4 devices
connected to the internet
pr. person in Vietnam in
2015.
This is a 75% growth
from 2013
Source: The Connected Consumer Survey 2015
1,4devices pr. person
{
12. VN SLIDE
55% are smartphone users
Consumer Barometer 2015
Local Report 12
Source: The Connected Consumer Survey 2015
Base: total online and offline population
Tablet Smartphone Computer
Which devices do people use?
12% 55% 46%
13. VN SLIDE
How does Vietnam compare?
Consumer Barometer 2015
Local Report 13
Source: The Connected Consumer Survey 2015
Base: total online and offline population
63%
Which devices do people use?
Of the consumers
in Asia use a
smartphone
More than half of the consumers under 44 use a smartphone
76%
70%
57%
34%
19%
Under 25 years
25 - 34 years
35 - 44 years
45-54 years
55 and over
How does the demographics look?
Smartphone usage rate
14. VN SLIDE
How do people use their smartphone?
Consumer Barometer 2015
Local Report 14
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone)
56%
59%
23%
28%
54%
6%
23%
13%
43%
Use search engines
Visit social networks
Check email
Play games
Watch online videos
Purchase products / services
Look for product information
Look up maps and directions
Listen to music
What online activities do people do on their smartphones at least weekly?
15. VN SLIDE
Search is mobile
Consumer Barometer 2015
Local Report 15
6 out of 10 are
using search
engines
via smartphones at
least weekly
…making it crucial for businesses to think mobile.
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone)
16. VN SLIDE
The Smart Shopper
Focuses on the consumer purchase journey and the role of the
Internet in making purchase decisions.
Consumer Barometer 2015
Local Report 16
17. VN SLIDE
3 out of 4 go online when researching products
Consumer Barometer 2015
Local Report 17
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone)
are researching
online only
73%
91%
Online
Offline
Did people do any online or offline research prior to their recent purchase?
5%
18. VN SLIDE
In which industries are consumers researching
online?
Consumer Barometer 2015
Local Report 18
Source: The Consumer Barometer Survey 2015
Question: Did people do any online or offline research prior to their
recent purchase?
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
Flight Tickets
Home appliances
Car Insurances Cinema Tickets Clothing & Footwear Do it yourself
Groceries Ground Travels Hair Care Home Furnishings
19. VN SLIDE
In which industries are consumers researching
online? (continued)
Consumer Barometer 2015
Local Report 19
* Over-the-counter remedies
Source: The Consumer Barometer Survey 2015
Question: Did people do any online or offline research prior to their recent
purchase?
Base: Internet users (accessing via computer tablet or smartphone) | Answering based on
a recent purchase (in select categories)
Make-up Music
Vitamins & OTC Remedies*Televisions
Hotel Stays Laptops Mobile Phones
Personal Loans Real Estate Restaurants
20. VN SLIDE
How are people researching?
Consumer Barometer 2015
Local Report 20
Source: The Consumer Barometer Survey 2015
*found where to buy/found location/made contact
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
51%
66%
50% 52%
Looked for early
inspiration
Compared choices
online
Sought advice
online
Prepared for
immediate
purchase*
In which part(s) of the purchase process did people use the Internet?
The consumers use the internet to compare choices prior to purchase
What online sources did people use
to make a purchase decision?
36%
28%
70%
Brand
websites
Retailer
websites
Search
Engine
21. VN SLIDE
Online advertising and research is essential
Consumer Barometer 2015
Local Report 21
For 37% of the consumers online is
the first source of product awareness
during pre-purchase research.
40%
25%
13%
12%
10%
How did people first hear about the product/offer they bought?
Previous experience
Other people
Research
Advertising
Other
What specific source informed people who first learned
of their purchased product via product research?
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
22. VN SLIDE
Research leading to a purchase
Consumer Barometer 2015
Local Report 22
Search engines are essential in the purchase decision
70%
Use a search engine to
get informed before making
a purchase.
36%
28%
70%
26%
17%
12%
11%
Brand websites
Retailer websites
Search engine
Social networks
Online video sites
Advice sites
Price comparison sites
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
23. VN SLIDE
Consumer Barometer 2015
Local Report 23
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
Smartphones and product research
23
Which devices did people use for product research? (Smartphone)
Under 25 years
25-34 years
35-44 years
45-54 years
55 and over
44%
47%
45%
32%
35%
24. VN SLIDE
Smartphone users are online users
Consumer Barometer 2015
Local Report 24
Smartphone users are more likely to purchase or research products online
1. Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
78%
65%
Smartphone Users Smartphone Non-Users
Do you research or purchase online?
