If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
Is your brand at the center of your marketing program?BusinessOnline
Today, consumers are presented with so many variables that affect their purchasing decision. New competition is arising every day. Real-time information is readily available. And social media technology has led to a flood of brand-consumer communication channels. For these reasons, it has become even more important to have a well-defined brand.
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
Is your brand at the center of your marketing program?BusinessOnline
Today, consumers are presented with so many variables that affect their purchasing decision. New competition is arising every day. Real-time information is readily available. And social media technology has led to a flood of brand-consumer communication channels. For these reasons, it has become even more important to have a well-defined brand.
This presentation, given at 2009 Social South, uses the lessons from the culture of "Southern Hospitality" as a foundation to discuss a critical aspect of a social media strategy - Can you be your authentic "self" while staying true to your company's value and culture?
How could you be more productive in life with less stressJaleel Polin
How could you be more productive in life with less stress? This presentation shows you how to plan your life strategically and how make the plan works on a day to day basis. It covers personal strategic planning, positive thinking, how to fight procrastination, stress management and much more.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Oversaw the creation of, and contributed to TMW Unlimited's second annual Strategy Department document 'Viewpoint'. A collection of thought pieces covering a range of important topics relevant to us as marketeers and our clients as brand owners. It observes trends, analyses what it means and recommends actions to fully capitalise on them. This year we explored the themes of 1) Cultural Pluralism 2) Diversity within Advertising 3) Retail Innovation 4) Automation revolution 5) Gen Z and Luxury and 6) Social Live Streaming.
A 2017 trends document created collectively by the Planning department at TMW Unlimited. I oversaw the production of the piece and co-authored two of the six thought pieces around the areas of 1) Automation and 2) Diversity
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Brands are setting the stage to create our own unique and customized experience – we can have
it the way we want it.
It’s all about experiencing the reality based on our personality, our behavior and our needs.
Brands are offering us a solid and abundant base of content or actions to make us interact with
them. But how we want to consume and enjoy it — that’s our call. We are given useful tools to
design and navigate through the experiences according to our wishes with just little tips, hints
and recommendations from brands to make it just a little bit better.
Technology, attitudes, needs and wants are making the ‘end of mass’ a closer reality
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
Designed for Ohio Web Leaders, this presentation focuses on the benefits and challenges associated with using social media to support organizational goals in non-traditional businesses. It helps provide a basic framework on how to be a leader, building a case, identifying opportunities and challenges, proceeding with strategy and measuring qualitative and quantitative results. The presentation also looks at building solid relationships to provide a foundation for social media efforts.
Presentation Komfo webinar 'How to utilize the social interest graph to maxim...Vera Verkooijen
Social media has provided marketeers and companies around the globe with many benefits, but at the same time many challenges; especially within content creation and marketing to your target market. Nikolaj Boserup, Consultant at BABY, will present the importance of adopting a social first mindset. Maria Balle, Digital team leader at Trollbeads, will present how they work with content globally.
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14Belinda MacLeod-Smith
This masterclass presentation was developed for current Victorian Mayors from both metropolitan and rural regions. The presentation and accompanying workshop covered elementary branding (and marketing) knowledge and how social media has forever changed the way personal brands are managed.
The presentation unpacks key terms and provides definitions and examples of personal brand management in action.
All content was produced for the Victorian Local Government Association's Essential Mayors Weekend 2014.
Utilizing the Brand Identity Model as a basis for defining our company's internal culture we were able to develop a framework. The framework acts as our guide with all things FreedomVoice.
Similar to Behaving like a Social Brand (kind of) (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
22. Social not only fulfills the desire for people to
connect & feel connected.
Social magnifies it.
People have become
hardwired to participate.
23. Counter culture to how brands
are used to operate
“CLASSROOM”
• One way instructions
• Brands set the rules
• More passive audience
HOW SHOULD BRANDS ACT?
29. A dynamic in social space that opposes “branding”
USER GENERATED CONTENT
“Free-flowing word-of-mouth
that can exist and prosper
without "
involvement from brands”"
WHAT USE DO BRANDS HAVE?
30. 3 chief dynamics
Social has wired people differently
CHOICE
ACTION
STATUS
People prefer to
engage in
passions, services
and connections
People expect to
be active
participants in
experiences
People feel
empowered to
entertain and learn
from each other
33. B U T T H E O N LY W AY T O B E H AV E I N S O C I A L :
PERSONALITY.
34. Social media puts brands within the same proximity
that a consumer has with her friends or actual contacts.
BRANDS
PERSONAL
NETWORK
Unlike other channels that
feel more like brand advertising.
ATL
“TRADIGITAL”
.com
35. Social media
allows brands to
behave like real,
actual people.
They can talk
They can respond.
They can share.
37. what is a social brand?
A brand that conducts itself as an actual
person; engages consumers in the same
way their own network would.
CONVERSATIONS
CONTENT PROVIDER
2-WAY RELATIONSHIP
Discuss shared
passions, interests
between brand
and constituents
Creating and
curating relevant
experiences
people will want to
share
Level with people
and give them
opportunity to
engage on equal
footing
38. The most engaging social brands
know how to make their personalities
COME ALIVE
via social experiences
of different scales
that people can interact with as often as
they interact with their own networks
39. The athletic coach that inspires, motivates
and eliminates excuses for everyday athletes
to compete at the highest level
40. The avid basketball fan who uses social media as a
“virtual watercooler” to share and discuss conversations
with other fans, leveraging on athletes as additional
assets to personify the brand.
