This document outlines a public health campaign to increase vaccine uptake. The campaign aims to build community support for vaccines by effectively communicating their value to parents, caregivers, and children. While the vaccine debate has been ongoing, vaccines are one of the most cost-effective ways to reduce childhood mortality. The campaign materials will encourage open dialogue with doctors and emphasize that vaccines protect children from life-threatening illnesses. They will also address the "out of sight, out of mind" attitude towards vaccine-preventable diseases.

1. Public Health Campaign to Increase
Vaccine Uptake
• Dan Krietlow
• Walden University (PUBH 8130-5)

2. Project Summary
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The strategy for this health campaign is to build a
community movement around increasing health knowledge
and advancing the well-being of children.
The debate over vaccines in the United States has been
highly contested over the last decade; however, one of the
most cost-effective interventions to help reduce childhood
mortality is through vaccine programs (Ozawa, Mirelman,
Stack, Walker, & Levine, 2012; Walker, Hutubessy, &
Beutels, 2010).
By effectively communicating the value of vaccines with
parent, caregivers, and school aged children and properly
training health care providers with effective
communication techniques, community members can make
informed decisions about vaccines.

3. Don’t be an Outsider - Talk to
your Doctor about Vaccines
 If you have concerns or questions about the safety of vaccines,
please ask your physician. They understand your hesitancy
and fear of long-term health effects, they are parents too.
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4. Pick the Best Path for YourPick the Best Path for Your
ChildChild
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 You make decisions that impact your child’s future each day.
Vaccines are the most effective method to protect your child from
life-threatening illnesses. It’s your choice, pick the best path
(Association of State and Territorial Health Officials, 2010).

5. Out of Sight, Out of Mind
 The vast majority of parents have never encountered a vaccine-
preventable disease due to the eradication of most avoidable diseases
over the last half-century. However, this out of sight, out of mind
psychology has lulled people into a false sense of security.
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 This mindset has led to a spike in vaccine-preventable diseases and
subsequent death to many newborn. The threat of these diseases in very
real and tangible. Vaccinations aren’t a choice, they are a necessity to
proper public health.

6. References
Association of State andTerritorial Health Officials. (2010). Communicating effectively about vaccines:
new communication resources for health officials. Retrieved from
http://www.astho.org/Programs/Immunization/Communicating-Effectively-
About-Vaccines--New-Communication-Resources-for-Health-Officials/
[College Humor]. (2015, March 26). If Anti-Vaccine Parents Rode the Magic School Bus. [Video File].
Retrieved from https://www.youtube.com/watch?v=nDjz5qHIzsc.
Ozawa, S., Mirelman,A., Stack, M.L.,Walker, D.G, & Levine, O.S., (2012). Cost-effectiveness and
economic benefits of vaccines in low-and-middle income countries: a systematic
review. Vaccine, 31, 96–108. doi: 10.1016/j.vaccine.2012.10.103.
Walker, D.G., Hutubessy, R., & Beutels, P., (2010).WHO guide for standardization of economic
evaluation of immunization programmes. Vaccine, 28, 2356–2359.
doi:10.1016/j.vaccine.2009.06.035

7. References
Association of State andTerritorial Health Officials. (2010). Communicating effectively about vaccines:
new communication resources for health officials. Retrieved from
http://www.astho.org/Programs/Immunization/Communicating-Effectively-
About-Vaccines--New-Communication-Resources-for-Health-Officials/
[College Humor]. (2015, March 26). If Anti-Vaccine Parents Rode the Magic School Bus. [Video File].
Retrieved from https://www.youtube.com/watch?v=nDjz5qHIzsc.
Ozawa, S., Mirelman,A., Stack, M.L.,Walker, D.G, & Levine, O.S., (2012). Cost-effectiveness and
economic benefits of vaccines in low-and-middle income countries: a systematic
review. Vaccine, 31, 96–108. doi: 10.1016/j.vaccine.2012.10.103.
Walker, D.G., Hutubessy, R., & Beutels, P., (2010).WHO guide for standardization of economic
evaluation of immunization programmes. Vaccine, 28, 2356–2359.
doi:10.1016/j.vaccine.2009.06.035