Tag My Gift aims to be a single platform for wishlisting items and gifting. It wants to remove stress from gifting by allowing users to create wishlists that friends and family can use to purchase the perfect gift. The platform makes money from affiliate commissions. Currently, 60% of gifts are purchased through wishlists during pilots. Financial support of 75 lakhs is requested, with 70% going towards marketing, promotions, and partnerships to grow the business. The founders have experience in market research, web conferencing, and technology development. The target consumer market includes young urban professionals and families looking for a seamless gifting solution.

1. Single Platform for WishListing & Gifting

2. Tag My Gift aims to be the single platform for gifting
 We aim to remove the stress in gifting by providing a seamless platform to shortlist items
to help the receiver get exactly what he wants without the giver going through too much
trouble and making the bond of the relation stronger. We make money through the affiliate
commission to get more and more brands on board.

3. The Problems
 Recycling of gifts resulting in double, unwanted & wrong gifts
 Stress of buying a gift what to buy, tackling the traffic, juggling work & ultimately
overspending
 Impersonal gifting by giving cash and gift cards and worrying if the amount isn’t too
much or too little
 Storage of unwanted gifts causing dissatisfaction and wishful thinking
 No easy way exist where one can shortlist products in a click and share it easily

4. Add Items
anytime, from anywhere
Be Gifted
exactly what you want
Friends Search
using just your mobile number
The Solution

5. Market Size
30 Billion Dollar
Gifting Industry 400 Million
Online Gifting
Industry
1% Gifting
through
TMG

6. Revenue Model – Population Basis
Birthdays Weddings
Gross Number 4.72 million kids
(0-5years)
3.7 million marriageable women
Our TG 28% 1.8 million users
2% Middle Class by Income 26,43,200 party celebrations 36,000 wedding functions
1 % use TMG 26,432 360
Number of invitees 20 guests 200 guests
Average value of gift purchased Rs.750 Rs.1500
Total Value of Gifts Purchased 15,000 3,00,000
% gifts purchased through TMG 40% - 6,000 20% - 60,000
8% Commission per event Rs.480 Rs.4,800
Total Amount of Commission
Annually
Rs.1,26,87,360 annually Rs.17,28,000 annually
Only commission model based on assumptions and numbers available
*http://www.livemint.com/Companies/N9eZnRP5BpS8kyRGWjRoYK/Is-this-indias-worst-real-estate-nightmare.html
*http://scroll.in/article/740011/everyone-in-india-thinks-they-are-middle-class-and-almost-no-one-actually-is
*http://childlineindia.org.in/child-in-india.htm
*https://www.quora.com/How-many-weddings-take-place-in-India-per-year

7. Competition who are trying to resolve the Problems

8. Traction seen in Pilot
 Average of 60% gifts get purchased through Wish List with 2 reminders
 Average value of item purchased is Rs.750 for a Birthday and Rs.1,500 for a Wedding
 1 Wish List is shared with 40 guests for a Birthday Celebration and 75 guests for a Wedding
 With a 10% conversion rate as seen in Birthday – 4 consecutive Birthday Wish List were
created
 Rs.33,080 Commission from 16 Birthdays (376 gifts) + 1 Wedding (29 gifts)

9. Revenue Resources
 Commission – Through the affiliate model
 Advertisement – The ad banners & promotions
 Analytics Fee – For the plug-in and various handles like data dashboard, push notifications provided
to the merchants
 Brand Bidding – To get featured up in the Brands, Trending category

10. Financial Ask
75 Lakhs
70% - Marketing & Associations
- Digital Marketing
- Sponsoring Events
- Photographers at parties
- Deals and discounts
15% - Salaries
- Business Development (3)
15% - Technology
- Developing Product Features
- Annual Maintenance

11. The Team
Jigisha Mehta, Co- Founder
 Qualitative Market Researcher with White Light Consultants (2008)
Rushabh Mehta, Co-Founder
 Founder & Director White Light Consultants
 Founder The Looking Glass Web Conference Facilities
Atul Aggarwal, CTO & Advisor
 Founder Ascra Technologies (2009)
 CTO Contest to Win (2015)
 CTO Vox Pop (2016)
 CTO Velvet Case (2015-16)
 Director Technical Web Notes technologies Pvt Ltd (2008)
Priyanka Punamiya, Social Media
 Social Media Consultant and Freelance Content Writer
 Published Writer, Hair Magazine India

12. Consumer Profile
Janki Ravani
34 years
₋ Working at JLL
₋ Mother of 2 boys – 5yrs & 1yr
₋ Joint Family
 Tagged 42 items of which 27 items were gifted
 Tag my Gift offered – convenience
Neeraj & Priyanka Soni
34 years couple
₋ Neeraj working at Ambit Capital
₋ Priyanka in Family Business
₋ Engaged to be married, Nuclear
Family
 Tag my Gift offered – getting exactly what they wanted
 Tagged 88 items and have been gifted 29 till date
 31.7 million marriageable women in Urban India
₋ 20 -35 years average marriageable age
₋ 50% internet penetration
₋ 200 million users
 Puts market @ 1.8 million users, considering in future they will use
internet based services
 7 Lakh Urban Homes purchased annually
 98% of regular online shoppers are in the age of 18 – 45 years
 Working women accounting for 10% of active online shoppers with
a 43% year on year growth
 1.8 Fertility Rate = 41 million children from 0-6 years in Urban India
 31% of 1.2 Billion Indians is Urban
₋ 1% Super Rich Class
₋ 2% Rich Class
₋ 7% Upper Middle Class
 65% population – 0 to 35 years
*https://www.quora.com/How-would-you-estimate-the-number-of-weddings-in-India-in-a-year
*http://scroll.in/article/740011/everyone-in-india-thinks-they-are-middle-class-and-almost-no-one-actually-is

13. Let’s start Gifting
Stop recycling, Stop Guessing, Stop Stressing, Stop Disappointment