Tina McCorkindale - PRAXIS 2018
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Research is at the core of Powerful Storytelling Tina McCorkindale, President, Institute for Public Relations
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De la recerca a la societat: conceptes complexos, explicació planera
This document summarizes several topics discussed at a science communication event:
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2) It lists areas of biomedical research, science communication research, and frontiers in computing that were discussed.
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Have Fun But Not Too Much!
“But perhaps the biggest reason why intellectuals excoriated entertainment was that they understood all too well their own precariousness in a world dominated by it. For whatever the overt content of any particular work, entertainment as a whole promulgated an unmistakable theme, one that took dead aim at the intellectual’s most cherished values. That theme was the triumph of the senses over the mind, of emotion over reason, of chaos over order, of the id over the superego, of Dionysian abandon over Apollonian harmony. Entertainment was Plato’s worst nightmare. It deposed the rational and enthroned the sensational and in so doing deposed the intellectual minority and enthroned the unrefined majority.
Therein, for the intellectuals, lay utmost danger and deepest despair. They know that in the end, after all the imprecations had rung down around it, entertainment was less about morality or even aesthetics than about power—the power to replace the old cultural order with a new one, the power to replace the sublime with fun.”—Neal Gabler, Life the Movie: How Entertainment Conquered Reality, Alfred A. Knopf, New York, 1998, page 21.
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Truth that Matters to Society
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Consider the Big Picture
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2) It lists areas of biomedical research, science communication research, and frontiers in computing that were discussed.
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The document discusses women's roles in terrorism and provides context on defining terrorism. It notes that reaching consensus on a definition is difficult due to the unique characteristics of terrorist groups. Globalization has impacted the interpretation of terrorism by changing how these organizations operate. The document suggests that examining quantitative data on the participation of women in terrorist activities could provide insights but this data is limited. It recommends considering both structural and individual factors to understand women's involvement.
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Essay About Your Life
Here are the key factors that would indicate someone is a good candidate for a total knee replacement:
- Advanced osteoarthritis of the knee causing severe, persistent pain and limited mobility. Osteoarthritis is the most common reason people get knee replacements.
- Failure of conservative treatment options like medications, bracing, physical therapy, and cortisone injections to provide adequate pain relief and improve function.
- Being physically and medically fit enough to undergo major surgery and participate fully in post-operative physical therapy. Total knee replacements require recovery time and rehabilitation.
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“But perhaps the biggest reason why intellectuals excoriated entertainment was that they understood all too well their own precariousness in a world dominated by it. For whatever the overt content of any particular work, entertainment as a whole promulgated an unmistakable theme, one that took dead aim at the intellectual’s most cherished values. That theme was the triumph of the senses over the mind, of emotion over reason, of chaos over order, of the id over the superego, of Dionysian abandon over Apollonian harmony. Entertainment was Plato’s worst nightmare. It deposed the rational and enthroned the sensational and in so doing deposed the intellectual minority and enthroned the unrefined majority.
Therein, for the intellectuals, lay utmost danger and deepest despair. They know that in the end, after all the imprecations had rung down around it, entertainment was less about morality or even aesthetics than about power—the power to replace the old cultural order with a new one, the power to replace the sublime with fun.”—Neal Gabler, Life the Movie: How Entertainment Conquered Reality, Alfred A. Knopf, New York, 1998, page 21.
Critical thinking tipsThink about thinkingLearn how to unlearnKnow the ‘what’ and the ‘who’Synthesis versus analysisWisdom versus knowledgeAcademia versus the mediaFacts versus judgmentsTruth as a thinking virtue Action versus reactionJustice as a social virtueResist appeals to prejudices Be prepared for different perspectivesDon’t believe everything you thinkLearn the habit of gathering and examining
evidence before forming conclusionsBe always aware of illusionsThink sometimes outside the box
Truth that Matters to Society
“Scientists must seek not just truth in general but truth that matters, and truths that matter not just to scientists but also to the larger society in which they live and work”
Philip Kitcher, “On the Autonomy of the Sciences,” Philosophy Today, 2004, pp. 51-57.
