This document provides an overview of a business project proposal for a beverage company called Slim Cola. The proposal was submitted by six MBA students to their lecturer at the University of Education in Lahore, Pakistan. The proposal outlines Slim Cola's vision, mission, team members, market analysis, SWOT analysis, solutions to problems, and financial projections. The key aspects of the proposal are to produce a cola beverage that helps people lose weight and outlines plans for production, distribution, and marketing of the product internationally.
A project on establishing a start up electric scooter company with all the latest specs with marketing sub plan and human resource allocation, fund allocation , pricing, 4 p's , contingency funds, SWOT analysis done by Shiv N S
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
Entrepreneurship Business idea feasibility project report Mansi Bhimani
The document provides an overview of a business plan for a virtual reality-based career counseling and education startup called Career Shopping. It discusses the services offered, ownership structure, total costs, sources of financing, roles and responsibilities of partners. It also covers the technical aspects such as location, equipment needs, development process, and quality control policies. Finally, it analyzes the market potential and trends in the virtual reality industry and how this startup could position itself competitively.
This document provides an overview of the dairy industry in India. It discusses that India is the largest producer of milk in the world. It also discusses the major players in the Indian dairy industry like Amul, Britannia, Mother Dairy. It provides details about the traditional and western milk products available in India. It discusses the market size and growth of products like butter, cheese and yogurt. It also provides information about the major companies involved in production of these products and their expansion plans.
Vijay Binayak's document discusses several strategic management tools and frameworks including:
1) The generic strategies of low cost, differentiation, and focus are mentioned along with factors like uniqueness, brand image, and target segments.
2) The BCG matrix is referenced for prioritizing products based on market growth and market share like Tiger biscuits and Marie Gold cheese spread.
3) The 7S model of strategy, structure, systems, style, staff, skills, and shared values is depicted for providing an overall framework.
4) Additional tools shown include the Ansoff matrix of market penetration, product development, market development, and diversification for growth strategies.
This document presents a promotional scheme study for Amul Ice Cream. It includes objectives to increase outlets and understand retailer and consumer preferences. Research methods included surveys of existing and non-existing Amul outlets. Key findings were that most retailers are interested in Amul Ice Cream but unsatisfied with services and availability. Recommendations include improving order fulfillment and providing retailers incentives like installment plans for freezers.
A project on establishing a start up electric scooter company with all the latest specs with marketing sub plan and human resource allocation, fund allocation , pricing, 4 p's , contingency funds, SWOT analysis done by Shiv N S
Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has manufacturing plants in several Indian cities and exports products worldwide. The document discusses Haldiram's marketing strategies, with a focus on its marketing mix of product, price, place, and promotion. It also reviews Haldiram's history and objectives, including studying the company's products/services, marketing strategies, brand loyalty, consumer behavior, and competitors to develop recommendations.
Entrepreneurship Business idea feasibility project report Mansi Bhimani
The document provides an overview of a business plan for a virtual reality-based career counseling and education startup called Career Shopping. It discusses the services offered, ownership structure, total costs, sources of financing, roles and responsibilities of partners. It also covers the technical aspects such as location, equipment needs, development process, and quality control policies. Finally, it analyzes the market potential and trends in the virtual reality industry and how this startup could position itself competitively.
This document provides an overview of the dairy industry in India. It discusses that India is the largest producer of milk in the world. It also discusses the major players in the Indian dairy industry like Amul, Britannia, Mother Dairy. It provides details about the traditional and western milk products available in India. It discusses the market size and growth of products like butter, cheese and yogurt. It also provides information about the major companies involved in production of these products and their expansion plans.
Vijay Binayak's document discusses several strategic management tools and frameworks including:
1) The generic strategies of low cost, differentiation, and focus are mentioned along with factors like uniqueness, brand image, and target segments.
2) The BCG matrix is referenced for prioritizing products based on market growth and market share like Tiger biscuits and Marie Gold cheese spread.
3) The 7S model of strategy, structure, systems, style, staff, skills, and shared values is depicted for providing an overall framework.
4) Additional tools shown include the Ansoff matrix of market penetration, product development, market development, and diversification for growth strategies.
This document presents a promotional scheme study for Amul Ice Cream. It includes objectives to increase outlets and understand retailer and consumer preferences. Research methods included surveys of existing and non-existing Amul outlets. Key findings were that most retailers are interested in Amul Ice Cream but unsatisfied with services and availability. Recommendations include improving order fulfillment and providing retailers incentives like installment plans for freezers.
Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
This document discusses Britannia Industries, an Indian food company known for biscuits and dairy products. It provides information on Britannia's market share, competitors like Parle, SWOT analysis, product portfolio, pricing, distribution, segmentation, and recommendations. The group analyzed Britannia's business through consumer surveys and retailer interviews to understand factors like purchasing behavior, price satisfaction, preferred stores, and impact of advertising.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
This document is a case study analysis of IKEA, the largest furniture retailer in the world. It provides background information on IKEA's history, vision, mission, objectives, organizational structure, and financial analysis. The case study analyzes how IKEA became successful by pioneering affordable flat-pack furniture and applying a low-cost business model. It also summarizes IKEA's financial growth from 2009 to 2010, with increases in net income, revenue, and gross profit driven by new store openings and sales growth.
- IKEA is a Swedish multinational group that sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 and is headquartered in the Netherlands.
- IKEA's vision is to offer well-designed, functional home furnishing at low prices so that the majority of people can afford them. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually.
- IKEA sources materials globally, with top suppliers in China, Poland, Sweden, Italy, and Germany. It pursues a strategy of cost leadership through standardized, low-cost products while allowing some local product customization and marketing adaptations across its stores.
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
I, Chirag Beladiya a student of PGDM of ST KABIR INSTITUTE OF PROFESSIONAL STUDIES (SKIPS) hereby declare that the Project entitled “ Understanding of dairy products,HORECA Sales and Distribution Management.
My first word of gratitude is due to Mr. RAZAK MANSURI– Sales Manager, PARAG FOODS PVT LTD, Ahmedabad, my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to him.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Group 9 conducted market research on Maggi noodles. They surveyed 50 respondents between ages 20-50. Most spend Rs. 100-150 monthly on noodles and choose Maggi for its taste. Respondents wanted more flavors but rated taste, availability, and price highly. Masala was most popular but some wanted Atta noodles. Mouth publicity influenced many purchasers. The group concluded Maggi would stay dominant through new variants, though competitors emerge. Respondents signaled a preference shift to healthier Atta noodles.
