4 Advanced SEO Techniques to Use in 2019 that will help you to boost your Google ranking and generate traffic on your website or blog post to generate leads
For our TrustED Conf 2021 VR World Tour, we heard from Andrei Inso, a seasoned Operations Executive on a few techniques in overall improving performance plus a workflow to measure your success.
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.ioTraction Conf
Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.
For our TrustED Conf 2021 VR World Tour, we heard from Andrei Inso, a seasoned Operations Executive on a few techniques in overall improving performance plus a workflow to measure your success.
2021 Content Marketing Trends [with a Key Data]Adsy
Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.ioTraction Conf
Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.
This presentation is about a digital marketing company named as Marketing Eye Global. Its Full Digital Marketing Agency headquartered in London, United Kingdom with aim to provide High End Quality Digital Marketing at Affordable Rates. Their marketing professionals turn your Browsers into Buyers by raising your brand awareness, increasing website traffic and delivering the leads to get you more customers.
Masterclass: Nell Norman-Nott's (LinkedIn) presentation at Mumbrella360.Ruperta Daher
Nell Norman-Nott, Head of Marketing at LinkedIn Marketing Solutions ANZ, presented a masterclass on How to Create Great B2B Digital Content at Mumbrella360.
Nordic Choice Hotels - Bouncy Castles or Fairytales: How Nordic Choice Hotels...Falcon.io
For many years, marketers have been approaching social from an all fun and play perspective. Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. Getting people to your website through social media engagement can be tricky. How do you get people to go to your social channels? Nordic Choice Hotels are in the process of building a fairytale come true: increasing YoY traffic from organic social by 400% and driving revenue by 30%.
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
Marketing advice for creating successful campaigns bizadmarkAtheethBelagode
Successful marketing campaigns. What goes into it? Something told me to ponder over it. Yesterday, a discussion with a political blogger left me thinking about the importance of strategy in the success of marketing campaigns.
When it comes to marketing, the most important skill is the power to create and implement a strategy. What kind of tools are used to deliver those strategies and the knowledge of those is a secondary thing. Alas! Many still don’t see it that way.
https://www.bizadmark.com/successful-marketing-campaigns-advice/
The native advertising is only becoming more popular with years. But how does it influence the Mobile Gaming market? We at ZENNA decided to take a look at the current Advertising market situation, and in September 2016 we contacted some major gaming companies and private advertisers in order to find out.
Growth Without the Guesswork: Measuring ROI Beyond Commercial SalesFalcon.io
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
What is the best event management software?Bizzabo
Whether you just Googled this exact question or were emailed this article as part of our blog newsletter, event organizers are asking this question more and more. In an effort to minimize overhead and make more data-driven decisions, #eventprofs are actively looking for all-in-one event management platforms that are designed to make event planning faster and easier.
In the old days, a typical event planner can employ more than seven different tools to run a single event. An organizer of a mid-size conference recently told us that she used Wordpress to build her website, Eventbrite for manage ticketing, Constant Contact for email attendees, and Excel for monitor her event contacts. In addition to these tools, the organizer used another platform to provide attendees with an event networking platform. Each tool is sourced from a different vendor with its own pricing, contract, interface, and analytics.
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
Ксения Хирвонина "Content is King: как с помощью качественного контента повы...SEO.UA
Chief Communications Officer в PublBox - онлайн-сервисе автоматизации SMM для бизнеса, блогеров, NGO, SMMщиков, digital-маркетологов и всех, кто работает с соцсетями.
How does Search Engine Optimization work?L7 Creative
SEO plays a major role in businesses' online success, not just in terms of generating leads but also in helping in getting to the top of search results in search engines like Google, Yahoo, Bing, etc. For more information visit: https://www.l7creative.com
Reasons your business needs seo | L7 CreativeL7 Creative
Now that with search engines we seek the information daily without SEO it would be hard to find the relevant websites, businesses, or information the user is looking for. https://www.l7creative.com/
This presentation is about a digital marketing company named as Marketing Eye Global. Its Full Digital Marketing Agency headquartered in London, United Kingdom with aim to provide High End Quality Digital Marketing at Affordable Rates. Their marketing professionals turn your Browsers into Buyers by raising your brand awareness, increasing website traffic and delivering the leads to get you more customers.