25. VN SLIDE
How are smartphones used for online research?
Consumer Barometer 2015
Local Report 25
In which part(s) of the purchase process did people use a smartphone?
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online on a smartphone
42% 43%
47%
42%
Looked for early inspiration Compared choices online Sought advice online Prepared for immediate
purchase
26. VN SLIDE
People are going mobile, but some issues occur
Consumer Barometer 2015
Local Report 26
70%
are experiencing issues when accessing
websites via their smartphone
And 37% find another website
that works better on smartphone
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via smartphone) | Encountered difficulties
accessing websites via smartphone
27. VN SLIDE
19%
81%
Online*
Offline/other
19% shop online
Consumer Barometer 2015
Local Report 27
Where did people make their purchase?
Source: The Consumer Barometer Survey 2015
*Online/Email
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
28. VN SLIDE
Consumer Barometer 2015
Local Report 28
Source: The Consumer Barometer Survey 2015
Question: Did people do any online or offline research prior to their recent
purchase?
Base: Internet users (accessing via computer tablet or smartphone) |
Answering based on a recent purchase (in select categories)
The Online Customer Journey
73%
Online research
17%
Online purchase
56%
Offline purchase
29. VN SLIDE
Consumer behavior in different ages
Source: The Consumer Barometer Survey 2015
Question: Did people research or purchase their product online or offline?
Base: Internet users (accessing via computer tablet or smartphone)
Under 25
25-34 years
35-44 years
45-54 years
Over 55 years
Research online
Purchase offline
Consumer Barometer 2015
Local Report
20%
17%
16%
19%
10%
60%
58%
50%
45%
44%
Research online
Purchase online
30. VN SLIDE
Consumer behavior in various industries
Consumer Barometer 2015
Local Report 30
Source: The Consumer Barometer Survey 2015
Question: Did people research or purchase their product online or offline?
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories)
17% 17% 18% 18%
63%
2%
23%
6% 18% 17%
75%
68%
36%
61%
32%
46%
61%
51%
62%
54%
Car Insurance Cinema Tickets Clothing &
Footwear
Do It Yourself Flights
(Leisure)
Groceries Ground Travel Hair Care Home
Appliances
Home
Furnishings
Research online, purchase online Research online, purchase offline
31. VN SLIDE
Consumer behavior in various industries (continued)
Consumer Barometer 2015
Local Report 31
Source: The Consumer Barometer Survey 2015
Question: Did people research or purchase their product online or offline?
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories)
35%
14% 13%
20%
48%
11%
17% 4%
9%
6%
50%
71%
61% 63%
26%
68%
57% 60%
71%
56%
Hotels Laptop Make-up Mobile
Phones
Music Personal
Loan
Real Estate Restaurants Television Vitamins &
OTC
Research online, purchase online
Research online, purchase offline
32. VN SLIDE
Easy to find, easy of purchase!
Consumer Barometer 2015
Local Report 32
Source: The Consumer Barometer Survey 2015
Question: How many brands were considered before purchase?
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories)
5 out of 10
of the consumers
only consider 1-2 brands
before purchase
…which makes it crucial for the brands to be top of mind
33. VN SLIDE
Consumer Barometer 2015
Local Report 33
The Local Shopper
The consumer purchase journey and the role of the internet for
local business
34. VN SLIDE
Local Behavior
Consumer Barometer 2015
Local Report 34
How does people research for local businesses?
66%
Researched locally
a day or less before
visiting.
… and 75% only consider 1-3
local businesses before deciding
where to buy.
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) |
Searched for information about local business(es) in the past month
35. VN SLIDE
Local Shoppers research practical information
Consumer Barometer 2015
Local Report 35
28%
66%
50% Promotions
What information do people look for?
