Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Leading on all Levels. First Weber Group featured in RIS Media National real ...First Weber
Leading on all Levels. First Weber Group featured in RIS Media National real estate trade magazine. Jim Imhoff, CEO, describes how the firm has grown and prospered during difficult markets, how technology supports the agents' success and recent improvements to area offices with "Hot Zones" and coffee bars. First Weber has also improved training programs including the "Catapult" system, all designed to support the success of over 1200 agents throughout the state of Wisconsin.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Leading on all Levels. First Weber Group featured in RIS Media National real ...First Weber
Leading on all Levels. First Weber Group featured in RIS Media National real estate trade magazine. Jim Imhoff, CEO, describes how the firm has grown and prospered during difficult markets, how technology supports the agents' success and recent improvements to area offices with "Hot Zones" and coffee bars. First Weber has also improved training programs including the "Catapult" system, all designed to support the success of over 1200 agents throughout the state of Wisconsin.
How to get your Wisconsin real estate license First Weber
First Weber Group offers you several options to complete the 72 hours of education required to get your Wisconsin real estate license. We make getting into real estate easier.
Check out our options and sign up today.
Internet Explorer 8 Deployment - IE8 FirestarterMithun T. Dhar
Video recordings of this session can be found here:
1. http://channel9.msdn.com/tags/IE%208%20Firestarter - (Developer)
2. http://edge.technet.com/Tags/IE+8+Firestarter/ - (IT Pro's)
If you need to download this file, or need more infomation contact Mithun Dhar via http://blogs.msdn.com/mithund
Content Innovation 2016 - Video Is Eating The InternetKeir Maher
The ability to create content has never been easier. Whether blogging, vlogging, film making, designing or publishing – technology, hardware, software and apps have made content creation accessible to all.
We will look at the proliferation of digital and social channels and how they have made it easier than ever for brands, media and creators to publish content and build a loyal ‘following’. Many of this new wave – whether emerging media publishers, influencers or content creators - are at the new cutting edge of creativity. But with so much content now out there, how can you find the good stuff? What learnings can we take and how this can help us as professionals to think outside of our traditional thinking to seek new ways to find and engage with audiences.
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
How are corporations integrating their BRANDS with engaging content. Why are they doing this now? Where are the advertising and marketing dollars headed? Why is story so important to engaging the consumer? What does IPTV mean for brand integrated content? What doe mobile platforms mean for brand integrated content?
Science fiction’s ‘future technologies’—personal robots, intelligent machines and virtual environments—are rapidly evolving from concepts into mainstream consumer products. From January 5-9, 2016, CES brings together the world’s leading innovators, content providers and startups to discuss how these emerging products and ideas are redefining the technology industry.
PSFK’s CES Guide distills the 3,600-exhibitor conference into a future-focused field guide, identifying today’s manifesting trends that will shape tomorrow's creative technology solutions. With ideal day schedules, industry-aligned cheat sheets and a comprehensive trend analysis, PSFK can help attendees find inspiration at CES to create the next vision of the future.
http://www.psfk.com/report/2017-forecast
http://www.psfk.com
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Following last year's successful trip, the third Digital Mission to New York takes place from 1st-5th November 2010 to coincide with ad:tech New York Conference and Expo, the city's largest gathering of digital marketers, where "brands, agencies, publishers and service providers come together to share, network, learn and do business".
The packed programme, massively supported by UK Trade & Investment, programme for the trip builds on the Digital Mission's momentum and relationships with New York-based entrepreneurs, agencies and digital practitioners to create a cracking line up of activities.
The 19 companies participating in the Digital Mission to New York 2010 were:
Adversion
Amaze plc
BrightLemon Ltd
Casual Films
Cube
Eresponse Media
HuzuTech
Lingo24 Ltd
Livestation
Nuji
Plancentric
Realeyes Data Services Ltd
Red Glasses
ShoutEm UK
Thrive Digital
ustwo
Videojuicer
Waspit Ltd
We Are Social
The Digital Mission series of trade missions was created by Chinwag for UK Trade & Investment and generously sponsored by Winston & Strawn.
http://chinwag.com/digitalmission/nyc10
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
1. JOYCE SCHWARZ SPEAKING ENGAGEMENTS/TOPICS
14004 Palawan Way, Ph6, Marina Del Rey, CA 90292, 310-822-3119, www.joycecom.com,
joyce.Schwarz@verizon.net, blog: www.hollywood2020.blogs.com.
