Consumer barometer report '15 of vietnam - video view

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thaomapu

Some review about trend of Video view of Vietnam consumer in 2015

Marketing

VN
Consumer
Barometer
Country Report – Vietnam

VN SLIDE
The Smart Viewer
Provides insight into people's recent online video use across
different devices.
Consumer Barometer 2015
Local Report 2

VN SLIDE
The Smart Viewer is a Mobile Viewer
Consumer Barometer 2015
Local Report 3
Source: The Connected Consumer Survey 2015
*At least once a month
Base: Internet users (accessing via smartphone)
9 out of 10
consumers
are watching online video
on their smartphones*

VN SLIDE
The users watch online video at home and alone
Consumer Barometer 2015
Local Report 4
89%
of the consumers are watching
online video at home
6 out of 10 watch online video alone
Source: The Connected Consumer Survey 2015
*Question: With how many people did you watch video in the last week?
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session

VN SLIDE
Why are we watching online video?
Consumer Barometer 2015
Local Report 5
67%
65%
46%
41%
30%
To relax
To be entertained
To learn
To pursue a
hobby
Find product
information 7 out of 10 of
the consumers
are watching
videos because
they want to relax
What motivated people to watch online videos in the last week?
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session

VN SLIDE
Tomorrow’s TV is Online
Consumer Barometer 2015
Local Report 6
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session
78%
Of the users are watching
Online video every week
What are the users watching?
57%
are watching
music videos
28%
are watching
sport
22%
are watching
gaming videos

VN SLIDE
Long videos in the evening
Consumer Barometer 2015
Local Report 7
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session weekday
How long were the online videos
people watched in the last week?
10:00
47% of the consumers
watch videos that are
10 minutes or longer
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
First thing in
the morning
Morning Lunchtime Afternoon Evening Last thing in
the evening
Most people are watching online video in the evening
At what time did people watch online video
in the last week on a weekday?

VN SLIDE
The Smart Viewer is a Focused Viewer
Consumer Barometer 2015
Local Report 8
5 out 10
watch online video content related
to their surroundings
68%
are focused when
watching online video
Source: The Connected Consumer Survey 2015
Base: Internet users (accessing via computer, tablet or smartphone) |
Watched online video in the past week | Answering based on a recent
online video session

The Consumer Barometer 2015 is a tool to help you understand how people use the internet. The 3 Trends in Australia: 1) The future is mobile: 45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months. 2) Today's shopper is an online shopper Although 31% of the consumers shop online many people also use the internet when buying in-store items. 30% use a smartphone for researching online. 3) Millions of online video views 6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.

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KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.

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Fuente: http://www.emarketinghoy.com/?p=7184 ESTUDIO DE LA IAB INDICA QUE LOS FORMATOS DE VIDEO DE MAYOR DURACION ESTÁN CAPTURANDO LA ATENCIÓN EN LAS PANTALLAS MÓVILES A NIVEL GLOBAL. Estudio de usuarios de video móvil en 24 países evidencia que 1 de cada 5 usuarios hace streaming de videos en su Smartphone mientras observa televisión tradicional. REPORTE COMPLETO: Video para móviles 2015- Perspectiva Global IAB (Versión en inglés solamente) La mayoría de los encuestados en cada región se encuentra a favor de la publicidad en video móvil personalizada. Contrario a la opinión popular, las pantallas móviles están siendo utilizadas para hacer streaming de video de larga duración, de acuerdo con el nuevo estudio de comprensión del usuario de video móvil, “Uso del Video Móvil: Una Perspectiva Global”, llevado a cabo en 24 países a nivel global, publicado el día de hoy por la Interactive Advertsing Bureau (IAB). Treinta y seis porciento del total de personas que respondieron, afirmaron ver videos de 5 minutos o más, diariamente o de manera frecuente desde sus teléfonos móviles. Los usuarios de video móvil en Turquía, Finlandia, China, Rusia y Singapur son, particularmente, usuarios frecuentes de este tipo de videos. Programación incluso de mayor duración, como películas y episodios completos de series de televisión, también son observados por las audiencias de dispositivos móviles, siendo los usuarios Chinos los que más tienden a ver ambos formatos en sus pantallas móviles. Sin importar la duración del video, un número sustancial de usuarios, declara que su consumo desde smartphones ha incrementado año a año en todos los países participantes en el estudio, con repuntes destacados en países como U.S (50%), Canadá (42%), Nueva Zelanda (42%), Suráfrica (42%) y el Reino Unido (40%). Esta tendencia también esta impactando la televisión tradicional en todos los ámbitos, con usuarios en China (37%) y Singapur (35%) declarando una alta incidencia en la disminución del consumo de televisión tradicional, debido al incremento de streaming desde el móvil. A pesar que los usuarios de video móvil todavía ven televisión, el 22% afirma que regularmente lo hace mientras observa videos de forma simultanea en su Smartphone. Esta tendencia al consumo dual de pantallas se evidencia a través de todos los mercados estudiados, con la excepción de Japón. “La popularidad del video digital en pantallas pequeñas es evidente a nivel global” afirma Anna Bager, Vicepresidente Senior de Video y Mobile de IAB y Gerente General de los Centros de Excelencia de Video Digital y Mobile Marketing de la IAB. “El hecho de que las personas no estén consumiendo pequeños fragmentos de programación, pero si comprometiéndose con contenido de mayor duración desde sus teléfonos, abre las puertas para que las marcas hagan parte de esta impresionante vinculación móvil por parte de los usuarios.