Business hours
Prices
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) |
Searched for information about local business(es) in the past month
36. VN SLIDE
Smartphones and local business
Consumer Barometer 2015
Local Report 36
5 out of 10* use a smartphone when looking for local information
Source: The Consumer Barometer Survey 2015
*54%
Base: Internet users (accessing via computer tablet or smartphone) |
Searched for information about local business(es) in the past month
37. VN SLIDE
Consumer Barometer 2015
Local Report 37
The international Shopper
The consumer purchase journey and the role of online for
international purchases
38. VN SLIDE
How big is international purchase?
Consumer Barometer 2015
Local Report 38
Half of the consumers
have made an
international purchase 26%
19%
28%
23%
Beautyandhealth Books,CDs,DVDsor
games
Clothing,accessoriesand
footwear
ComputerHardware
Which products do people purchase in other countries?
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) | Ever
purchased a product / service online from abroad
39. VN SLIDE
Why do people purchase products online from foreign
countries?
Consumer Barometer 2015
Local Report 39
Expect more expensive
delivery prices26%
3838%
54%
shop in foregin countries
to get a better quality
products
Source: The Consumer Barometer Survey 2015
Why did people purchase products online from foreign countries?
Base: Internet users (accessing via computer tablet or smartphone) | Ever
purchased a product / service online from abroad
40. VN SLIDE
Challenges of international purchase
Consumer Barometer 2015
Local Report 40
Most consumers have made an international puchase, but some issues ouccur
5 out of 10 experience issues
concerning the website usability
A common issue is
that delivery time is too long
39%
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer tablet or smartphone) | Ever
purchased a product / service online from abroad
41. VN SLIDE
Consumer Barometer 2015
Local Report 41
The Smart Shopper – Car insurance
The consumer purchase journey and the role of the internet in
making their last purchase decision
42. VN SLIDE
Car insurance: Highlights
Consumer Barometer 2015
Local Report 42
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
63%
34%
61%
Compared
choices
Got ideas Look for
opinions
75%
Researched online before
purchasing offline
How did people use the Internet to
help make their purchase decision?
The consumers compare
insurance policies online
Online research has a
substantial impact on
offline purchases
Search engines are a
key driver in online purchase
Did people research or purchase
their product online or offline?
What online sources did people
use to make a purchase decision?
56%
29%
86%
21%
Brand
websites
Retailer
websites
Search
Engine
Price
Comparison
43. VN SLIDE
Car insurance: Highlights
Consumer Barometer 2015
Local Report 43
70% are encountering
issues accessing
websites via smartphone*
How often do people encounter
issues accessing websites via smartphone?
37%
People will try to find another
website that works better
on their smartphone*
What do people do after encountering issues
accessing websites via smartphone?
Which devices did people
use for product research?
More than half are using
their smartphone when
researching car insurance
53%
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair
Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile
Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC
Remedies
44. VN SLIDE
Consumer Barometer 2015
Local Report 44
The Smart Shopper – Cinema tickets
The consumer purchase journey and the role of the internet in
making their last purchase decision
45. VN SLIDE
Cinema tickets: Highlights
Consumer Barometer 2015
Local Report 45
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
17%
68%
Research online,
purchased online
Research online,
purchased offline
Did people research or purchase
their product online or offline?
Offline purchases
begin online
6 out of 10 of all
purchases are made
for a social gathering
What motivated people’s purchase?
Many consumers
buy cinema tickets online
Where did people make their purchase?
17%
46. VN SLIDE
Cinema tickets: Highlights
Consumer Barometer 2015
Local Report 46
70% are encountering
issues accessing
websites via smartphone*
How often do people encounter
issues accessing websites via smartphone?
37%
People will try to find another
website that works better
on their smartphone*
What do people do after encountering issues
accessing websites via smartphone?
Which devices did people
use for product research?
44% are using
their smartphone when
researching for cinema tickets
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair
Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile
Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC
Remedies Base: Internet users (accessing via computer, tablet or smartphone) |
Find another website
47. VN SLIDE
Consumer Barometer 2015
Local Report 47
The Smart Shopper – Clothing & footwear
The consumer purchase journey and the role of the internet in
making their last purchase decision
48. VN SLIDE
Clothing & footwear: Highlights
Consumer Barometer 2015
Local Report 48
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
30%
81%
5%
Smartphone Computer Tablet
Which devices did people use for product research?
3 out of 10 the consumers use
a smartphone to research clothing & footwear
54%
Research online
The consumers research online
prior to purchase
What online or offline research did people
do prior to their recent purchase?