Marketing Strategies of United Breweries Group for Indian MarketDipanway Bhabuk
United Breweries (UB) is India's largest beer producer with a 48% market share. It produces many beer brands like Kingfisher and owns various other alcohol brands. To promote its products given advertising restrictions on alcohol, UB pursues marketing strategies like sponsoring sports teams, introducing new premium products, and using its popular Kingfisher calendar. It also aims to consolidate its diverse sporting assets into a single entity for more effective utilization. My suggestions to UB include introducing new products, expanding retail outlets, and increasing promotional activities.
Dunzo is an Indian company that provides fast delivery services within 30 minutes for groceries, food, and other items in several major cities. It uses a platform that connects delivery people and users. The company was founded in 2015 by Kabir Biswas and others and has grown significantly, doubling its annual active users and increasing the number of partner merchants. Dunzo generates most of its revenue from commissions on sales through its platform.
This document provides background information on Procter & Gamble (P&G), including its founding in 1837, operations in over 180 countries, and organization into three global business units. It also presents P&G's mission to provide superior quality products that improve lives and allow prosperity. Strengths, weaknesses, opportunities, and threats are analyzed in a SWOT matrix. A BCG matrix charts P&G products along axes of relative market share and market growth, categorizing products as stars, cash cows, question marks, or dogs.
This document provides an overview of Coca-Cola Company in 3 sentences:
Coca-Cola Company is the world's largest beverage company offering over 400 brands of sparkling and still beverages including its flagship brand Coca-Cola. It operates through a franchising model with bottling partners around the world and has a diverse portfolio, global supply chain, and marketing strategy to maintain its leading market position. The document outlines Coca-Cola's history, brands, production process, departments, markets like India, strategies and SWOT analysis.
Cadbury began operations in India in 1948 and pioneered cocoa cultivation. It uses several segmentation strategies such as size, geographic location, and occasion. Cadbury Dairy Milk targets all age groups through emotional messaging. It is priced affordably between Rs. 5 to Rs. 150 and is produced in India and abroad. Cadbury promotes through various channels and celebrates occasions with taglines and gifts. The managing director and directors lead Cadbury in India.
Biscuit Industry in light of Porters Five Forces Frameworkarushiemarwah
This document analyzes Porter's five forces framework in the Indian biscuit industry. It discusses each of the five competitive forces - the bargaining power of suppliers and buyers, industry rivalry, threat of substitutes, and threat of new entrants. The biscuit industry in India is large with annual turnover of Rs. 3000 crores and employs over 3.5 lakh people directly. While competition is intense among established players, the market remains largely untapped, leaving room for further growth. Buyer power is high due to low switching costs and numerous substitutes.
Project on marketing strategies of coca colaProjects Kart
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
Britannia's Distribution & Supply Chain ManagementKaushik Maitra
Britannia sources raw materials like wheat flour, sugar, condensed milk, and oils from various domestic suppliers. Wheat flour comes from mills in states like Uttar Pradesh and sugar comes from refineries in Karnataka. The materials are used to make various biscuit products in plants equipped with machines like dough mixers, ovens, and packaging equipment. Britannia distributes products through a network of distribution centers to over 3.5 million retail outlets, including modern retailers and institutional customers. It has over 110 stock keeping units across its product portfolio.
Parle Products is India's largest manufacturer of biscuits and confectionery, with a 70% market share in India. Founded in the 1950s, Parle makes popular brands like Parle-G, the world's largest selling biscuit. Parle-G faces challenges from rising input costs and competition from other brands. However, as the market leader in a growing biscuit market, Parle continues its focus on consumers and innovation to maintain its strong position.
The industrial visit document summarizes a visit by students to the Hindustan Coca-Cola Beverages Pvt Ltd plant in Bidadi, Karnataka. The students toured the facility and learned about its operations, production processes, quality control measures, and supply chain management. They observed automated packaging and labeling lines that can fill up to 600 bottles per minute. Representatives also discussed forecasting consumer demand and production planning. The students found it a valuable learning experience about industrial processes, management systems, and working in such an environment.
The document provides information about Coca-Cola's operations and management practices. It discusses Coca-Cola's planning process which includes its vision, mission, values, goals, and strategic and tactical plans. It also describes Coca-Cola's organizing efforts such as its organizational structure, departmentalization, work specialization, and emphasis on culture. Leadership at Coca-Cola is discussed along with decision making and communication. Finally, the document outlines Coca-Cola's controlling processes which incorporate information into strategies and include evaluation, reporting and control systems.
Nestle is the world's largest food and beverage company founded in 1867 in Switzerland. It employs over 250,000 people globally and has operations in almost every country. Nestle operates under a decentralized model where each country manages its own business. In India, Nestle sells a wide range of products from milk and nutrition to chocolate and coffee. It uses a multi-layered distribution network of distributors, super stockists, wholesalers and retailers to supply its products across India from its 7 manufacturing plants. Nestle provides training and incentives to motivate its channel partners.
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
This document discusses Britannia Industries, an Indian food company known for biscuits and dairy products. It provides information on Britannia's market share, competitors like Parle, SWOT analysis, product portfolio, pricing, distribution, segmentation, and recommendations. The group analyzed Britannia's business through consumer surveys and retailer interviews to understand factors like purchasing behavior, price satisfaction, preferred stores, and impact of advertising.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
This document is a case study analysis of IKEA, the largest furniture retailer in the world. It provides background information on IKEA's history, vision, mission, objectives, organizational structure, and financial analysis. The case study analyzes how IKEA became successful by pioneering affordable flat-pack furniture and applying a low-cost business model. It also summarizes IKEA's financial growth from 2009 to 2010, with increases in net income, revenue, and gross profit driven by new store openings and sales growth.
- IKEA is a Swedish multinational group that sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 and is headquartered in the Netherlands.
- IKEA's vision is to offer well-designed, functional home furnishing at low prices so that the majority of people can afford them. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually.
- IKEA sources materials globally, with top suppliers in China, Poland, Sweden, Italy, and Germany. It pursues a strategy of cost leadership through standardized, low-cost products while allowing some local product customization and marketing adaptations across its stores.
The document provides an overview of Amul's supply chain management. It discusses how Amul collects milk from 3.18 million producers across 16,117 villages in India. The milk is transported to chilling facilities and processing plants twice daily. Amul then distributes processed dairy products throughout India using a cold storage network and fleet of trucks. Amul's supply chain is coordinated through its apex cooperative organization, GCMMF, and relies on advanced IT systems to efficiently process payments and transport goods.
I, Chirag Beladiya a student of PGDM of ST KABIR INSTITUTE OF PROFESSIONAL STUDIES (SKIPS) hereby declare that the Project entitled “ Understanding of dairy products,HORECA Sales and Distribution Management.