Masterclass: Nell Norman-Nott's (LinkedIn) presentation at Mumbrella360.Ruperta Daher
Nell Norman-Nott, Head of Marketing at LinkedIn Marketing Solutions ANZ, presented a masterclass on How to Create Great B2B Digital Content at Mumbrella360.
Nordic Choice Hotels - Bouncy Castles or Fairytales: How Nordic Choice Hotels...Falcon.io
For many years, marketers have been approaching social from an all fun and play perspective. Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. Getting people to your website through social media engagement can be tricky. How do you get people to go to your social channels? Nordic Choice Hotels are in the process of building a fairytale come true: increasing YoY traffic from organic social by 400% and driving revenue by 30%.
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
Marketing advice for creating successful campaigns bizadmarkAtheethBelagode
Successful marketing campaigns. What goes into it? Something told me to ponder over it. Yesterday, a discussion with a political blogger left me thinking about the importance of strategy in the success of marketing campaigns.
When it comes to marketing, the most important skill is the power to create and implement a strategy. What kind of tools are used to deliver those strategies and the knowledge of those is a secondary thing. Alas! Many still don’t see it that way.
https://www.bizadmark.com/successful-marketing-campaigns-advice/
The native advertising is only becoming more popular with years. But how does it influence the Mobile Gaming market? We at ZENNA decided to take a look at the current Advertising market situation, and in September 2016 we contacted some major gaming companies and private advertisers in order to find out.
Growth Without the Guesswork: Measuring ROI Beyond Commercial SalesFalcon.io
Some folks may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. The real key to success lies in making sure to understand the value of less obvious metrics. How does one quantify brand awareness, brand purpose, influencer marketing or content marketing and do you even need to? Unfortunately, unlike other marketing techniques, there's no quick and simple way to gauge the success of such a marketing approach. The metrics involved in this new type of advertising are still mostly a mystery to many businesses. Without proper parameters, there's no way to tell how well a campaign did. This session will focus on the methods you can use to show the ROI of your work when it’s not as apparent to some. You'll learn:
How to assess your ROI from a non-monetary perspective
How to prove the value of influencer marketing
How to set up hypotheses, test them and learn
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
What is the best event management software?Bizzabo
Whether you just Googled this exact question or were emailed this article as part of our blog newsletter, event organizers are asking this question more and more. In an effort to minimize overhead and make more data-driven decisions, #eventprofs are actively looking for all-in-one event management platforms that are designed to make event planning faster and easier.
In the old days, a typical event planner can employ more than seven different tools to run a single event. An organizer of a mid-size conference recently told us that she used Wordpress to build her website, Eventbrite for manage ticketing, Constant Contact for email attendees, and Excel for monitor her event contacts. In addition to these tools, the organizer used another platform to provide attendees with an event networking platform. Each tool is sourced from a different vendor with its own pricing, contract, interface, and analytics.
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
Ксения Хирвонина "Content is King: как с помощью качественного контента повы...SEO.UA
Chief Communications Officer в PublBox - онлайн-сервисе автоматизации SMM для бизнеса, блогеров, NGO, SMMщиков, digital-маркетологов и всех, кто работает с соцсетями.
How does Search Engine Optimization work?L7 Creative
SEO plays a major role in businesses' online success, not just in terms of generating leads but also in helping in getting to the top of search results in search engines like Google, Yahoo, Bing, etc. For more information visit: https://www.l7creative.com
Reasons your business needs seo | L7 CreativeL7 Creative
Now that with search engines we seek the information daily without SEO it would be hard to find the relevant websites, businesses, or information the user is looking for. https://www.l7creative.com/
Get Internet marketing tools - https://teknikforce.com/
SEO strategy must focus upon the goals and objectives of the campaign. Unlike, earlier times, SEO is concerned not only with top ranks but also other goals like brand awareness, generating traffic, sales or inflencing opinion. Each requires a difference approach to SEO. Moreover, the evolution of Google has made content value and quality as the centerpiece of all SEO.
