5 Steps to Effective Branding For Small Business with Troy HolderTroy Holder
5 steps to effective branding with troy holder shares the required steps for establishing a firm foundation for building a lasting brand. This strategy is ideal for entrepreneurs, home based businesses and small business owners seeking economical ways to differentiate their products (goods and services) from the competition to generate awareness and sales. If you find this information useful, comment, share and connect with Troy Holder, Marketing Trainer | Marketing consultant | Social media strategist
This presentation discusses the importance of BOTH product and branding as key drivers for commercial success in new product development. It details a best practice staged tollgate new product development process along with an example of how it was used to successfully develop a new product from scratch. Then successful development of effective branding and positioning are also presented along with three live examples of how they were successfully deployed in the marketplace.
Rick Steinbrenner - The Global Brand Guy
(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.
1) Must have a live internet connection while viewing
2) Download the presentation
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computers settings.)
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
5 Steps to Effective Branding For Small Business with Troy HolderTroy Holder
5 steps to effective branding with troy holder shares the required steps for establishing a firm foundation for building a lasting brand. This strategy is ideal for entrepreneurs, home based businesses and small business owners seeking economical ways to differentiate their products (goods and services) from the competition to generate awareness and sales. If you find this information useful, comment, share and connect with Troy Holder, Marketing Trainer | Marketing consultant | Social media strategist
This presentation discusses the importance of BOTH product and branding as key drivers for commercial success in new product development. It details a best practice staged tollgate new product development process along with an example of how it was used to successfully develop a new product from scratch. Then successful development of effective branding and positioning are also presented along with three live examples of how they were successfully deployed in the marketplace.
Rick Steinbrenner - The Global Brand Guy
(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.
1) Must have a live internet connection while viewing
2) Download the presentation
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computers settings.)
Branding and Product Design Portfolio - Pineapple Consultingameetmehta
Some of the Recent works Done by Pineapple Consulting, India. Dealing into Communication, Interaction, Product & Packaging, and Visual Merchandising.
please contact info@pineappleconsulting.biz for more information.
I put this deck together as an exercise for my own personal brand. It's incredible to look at it 8 months later and see how much of the information in here I've manifested into my life.
What a great exercise to go through as a personal brand.
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Infographic design and promotion play a key role in social media marketing and online branding. This case study on infographic promotion is presented by Submitinme, one of the largest SEO and social media marketing company based in India. The research credit goes to the research wing for SubmitINme – The SIM Labs. This case study on infographic promotion is free to share.
How to create a google plus business profilesubmitinme
Google Plus One has rolled out the public business pages for promotion. Though there isn’t much that you can fiddle around with the business page in Google Plus One, you can still get the early advantage of creating the page and getting organized for a big reap.
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
Underground Hypnosis: Find Your Way Beyond the Critical State of Mindsubmitinme
In our everyday lives, we meet people of different kinds and interact with them on the basis of the subject of the conversation and how it helps either of the two parties with the information. Some conversations are just conversations but certain others have an inner influence on people.
I put this deck together as an exercise for my own personal brand. It's incredible to look at it 8 months later and see how much of the information in here I've manifested into my life.
What a great exercise to go through as a personal brand.
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Infographic design and promotion play a key role in social media marketing and online branding. This case study on infographic promotion is presented by Submitinme, one of the largest SEO and social media marketing company based in India. The research credit goes to the research wing for SubmitINme – The SIM Labs. This case study on infographic promotion is free to share.
How to create a google plus business profilesubmitinme
Google Plus One has rolled out the public business pages for promotion. Though there isn’t much that you can fiddle around with the business page in Google Plus One, you can still get the early advantage of creating the page and getting organized for a big reap.
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
Underground Hypnosis: Find Your Way Beyond the Critical State of Mindsubmitinme
In our everyday lives, we meet people of different kinds and interact with them on the basis of the subject of the conversation and how it helps either of the two parties with the information. Some conversations are just conversations but certain others have an inner influence on people.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
1. Tips & Tricks
Effective Branding in 2012
Jessie Paul, CEO, Paul Writer
Friday 25 November 2011
2. #1: Put Strategy First
Most companies
devote time,
… But success is … And results are
energy and
determined here… delivered here
resources here…
Getting Living
Positioning
There There
Discovery
Understanding why Agency Selection Managing online channels
Typical customers buy Events calendar Lead nurturing
Focus What makes your Ad creation CRM
offering unique PR calendar Continuous Improvement
Messaging Social Media Measurement
architecture
Typical
MEDIUM
HIGH
Energy,
Resources,
LOW
Funding
Friday 25 November 2011
3. #1: Put Strategy First
Most companies
devote time,
… But success is … And results are
energy and
determined here… delivered here
resources here…
Getting Living
Positioning
There There
Discovery
Understanding why Agency Selection Managing online channels
Typical customers buy Events calendar Lead nurturing
Focus What makes your Ad creation CRM
offering unique PR calendar Continuous Improvement
Messaging Social Media Measurement
architecture
Typical
MEDIUM
HIGH
Energy,
Resources,
LOW
Funding
Friday 25 November 2011
4. #2: Time vs Money
SOCIAL MEDIA
TIME
THOUGHT
NEWSLETTER LEADERSHIP
PR
WEBSITE MONEY
AWARDS
EVENTS
ADS
Friday 25 November 2011
5. #3: Become a Publisher
OWNED
PAID
MEDIA
MEDIA
REGULAR COMPANY-RUN
PUBLICATIONS OWNED PUBLICATIONS
MEDIA
EARNED
MEDIA
Friday 25 November 2011
6. #4: Invest in Tech
CRM
MAILING SOFTWARE
WEBSITE ANALYTICS
CUSTOMER ANALYTICS
SURVEY TOOL
Friday 25 November 2011
7. #5: Brand Yourself
POSITIONING CHANNELS
WHO ARE YOU LINKEDIN
BOOKS
WHAT MAKES YOU SPECIAL CONFERENCES
BLOGS
WHAT MAKES YOU UNIQUE SOCIAL MEDIA
ARTICLES
Friday 25 November 2011
8. CONSULTING.
EDUCATION. MARKETING
COMMUNITY. STRATEGY
Product launches,
brand integration,
rejuvenation and
identity,
The Paul Writer team hosts India’s international
marketing plans,
largest peer community for marketers at turnkey marketing
solutions
paulwriter.com, curates India’s only
marketing quarterly “The Futurist CMO”
and convene the highly acclaimed
Futurist CMO and Great Indian Marketing
Summit conclaves. INSIGHTS
India’s only serious
marketing newsletter.
Quarterly Journal on
the Futurist CMO.
CXO conferences-
Paul Writer, was founded in 2010 by The Futurist CMO
and Great Indian
Jessie Paul, a marketing expert, author Marketing Summit
of No Money Marketing (Tata McGraw-
Hill, 2009). She has held a variety of
senior marketing positions including
CMO for Wipro’s technology business
COMMUNITY
and Global Brand Manager of Infosys. India’s only peer
community for
marketers, with a
reach of around
312-313 PRESTIGE MERIDIAN 2, 10,000 across
channels. Forum
30 M G ROAD, BANGALORE 560001 featured in
paulwriter@paulwriter.com LinkedIn’s Hall of
Friday 25 November 2011