Consider the Big Picture
“Many people fall for mistaken common beliefs regarding their health because medicine today does not look at the human body as a whole. For many years there has been a trend for doctors to specialize, looking at and treating just one part of the body. We can’t see the forest for the trees. Everything in the human body is interconnected. Just because a component found in a food helps one part of the body function well, it does not mean that it is good for the entire body. When picking your food and drink, consider the big picture. You cannot decide whether a food is good or bad simply by looking at one ingredient found in that food.”
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1 FINAL PROJECT PART B Final Project
The document summarizes a student's final project for an anthropology course. It covers several topics related to cultural anthropology, including cultural diversity, anthropological methods, cultural connections, and predictions. The student conducted ethnographic research in a village studying multidrug-resistant tuberculosis, observing cultural patterns of how the disease spreads and what it means to the community. The summary discusses how anthropologists can help navigate crises by understanding multiple cultural perspectives and acting as cultural brokers. It also addresses predicting how diseases may affect groups based on historical patterns.
1 FINAL PROJECT PART B Final Project
1 FINAL PROJECT PART B
Final Project Part B
ATH 101
Student Name
SNHU
2 FINAL PROJECT PART B
I. Cultural Diversity
A.1. Cultural diversity is important to understand at any time, but espe cially in a time of a
crisis. For example, when we speak of gender, meaning the cultural expectations of that gender,
not biological differences, this differs considerably among cultures (Ember, Ember, & Peregrine,
2015). W hen people think of fa rming, the y may think of this as male activity, that it is a male
activity in all cultures, but this is not true. Anthropological research has shown that farming or
tending crops may be a male or a female activity, depending on the location. Among the Igbo of
Nigeria, men plant and harvest yams and cassava, but women plant and harvest maize, melons,
okra, a nd beans. Both men and women plant rice (Bonvillain, 2010). The point is that gender
expectations and roles differ among cultures.
A.2. An example of how human sociocultural identity relates to human behavior would
be how different cultures express emotion. Cultures have display rules, m eaning they have
certain cultural expectations of how one should behave wh en feeling a particular emotion.
Specific examples would include how the Japanese might mask anger with a smile or the Dani of
New Guinea show their anger by wrinkling their noses (Heider, 2007).
A.3. Another example would include human sociocultural identity related to animals.
Primates (including human children) engage in play. While cultures have different ways to play,
the purpose of playing as children offers the same functions, a nd primates share these functions
as well. Play teaches the young how to interact with their peers and also expected social
behaviors.
B.1. Anthropologists can help us navigate crises by acting as cultural brokers or working
between the culture of crisis and the outside world, a s anthropologists understand multiple
perspectives. Amy Porter and Paul Farmer contend that anthropologists are needed “to map out
3 FINAL PROJECT PART B
how complex political, economic, and social inequalities” find their way into populations as
disease (Porter & Farmer, 2013, p. 366). It is important to also have cultural sensitivity to the
beliefs of the people you are working with; if you don’t, you won’t make any difference in their
understandings of the disease or your understanding of how the disease is manifested in that
population.
II. Anthropological Methods
A.1. I chose to do ethnography in a village with known cases of multidrug-resistant
tuberculosis (MDR TB). Ethnography was the best option for me, a s I am a cultural
anthropologist. Ethnography allows you to observe people’s actions and participate in t heir daily
lives to be able to make connections in what we are studying (Ember, Ember, & Peregrine,
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BlackDeath
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The book provides a detailed account of the events leading up to the Boston Tea Party and its consequences. It discusses how tensions grew between the American colonies and Britain over taxation and representation, culminating in the famous protest against tea imports. Colonists boarded British ships in Boston harbor and threw chests of tea overboard rather than pay taxes on the tea. This defiance of British authority was one of the key early acts of rebellion prior to the American Revolution. The book aims to offer a balanced perspective on this pivotal historical event and how it impacted both America and Britain.
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Are Education Costs Too High The Real Cost Of A College Education
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Brand voice
Brand voice is the consistent expression of a brand through written and spoken communication that helps the brand stand out. It can be sophisticated, playful, helpful, bold, formal, or casual. Developing an effective brand voice begins with understanding the brand's identity through questions like "Who am I?" and "How do I behave?". An example is provided of Mahindra's brand voice of "Challenger spirit" and "Rise", which is expressed through initiatives taking on challenges in areas like electric vehicles, motorsports, and aviation.
