The document discusses Travel Oregon's strategies for marketing Oregon as a travel destination, including inspiring visitors through storytelling, providing listings of attractions and activities, generating positive publicity, offering advertising opportunities, and partnering with regional and local organizations to promote specific areas of the state. The goal is to position Oregon as a top destination for outdoor recreation, food, and authentic experiences.
Hyakusenrenma _ Stay Japan _ Digital Marketing Proposal _ Perry CaoPerry Cao
The proposal has been made based on the overall brief of the company Hyakusenrenma. The brief is about how to increase the traffic to website and increase revenue' / online orders via website. The company provide no information / no data to analyse (requested, no provision). The request is only about the ideas. The proposal is made based on the assumption.
The aim was to create a Travel Website in for the honeymoon sector using user centered design as main tool.
Collaborators:
Lamya Zalfa Moughabghab: es.linkedin.com/pub/lamya-moghabghab/6b/b3b/37a
Kim Palita Wienands: es.linkedin.com/pub/kim-palita-wienands/8a/388/b1
Manaal Oomerbhoy: es.linkedin.com/in/moomerbhoy
Ingacio Cifuentes:
Anna Day: es.linkedin.com/pub/anna-therese-day/13/953/145
Eric Rivas:
https://www.linkedin.com/in/rivaseric
How to make Saladero Ecolodge Website
more Attractive to Travelers ?
This document was elaborated for Saladero Ecolodge, Golfo Dulce, Costa Rica, in a serie of works and studies allowing tourism professional to make their activity more sustainable. More info on Hopineo.org
Implement a Sucessfull E-Distribution Strategy by HopineoFlorie Thielin
How to Implement a Sucessful E-Distribution Strategy at Villa Marina Lodge ?
- Use a Channel Manager / PMS
- Sell on OTAs (booking.com, expedia etc...)
- Practice basic revenue management
This document was elaborated by Florie, Hopinoer, for the Villa Marina Lodge, Panama,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
Hyakusenrenma _ Stay Japan _ Digital Marketing Proposal _ Perry CaoPerry Cao
The proposal has been made based on the overall brief of the company Hyakusenrenma. The brief is about how to increase the traffic to website and increase revenue' / online orders via website. The company provide no information / no data to analyse (requested, no provision). The request is only about the ideas. The proposal is made based on the assumption.
The aim was to create a Travel Website in for the honeymoon sector using user centered design as main tool.
Collaborators:
Lamya Zalfa Moughabghab: es.linkedin.com/pub/lamya-moghabghab/6b/b3b/37a
Kim Palita Wienands: es.linkedin.com/pub/kim-palita-wienands/8a/388/b1
Manaal Oomerbhoy: es.linkedin.com/in/moomerbhoy
Ingacio Cifuentes:
Anna Day: es.linkedin.com/pub/anna-therese-day/13/953/145
Eric Rivas:
https://www.linkedin.com/in/rivaseric
How to make Saladero Ecolodge Website
more Attractive to Travelers ?
This document was elaborated for Saladero Ecolodge, Golfo Dulce, Costa Rica, in a serie of works and studies allowing tourism professional to make their activity more sustainable. More info on Hopineo.org
Implement a Sucessfull E-Distribution Strategy by HopineoFlorie Thielin
How to Implement a Sucessful E-Distribution Strategy at Villa Marina Lodge ?
- Use a Channel Manager / PMS
- Sell on OTAs (booking.com, expedia etc...)
- Practice basic revenue management
This document was elaborated by Florie, Hopinoer, for the Villa Marina Lodge, Panama,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
Enhance your hotel online visibility towards international clients by HopineoFlorie Thielin
How to enhance Totoco Ecolodge online visibility towards international clients?
This document was elaborated for the Totoco Ecolodge in Ometepe Island, Nicaragua, by Hopinoer Florie Thielin, in a serie of works and studies allowing tourism professional to make their activity more sustainable.
