The document discusses the choices made for the title, font, and effects for a film project. It explains that the titles "It was never" and "Just a game" directly reference the film's narrative about friends summoning a demon through an online game. A Japanese-style font was selected to match the film's setting. A moving smoky background effect was included behind the titles to tie into the film's water theme and make the titles stand out, following conventions seen in other movie trailers.