To effectively engage on Facebook, posts should be natural, concise, and visually appealing, utilizing images and keeping to 80 characters or less. Emotional content, motivational quotes, and direct engagement through questions foster interaction and sharing among users. Authenticity is key; speak in your own voice and connect with your audience as individuals rather than a corporate entity.

2. • Your posts should be natural, nice and
interesting.
• Don’t be too formal.
• Don’t be boring.
• Facebook is a fun and relaxed
environment so have fun!

3. • Your posts should be written for immediate
action
• Post such content that would make people
react NOW
• Be clear and easy to understand

4. • Choose good,interesting or funny images
for your posts.
• Images are the most engaging on
Facebook, more than videos and texts,
because they attract readers.

5. • Posts of 80 characters or less are the
most engaging.
• Edit your posts so they make sense, are
interesting and engaging in less words.

6. • The most shared posts sway and
persuade
• People love to read emotional posts and
they react to it
• Emotional posts lead to discussion

7. • Asking questions is a great way to get
more comments
• People love to express their opinions –
give them the chance to do so
• Don’t ask boring or difficult questions
• Ask questions at the end of your post

8. • People love to read motivational and
inspirational quotes
• Post them with pictures so they will catch
readers attention

9. • Be yourself – speak as yourself
• Write in your usual tone of voice
• Don’t copy anyone because it will look
fake and funny
• Talk to people directly, not as a
corporation