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
Increase your Hotel Direct Bookings and Lenght of Stay by HopineoFlorie Thielin
How to increase Direct Bookings and Lenght Of Stay at Tenorio Lodge?
This document was elaborated for the Tenorio Lodge, Costa Rica, by Hopinoer Florie Thielin,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
Hotels are more than just places to eat, sleep and work. They are venues, plugged into local communities, places where Tribes of like-hearted communities meet to Dream, Play and Engage.
Travelocal a location-based tour guide service that provides travelers a customized and authentic experience by allowing them to travel based on their own interests and schedules with our native tour guides
In Fall 2014, I worked with a student team in partnership with Southern Idaho Tourism to create a strategic approach to a tourism website for the Hagerman Valley.
Making The Most Of Your New Media BudgetMaxwell PR
Since more than 90 percent of travel planning is done online, having a compelling digital presence is essential for tourism brands. The challenge is making the most of finite budgets and staying on top of fresh strategies.
Enhance your hotel online visibility towards international clients by HopineoFlorie Thielin
How to enhance Totoco Ecolodge online visibility towards international clients?
This document was elaborated for the Totoco Ecolodge in Ometepe Island, Nicaragua, by Hopinoer Florie Thielin, in a serie of works and studies allowing tourism professional to make their activity more sustainable.
A business plan for My Travel Club, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com or find me on Twitter: @GWjonlhussey.
Increase your Hotel Direct Bookings and Lenght of Stay by HopineoFlorie Thielin
How to increase Direct Bookings and Lenght Of Stay at Tenorio Lodge?
This document was elaborated for the Tenorio Lodge, Costa Rica, by Hopinoer Florie Thielin,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
Hotels are more than just places to eat, sleep and work. They are venues, plugged into local communities, places where Tribes of like-hearted communities meet to Dream, Play and Engage.
Travelocal a location-based tour guide service that provides travelers a customized and authentic experience by allowing them to travel based on their own interests and schedules with our native tour guides
In Fall 2014, I worked with a student team in partnership with Southern Idaho Tourism to create a strategic approach to a tourism website for the Hagerman Valley.
Making The Most Of Your New Media BudgetMaxwell PR
Since more than 90 percent of travel planning is done online, having a compelling digital presence is essential for tourism brands. The challenge is making the most of finite budgets and staying on top of fresh strategies.
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
Explorer Quotient is the Canadian Tourism Commission's market segmentation methodology that provides deep customer insights about prospective travellers to Canada. This presentation provides examples of how EQ can be used in marketing, product development and packaging for tourism, with examples of how tourism operators have applied EQ to their marketing activities.
Kentucky Museum Heritage Alliance 2013: Professional Development and Networki...Berea College
This file summarizes the Entrepreneurship for the Public Good Program social media and tourism efforts to showcase community assets in Berea and Eastern Kentucky. This presentation was presented at the 2013 KMHA Conference on June 9th-11th in Lexington, KY.
Blogging for love and press trips: 7 Ways to Build Your Reputation - and 5 ...Peggy Bendel
Speaking to travel bloggers - and bloggers who want to add travel content to their blogs - at the Entertainment New Media Network conference in Anaheim (http://enmnetwork.com/conference/), I focused on the keys to success in getting support and help with your travel from destinations, hotels, attractions and other entities - as well as five easy ways to destroy your credibility.
Undiscovered to Discovered: Lessons your wine region can learn from Okanagan ...BrixChick Liza
North America is so much more than just the United States. The regions of Oakangan and Baja in Canada and Mexico respectively are doing amazing things to spur tourism. Thea Dwelle and Liza Swift were priveleged to visit and learn from them. They presented these finding in Zagreb, Croatia at the Internationa WIne and Tourism Conference. They are available to present again. Their motto is "Have clicker. WIll travel"
Voluntourism: Understanding and Creating Opportunities - Crooked TrailsTravel Oregon
More and more people are choosing to spend their vacation time volunteering, making the concept of "voluntourism" one of the fastest growing travel trends today.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Brand USA Updates and Ways to Partner TogetherTravel Oregon
Discusses partnership opportunities and past successes for Oregon and Brand USA, including a joint project with Visit California to promote the West Coast Wine Trail.