My first word of gratitude is due to Mr. RAZAK MANSURI– Sales Manager, PARAG FOODS PVT LTD, Ahmedabad, my corporate guide, for his kind help and support and his valuable guidance throughout my project. I am thankful to him.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Group 9 conducted market research on Maggi noodles. They surveyed 50 respondents between ages 20-50. Most spend Rs. 100-150 monthly on noodles and choose Maggi for its taste. Respondents wanted more flavors but rated taste, availability, and price highly. Masala was most popular but some wanted Atta noodles. Mouth publicity influenced many purchasers. The group concluded Maggi would stay dominant through new variants, though competitors emerge. Respondents signaled a preference shift to healthier Atta noodles.
Marketing Strategies of United Breweries Group for Indian MarketDipanway Bhabuk
United Breweries (UB) is India's largest beer producer with a 48% market share. It produces many beer brands like Kingfisher and owns various other alcohol brands. To promote its products given advertising restrictions on alcohol, UB pursues marketing strategies like sponsoring sports teams, introducing new premium products, and using its popular Kingfisher calendar. It also aims to consolidate its diverse sporting assets into a single entity for more effective utilization. My suggestions to UB include introducing new products, expanding retail outlets, and increasing promotional activities.
Dunzo is an Indian company that provides fast delivery services within 30 minutes for groceries, food, and other items in several major cities. It uses a platform that connects delivery people and users. The company was founded in 2015 by Kabir Biswas and others and has grown significantly, doubling its annual active users and increasing the number of partner merchants. Dunzo generates most of its revenue from commissions on sales through its platform.
This document provides background information on Procter & Gamble (P&G), including its founding in 1837, operations in over 180 countries, and organization into three global business units. It also presents P&G's mission to provide superior quality products that improve lives and allow prosperity. Strengths, weaknesses, opportunities, and threats are analyzed in a SWOT matrix. A BCG matrix charts P&G products along axes of relative market share and market growth, categorizing products as stars, cash cows, question marks, or dogs.
This document provides an overview of Coca-Cola Company in 3 sentences:
Coca-Cola Company is the world's largest beverage company offering over 400 brands of sparkling and still beverages including its flagship brand Coca-Cola. It operates through a franchising model with bottling partners around the world and has a diverse portfolio, global supply chain, and marketing strategy to maintain its leading market position. The document outlines Coca-Cola's history, brands, production process, departments, markets like India, strategies and SWOT analysis.
Cadbury began operations in India in 1948 and pioneered cocoa cultivation. It uses several segmentation strategies such as size, geographic location, and occasion. Cadbury Dairy Milk targets all age groups through emotional messaging. It is priced affordably between Rs. 5 to Rs. 150 and is produced in India and abroad. Cadbury promotes through various channels and celebrates occasions with taglines and gifts. The managing director and directors lead Cadbury in India.
Biscuit Industry in light of Porters Five Forces Frameworkarushiemarwah
This document analyzes Porter's five forces framework in the Indian biscuit industry. It discusses each of the five competitive forces - the bargaining power of suppliers and buyers, industry rivalry, threat of substitutes, and threat of new entrants. The biscuit industry in India is large with annual turnover of Rs. 3000 crores and employs over 3.5 lakh people directly. While competition is intense among established players, the market remains largely untapped, leaving room for further growth. Buyer power is high due to low switching costs and numerous substitutes.
Project on marketing strategies of coca colaProjects Kart
The document discusses marketing strategies and financial performance of Coca-Cola. It provides details about Coca-Cola's history, management structure, market share, revenues, expenses, dividends, products, and geographic sales breakdown. Coca-Cola enjoys the largest market share in the soft drink industry at around 59% globally. In 2010, the company reported revenues of $20 billion and net income of nearly $4 billion, with sales growing in both domestic and international markets. Coca-Cola has a wide range of branded products and experienced 4% volume growth worldwide in 2010.
Britannia's Distribution & Supply Chain ManagementKaushik Maitra
Britannia sources raw materials like wheat flour, sugar, condensed milk, and oils from various domestic suppliers. Wheat flour comes from mills in states like Uttar Pradesh and sugar comes from refineries in Karnataka. The materials are used to make various biscuit products in plants equipped with machines like dough mixers, ovens, and packaging equipment. Britannia distributes products through a network of distribution centers to over 3.5 million retail outlets, including modern retailers and institutional customers. It has over 110 stock keeping units across its product portfolio.
Parle Products is India's largest manufacturer of biscuits and confectionery, with a 70% market share in India. Founded in the 1950s, Parle makes popular brands like Parle-G, the world's largest selling biscuit. Parle-G faces challenges from rising input costs and competition from other brands. However, as the market leader in a growing biscuit market, Parle continues its focus on consumers and innovation to maintain its strong position.
The industrial visit document summarizes a visit by students to the Hindustan Coca-Cola Beverages Pvt Ltd plant in Bidadi, Karnataka. The students toured the facility and learned about its operations, production processes, quality control measures, and supply chain management. They observed automated packaging and labeling lines that can fill up to 600 bottles per minute. Representatives also discussed forecasting consumer demand and production planning. The students found it a valuable learning experience about industrial processes, management systems, and working in such an environment.
The document provides information about Coca-Cola's operations and management practices. It discusses Coca-Cola's planning process which includes its vision, mission, values, goals, and strategic and tactical plans. It also describes Coca-Cola's organizing efforts such as its organizational structure, departmentalization, work specialization, and emphasis on culture. Leadership at Coca-Cola is discussed along with decision making and communication. Finally, the document outlines Coca-Cola's controlling processes which incorporate information into strategies and include evaluation, reporting and control systems.
The document provides information about Coca-Cola's operations and management practices. It discusses Coca-Cola's planning process which includes its vision, mission, values, goals, and strategic and tactical plans. It also describes Coca-Cola's organizing efforts such as its organizational structure, departmentalization, work specialization, and emphasis on culture. Leadership at Coca-Cola is discussed along with decision making and communication processes. Finally, the document outlines Coca-Cola's controlling processes which include performance evaluation, reporting systems, and its strategic focus on building value.
This document is a term project submitted by a group of students to their marketing management teacher at the Institute of Business and Management, UET Lahore. The topic of the project is the revival of Sprite 3G in Pakistan. The document includes an acknowledgment, table of contents, executive summary, introduction to the soft drink industry and history of Coca-Cola and Sprite. It also includes analyses of the causes of failure of Sprite3G previously, marketing strategies used, new strategies proposed, and methodology. The goal is to analyze why Sprite3G previously failed in Pakistan and propose new marketing strategies to revive the brand.
Coca-Cola uses a continuous flow manufacturing process to produce its products at high volumes and low variety. Raw materials are received and converted into preforms, which are blown into bottles. The bottles are filled, sealed, labeled, and packed into cases on an automated and continuous assembly line. Finished products are stored briefly in warehouses before being distributed. Coca-Cola aims to minimize inventory through just-in-time production and the ability to shift production between bottling plants as needed. Supply chain coordination is important to the efficient operations of Coca-Cola's production facilities in Pakistan.