49. VN SLIDE
Clothing & footwear: Highlights
Consumer Barometer 2015
Local Report 49
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
More than half purchase clothing
and footwear to meet
an urgent need
What motivated people's product purchase?
The consumers
research online and buy
offline afterwards
Did people research or purchase
their product online or offline?
36%
18% of the
consumers made their
latest purchase online
Where did people make their purchase?
52%
50. VN SLIDE
Consumer Barometer 2015
Local Report 50
The Smart Shopper – Do it yourself
The consumer purchase journey and the role of the internet in
making their last purchase decision
51. VN SLIDE
Do it yourself: Highlights
Consumer Barometer 2015
Local Report 51
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
78%
research online
prior to purchase
The internet has a
substantial impact on
purchase
Offline purchases begin online
What online or offline research did people
do prior to their recent purchase?
Did people research or purchase
their product online or offline?
18%
61%
16%
Research online /
Purchase online
Research online /
Purchase offline
Research offline /
Purchase online
52. VN SLIDE
Do it yourself: Highlights
Consumer Barometer 2015
Local Report 52
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
46%
People make their purchase
because they had an
urgent need
What motivated people's
product purchase?
How did people use the Internet to
help make their purchase decision?
59% are using the internet for
comparing prices and products
53. VN SLIDE
Consumer Barometer 2015
Local Report 53
The Smart Shopper – Flights (leisure)
The consumer purchase journey and the role of the internet in
making their last purchase decision
54. VN SLIDE
Flights (leisure): Highlights
Consumer Barometer 2015
Local Report 54
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
93%
7%
Used Not used
What online sources did people
use to make a purchase decision?
93% use search engines
when purchasing
flight tickets
Among the consumers
63%
buy flight tickets online
Where did people make their purchase?
#1
94% of the consumers
research flight tickets
online
What online or offline research did people
do prior to their recent purchase?
55. VN SLIDE
Flights (leisure): Highlights
Consumer Barometer 2015
Local Report 55
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
69%
The consumers
compare flights online
Consumers use
airline websites to purchase
flight tickets
In which part(s) of the purchase process did
people use the Internet??
On what type of website did people
make their online purchase?
Did people research or purchase
their product online or offline?
89%
8%
Airline Travel Agent
63% of the
consumers only research
and purchase online
Compared choices
56. VN SLIDE
Consumer Barometer 2015
Local Report 56
The Smart Shopper – Groceries
The consumer purchase journey and the role of the internet in
making their last purchase decision
57. VN SLIDE
Groceries: Highlights
Consumer Barometer 2015
Local Report 57
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
61%
35%
Compared prices Get Locations
How did people use the Internet
to help make their purchase decision?
61% use the Internet
to compare prices
1 out of 4 buy
their groceries on offer
What motivated people's
product purchase?
In Vietnam the
consumers use a smartphone
for online research
Which devices did people
use for product research?
34%
58. VN SLIDE
Consumer Barometer 2015
Local Report 58
The Smart Shopper – Ground Travel
The consumer purchase journey and the role of the internet in
making their last purchase decision
59. VN SLIDE
Ground travel: Highlights
Consumer Barometer 2015
Local Report 59
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
What online sources did people
use to make a purchase decision?
8 out of 10 of the
consumers use search engines
for their purchase decision
9 out of 10 research online
prior to
purchase
What online or offline research did people
do prior to their recent purchase?
61% of people both
research online before
purchasing offline
Did people research or purchase their
product online or offline?
83%
60. VN SLIDE
Consumer Barometer 2015
Local Report 60
The Smart Shopper – Hair Care
The consumer purchase journey and the role of the internet in
making their last purchase decision
61. VN SLIDE
Hair Care: Highlights
Consumer Barometer 2015
Local Report 61
…but 58% research online
before making a purchase
Did people research or purchase their
product online or offline?
60%
The consumers use
the internet to compare
products and prices
How did people use the Internet to
help make their purchase decision?
How many brands did people consider
before product purchase?
24% only consider
one brand prior
to purchase
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair
Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile
Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC
Remedies
Used the internet to make
comparisons
62. VN SLIDE
Consumer Barometer 2015
Local Report 62
The Smart Shopper – Home appliances
The consumer purchase journey and the role of the internet in
making their last purchase decision
63. VN SLIDE
Home appliances: Highlights
Consumer Barometer 2015
Local Report 63
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
2 out of 10 purchases home appliances online
Where did people make their purchase?