SPEECHES, WORKSHOPS AND PRESENTATIONS TO MORE THAN 100
groups and organizations internationally including:
AAAA Advertising Conference, Ad-Tech, American Marketing Assn.
Arrowhead Chamber of Commerce, AWRT (American Women in Radio and TV), BCC
(Business Communications Council), Book Publicists’ Assn, California Arts Council, California
Film Commission, California Rural Tourism Assn., CES Consumer Electronics Show (CEA).
Cinewomen, Colorado Women’s Foundation, Digital Day Los Angeles, Digital World,
Directors Guild of America, Emediatainment, FLICS (Film Liaisons of California)
HollyTech, Honolulu Chamber of Commerce, Hollywood Arts Council, Ibreakfast.com, IABC
(Intl. Assn. Business Communicators), IICS (Intl Interactive Communications Society), Industry
Standard Conference, Inland Empire Tourism Assn., Internet World, IWOSC (Independent
Writers of Southern California), ITV Alliance, Los Angeles Computer Fair, Media Home
Entertainment, Multimedia France, Multimedia World. NAB (National Assn of Broadcasters),
NATPE
Pacific Rim Chamber of Commerce, Pacific Rim Conference, Paris France Internet ITV
Conference, PRSA (Public Relations Society of America), Rotary International, San Diego
Computer Fair, Southern California Book Writers Club, VIEC (Visitor Industry Education
Council) VSDA (Video Software Dealers Assn), Western Cable Show, Wi-Fi Conference,
Wireless World, Women in Advertising, Women in Communications, Women in Film Retreat,
Women in Technology Intl. (WITI), Writers Guild Of America.
SPEECH TOPICS: Speeches, workshops and presentations in such verticals as:
Advertising, Business Development, Content Creation, Mobile Marketing,
Personalization, Privacy, Games, Search and Wireless communication and
Future of Media.
Advertising, Advertainment, Alternate Reality Gaming, Blogs, Branding,
Branded Entertainment, Branded Virtual Worlds, Broadband Advertising &
marketing, Broadband wireless, Careers, Casual Gaming, Community
Development, Convergence, Cross Platform apps, DAM (Digital Asset
Management), Digital Cinema, Digital Downloads, Digital Music, DRM
(Digital Rights Management, Digital media, eCommerce, Electronic Games,
ETV, Futureproofing Your Career & Business, Futurework, Games, Immersive
Entertainment, ITV, LBE (Location Based Entertainment) MAM (Media Asset
Management), Marketing, Marketing on a Shoestring, Matchmaking for
Business, Mobile Content, Mobile marketing, MMORPGs, Music, Online
search, Pay Per View, Paid Search, Personalization, Presence Systems, Privacy
Online, Public Spaces Entertainment, Sponsorship, SMS (Text
messaging),Social Networking, User-Generated Content, Video Blogs, Virtual
Reality, Virtual Worlds, Wireless, WiFi.
2. Branded Media Marketing - TV, Film, Broadband, Podcasting & Blogging,
Mobile, Music and Games – Reinventing the Commerce & Media Model
CES (Consumer Electronics Show), January 9, 2007.
Expanding the Horizons of Search and Personalization – The Cross Platform
Application – Mobile, Broadband, Computer & TV
Fall 2006, Digital Hollywood, Santa Monica, CA, Thursday, October 26
11:05 AM - 12:20 PM Track IV:
What’s New in Community and Personalization for advertising and
content:
Building Blocks, San Jose, Thursday, August 17,2006, 11:04 a.m. to 12:30.