Coca-Cola has a bottling plant in Pakistan that follows the company's global operations and quality standards. The plant uses a continuous flow manufacturing process to produce a range of Coca-Cola beverage products. It aims to differentiate its portfolio of brands, build strong supplier and customer partnerships, and operate responsibly through its vision, mission, and culture which emphasize sustainability, innovation, and meeting consumer needs.
Coca Cola has detailed HR policies that support its goals and objectives. The company's mission is to refresh the world and inspire happiness. Its HR policies cover recruitment, training, compensation, performance reviews, and employee safety. The policies aim to attract and retain talented employees to help Coca Cola achieve its business goals.
This document provides an overview of L'Oreal, including an acknowledgement, introduction, facts and figures, corporate social responsibility initiatives, hierarchy, SWOT analysis, products, marketing strategies, budget, profit, and competitors. It was compiled by 7 students and thanks KC College and various individuals for their support and opportunity to learn about corporate experiences.
Firms management in pakistan a case of adamjee insurance company limited.pdfFiaz Ahmad
This is a complete project for Principal of management Students. it address the all basic concepts of management and how Adamjee Insurance implementing these concepts in day to day Operations.
Claris' organisational values and people practices help create a conducive work environment fostering high level of trust, pride, and camaraderie among people. The driving force behind our success is our team of like-minded, young, and experienced professionals, bound together by a culture of excellence and the desire to be among the world’s most admirable organisations. Wherever they are, whatever they do, Claris members stand for the commitment to make a difference to the world, and through their work, be a source of pride to their country, their company, their family, and above all, to themselves.
Career at Claris is driven by a professional approach, offering each individual a challenging career rather than a mere job. We ensure comprehensive development of our members through training & learning programmes, international & national exposure, engagement & involvement initiatives - all these while instilling our value system in them and fostering the culture of accountability, quality, and winning.
The document provides an overview of strategic management. It discusses that without a strategy, an organization lacks direction. It then outlines the strategic management process as having three main parts: 1) formulating strategies, 2) implementing strategies, and 3) evaluating strategies to accomplish long-term goals. Several aspects of strategic management are then described in more detail, including developing a vision and mission statement, performing external and internal assessments, setting objectives, implementing strategies, and adapting to changes in the business environment.
surf excel liquid (new product development)Hina Manzoor
Surf Excel launched a new liquid detergent called "Surf Excel Blue" and "Surf Excel Green" in Pakistan. The product was developed after market research identified an opportunity for a liquid detergent. Surf Excel developed a marketing strategy including TV commercials, print ads, and promotions to introduce the new product line and target households in major cities. While the new liquid detergents face competition from established brands, Surf Excel believes their product innovation and marketing campaign can gain market share.
Strategic Management of Coca Cola CompanyHassan Saeed
This document is a survey report submitted by Hassan Saeed to Jamia Millia Islamia University on the strategic management of Coca Cola. It includes a title page, certificates of submission and declaration, acknowledgements, table of contents and time table. The report provides an executive summary on Coca Cola as being the most well-known brand in the world owning over 400 beverage brands. It discusses Coca Cola's vision, mission and worldwide operations. The next chapters will cover external and internal analysis of Coca Cola using tools like PESTEL, Porter's Five Forces and SWOT. It will also include Coca Cola's organizational structure, policies and value chain analysis.
The document provides details about a marketing project submitted by a group of students to their professor. It includes an acknowledgment section thanking those who helped with the project. It then covers various topics that will be discussed in the project like targeting, positioning, market segmentation, executive summary, company profile, and marketing research. The company profile section gives an overview of Coca-Cola's mission, vision and features of its new energy drink product called "Bullet". In summary, the document outlines the table of contents and scope of a marketing project focused on Coca-Cola's new energy drink Bullet.
This document provides a marketing analysis and project report for Coca-Cola in Pakistan. It includes an executive summary, company overview, mission and vision statements, product information, marketing environment analysis including PESTEL factors and competitors, and a marketing mix analysis covering product, price, place, and promotion strategies. SWOT analysis identifies strengths such as brand recognition and popularity, and weaknesses like health issues. The report also outlines market segmentation, positioning, needs, and objectives.
Report on supply chain management of coca cola.Rizwan Khan
A supply chain is a network of manufacturers, suppliers, di
stributors, transporters, storage facilities & retailers that perform functions like procurement & acquisition of material, processing &transformation of the material into intermediate & finished tangible goods, & finally, the physical
distribution of the finished goods to intermediate or final customers.
The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent
The document discusses the marketing environment and key factors that affect Coca-Cola's business operations. It outlines Coca-Cola's mission, vision, and values, which focus on refreshing customers and creating shared value. It then examines both the micro and macro environmental factors that Coca-Cola considers in its marketing strategy, including customers, competitors, suppliers, economic conditions, technology, politics, and natural resources.
This edition features a handful of business Best Mining Companies leaders across several sectors that are at the forefront of leading us into a digital future
Similar to innovative project of entrepreneurship (20)
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
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MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
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Cognizant’s Digital Transformation Framework
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The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
1. Slim Cola
In The Name Of Allah Who Is Most Gracious and Most
Merciful
Project On:
Slim Cola
(An innovative business)
Assigned by:
Sir Faheem Alam
Lecturer (Visiting)
Management Science Department
Submitted By:
Ghulam Abbas (38), Abdul Rehman (32), Farhan Yousaf (36)
Shahid Mushtaq (48) Muhammad Rizwan (45)
MBA (Morning)
Semester IV
University of Education
Lower mall campus Lahore
University of Education
Page 1 of 29
Lower Mall Campus Lahore
2. Slim Cola
Acknowledgement
First of all we thanks to Allah almighty who enable us to
innovate this business project. After saying thanks to Allah we
are thankful to all our friends and faculty of management
science department who guide us to make this project.
We dedicate this project to university of education lower mall
campus and all the students of management science departments
in entire world.