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Consumer barometer report '15 of vietnam - video view

1. VN Consumer Barometer Country Report – Vietnam

2. VN SLIDE The Smart Viewer Provides insight into people's recent online video use across different devices. Consumer Barometer 2015 Local Report 2

3. VN SLIDE The Smart Viewer is a Mobile Viewer Consumer Barometer 2015 Local Report 3 Source: The Connected Consumer Survey 2015 *At least once a month Base: Internet users (accessing via smartphone) 9 out of 10 consumers are watching online video on their smartphones*

4. VN SLIDE The users watch online video at home and alone Consumer Barometer 2015 Local Report 4 89% of the consumers are watching online video at home 6 out of 10 watch online video alone Source: The Connected Consumer Survey 2015 *Question: With how many people did you watch video in the last week? Base: Internet users (accessing via computer, tablet or smartphone) | Watched online video in the past week | Answering based on a recent online video session

5. VN SLIDE Why are we watching online video? Consumer Barometer 2015 Local Report 5 67% 65% 46% 41% 30% To relax To be entertained To learn To pursue a hobby Find product information 7 out of 10 of the consumers are watching videos because they want to relax What motivated people to watch online videos in the last week? Source: The Connected Consumer Survey 2015 Base: Internet users (accessing via computer, tablet or smartphone) | Watched online video in the past week | Answering based on a recent online video session

6. VN SLIDE Tomorrow’s TV is Online Consumer Barometer 2015 Local Report 6 Source: The Connected Consumer Survey 2015 Base: Internet users (accessing via computer, tablet or smartphone) | Watched online video in the past week | Answering based on a recent online video session 78% Of the users are watching Online video every week What are the users watching? 57% are watching music videos 28% are watching sport 22% are watching gaming videos

7. VN SLIDE Long videos in the evening Consumer Barometer 2015 Local Report 7 Source: The Connected Consumer Survey 2015 Base: Internet users (accessing via computer, tablet or smartphone) | Watched online video in the past week | Answering based on a recent online video session weekday How long were the online videos people watched in the last week? 10:00 47% of the consumers watch videos that are 10 minutes or longer 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% First thing in the morning Morning Lunchtime Afternoon Evening Last thing in the evening Most people are watching online video in the evening At what time did people watch online video in the last week on a weekday?

8. VN SLIDE The Smart Viewer is a Focused Viewer Consumer Barometer 2015 Local Report 8 5 out 10 watch online video content related to their surroundings 68% are focused when watching online video Source: The Connected Consumer Survey 2015 Base: Internet users (accessing via computer, tablet or smartphone) | Watched online video in the past week | Answering based on a recent online video session

9. VN SLIDE CONTACTS: THANK YOU! 9

Consumer barometer report '15 of vietnam - video view

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