Arunav Sinha - PRAXIS 2019
1) The document discusses the erosion of trust in technology companies and the media due to issues like corporate missteps, media sensationalism, and the rise of social media personalities.
2) It argues that Chief Communications Officers have an opportunity to help rebuild trust by shaping internal and external narratives, highlighting different viewpoints, and acting as a strategic advisor focused on transparency.
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Gregory Galant PRAXIS 2019
This document discusses building trust between journalists and PR professionals. It provides data on media consumption preferences in India versus the US, noting Indians' greater reliance on Facebook and WhatsApp for news. It also outlines journalists' preferences, such as using Twitter for news and valuing exclusive stories. The document concludes with tips for PR professionals, like personalizing pitches, following journalists on social media, and sharing their articles.
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3. HelpWriting uses a bidding system where users can review writer qualifications and feedback to select one for their project. They place a deposit to start the assignment.
1 FINAL PROJECT PART B Final Project
The document summarizes a student's final project for an anthropology course. It covers several topics related to cultural anthropology, including cultural diversity, anthropological methods, cultural connections, and predictions. The student conducted ethnographic research in a village studying multidrug-resistant tuberculosis, observing cultural patterns of how the disease spreads and what it means to the community. The summary discusses how anthropologists can help navigate crises by understanding multiple cultural perspectives and acting as cultural brokers. It also addresses predicting how diseases may affect groups based on historical patterns.
1 FINAL PROJECT PART B Final Project
1 FINAL PROJECT PART B
Final Project Part B
ATH 101
Student Name
SNHU
2 FINAL PROJECT PART B
I. Cultural Diversity
A.1. Cultural diversity is important to understand at any time, but espe cially in a time of a
crisis. For example, when we speak of gender, meaning the cultural expectations of that gender,
not biological differences, this differs considerably among cultures (Ember, Ember, & Peregrine,
2015). W hen people think of fa rming, the y may think of this as male activity, that it is a male
activity in all cultures, but this is not true. Anthropological research has shown that farming or
tending crops may be a male or a female activity, depending on the location. Among the Igbo of
Nigeria, men plant and harvest yams and cassava, but women plant and harvest maize, melons,
okra, a nd beans. Both men and women plant rice (Bonvillain, 2010). The point is that gender
expectations and roles differ among cultures.
A.2. An example of how human sociocultural identity relates to human behavior would
be how different cultures express emotion. Cultures have display rules, m eaning they have
certain cultural expectations of how one should behave wh en feeling a particular emotion.
Specific examples would include how the Japanese might mask anger with a smile or the Dani of
New Guinea show their anger by wrinkling their noses (Heider, 2007).
A.3. Another example would include human sociocultural identity related to animals.
Primates (including human children) engage in play. While cultures have different ways to play,
the purpose of playing as children offers the same functions, a nd primates share these functions
as well. Play teaches the young how to interact with their peers and also expected social
behaviors.
B.1. Anthropologists can help us navigate crises by acting as cultural brokers or working
between the culture of crisis and the outside world, a s anthropologists understand multiple
perspectives. Amy Porter and Paul Farmer contend that anthropologists are needed “to map out
3 FINAL PROJECT PART B
how complex political, economic, and social inequalities” find their way into populations as
disease (Porter & Farmer, 2013, p. 366). It is important to also have cultural sensitivity to the
beliefs of the people you are working with; if you don’t, you won’t make any difference in their
understandings of the disease or your understanding of how the disease is manifested in that
population.
II. Anthropological Methods
A.1. I chose to do ethnography in a village with known cases of multidrug-resistant
tuberculosis (MDR TB). Ethnography was the best option for me, a s I am a cultural
anthropologist. Ethnography allows you to observe people’s actions and participate in t heir daily
lives to be able to make connections in what we are studying (Ember, Ember, & Peregrine,
2015). I was able to interview ...