University of Education
Lower mall campus Lahore Page 2 of 29
3. Slim Cola
Overview ....................................................................................................................................................... 4
Industry Statistics .......................................................................................................................................... 5
Our Vision...................................................................................................................................................... 5
Our Mission ................................................................................................................................................... 6
Team: ............................................................................................................................................................ 7
Market Summary .......................................................................................................................................... 8
Opportunities ................................................................................................................................................ 9
SWOT ANALYSIS .......................................................................................................................................... 11
Problems ..................................................................................................................................................... 12
Solutions ..................................................................................................................................................... 13
Business Concept ........................................................................................................................................ 14
Competitor Analysis .................................................................................................................................... 15
Competitive Advantages ............................................................................................................................. 16
Technology .................................................................................................................................................. 16
Industrial Processing of Beverages ............................................................................................................. 17
Organizational Hierarchy and Supplier ....................................................................................................... 19
Financial Projections ................................................................................................................................... 24
Market Research Data ................................................................................................................................ 28
Summary ..................................................................................................................................................... 29
University of Education
Lower mall campus Lahore Page 3 of 29
4. Slim Cola
Overview
We are producing beverage products (Slim Cola) which makes the human slim and smart. We
have ingredients included in our drink which help us to achieve our purpose. We projected to
lounge our product in international market because to look slim and smart is desire of majority of
people in this world. After using slim cola the result may as in following picture.
University of Education
Lower mall campus Lahore Page 4 of 29
5. Slim Cola
Industry Statistics
Based in Lahore Pakistan, the slim cola company is one of the most quality conscious
manufacturers and suppliers of beverage products including slim cola and slim citrus.
We are going ahead with to serve optimally hygienic beverage products on affordable rates. We
strictly follow the business ethics and make every possible effort to maintain Top Quality in our
products. Last but not the least, we are committed to provide right product at right cost with
delivery in right time as well.
All our products are manufactured strictly in bio clean room to keep them bacteria free. Our keen
eye on quality has helped us to maintain good hygiene and excellent quality in our entire
production. We also endeavor to maintain natural taste in our products.
Our Vision
"Slim Cola’s responsibility is to continually improve all aspects of the world in which we operate
- environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making Slim Cola a
truly sustainable company.
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Lower mall campus Lahore Page 5 of 29
6. Slim Cola
Our Mission
Our mission is to be the world's premier consumer Products Company focused on
convenient beverages. We seek to produce financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our business
partners and the communities in which we operate. And in everything we do, we
strive for honesty, fairness and integrity.
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Lower mall campus Lahore Page 6 of 29
7. Slim Cola
Team:
Board of directors: Shareholder: Partners:
Skeena Khalid Shaokat Ali Farhan yousaf
Asghar Kent Amir haider Ghulam Abbas
Bilal Bajwa Atif Aslam Shahid Mushtaq
Ghulam Haider Robeena Khalid Abdul Rehman
Imran Hashmi Bushrah Tariq Rizwan Batti
Pervez naz M Jamil
M nazir khan
Allah Dittah
Mrs. Surayya ahmed
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Lower mall campus Lahore Page 7 of 29
8. Slim Cola
Market Summary
Our target market are multicultural men and women ages 18 – 38 years who desire to maintain a
healthy lifestyle, achieve their ideal figure, and look to dieting as their solution.
Primary Market:
Our primary target market consists of men and women ages 27 – 38 years. These of all races are
targets within this market, and those women who are housewives are of major importance. In
addition to that, they are concerned with their appearance, health, physical presence, and societal
perception. Based on our research, these women strive to be strong influences within their
respected communities by running the household, and most importantly, maintaining their
beauty. Weight loss devices are still a relatively new idea, and there are very few choices
among brands. Weight loss devices are, however, perceived as innovative and promoters of a
positive lifestyle. Women will have access to slim cola at local grocery stores.
Secondary Market:
Our secondary market consists of multicultural men and women ages 18 – 26 years. These
people are looking to regain their former figures and improve their appearance and health. They
fall just below the target market and have high potential of becoming primary targets. These
women idolize such celebrities as those depicted in our advertisements endorsing slim cola.
Essentially, slim cola is likely to become their ideal dieting solution.
Undeveloped/Potential Market:
Our undeveloped/potential market consists of minority women ages 18 – 38 years. The
realization of how lucrative this market can be has become apparent in the past few years. By
advertising in Magazine (among other minority themed periodicals), we hope to reach this vast
growing market. Also, these consumers are looking to improve their image in society, and be
considered natural consumers in congruence with the dominant white consumer society .Slim
cola hopes to break the social barrier within consumption and improve sales among all races and
ethnicities.
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Lower mall campus Lahore Page 8 of 29
9. Slim Cola
Opportunities
Products with an easy-to-feel effect, such as an energy boost, are likely to be more
successful (at least in the short term) than a product like omega-3 milk, which provides
an important nutrient but fails to give consumers instant gratification.
Innovative packaging can also differentiate products and enable premium pricing.
Optimal Control, for one, uses “daily-dose” packaging, contributing to a significant
premium over regular products.
Consumers need to grasp the health benefits associated with a given bottle in order to
appreciate its relevance and premium pricing. Manufacturers of slim cola need to
consider what actions they can take to better educate potential customers and provide this
level of understanding.
Manufacturers must be able to target a niche, communicating a specific health benefit
linked to a common ailment or incorporating multiple desirable qualities into a single
product.
Disease prevention:
The government’s efforts to reduce healthcare costs by investing in disease prevention are
raising consumer awareness of the link between diet and health. As a result, some consumers are
switching to products they perceive to be healthier or more purposeful. The trend toward slim
cola can be seen in the carbonated soft drink market.
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Lower mall campus Lahore Page 9 of 29
10. Slim Cola
What alternative opportunities can be penetrated or created?
Potential Advanced technology New or New or
opportunity underpenetrated underpenetrated food
health category category
Which companies are Which companies are Which companies are
creating technologies to providing products with seeking to extend
Identifying advance slim food health benefits not yet applications of known
key targets possibilities? Emerging adequately met by nutraceuticals to new
technologies may make current functional food subcategories?
functional foods more foods? Companies are Are there companies
effective or deliver more researching products that are trying to add
timely benefits. that will expand an nutraceuticals to foods
existing health benefit consumers eat
category or bring a new regularly?
benefit to the market.
Some companies are Some companies are Companies are
currently researching: currently researching the currently researching
immune system benefit the inclusion of:
Technologies that category. That not only
Research enable the creation yogurt and dairy Probiotics in
areas of more stable beverages, but also to beverages and
functional food juices, baked goods, drinking goods.
formulations. soups and coffee to
improve the body’s Fibers in
Technologies that defenses against disease beverages and
improve taste/smell. and infection. dairy products.
Technologies that Healthy oils in
remove grainy dairy products.
textures of fibers
Today, an outstanding product quality and, at the same time, optimum line efficiency are aimed
at. Consumer requirements, such as natural products and top quality are just as important as the
slim cola manufacturer’s request for utmost flexibility of the Production process. In addition,
profitability, and therefore, optimum line efficiency are factors of utmost importance. The
steadily reduced product cycles represent another special challenge, as the new recipes must be
implemented quickly and at low cost. This requires sophisticated and well-coordinated systems
for slim cola production
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Lower mall campus Lahore Page 10 of 29
11. Slim Cola
SWOT ANALYSIS
STRENTH:
Knowledge. Our competitors are retailers, pushing boxes. We know systems, networks,
connectivity, programming, all the VARs, and data management.