The End of Television as We Know It
By 2006 Control will shift from distributors to viewers, resulting in massive time shifting and ad-
skipping. This session will present new kinds of commercials – 'Advertising On Demand' - to cope
with this new phenomenon. Workshop presenter: Joyce Schwarz, CEO, JCOM
AdTech, Chicago, Spring, 2005
Next Generation Entertainment and Media Realities: DTV, PVR, Broadband
and Hollywood
Spring 2005, Digital Hollywood, 2005, Santa Monica, CA Tuesday, September 20
3: 50 PM - 5:00 PM Track II
Desktop Browser & Search As Application Platform: Gateway to Information
and Entertainment
Summer, 2006, BUILDING BLOCKS, SAN JOSE, CA
Mobile Games, Ringtones & Music, Advertainment & Custom Branded
Experience
Spring, 2005 DIGITAL HOLLYWOOD, Monday, March 29, 2005 2:15 PM – 3:30 PM
Next Generation Entertainment and Media Realities
FUTURE OF ENTERTAINMENT & MEDIA---Making money in real-time and while u sleep locally, nationally and
worldwide. Platform agnostic, next generation copyright, licensing, brand extensions, productizing, repurposing
for delivery anywhere/anytime on-demand at home, at retail and in public spaces. Advertainment, Edu-
tainment,Infotainment & Custom-tainment --how to prepare for the 'have it my way decade'. Five key trends you
need to know to thrive not just survive in the next decade.
DIGITAL HOLLYWOOD, Friday, April 1st, 2005, 2:15 PM - 3:30 PM Track II:
Timeline to Broadband Wireless
The first generation of applications for delivering media rich content into a mobile environment has appeared.
Video on a PDA is here, but what does that mean in the race to bring wireless video to the market as a whole.
Wireless broadband is definitely the killer app that will spawn a transformation of every digital device, from the
PDA and cell phone to the at home PC. What can we expect in the transition to broadband wireless? What
services can we expect to see and what relationships will likely emerge between the media companies, content
companies and the device or networking companies? In this session, we will take a three-year look at the
delivery of video into the mobile.
CONSUMER ELECTRONICS SHOW, Saturday, January 11, 10:30 AM - 11:30 AM Session A:
Selling Movies, Music & TV - Marketing Movies, TV, Music and DVDs via ITV,
Wireless & the Net
From the start, the Net has been the perfect vehicle for promoting movies, music and TV.
From the first Net-enhanced hit movie, “Stargate” back in 1994 to “Blair Witch” to this year’s
3. “Freakylinks,” innovation on the Net and movie sales or TV ratings goes hand in hand. Put that
together with the exploding online music and DVD market, and one can see that the linkage
between the marketing of movies, music and the Net are completely intertwined with the
bottom line. And this is only the start. Combine that Net innovation with the newest
generation of digital TVs, digital transmission of signals and broadband connections, and
you’ve got a marketplace that will undoubtedly jumpstart movies, TV ratings and DVD sales.
DIGITAL HOLLYWOOD, 2004
Sponsorship & PAY PER VIEW – performance related content & advertising:
Sometimes premium services and programming is the way to go. These successful examples will
demonstrate why. These models are back with a vengeance. Why? Because they work with
interactivity.
ETV STREAMING Conference, Los Angeles Convention Center, 2004
Producing for the Children's Market: Entertainment & Education in Games,
Broadband, Wireless, DVD & iTV
Fall, 2004: DIGITAL HOLLYWOOD, Wednesday, September 29, 2004 9:30 AM - 10:45 AM
New Gateways to Information, Entertainment & Advertising:
Digital Hollywood, 2004.
Wireless, digital ID and mobile marketing
LA FUTURISTS ORGANIZATION, July 1, 2003 Joyce Schwarz, 7:55, 40 Minute
Discussion).
CES WEBCAST BY JOYCE SCHWARZ (nationwide) for the
Consumer Electronics Assn. Unleashing the Screen – Discovering the Selling
Power of Mobile Entertainment presented by Joyce A. Schwarz, Tech TV author, head
of JCOM Consulting and author of several publications including Cutting the Cord:
Consumer Guide to Going Wireless. November, 2003
In her dynamic and fast-paced Webcast presentation on October 3rd Joyce Schwarz shared
with our viewers the secret of unleashing the power of the screen. Essential to selling to
“Screenagers” who were raised on Sesame Street and graduated to MTV, is ensuring that your
store displays are interactive, with live working devices.