15 SEO Interview Questions to Ask Before Hiring an Agency - [Infographic]SMA Marketing
So you need to improve your search ranking. You know you need to hire a professional SEO, but how to you go about finding and agency you can trust? In this infographic, we've outlined 15 SEO interview questions you can ask and why they are important.
The Truth Behind SEO: What Can It Do For Your Business?Samantha Beckham
Brands want to know exactly what SEO can and won’t do for them. So, we’ve compiled a list telling you exactly what this in-bound marketing technique could do for your business.
Learn the top local SEO tips that you can use in order to be successful in your own city or suburbs. http://www.blackswanwebdesign.com.au/top-local-seo-tips-for-2015/
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
Tips and tools for seo image optimization 2019Tayyab Akram
Tips and tools for SEO Image Optimization 2019 that will help you to optimize your website and blog post images according to the SEO rules and boost traffic
How to start social media marketing as a beginnerTayyab Akram
Social Media marketing is very important for a brand or a new company. Here, we will guide you How to start social media marketing as a beginner for a brand
How to generate thousands of visitors on your blog in 2019Tayyab Akram
Everyone wants to increase their blog or website traffic to generate leads. Here, we will discuss How to generate thousands of visitors on your blog in 2019
SEO in 2019 what will and won't work some tips that will help you to rank and boost your in search engine results to generate leads and conversions in 2019.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. Are you findingthatyouare not gettingresultsfromSEOand thisisjustbecause of those all SEO tactics
that everyone else knowsaboutthem.Today,we are goingtoshare 7 advancedSEOtechniquestouse
in2019 that will helpyoutogrow yourtrafficand boostyourrankingin searchengine results.
Tip1
The firsttip foryou is,getsto know yourusers.People thinkthatSEOisjust all about On-page
SEO and linkbuilding.Because Google thinksthatwhatuserlove andGoogle rankthese thingsaccording
to the user,sinterest.Youcancheck where usersare takinginterestbyusingdifferenttoolslike
SurveyMonkey.These days Google calledthisthingUserMetricsthiswill checkthat,how manypeople
or userscomingto your website orhowmuchinteresttheyhave inyourcontentorare theyclickingor
not againstthose keywordterms. Google calculate thesethingsinpercentageandshow these resultsto
theiraudience howmuchouraudience are takinginterestindifferenttopicsorNiche.Thiswill helpyou
to increase yourtrafficor audience onyourwebsite andyoucaneasilyconvertyourleadsintoyourpaid
customersandthiswill alsohelpyoutoincrease youruserexperience.
Tip2
The secondtip isabout,expandthe popularpagesof yourwebsite orcontentpages.Everyone
knowsthat contentmarketingisabiggame of digital marketinganditwill helpyoutoincrease your
website traffictogenerate leads.Some pagesare gettingmore trafficandsome pagesare notand you
thinkwhysome of my contentpagesare not gettingtraffic.Here isa tactic that youcan use to increase
the trafficof yourotherwebor contentpages.
2. Simplyyouhave tostart internal linking,linklow trafficpageswithhigh trafficpagessobyperforming
thistactic youwill easilygettrafficonthose weborcontentpageswhere youare gettinglow traffic.
Tip3
The third tipfor youto boostyour trafficonyour mostpopularpageswhoare gettinghigh
traffic.To performthistacticsimplyyouneedtotake the keywordof that page and putthis keywordin
keywordplannerof UberSuggestorGoogle keywordplannertheywill show longtail keywordsand
theirsearchesincludingcompetitionandyoucanadd these keywordsintothe pagesandtheircontent
insuch a way that these keywordsshouldlike apart of the page content.Thistacticwill helpyoutoget
more trafficand boostthe rankingof yourpopularpagesso can easilygenerate leadsforyourcompany.
Tip4
The fourthtip isabout animatedinfographics. People love tosee animatedinfographics
because itwill showyouinformationinanimationformsoyoucan easilyunderstandwhatinformation
issharedwithyou.Animatedinfographicshelpyougetmore social mediasharesandpeople loveto
share these typesof postson theirsocial mediapagesprofilesandwebsitesandthiswill helpyoutoget
backlinksandboostyourpage rankingor website traffic.