Relationship selling. We get to know our customers, one by one. Our direct sales force
maintains a relationship.
History. We've been in our town forever. We have loyalty of customers and vendors. We
are local and also go to international.
WEAKNESSES:
Costs. The chain stores have better economics. Their per-unit costs of selling are quite
low. They aren't offering what we offer in terms of knowledgeable selling, but their cost
per square foot and per dollar of sales are much lower.
Price and volume. The major stores pushing boxes can afford to sell for less. Their
component costs are less and they have volume buying with the main vendors.
Brand power. Take one look at their full page advertising, in color, in the Sunday paper.
We can't match that. We don't have the national name that flows into national advertising.
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Lower mall campus Lahore Page 11 of 29
12. Slim Cola
OPPORTUNITIES:
Local area networks. LANs are becoming commonplace in small business, and even in
home offices. Businesses today assume LANs as part of normal office work. This is an
opportunity for us because LANs are much more knowledge and service intensive than
the standard off-the-shelf PC.
The Internet. The increasing opportunities of the Internet offer us another area of
strength in comparison to the box-on-the-shelf major chain stores. Our customers want
more help with the Internet, and we are in a better position to give it to them.
Training. The major stores don't provide training, but as systems become more
complicated, with LAN and Internet usage, training is more in demand. This is
particularly true of our main target markets.
Service. As our target market needs more service, our competitors are less likely than
ever to provide it. Their business model doesn't include service, just selling the boxes.
THREATS:
The computer as appliance. Volume buying and selling of computers as products in
boxes, supposedly not needing support, training, connectivity services, etc. As people
think of the computer in those terms, they think they need our service orientation less.
The larger price-oriented store. When we have huge advertisements of low prices in
the newspaper, our customers think we are not giving them good value
Problems
The environment has always been ignored by most of the industries over many decades but
because of the serious consequences it made now it is taken as a serious issue and now annual
reports are prepared on every company’s environmental risks.
Some of the current issues the slim cola is now facing include increased demand for variety and
innovation, governmental regulation on quality, product traceability, low profit margins and the
need for shelf life management.
The environmental risks include the following energy use, emission of greenhouse gases, Water
use and waste water generation, organic residues and packaging residues.
Besides of these some of challenges which industry face
Variable customer requirements
Ever-changing schedules and shorter production runs
Short 'shelf life' of raw food materials
Customers want more variety and innovation
Faster cycle times and more communication
Supply chain collaboration with other bottle manufacturers and distributors is critical
Increased levels of regulation in the form of quality, documentation and traceability
University of Education
Lower mall campus Lahore Page 12 of 29
13. Slim Cola
Solutions
Solutions & Technologies has developed dedicated solutions to help the industry meet its
obligations in terms of health, environmental and financial issues.
Treatment technologies compliant with the most stringent disinfection and purification
specifications ensure the production of safe water
Prevention of Legionella and management of health risks through our preventive
solutions and complete treatment programs to secure water treatment plants and cooling
towers
Treatment of effluents and fats using a wide range of technologies designed to
guarantee that environmental regulations are met for effluent discharge
Management of sludge services. Ranging from the optimization of water treatment
plants through to sludge disposal, our cutting-edge technologies reduce the amount of
sludge produced and facilitate its reuse
Carbon & Water efficient integrated solutions, optimization of Energy and Chemicals
consumption
Engineering Change Control:
Engineering Change Control (ECC) enables you to improve and continue to maintain the
management of engineering changes to your products. The Engineering Change Order process is
a workflow type subsystem, intended to replace the paper trail that typically accompanies any
changes to product design data. When the product is under the control of ECC, any maintenance
to a bill of material and/or routing of the product can be accomplished only by means of a current
ECO.
Material Variability and Dynamic Formula Adjustment:
Manufacturers have significant variance in their products from one raw material receipt to
another up to the final product. SYSPRO’s system will be to capture material variability, on a
lot-by-lot basis, easily adjusting formulas and recipes while ensuring excellent overall quality.
This flexibility will enable the manufacturer to use materials in the most effective manner
enabling considerable cost savings.
Low-Cost Manufacturing:
The Manufacturing suite of applications allows a manufacturer to keep their finished goods in
inventory at an absolute minimum. The system will allow for improved decision making based
on what's scheduled and what's running, capacity, resources, labor, work orders, overloads,
skills, potential problems, set-up, tear down and pegging. This in turn will allow the
University of Education
Lower mall campus Lahore Page 13 of 29
14. Slim Cola
manufacturer to make informed decisions on where to make the product, using which resources
and specify sequence scheduling thereby improving throughput.
Customer Service Management:
The Customer Relationship Management (CRM) suite of applications will enable manufacturers
to increase revenues and client satisfaction through optimal client management. The CRM
solution is designed to offer all the key components of business management in one simple
module combining customer contacts, marketing, sales, customer service, Help Desk, and after
market service and repairs. CRM allows everyone to share the same information putting people
in the center of the enterprise with a 360 degree view of the marketing, sales, order fulfillment
and accounting transactions.
Business Concept
We are making slim cola drink for the fat person who wants to lose their weight. it’s a different
from other drinks like (Pepsi, coke, sprite, sting so on) because this not only provide just
refreshment, joy, taste but also reduce weight which new innovative feature not given by other
companies. the customer whose weight is much more from expectation buy slim cola and also
that at the reasonable price without any side effect with new technology. we sell our product
locally but our plan to stand globally
Marketing positioning Local marketing strategy enables slim cola to listen to all the voices
around the world asking for beverage that span the entire spectrum of tastes and occasions. slim
cola are determined not only to make great drinks, but also to contribute to communities around
the world through our commitments to education, health, wellness, and diversity.
Slim cola serve its product using mass marketing technique, which obliviously falls in
undifferentiated marketing and undifferentiated marketing means no segmentation but there are
minor factor on which we can say that the slim cola segment its product and then target the
consumer somehow.
Growth is main objective. They look forward for expanding and growing in different market and
making a variety in their product line.
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Lower mall campus Lahore Page 14 of 29
15. Slim Cola
Competitor Analysis
We deem coca cola as our major competitor. Following is the analysis with our competitor the
coca cola company:
vs
Flavor:
We have only cola and citrus but coca cola has juices and mineral water too.
Carbonation:
If you are comparing the original Coca-Cola and the original slim COLA, Coca-Cola has 1 gram
less carbonation than slim cola.
Slimness:
By using the slim cola the humans become slim and smart while other coals lack this quality
Bottle design:
We have colorful and attractive bottle designs but the bottles of coca cola are simple.