Delivering Rich Media to Handhelds
Spring, 2003, Digital Hollywood, Santa Monica, CA, Wednesday, September 25
9: 30 AM - 10:45 AM Session C
THE FUTURE OF BOOKS, Workshop by Joyce Schwarz, author, analyst &
Consultant.
WATERSIDE PUBLISHING CONFERENCE, BERKELEY, CA. April 12, 2003
Advertainment & Custom Branded Experience
From wireless communication to websites, email and Interactive TV, the advertising, marketing and brand
extension communities are actively reaching out to the consumer. TV shows now regularly reach out to millions
of viewers through online games, contests, polling and other promotions. Mobile games as a form of brand
extension and customer service is turning out to be a perfect fit. The mix of mobile entertainment and commerce
seems to click for all concerned. As broadband rolls out nationwide, the advertainment and commerce
possibilities will be endless. This is a perfect marriage of technology and commerce for the consumer.
DIGITAL HOLLYWOOD, 2003
Mobile Games, Ringtones & Music, CES, 2003
The entertainment experience in the mobile environment is evolving from novelty platform to what will be
nothing short of a fully realized world of games, music, video, advertising and branding experience. While
the developing relationship between the consumer and content provider may be dependant on platforms,
technology, standards and gateways, the goalposts are now in full view. And most importantly, the
4. consumer is ready to embrace the relationship, both as participant and paying customer. In fact, the
resistance of the consumer to mobile add-on fees has easily out-paced the early barriers experienced by
the first generation broadband content pay packages. In this session we will explore the mobile
entertainment experience, from product packages to the advertainment and branding experience.
Broadband Advertising - Merging E-Commerce and Content & online
advertising. The top pros in the emerging field of broadband advertising
and content delivery tell us what’s next?
Digital Hollywood, spring, 2003
Delivering Mobile Entertainment: Examining the Content &
Technology Value Chain
Without question, the hottest growth area in the technology space is the wireless space and this sector is quickly
evolving from simple voice and communication tool, transforming itself into portals for content and
entertainment. Handhelds are getting color and power, and wireless networks are getting rich media friendly
features. The relationships between the device manufacturer, the Telco or gateway, the infrastructure provider,
platform or protocol developer and finally the content provider can be best understood as huge interlocking
systems of ventures, partnerships and syndication relationships. In this session, we will try to understand how
these relationships are evolving and what the business models and marketplace of the wireless portals and their
content of the future will look like.
Digital Hollywood, spring, 2002
Selling Movies, Music & TV - Marketing Movies, TV, Music and DVDs via ITV,
Wireless & the Net
Digital Hollywood Thursday, October 4, 2001,2:30 PM - 3:45 PM, Track A:
Broadband Advertising Online & Promotions: Building Traffic & Brand
Imagine being able to visit a Web site, clicking on an image and participating in a promotion with the potential of
winning a home entertainment center or a vacation while watching a 30–60 second clip of a popular movie or
television show - in real time! Now imagine being able to make your company’s logo dance around your home
page, with consumers clicking on the logo to participate in fun and exciting promotions. It’s here! Broadband
promotions are the premiere of truly convergent entertainment on the Internet. Broadband promotions are the
synthesis of online advertising, online promotions, and television, with targeting capabilities that produce more
effective results than traditional online advertising. In this session, we investigate the most effective promotion
solutions to use on a broadband platform, and how broadband promotions differ from traditional online
promotions
CONSUMER ELECTRONICS SHOW, 1/8, 2001 Session B:
Gen Y on the Net - Teen Sites Strategies for Entertainment and
Commerce, Digital Hollywood, New York, 2000
THE FUTURE OF HOLLYWOOD ONLINE: Hollywood Film Festival® - Hollywood
Conference™ presented by Joyce Schwarz
Games: Highway to the Consumer? Cybersoap operas compete with
riddles, puzzles and arcade games for one simple reason: to build an audience. Does
it Work and for what kinds of products. What’s Next?
Hollyweb Conference, Beverly Hills Hotel.
Advertising and content for the next Frontier: the tools and the
technology: ETV World, Javitz, New York, New York. We have seen the
future and it is now. Check out the dazzling array of technology, the virtual, the smart, and
the cool—that changes interactive production realities and adds immediate value to the TV
experience