The consumers compare products,
prices and features online
before purchase
How did people use the Internet to
help make their purchase decision?
82%
64. VN SLIDE
Home appliances: Highlights
Consumer Barometer 2015
Local Report 64
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
What motivated people's
product purchase?
8 out of 10 consumers buy home
appliances based on a urgent need
The consumers
research their purchased
products online
What online or offline research did people
do prior to their recent purchase?
Online determines offline!
62% researched online
before purchasing offline
Did people research or purchase
their product online or offline?
80%
research online
prior to purchase
65. VN SLIDE
Consumer Barometer 2015
Local Report 65
The Smart Shopper – Home furnishings
The consumer purchase journey and the role of the internet in
making their last purchase decision
66. VN SLIDE
Home furnishings: Highlights
Consumer Barometer 2015
Local Report 66
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
71%
The consumers’
purchases were driven
by online research
What online or offline research did people
do prior to their recent purchase?
Did people research or purchase their product online or offline?
Online research effect both online and offline sales
17%
54%
Research online,
purchase online
Research online,
purchase offline
research online
prior to purchase
67. VN SLIDE
Consumer Barometer 2015
Local Report 67
The Smart Shopper – Hotel (leisure)
The consumer purchase journey and the role of the internet in
making their last purchase decision
68. VN SLIDE
Hotels (leisure): Highlights
Consumer Barometer 2015
Local Report 68
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
How did people use the Internet to
help make their purchase decision?
87% research hotels
online before purchase
Did people do any online or offline
research prior to their recent purchase?
87%
1 out of 3 purchases
their hotel stay online
Where did people make
their purchase?
….but what online research
are the consumers doing?
27%
68%
44%
Watch online
video
Compared
choices
Looked up
reviews
69. VN SLIDE
Hotels (leisure): Highlights
Consumer Barometer 2015
Local Report 69
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
50%
Half the consumers
research online
prior to offline purchase
Did people research or purchase
their product online or offline?
On what type of website did people
make their online purchase?
Hotel chain websites
is the most popular place
to purchase hotel stays
29% 28% 26%
Hotel chain Price comparison
websites
Travel Agent
70. VN SLIDE
Consumer Barometer 2015
Local Report 70
The Smart Shopper – Laptops
The consumer purchase journey and the role of the internet in
making their last purchase decision
71. VN SLIDE
Laptops: Highlights
Consumer Barometer 2015
Local Report 71
…but 84% research online
before making a purchase
Did people research or purchase their
product online or offline?
55%
And over half use
smartphone for doing
online research
Which devices did people use
for product research?
What motivated people’s purchase?
29% of the consumers
purchase their laptop
on promotion
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on
a recent purchase (in select categories) | Researched online
72. VN SLIDE
Consumer Barometer 2015
Local Report 72
The Smart Shopper – Make-up
The consumer purchase journey and the role of the internet in
making their last purchase decision
73. VN SLIDE
Make-up: Highlights
Consumer Barometer 2015
Local Report 73
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
74%
Consumers research online
prior purchase
What online or offline research did people
do prior to their recent purchase?
Did people research or purchase
their product online or offline?
61% of the consumers who makes a
purchase in a store research online
prior to purchase
13%
61%
Research
online/purchase
online
Research
online/purchase
offline
24% of the consumers
purchase on promotion
What motivated people’s purchase?
Did online research before
making a purchase
74. VN SLIDE
Make-up: Highlights
Consumer Barometer 2015
Local Report 74
70% are encountering
issues accessing
websites via smartphone*
How often do people encounter
issues accessing websites via smartphone?
Many will try to find another
website that works better
on their smartphone*
What do people do after encountering issues
accessing websites via smartphone?
42% are researching for
make-up on their
smartphone
Which devices did people
use for product research?
42% 37%
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair
Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile
Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC
Remedies
75. VN SLIDE
Consumer Barometer 2015
Local Report 75
The Smart Shopper – Mobile phones
The consumer purchase journey and the role of the internet in
making their last purchase decision
76. VN SLIDE
Mobile phones: Highlights
Consumer Barometer 2015
Local Report 76
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
Online research
is big
63%
Offline sales begin online
Did people research or purchase their
product online or offline?