Taste:
Because we lounge our product for slimness we use less sugar than coca cola which differentiate
the taste.
Demand:
Demand of the product is not fulfill by the coca cola we will capture the right demand for
product.
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Lower mall campus Lahore Page 15 of 29
16. Slim Cola
Competitive Advantages
We have ingredients in our drink which make the humans slim and smart.
We minimize the lead time.
Technology
About Machinery:
Quick Details
Place of Origin: Jiangsu China
Brand Name: Hongma Model Number: DCGF
(Mainland)
Processing Types: Carbonated Usage: Coce cola production
Processing: Filling Machine
Beverage line
Condition: New Operation: Easy Guarantee: One year
Capacity: 2000-15000bph Certificate: CE and ISO
Packaging & Delivery
Carbonated soft drink filling machine
1.Fully automatic.
2.Long service time.
3.SS304, SS316
4.Capacity:2000-15000bph
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Lower mall campus Lahore Page 16 of 29
17. Slim Cola
Industrial Processing of Beverages
Production of Beverages:
The production of the beverages starts from the preparation of simple syrup. The simple syrup is
prepared by making a solution of sugar and water; the combined product is well stirred in the
mixing machine with the aid of agitator. The simple syrup is then taken via pipes into another
mixing machine in the compartment called “Syrup Room”. Here the syrup is added to
concentrate in order to prepare the refined syrup. The addition of simple syrup and the
concentrate gives the soft drink otherwise known as the beverage. The type of the concentrate
(flavor) added to the simple syrup gives the corresponding beverage. The final beverage is
prepared by diluting the mixture with carbonated water and then bottled. Prior to the bottling of
the carbonated beverage, the bottles are subjected to through sanitation processes; the carbonated
beverage is filled accordingly into the bottles of various volumes. Subsequently, the bottles are
corked, labeled and stored into crates.
BEVERAGE PRODUCTION CYCLE
Water Sugar Syrup
Purification
nn
Carbonation Concentrate Bottling
Syrup Preparation:
Syrup is one of the most important ingredients of the carbonated drinks that is added to the drink
to give it a sweet taste add Citrimax and Chrome Mate. Sugars from the warehouse are placed in
the sugar bunkers and are then transferred to the dissolving tanks. In dissolving tank sugar is
mixed with water at a temperature of about 85°C and 800-1500 mPa pressure. The syrup is then
transported to activated carbon tank where the color and smell of the syrup is removed by the
action of carbon. To remove the carbon present in the syrup carbon filtration is done in hot pre-
coat filter. The syrup is then transferred to buffer tank and through heat exchanger (where its
temperature is dropped to 15-20°C) the final syrup is stored in the storage tank.
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Lower mall campus Lahore Page 17 of 29
18. Slim Cola
SYRUP MANUFACTURE PROCESS
SUGAR ACTIVATED Buffer Tank
WAHREHOUS CARBON
E
SUGAR Reaction Tank Heat
BUNKRE Exchanger
DISSOLVING Hot Pre-coat Storage Tank
TANK 80o C Tank (15 - 20°C)
Carbon dioxide and Carbonation:
As discussed before, Carbonated Drinks are combination of carbonated water and syrups. Water
is carbonated by passing carbon dioxide under pressure through water. It is colorless, nontoxic
and inert gas.
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Lower mall campus Lahore Page 18 of 29
19. Slim Cola
Organizational Hierarchy and Supplier
Organizational Hierarchy:
Managing
director
General General General
General
manger Manager Manager
Manager
sales and Finance Operations
technical
marketing
Sales &
Manager marketing Manager Manager
department finance
production administrat
-ion
Manager Research
Manager
quality and
MIS
control development Manager
department legal
Manager
accounts/
Manager
audit
personnel
Manager
maintenance
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Lower mall campus Lahore Page 19 of 29
20. Slim Cola
Suppliers:
INGREDIENT SUPPLIERS
E.A. Weber & Co.
Autocrat Coffee & Extracts
American Color Research Center, Inc.
Pulpa - The Brazilian Fruit Company
RIO Syrup Company, Inc.
Occidental Flavors Inc.
Scientific Food Solutions LLC
EQUIPMENT/MACHINERY SUPPLIERS
Triple-B Truck Body Co.
Gardner Denver Corporation
Water Management Group, Inc.
ALLIEDFLEX Technologies, Inc.
COMPUTER SERVICES
Insight Distribution Systems
Global Beverage Group
OTHER
BF Printing
New Vibrations, Inc. - Bottle Carriers
University of Education
Lower mall campus Lahore Page 20 of 29
21. Slim Cola
Marketing Plan
Marketing Mix:
Product:
Slim cola is for people who want to lose weight and don't know where to start. It has customized
meal plans, expert advice; and weight loss tools. Slim cola believes that one size does not fit
all. The Slim cola plan
Combine lunch (turkey sandwich) with a slim cola.
Snack on an apple, 1/2 grapes, 1/2 banana, 1 mini-bag light popcorn.
Dine with sensible meals.
Ingredients:
Carbonated water
Sugar
Caffeine
Phosphoric acid
Caramel color (E150d)
Natural flavorings
Citrimax and Chrome Mate
Slim Cola
Slim Cola
Product Benefits:
Flavor variety
Nutritious (24 vitamins and minerals)
Agreeable taste
Quick and easy
University of Education
Lower mall campus Lahore Page 21 of 29
22. Slim Cola
Encourages healthier lifestyle
Lose weight the health way
Convenient
Availability in local grocery stores
Energy to perform all household chores
Keep slim figure without extreme exercise
Slim cola provide in different size like
SSRB (Standers size returnable bottle)
LRB (Litter returnable bottle)
NRB (No return bottle) or disposable bottle
PET (1.5 Litter plastic bottles)
CANS (tin pack 330 ml) packing: Coca Cola products are available in different packing
24 regular bottle shells
6 bottle pack for 1.5 pets
Price:
Taking competition into consideration slim cola provides its product at an affordable price to the
customer in the market and no compromise on quality is made. Because of such competitive
price it is also catering to the middle class & lower middle-class.
Size of Slim Cola Price (Rs.)
Regular bottle 15
Non returnable or disposable bottle 35
1.5 liter bottle 70
Slim Cola cane 35
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Lower mall campus Lahore Page 22 of 29
23. Slim Cola
Place:
We want globalization in near future. Recently we adopt the policy to meet the right demand of
the customer therefore; we make available Slim Cola in every shop.
Promotion:
Slim cola adopts various advertising and promotional strategies to create an increased demand in
the market by associating with life style and behavior and mainly targeting value based
advertising. Slim cola uses CSR as its marketing tool to gain emotional benefits in consumers
mind. It has many brand ambassadors like Shahrukh khan, Reema Khan. It allows price
discounts and allowances to distributors and retailers in order to push more products into the
market. It employs both push strategy through promotions and pull strategy through
advertisements and campaigns.