Longwoods International displays key insights and results from their evaluation of the Travel Oregon Fall 2012 and Spring 2013 brand advertising campaigns.
Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination.
Analytics 2.0: Creating Meaningful Insight From Your DataTravel Oregon
From Google Analytics and Facebook Insights, to Smith Travel Research and visitor profiles, we're awash in data. Optimize your marketing campaign and spark visitation by understanding your visitor and gleaning actionable insights from your data.
The metrics of the past don't always make sense in today's changing media landscape. Travel Oregon shares the latest thinking behind their point-based qualitative measurement system for working with bloggers, influencers and traditional media.
Oregon is home to one of the largest and most robust networks of Electric Vehicle (EV) Fast Charging Stations in the United States. Find out how your business or community can better plug in to this growing transportation trend.
We live in a hyper-connected, multi-platform, always-on, world. Information faucets are all going full blast. Grab the attention of your audience by making every word pull its weight.
Bicycle-related tourism contributes $400 million to Oregon's economy. Travel Oregon's statewide Bike Friendly Business program is the first of its kind in the nation, and is geared to help your business reach out to this quickly-growing segment of our tourism economy.
1. Travel Oregon:
Winning the Hearts of
Experience Hungry Travelers
Rural Tourism Studio McKenzie River
May 2011
2. Our Goal this Morning
1. How do we inspire visitors to choose Oregon
-How we market & sell Oregon
2. How can your communities and businesses
can take advantage of these marketing
opportunities:
-Through Travel Oregon
-Through your Regional DMO and Local
DMO
9. “Increasingly what will make us happy
is spending our time and our money
satisfying the desire for authenticity.”
-Joseph Pine, TED Conference
“…people receive more enduring
pleasure and satisfaction from
investing in life experiences than
material possessions.”
-Professor Leaf Van Boven,
University of Colorado/Cornell Study
10.
11. Travel Oregon: Strategic Media Roles
INSPIRE – Make an Oregon experience top of INVESTIGATE – Make compelling info about
mind. Oregon travel experiences easily findable.
TV Search
Banner Ads Digital Ask Oregon
Magazine/Enews
PR: Media/Blogger
Relations TO Social Media
TravelOregon.com
Printed Visitor Social Media PR: Campaigns &
Guide Promotions
Mobile
Call Center
VISIT – While they’re visiting, enhance their SHARE – Give visitors motivation to share their
experience in helpful and surprising ways. experiences with friends, family, & online communities.
Paid Media TO Channels
Note: location of channels are representative of some of the primary rolls they fulfill (chart is not comprehensive)
12. Two Pillar Marketing Strategy
Spring ‘11 Fall ’11
Outdoor Recreation Culinary
Oregon Adventurecation Oregon Bounty
Advertising Positions Oregon as the travel destination for Position Oregon as a premiere foodie
Message: outdoor recreation. Focus on: destination. Feature stories may include:
• Hiking • Oregon Chefs
• Cycling • Vintners, Brewers, Distillers
• Golf • Chocolate/Cheesemakers
• Outdoor Adventure • Fishermen
• Ranchers
Media Strategy: TV and online ads placed in environments that TV and online ads placed in environments that
reach active explorers and outdoor enthusiasts appeal to foodies/cultural creatives who are
who are more likely to travel to Oregon active vacationers
Promotion: Social Media promotion on Facebook with Developing a tastemaker event designed to
Adventurecation contest and branded tabs on make influential foodies intrigued in the
Travel Oregon and partner Facebook pages specialness of Oregon Bounty
13.
14.
15. I was taken here by the most
AWESOME ad that I saw on a CBC
(Canada) news site. True - when you
have places like Oregon - why do you
need the rest of the planet....lol
Great ad. It got me interested in
visiting...