82% are influenced by
search engines when
making a purchase decision
What online sources did people use
to make a purchase decision?
What online or offline research did people do
prior to their recent purchase?
73%
91%
Online Offline
Did online research before
making a purchase offline
77. VN SLIDE
Mobile phones: Highlights
Consumer Barometer 2015
Local Report 77
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
26% are researching
using their smartphone
Which devices did people use
for product research?
23% are buying their
mobile phones on a
suparmarket website
On what type of website did people
make their online purchase?
23
13
44
20
Supermarket Retailer Other Auction
%
78. VN SLIDE
Consumer Barometer 2015
Local Report 78
The Smart Shopper – Music
The consumer purchase journey and the role of the internet in
making their last purchase decision
79. VN SLIDE
Music: Highlights
Consumer Barometer 2015
Local Report 79
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
74% research online
before purchasing
music
What online or offline research did people
do prior to their recent purchase.?
53%
5 out of 10 use a
smartphone for doing
online research
Which devices did people use
for product research?
Where did people make their purchase?
53% of the
consumers are purchasing
music online.
80. VN SLIDE
Consumer Barometer 2015
Local Report 80
The Smart Shopper – Personal Loan
The consumer purchase journey and the role of the internet in
making their last purchase decision
81. VN SLIDE
Personal Loan: Highlights
Consumer Barometer 2015
Local Report 81
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
…and 75% do so via
a search engine
What online sources did people
use to make a purchase decision?
79%
…while 1 out of 10 end up making
their purchase online
Where did people make their purchase?What online or offline research did people
do prior to their recent purchase?
The consumers
research online
prior to taking out a loan
Research online
82. VN SLIDE
Consumer Barometer 2015
Local Report 82
The Smart Shopper – Real Estate
The consumer purchase journey and the role of the internet in
making their last purchase decision
83. VN SLIDE
Real Estate: Highlights
Consumer Barometer 2015
Local Report 83
Source: The Consumer Barometer Survey 2015’
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
57% use a smartphone
for online research
76%
57% of offline real estate
sales begin online
Which devices did people use
for product research?
What online or offline research did people
do prior to their recent purchase?
The consumers
research online
prior to purchasing real estate
Did people research or purchase
their product online or offline?
Research real estate online
prior to purchase
84. VN SLIDE
Consumer Barometer 2015
Local Report 84
The Smart Shopper – Restaurants
The consumer purchase journey and the role of the internet in
making their last purchase decision
85. VN SLIDE
Restaurants: Highlights
Consumer Barometer 2015
Local Report 85
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
50% use a smartphone
for online research
39%
63% of all sales are
driven by online
research
Which devices did people use
for product research?
What motivated people’s purchase?
Restaurant guests
are often motived by
a promotion/discount
What online or offline research did people
do prior to their recent purchase?
86. VN SLIDE
Consumer Barometer 2015
Local Report 86
The Smart Shopper – Television
The consumer purchase journey and the role of the internet in
making their last purchase decision
87. VN SLIDE
Television: Highlights
Consumer Barometer 2015
Local Report 87
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
The consumers use
a search engine when making
their purchase decision
What online sources did people
use to make a purchase decision?
79%
21%
Used Not used
45% of the consumers
use a smartphone for
online research
Which devices did people use
for product research?
88. VN SLIDE
Television: Highlights
Consumer Barometer 2015
Local Report 88
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
39%
38%
23%
Supermarket Electronics Retailer Others
71%
Researched online before
purchasing offline
Online research has a
substantial impact on
offline purchase
The consumers use
a variety of websites
for their online purchases
Did people research or purchase
their product online or offline?
On what type of website did people
make their online purchase?
20% bought their
latest TV-set on promotion
What motivated people's product purchase?
89. VN SLIDE
Consumer Barometer 2015
Local Report 89
The Smart Shopper – Vitamins & OTC remedies
The consumer purchase journey and the role of the internet in
making their last purchase decision
90. VN SLIDE
Vitamins & OTC remedies: Highlights
Consumer Barometer 2015
Local Report 90
Source: The Consumer Barometer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Answering based on a recent purchase (in select categories) |
Researched online
53%
40% researches just
moments before
Making their purchase
When did people start researching
their product purchase?