BlackDeath
The document discusses the Black Death plague that arrived in England in 1348, spreading quickly through the country and killing around two and a half million people by 1350. It explains that the plague was caused by fleas living on black rats, which would jump from infected rats to humans and transmit the deadly Yersinia pestis bacteria. Finally, it describes some of the ineffective and potentially harmful medieval medical treatments and cures that were attempted in the absence of germ theory knowledge.
How To Write A Criticism Paper
The document provides instructions for writing a criticism paper, outlining 5 steps: 1) create an account on HelpWriting.net, 2) complete an order form with instructions and deadline, 3) writers will bid on the request and the client can choose a writer, 4) the client will receive and review the paper, and 5) the client can request revisions to ensure satisfaction with the final product.
6Th Grade Argumentative Essay Ideas. Online assignment writing service.
The document provides instructions for using a writing service to have papers written. It outlines 5 steps: 1) Create an account and provide contact details. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a refund offered for plagiarized work. The service aims to fully meet customer needs through this process.
6Th Grade Argumentative Essay Ideas
The document provides instructions for creating an account and requesting writing assistance on the HelpWriting.net site. It involves a 5-step process: 1) Create an account with an email and password. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Receive the paper and authorize payment if pleased. 5) Request revisions to ensure satisfaction, with a refund option for plagiarized content.
6Th Grade Argumentative Essay Ideas
The document provides instructions for using a writing service to have papers written. It outlines 5 steps: 1) Create an account and provide contact details. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the paper. The service promises original, high-quality content and refunds for plagiarized work.
Discourse Community Essay Example. Discourse community essay outline - writef...
The book provides a detailed account of the events leading up to the Boston Tea Party and its consequences. It discusses how tensions grew between the American colonies and Britain over taxation and representation, culminating in the famous protest against tea imports. Colonists boarded British ships in Boston harbor and threw chests of tea overboard rather than pay taxes on the tea. This defiance of British authority was one of the key early acts of rebellion prior to the American Revolution. The book aims to offer a balanced perspective on this pivotal historical event and how it impacted both America and Britain.
Essay About How I Spent My Christmas Holiday
The document provides instructions for requesting an assignment writing service from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with a refund option for plagiarized work.
Are Education Costs Too High The Real Cost Of A College Education
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with valid email and password. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Receive the paper and authorize payment if pleased. 5) Request revisions to ensure satisfaction, with a refund option for plagiarized work. The service uses a bidding system to match requests with qualified writers.
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Arunav Sinha - PRAXIS 2019
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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2. Free Content writing
3. Free Dynamic Website design*
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Tina McCorkindale - PRAXIS 2018
- 1. RESEARCH IS AT THE CORE OF POWERFUL STORYTELLING TINA MCCORKINDALE, PH.D., APR President and CEO @tmccorkindale PRAXIS
- 2. What is Cholera? • Infection of the small intestine by the bacterium Vibrio cholerae • Cholera affects an estimated 3– 5 million people worldwide and causes 30,000 – 130,000 deaths a year.
- 4. John Snow’s Cholera Map of 1854
- 7. Why Do Stories Over Stats Engage Your Brain? …And why does my cholera story matter?
- 8. Chart by: Brent Domo Explain, Enlighten, and Engage
- 9. So let’s talk about the brain…
- 10. Our Brain Becomes More Active When We Tell Stories
- 13. Paul Zak
- 15. Beware of misleading popular research! FALSE!
- 16. Content must be compelling! • 70% of users binge-watch shows • The average viewer watches around 2 hours per day when they are trying to complete a season of a series • The average person takes 5 days to complete the first season of a binge-watched series. According to
- 19. What must storytellers do? Must first sustain attention by developing tension Attentive listeners share the emotions of the characters Then mimic the feelings and behaviors of those characters
- 22. What else can you do? Character-driven stories with emotional contentCharacter Ditch the PowerPoint and tell a compelling, human-scale story Ditch Ask important questions: •Why should your viewers/readers care? How does it improve their lives? •What does it mean to them? What barriers did they overcome? Ask Do the Research •People are more motivated by an organization’s transcendent purpose rather than the transactional purpose Do
- 23. It’s a Wrap! Make your content compelling 1 Don’t forget to partner your data with stories 2 Add human interest stories to the content – focus on the people 3 Reduce the numbers to make it easier to understand 4