Automated Deal Discovery

1. ATS November 4 2014
SVA Theatre, New York
DEALS

2. “I WARN YOU AGAINST BELIEVING
ADVERTISING IS A SCIENCE”

3. WHICH MARKET?
0
2
4
6
8
10
12
14
16
18
20
$bn

4. 20BN SEARCH MARKET
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Source: Interpreted from IAB
0
2
4
6
8
10
12
14
16
18
20
$bn

5. 0
5
10
15
20
25
30
35
40
45
$bn
US DISPLAY MARKET
Source: IDC 2014. Includes online and mobile display and video advertising.
2010
2011
2012
2013
2014
2015
2016
2017
2018

6. 0
5
10
15
20
25
30
35
40
45
MARKET SHAPE
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed
PMP’s
Automated
guaranteed
Traditional
display
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn

7. KEYWORD ART MARRIAGE TO TECHNOLOGY
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0
2
4
6
8
10
12
14
16
18
20
$bn
ADWORDS = INTENT
AD SENSE = INTEREST

8. SIMPLE ,TIMELESS,
HUMAN, TRUTHS

9. BUYER AND SELLER

10. YEAR 2000

11. KEYWORD CONTROL
AND PRECISION

12. ART OF SIMPLICITY

13. DISPLAY TODAY

14. DISPLAY TODAY

15. WASTED TIME

16. OPPORTUNITY?

17. OPPORTUNITY?

18. OPPORTUNITY TO REDUCE
WASTAGE IN TRADING PROCESS

19. TINDER

20. TINDER

21. TINDER

22. TINDER

23. TINDER

24. DATING IS SOCIALLY AWKWARD

25. MISMATCH?

26. MISMATCH?

27. MISMATCH?

28. KEYWORDS MATTER

29. PLUMBING IS DONE

30. WHICH YEAR?

31. THE CAMPAIGN

32. THE BRIEF

33. DOING A DEAL

34. Ed Thomas
Accuen
DOING A DEAL

35. Ed Thomas
Accuen
Jake Parry
Mail OnLine
DOING A DEAL

36. Ed Thomas
Accuen
Jake Parry
Mail OnLine
Ben Christie
Gourmet Ads
DOING A DEAL

37. Ed Thomas
Accuen
Jake Parry
Mail OnLine
Ben Christie
Gourmet Ads
Greg Lancaster
Microsoft
DOING A DEAL

38. Ed Thomas
Accuen
Jake Parry
Mail OnLine
Ben Christie
Gourmet Ads
Greg Lancaster
Microsoft
Fernando Ruarte
Mode Media
DOING A DEAL

39. Ed Thomas
Accuen
Jake Parry
Mail OnLine
Ben Christie
Gourmet Ads
10 Million
2 Million
Greg Lancaster
Microsoft
Fernando Ruarte
Mode Media
DOING A DEAL

40. Ed Thomas
Accuen
10 Million
2 Million
Jake Parry
Mail OnLine
Ben Christie
Gourmet Ads
Greg Lancaster
Microsoft
Fernando Ruarte
Mode Media
DOING A DEAL

41. Ed Thomas
Accuen
10 Million
2 Million
Jake Parry
Mail OnLine
Ben Christie
Gourmet Ads
Greg Lancaster
Microsoft
Fernando Ruarte
Mode Media
DOING A DEAL

42. KEYWORD INTUITION

43. “
“Bob Pittman
@PittmanRadio
@PittmanRadio says consumers always looking
for convenience, if you can save them time,
you win @PubMatic @AdRev2014

44. CONVENIENCE

45. CONNECTIONS

46. SIGNAL

47. DISCOVERY

48. HARMONY

49. 0
5
10
15
20
25
30
35
40
45
THE DEAL
Source: IDC 2014. PMP = Private Marketplaces. Includes online and mobile display and video advertising.
Open RTB
PMP’s
Guaranteed
PMP’s
Automated
guaranteed
Traditional
display
2010
2011
2012
2013
2014
2015
2016
2017
2018
$bn

50. JOHN SNYDER

51. www.grapeshot.com