In which part(s) of the purchase
process did people use the Internet?
Consumers use the internet
to compare prices
and products
Compare products/prices online
to make a purchase decision
62% use the internet
for research
What online or offline research did people do
prior to their recent purchase?
91. VN SLIDE
The Smart Viewer
Provides insight into people's recent online video use across
different devices.
Consumer Barometer 2015
Local Report 91
92. VN SLIDE
The Smart Viewer is a Mobile Viewer
Consumer Barometer 2015
Local Report 92
Source: The Connected Consumer Survey 2015
*At least once a month
Base: Internet users (accessing via smartphone)
9 out of 10
consumers
are watching online video
on their smartphones*
93. VN SLIDE
The users watch online video at home and alone
Consumer Barometer 2015
Local Report 93
89%
of the consumers are watching
online video at home
6 out of 10 watch online video alone
Source: The Connected Consumer Survey 2015
*Question: With how many people did you watch video in the last week?
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session
94. VN SLIDE
Why are we watching online video?
Consumer Barometer 2015
Local Report 94
67%
65%
46%
41%
30%
To relax
To be entertained
To learn
To pursue a
hobby
Find product
information 7 out of 10 of
the consumers
are watching
videos because
they want to relax
What motivated people to watch online videos in the last week?
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session
95. VN SLIDE
Tomorrow’s TV is Online
Consumer Barometer 2015
Local Report 95
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session
78%
Of the users are watching
Online video every week
What are the users watching?
57%
are watching
music videos
28%
are watching
sport
22%
are watching
gaming videos
96. VN SLIDE
Long videos in the evening
Consumer Barometer 2015
Local Report 96
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session weekday
How long were the online videos
people watched in the last week?
10:00
47% of the consumers
watch videos that are
10 minutes or longer
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
First thing in
the morning
Morning Lunchtime Afternoon Evening Last thing in
the evening
Most people are watching online video in the evening
At what time did people watch online video
in the last week on a weekday?
97. VN SLIDE
The Smart Viewer is a Focused Viewer
Consumer Barometer 2015
Local Report 97
5 out 10
watch online video content related
to their surroundings
68%
are focused when
watching online video
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session
98. VN SLIDE
Methodology
Data in the Consumer Barometer is pulled from two sources - the core Consumer Barometer
questionnaire, which is focused on the adult online population and Connected Consumer
Study, which seeks to enumerate the total adult population and is used to weight the Consumer
Barometer results.
Consumer Barometer 2015
Local Report 98
99. VN SLIDE 99
Consumer Barometer 2015
Local Report
Consumer Barometer 2015
Methodology
Connected Consumer Survey
Population
o Target population: total population (online & offline) 16+ in each country surveyed except:
• 18+ in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, japan
Sampling
o Random sampling aimed to be representative of the total population ages 16+ in all countries.
o Sample size: n=1,000 in each country surveyed (except India, where n=4,000)
Survey administration
o Survey data was collected in all countries via telephone (CATI) or face-to-face interviewing (CAPI/PAPI).
o Questionnaires were administered in local language(s) for all countries surveyed
o Interview length was 25 min. on average for telephone interviews and 30 minutes for face-to-face interviews.
Weighting
o Data was weighted according to local Census data
Timing
o Enumeration surveys were administered between in Q1 2014 and 2015.
100. VN SLIDE 100
Consumer Barometer 2015
Local Report
Consumer Barometer 2015
Methodology
Consumer Barometer Survey
Population
Target population: online population who use at least one connected device and made a purchase of at least one of the relevant products from
the product list. Depending on the country we focused on the population 16+ except:
• Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, the US, Japan
Sampling
o Sample size was set at a minimum of n=3,000 in each country except some Asian and African countries
o Quotas were applied in the sampling process with regard to age, gender, educational level and region as well as online activities and
smartphone usage to ensure local representativness for the online population
Survey administration
o Surveys were conducted through online panels, face-to-face or a combined method of online panel and face-to-face interviews
o Questionnaires were administered in local language(s) for all countries surveyed
o Questionnaire length was 20 minutes for online-surveyed markets, 40 minutes for face-to-face countries
Weighting
o The reported data was weighted against the Connected Consumer Survey. Bases displayed are unweighted
Timing
o Consumer Barometer surveys were administered in 2014 and 2015.