42. Elements of
The Social Brand Playbook
o
o
o
o
o
Role of Social
Social Asset Architecture
Personality Parameters
Content & Conversational Territories
Miscellaneous (social crisis management, campaigns)
43. Elements of
The Social Brand Playbook
o
o
o
o
o
Role of Social
Social Asset Architecture
Personality Parameters
Content & Conversational Territories
Miscellaneous (social crisis management, campaigns)
44. The ROLE OF SOCIAL
?
The social value that our brand will
provide to people in order to spark
participation.
àwhat’s in it for them
à What do you want to do
à What do we want them to do
45. I D E N T I F Y I N G T H E RO L E O F S O C I A L
START WITH THE
BRAND OR
BUSINESS NEED
Increase awareness?
Increase consideration?
Build loyalty?
Build brand imagery?
45
46. I D E N T I F Y I N G T H E RO L E O F S O C I A L
START WITH THE
BRAND OR
BUSINESS NEED
Increase awareness?
Increase consideration?
Build loyalty?
Build brand imagery?
HOW CAN SOCIAL
HELP, GIVEN YOUR
KEY ISSUES?
Create moments of need
Educate or Laymanize
Positively reinforce engagement
Affiliate with a lifestyle
46
47.
48. BEST BUY
OBJECTIVE
Increase consideration of Best Buy amidst
a highly fragmented tech retail category
ROLE OF SOCIAL
Humanize the brand through tech
conversations instead of retail transactions
52. NIKE RUNNING
OBJECTIVE
Increase trial and usage of Nike running products
(Physical + Digital)
ROLE OF SOCIAL
FUEL competitiveness among fans
by positively reinforcing their active lifestyles.
53. BANK OF THE PHILIPPINE ISLANDS
OBJECTIVE
Increase consideration of BPI’s financial solutions
ROLE OF SOCIAL
Laymanize financial conversations to
eliminate the intimidating elements of
banking
55. NESCAFE
OBJECTIVE
Create brand love to protect Nescafe’s market
leadership from aggressive competition
ROLE OF SOCIAL
Virtual café for people to have meaningful
conversations over coffee.
56.
57. Elements of
The Social Brand Playbook
o
o
o
o
o
Role of Social
Social Asset Architecture
Personality Parameters
Content & Conversational Territories
Miscellaneous (social crisis management, campaigns)
58. AFTER THE ROLE OF SOCIAL,
YOUR BRAND NEEDS THE RIGHT
ASSETS TO HOUSE THE EXPERIENCE
PRINCIPLES
OF ASSET
SELECTION"
3
59. 1"
RULE
OFTHUMB
Build around a centerpiece social asset where
most of your content will come from.
ü
ü
ü
target user reach
content capabilities
easy performance tracking
62. Know what assets are relevant to your market
VISUAL
PLATFORMS
SOCIAL
NETWORKING
SITES
MICRO
BLOGS
BLOGS
63. Then know how each platform is commonly used
SOCIAL
NETWORKING SITES
CONTENT
PUBLISHING
AND
SHARING
VISUAL
PLATFORMS
USER
GENERATED
CONTENT
MICRO BLOGS
REAL-TIME BITE
SIZED
COMMENTARY
(News, Information
source)
BLOGS
PRODUCT
REVIEWS,
TESTIMONIALS
64. Select which assets help achieve your overall role
of social and assign specific roles for each
ROLE OF SOCIAL
ASSET 1
(Main Hub)
ROLE
2nd
asset
*if necessary
ROLE
3rd asset
*if necessary
ROLE
65. Elements of
The Social Brand Playbook
o
o
o
o
o
Role of Social
Social Asset Architecture
Personality Parameters
Content & Conversational Territories
Miscellaneous (social crisis management, campaigns)
66. C O N V E R S AT I O N A L P E R S O N A L I T Y
The elements of your
Social Persona
GUIDE QUESTIONS
How would others describe your
brand as a person?
• Demographics & lifestyle
• Attitude (conservative, edgy)
• Excitement level (chatty, a brand of few
words)
• Interests
• Personal beliefs
What kind of relationship do you
want to have with your target?
• A friend?
• Guru/Expert?
How does your brand speak?
• Preferred language?
• Addresses them as a group or as
individuals?
67. P E R S O N A L I T Y PA R A M E T E R S
The DO’S AND DON’TS”
WHAT HE
WOULD DO
WHAT HE WOULD
NOT DO
• Add granularity in defining your brand’s personality
• Guides your community manager in how he can exactly
phrase your brand’s content and responses
68. Elements of
The Social Brand Playbook
o
o
o
o
o
Role of Social
Social Asset Architecture
Personality Parameters
Content & Conversational Territories
Miscellaneous (social crisis management, campaigns)
69. Unlike traditional
media, There is no
concept of
ON-AIR, OFF-AIR in
Social Media.
Your social presence is not fully dependent on
campaigns, but full-year content that your
consumers can regularly engage with
70. Enter Content Planning
Structuring your community’s content in a way that
meets ALL of your brand’s aspects
BRAND
NEEDS
Image building,
associations
PRODUCT
NEEDS
Product news,
education,
purchase/usage
reminders
COMMUNITY
NEEDS
Communitybuilding, brandrelated passion
points
CAMPAIGN
NEEDS
Campaign-specific
posts (online or
offline)
71. HARDER-WORKING CONTENT
EVERY PIECE OF CONTENT IS
PERSONALITY DRIVEN
BRAND
NEEDS
Image building,
associations
PRODUCT
NEEDS
Product news,
education,
purchase/usage
reminders
COMMUNITY
NEEDS
Communitybuilding, brandrelated passion
points
BRAND PERSONALITY
CAMPAIGN
NEEDS
Campaign-specific
posts (online or
offline)
To differentiate your content against other social brands