Learn how Estee Lauder has successfully gained a foothold in the global digital world. Presented by Russ Moorehead (SVP Global Digital Operations & Strategy, The Estee Lauder Companies, Inc.) at the 2016 SPI Conference.

1. Bringing High Touch
Experience at Scale to
Global Digital Retail

2. Russ Moorehead
Senior Vice President
Global Digital Operations and Strategy
Estée Lauder Companies
Contact Me:
RMOOREHE@ESTEE.COM

3. Agenda
Who we are
What we do
How we do it

4. WHO
WE
ARE

5. • Founded in 1946
• $11 Billion in sales
• In over 150 Countries
Channels of Distribution:
• Department Stores
• Perfumeries
• Retail Stores
• Salons and Spas
• E-Commerce
About Estée Lauder Companies

16. WHAT
WE
DO

17. 600+ SITES IN OVER
50 COUNTRIES

19. Beautiful Complexity

20. What’s New?

21. Devices

22. Language

23. Payment Types

24. Delivery

25. Privacy & Legal

26. Search

27. add renren
Social Media

28. China

33. CONNECT THE DOTS

34. IT’S A STORE,
Not an IT project.

35. The future is in
your hand
MOBILEMOBILE MOBILE
(held)

36. TRAFFIC
TRAFFIC
TRAFFIC

37. CONVERSION
RATE
MAKE IT
EASY TO BUY

38. DON’T BE AFRAID
TO FAIL AND MOVE
ON.
TEST AND TRY,

39. MEASURE THE
IMPORTANT THINGS:
USE ANALYTICS AND
DATA

40. IT’S ALL
ABOUT
THE TEAM,
NOT THE
MACHINES

41. THANK YOU

42. Please submit your session
evaluation using your smart
phone, tablet or PC at
http://www.spiconference.com/
2016evaluation
Submit six or more session
evaluations to be eligible for a
$100 AmEx gift card drawing
Enter to Win