Slim Cola
Real taste of life
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Lower mall campus Lahore Page 23 of 29
24. Slim Cola
Financial Projections
Set up cost:
Plant and equipment
Equipment PKR 150,000
Vehicles PKR 1,200,000
Telecommunications PKR 33,000
Computers and software PKR 100,000
Starting operations
Advertising and promotion PKR 250,000
Raw materials and supplies PKR 500,000
Working capital PKR 10,000,000
Start-up capital
Equity investment PKR 32,900,000
Borrowings PKR 5,000,000
Total PKR 37,900,000
The result
Total set-up costs PKR 12,381,000
Surplus funds PKR 25,519,000
Borrowings required 0
Break Even Analysis:
Average selling price per unit PKR 20
Average cost of each unit PKR 15
Gross profit margin 25%
Fixed costs PKR 529,800
Dollar sales to break even PKR 2,119,200
Number of unit sales to break 105,960
even
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Lower mall campus Lahore Page 24 of 29
25. Slim Cola
Income Statement:
Sales
Sales (invoiced) PKR 1,500,000.00
Cost of goods sold PKR 850,000.00
Gross profit PKR 650,000.00
Expenses
Accounting fees PKR 20,000.00
Advertising PKR 25,000.00
Bank charges PKR 12,000.00
Bank interest PKR 25,500.00
Depreciation PKR 32,900.00
Electricity and gas PKR 100,000.00
Equipment hire/lease
Insurance PKR 3,000.00
Legal fees PKR 12,000.00
Motor vehicle expenses PKR 35,000.00
Postage, telephone and fax PKR 6,000.00
Stationery PKR 3,400.00
Rent PKR 120,000.00
Repairs and maintenance PKR 5,000.00
Security
Sundries
Superannuation
Transport/courier costs
Wages PKR 125,000.00
Workers compensation PKR 5,000.00
Total PKR 529,800.00
Result
Net profit PKR 120,200.00
Gross profit margin 43%
Net profit margin 8%
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Lower mall campus Lahore Page 25 of 29
26. Slim Cola
Balance Sheet:
Assets
Current assets PKR 27,688,500.00
Cash PKR 24,188,500.00
Petty cash PKR 90,000.00
Accounts receivable PKR 500,000.00
Stock PKR 1,200,000.00
Short-term investment PKR 250,000.00
Prepaid expenses PKR 60,000.00
Long-term investment PKR 1,400,000.00
Fixed assets PKR 9,219,000.00
Land PKR 2,000,000.00
Buildings PKR 2,100,000.00
Improvements PKR 500,000.00
Equipment PKR 3,299,000.00
Furniture PKR 120,000.00
Motor/vehicles PKR 1,200,000.00
Total assets PKR 36,907,500.00
Liabilities
Current liabilities PKR 3,507,500.00
Accounts payable PKR 3,500,000.00
Interest payable
Taxes payable
Income tax
Sales tax PKR 7,500.00
Payroll accrual
Long-term liabilities PKR 33,400,000.00
Borrowings PKR 500,000.00
equity PKR 32,900,000.00
Total liabilities PKR 36,907,500.00
Net assets PKR -
Owner's equity Does not balance by $120,200
Retained earnings
Current year earnings PKR 120,200.00
Total equity (should equal net assets) PKR 120,200.00
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Lower mall campus Lahore Page 26 of 29
27. Slim Cola
Cash Flows Statement:
Starting cash position PKR 25,519,000.00
Incoming
Cash sales PKR 1,000,000.00
Collections from accounts
receivable
Other cash receipts PKR 500,000.00
Total PKR 1,500,000.00
Outgoing
Fixed costs PKR 280,000.00
Administration PKR 120,000.00
Marketing PKR 125,000.00
Operations PKR 35,000.00
Variable costs PKR 63,000.00
Administration PKR 10,000.00
Marketing PKR 50,000.00
Operations PKR 3,000.00
Total PKR 343,000.00
Result
Change during month PKR 1,157,000.00
Closing cash position PKR 26,676,000.00
University of Education
Lower mall campus Lahore Page 27 of 29
28. Slim Cola
Market Research Data
Water is an essential need of the human body. Most of the biological functions are based on
appropriate consumptions of water per day (eight glasses for a normal human being). Its shortage
(Dehydration) leads to problems like malfunctioning of kidney and excretion problems etc. slim
coal is developed as an alternate to meet the body’s fundamental requirement for hydration.
The first commercial artificially carbonated water product dates back to late eighteenth century.
Recommended for the consumption of lemon juice and soda water for stomach, it was sold in
tightly corked glass bottles.
Early effervescent drinks were manufactured by mixing sodium bicarbonate solution with lemon
juice or lime juice. This mixture can cure scurvy and therefore became a very strong reason for
its use in on board a ship. Thus were used for medicinal pedigree to a greater or lesser extent.
Examples include quinine tonic water, used as a cure for malaria in tropical regions.
Slim cola is an effective natural formula to reduce obesity and weight by reducing caloric intake.
It is used as a replacement for a part of the total daily diet and provides all the basic daily
nutritional requirement of the body. It also helps in bringing down the upper limit of total
cholesterol and LDL- cholesterol to the normal rang. It is mainly composed of basic food
ingredients.
Project brief (Local/International perspective):
Obesity is the most common disorder of slimming diets at the present time and is the main cause
of many health problems like heart diseases, high blood pressure, diabetes and also kidney
diseases. The main reason of obesity is an imbalance between energy intake and Energy output
causing a large accumulation of fat in the body. In order to control obesity, caloric intake is
reduced while maintaining the daily nutritional requirements of the body. Currently in the local
market, most of the slimming diets available are pharmaceutical based with some kind of
medicines in them and not many food based diet are available. Moreover, most of the diets are
imported from different countries. Therefore, slim cola diet product is developed using low cost
raw materials without the addition of any kind of medicine. Hence it imparts no side effects.
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Lower mall campus Lahore Page 28 of 29
29. Slim Cola
Summary
We are producing beverage products (Slim Cola) which makes the human slim and smart. We
have ingredients included in our drink which help us to achieve our purpose. We projected to
lounge our product in international market because to look slim and smart is desire of majority of
people in this world. Our target market are multicultural men and women ages 18 – 38 years who
desire to maintain a healthy lifestyle, achieve their ideal figure, and look to dieting as their
solution. We deem coca cola Company as our major competitor. Our expected gross profit
margin and net profit margin are 43% and 8% respectively. We use the hongma machinery for
our slim cola production.
University of Education
Lower mall campus Lahore Page 29 of 29