17. Our International Guests
International visitors:
• Stay longer
• Spend more
• Book further in advance
• Book out-of-the-way places
Top International Markets:
• Germany, UK, France, Benelux
• Japan, Korea, China
• Canada/USA, Mexico
• Scandinavian Countries*
• Australia*
*New markets
18. How We Reach Our Market . . .
• Media & Travel
Trade Research
Trips
• Trade Shows
• Sales Missions
• Partnering with
Regions
• In-Country
Marketing Reps
• Printed Material
• Social Media:
– Twitter
– Facebook
25. How the Process Works
Travel National
You DMO RDMO Oregon Audience
“Summer travel doesn’t have to break the bank. Here are five
smart ways to have a great experience your kids will never
forget — without leaving you with credit-card bills that made
you wish you’d never gone in the first place.”
38. To Summarize….
1. Stories & editorial content bring the
Oregon experience to life
2. Includes text, photos, videos etc.
3. Free
4. Alignment with themes increases
distribution
5. How? Pages 3 & 4 of resources handout
39. #2 Online Business Listings
• Goal: Provide travelers a view of all there is
to see and do in a particular city or region
and allow them to plan their trip.
• Listings include text, photo, links, location
map, & things near by
40. #2 Online Business Listings
• Attractions -
e.g. covered
bridges,
museums,
heritage
sites etc.
41. #2 Online Business Listings
• Places to
Stay - e.g.
bed &
breakfasts,
inns, hotels
etc.
42. #2 Online Business Listings
• Places to
Eat – unique
& memorable
Oregon
places to eat
44. To Summarize….
1. Business listings allow travelers to see
breadth of things to see and do
2. Includes text, photos, videos etc.
3. Free
4. How? Pages 4, 5, & 6 of resources handout
5. Categories: attractions, events, places to
stay/eat, outdoor trails, & travel deals
45. # 3 Public Relations
Targeted Pitching Freelancers
Core Program: The right story Foster relationships,
to the right contact
host preferred writers
at the right time
Monitor E-news Outreach
Conversations ‘What’s New’
Word cloud trending ‘Oregon Oddities’
PR Campaigns: Oregon Bounty, Adventurecation
Special event: New York media tour, culinary focus
46. To Summarize….
1. PR program allows you to proactively keep
Oregon top of mind with media
2. Tell us what’s new, unusual, unique or what
you’re promoting
3. How? Pages 9 resources handout
4. PR@TravelOregon.com or
Linea@TravelOregon.com
47. #4 Advertising Opportunities
• Print – Oregon Visitor Guide
• Travel Oregon Ad Network
– TravelOregon.com
– E-Newsletters
• General
• Culinary
• Outdoor
• Travel Oregon Digital Magazine
• Contact Betsy Hand for more information
– betsyh@mediamerica.net, 503-445-8809
www.mediamerica.net/media-kit.html
48. #5 Travel Oregon Online Leads
• Database of people who want more information about
Oregon
• You can search by where they’re from, where they want to
go and what they want to do
– E.g.: People from Arizona looking to come to Willamette
Valley for a family experience
• Cost: $5 to sign up, 7.5 cents per name
• Tool.TravelOregon.com
49. #6 International Opportunities
• Use the international travel symbol where you can
• Host research trips for media and Tour Operators
• Attend Trade shows (request leads through partners)
• Attend seminars at Governor’s Conference and Regional
Seminars
• Get to know the Travel Oregon International and Domestic
Travel Trade Team – attend a Travel Oregon 101 session!
• Work with Tour Operators by responding to leads forwarded
by your RDMO (WVVA)
• Domestic tour operators: become a member of Oregon Tour
and Travel Alliance for leads and trade show opportunities
• Contact: Allison@traveloregon.com for more information
50. To Summarize….
1. Advertising programs allow you to talk to
folks who’re already thinking of Oregon at
a low cost (high engagement!)
2. Cost varies
3. See last page of handout (MediAmerica)