Tired of just looking at Paintings? Jane Finnis Lightening Talk, M&W2014

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Slides from Jane Finnis's lightening talk at Museums and the Web 2014 in Balitimore. The talk covers the Culture24 research into online tourists and cultural heritage (part of the Europeana Awareness project) and the new proof of concept pilot 'VanGoYourself' that has been created as a responce to the issues (supported by Europeana Creative).

Engaging cultural tourists
with collections & listings online

Persona Variable Parameters
MOTIVATIONS
& BEHAVIOURS
PURPOSE?
e.g. niche interest, serendipitous, sightseer,
cultural professional, other professional, family focused
INFORMATION
NEEDS
FUNCTIONAL and/or EMOTIONAL
learning excitement
planning surprise
recommending sharing
INFORMATION
TIME
BEFORE DURING AFTER
anticipation experience reflection
INFORMATION
BEHAVIOURS
Digitally Active Digital Part-timer Digitally Reluctant
(behaviour in search, socialmedia, smartphone, apps,
printed guidebooks etc)

We need paintings
with open licences
*sigh*

Rijksmuseum
Courthold Institute, London
Brighton Museum, UK
Herbert Museum & Art Gallery, UK
Royal Museums of Fine Arts of Belgium
Musée Félicien Rops, Belgium
Horta Museum Art Nouveau, Brussels
Belgium Jewish Museum
Musée Curtius, Liège, Belgium
Saarlandmuseum, Germany

Tired of just looking at Paintings? Jane Finnis Lightening Talk, M&W2014

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Ironbridge julian wild compressed

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Tired of just looking at Paintings? Jane Finnis Lightening Talk, M&W2014

3. Engaging cultural tourists with collections & listings online

4. Persona Variable Parameters MOTIVATIONS & BEHAVIOURS PURPOSE? e.g. niche interest, serendipitous, sightseer, cultural professional, other professional, family focused INFORMATION NEEDS FUNCTIONAL and/or EMOTIONAL learning excitement planning surprise recommending sharing INFORMATION TIME BEFORE DURING AFTER anticipation experience reflection INFORMATION BEHAVIOURS Digitally Active Digital Part-timer Digitally Reluctant (behaviour in search, socialmedia, smartphone, apps, printed guidebooks etc)

5. Persona Variable Parameters MOTIVATIONS & BEHAVIOURS PURPOSE? e.g. niche interest, serendipitous, sightseer, cultural professional, other professional, family focused INFORMATION NEEDS FUNCTIONAL and/or EMOTIONAL learning excitement planning surprise recommending sharing INFORMATION TIME BEFORE DURING AFTER anticipation experience reflection INFORMATION BEHAVIOURS Digitally Active Digital Part-timer Digitally Reluctant (behaviour in search, socialmedia, smartphone, apps, printed guidebooks etc)

6. Persona Variable Parameters MOTIVATIONS & BEHAVIOURS PURPOSE? e.g. niche interest, serendipitous, sightseer, cultural professional, other professional, family focused INFORMATION NEEDS FUNCTIONAL and/or EMOTIONAL learning excitement planning surprise recommending sharing INFORMATION TIME BEFORE DURING AFTER anticipation experience reflection INFORMATION BEHAVIOURS Digitally Active Digital Part-timer Digitally Reluctant (behaviour in search, socialmedia, smartphone, apps, printed guidebooks etc)

7. Europeana Creative Proof of concept

9. Tired of just looking at paintings?

10. Tired of just looking at paintings?

11. Recreate paintings with your friends …

12.

13.

14.

15.

16.

17.

18.

19. www.VanGoYourself.com

20. We need paintings with open licences *sigh*

21. Rijksmuseum (of course)

22. Rijksmuseum Courthold Institute, London Brighton Museum, UK Herbert Museum & Art Gallery, UK Royal Museums of Fine Arts of Belgium Musée Félicien Rops, Belgium Horta Museum Art Nouveau, Brussels Belgium Jewish Museum Musée Curtius, Liège, Belgium Saarlandmuseum, Germany

23. Do you have paintings?

24. contact jane@culture24.org.uk

25. Do you want to have some fun?

Tired of just looking at Paintings? Jane Finnis Lightening Talk, M&W2014

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