This document discusses strategies for attracting digital influencers to promote destinations by providing them with exceptional experiences to share with their followers. It recommends offering influencers relatable experiences like sunsets, private tours, local food, and activities. Small enhancements like picnic baskets, photography spots, and reserving tables can improve experiences. Choosing influencers requires verifying their stats and content quality. Setting clear expectations upfront ensures influencers provide quality social media posts and photos about their experiences. The goal is for influencers to share engaging stories that elevate the destination brand.

2. SettingTerms and Expectations,
Influencer Selection Criteria
The Digital InfluencerValue as a Story
Teller
Helping the Influencer Create a
RelatableTravel Experience

3. PotentialVisitors want to
relate to / idolize
/ live through
shared, genuine experiences

4. Bloggers and influencers ARE
that story telling channel
When they relate personal experiences
to fans, followers, viral visits (social readers)
and the public (google search/seo)

5. In return, Influencers and Bloggers
keep their status
in front of Followers and Readers
by sharing exceptional content.

6. SO IF YOUR
DESTINATION IS…

7. EXCEPTIONAL

8. MOUTH
WATERING

9. OR AT LEAST
MILDLY INTERESTING…

10. YOU CAN FIND A
WAY TO OFFER
THAT RELATABLE
EXPERIENCET H AT T R A N S F O R M S I N TO E X C E P T I O N A L
C O N T E N T

11. ATTRACTING
DIGITAL
INFLUENCERS

12. PERSONALLY, THEY
WANT AMAZING
EXPERIENCES FOR
THEMSELVES
(AND THOSE THEY LOVE)
PROFESSIONALLY, THEY
WANT TO SHOW THEIR
SPYING READERS
AMAZING
EXPERIENCES.

13. IN THE END
THEY WANT
STORIES TO TELL

14. OFFER AN IRRESISTIBLE
EXPERIENCE THAT CAN
BE A STORY
An Experience Outweighs a Review 10 fold
ExperiencesTranslate into Story Headlines
Story Headlines Promise Engagement
For A Reader, Engagement in a Story is a
Private Glimpse, and an elevation of your
location/brand through that experience.

15. EXPERIENCE
EXAMPLES
Sunsets and Sunrises
Private..Anything
Picnics at Local Attractions
Night Life Invitations
Behind the ScenesTours

16. EXPERIENCE
EXAMPLES
Before / After Hours Access
Hidden Photo Opportunities
Climbing/Gliding/Roping/Sailing/Surfing
DowntownWindow Shopping
Itineraries
Secrets / Local Opportunities

17. SMALL THINGS YOU CAN
DO TO ENHANCE
INFLUENCER
EXPERIENCES

18. ENHANCE INFLUENCER
EXPERIENCES
Picnic Basket On Hand
List of the Most Photogenic Spots
within Walking or Driving Directions
Names of Local Business Owners
Sunrise/SunsetTimesYear Round

19. ENHANCE INFLUENCER
EXPERIENCES
Bicycle Availability
Local Favorites Lists and WHY–
Food, Gift Shops,Venues, Music
Photography and Branded Prop
Availability

20. ENHANCING
FOOD EXPERIENCES
A ReservedTable with Natural
Lighting for food photography
Chef’s Recommendations for top
selling signature dishes
Let Chef’s know at Cooking Time
that they are cooking for
Photography and to try harder in
plating.

21. NOT HELPFUL…
• Familiarization Trips – Too Fast and
Not a Pleasant Experience
• History / Recent Building Update
information
• Solo Travel for Family Promotions
• Underplanned /Experienceless Site
Manager Meetings
• Swag Gifts (We have enough water
bottles, cozies, cheap sunglasses
keychains and mousepads)

22. CHOOSING
DIGITAL
INFLUENCERS

23. QUALIFY AN INFLUENCER
Verify Stats via Google Analytics
Check Writing Frequency
CheckVoice of the Influencer- (a family friendly
location may not want 4-letter rants)
Check Photography Quality
Check Comments and Shares inside Social
Platforms.
Does their writing target social media, or search
engines?

24. SET EXPECTATIONS
Layout your expectations to your
influencer at the get-go.
Negotiate quality and quantity of
featured posts,Video, live social
shares, social shares, schedule,
deadlines, photos.
Ask for high res photography to
use for your own social media
platforms

25. QUESTIONS, IDEAS?
Cindy has developed unique brand promotion tools as a