The document is a resume for Michael D. Page outlining his experience in sales, marketing, and executive roles in the coffee industry over the past 20 years. It highlights his accomplishments in developing new accounts, channels, and strategic partnerships, as well as exceeding revenue and profit goals. The resume demonstrates extensive experience in strategic planning, business development, account management, financial analysis, and leadership.

1. 1MICHAEL D. PAGE
372 Pinehurst Drive ● Shelburne, Vermont 05482
802.985.4165 ● michaelpage970@msn.com
SALES / MARKETING EXECUTIVE
Strategically focused sales executive with proven ability to cultivate market penetration and growth initiatives, and
exceed revenue and profit goals in highly competitive environments. A collaborative, articulate, and influential
leader, accomplished at establishing dynamic, results oriented, and mutually beneficial relationships with decision
makers. Motivational management style and excellent people development skills - particularly skilled at building
and leading teams to achieve corporate objectives. A big picture thinker, proficient at facilitating the process of
transforming ideas into reality and maximizing revenue generating opportunities.
Strategic Planning ● Needs Assessment ● Process Improvement ● Change Management
Business Development ● Account / Territory Management ● International Business
Forecasting ● Sales Cycle Management ● Branding ● Project Management
Financial Analysis ● Expense Control ● Profit & Loss
Recruiting / Training / Development ● Leadership / Motivation ● Team / Consensus Building
Product Marketing ● Internet Marketing ● Social Media ● Event Planning
Client Relations ● Customer Service ● Presentations
Logistics ● Distribution ● Inventory Management
PROFESSIONAL EXPERIENCE
SMARTvt.org – SMART HOLDINGS USA, Vermont ● 07/2006 - Present
Beverage – Extract – Coffee Industry Advising / Consulting – Distribution – Sales Channel
Senior Advisor
Accomplishments:
Function as Business Development Representative (BDR) develops and launches Specialty Coffee Market
Channel Development and business within a defined territory. The BDR contributes to sales growth through a
combination of networking, conducting business reviews and working with location management to ensure
operational Excellennce.Specialize soliciting / recruiting / developing hand-crafted specialty coffee roasters, retailer
and wholesaler and global channel selling coffee and supporting products major brand names. Strategic partners
operate an additional 500 specialty locations and major franchise locations in the US. In total, organization
supports over 2,500 retail and wholesale locations worldwide. The Goal is "The World's Best Cup of Coffee."
COFFEE EXTRACTS & INGREDIENTS, Burlington, Vermont ● 05/2003 - 06/2006
Supplier of coffee extracts and coffee-based ingredients used for dairy, confectionary, and bakery industries.
Vice President of Sales
With complete division P&L responsibility, created and executed sales department, go-to market, and operational
strategies to achieve business objectives and revenue goals. Managing high profile, key accounts, developed
sales proposals and responses to request for proposals. Attended trade shows and conducted in-person meetings
to establish and build essential relationships. Monitored customer market and competitor activity, and provided
feedback to leadership team.
Accomplishments:
• Spearheaded advertising and marketing initiatives that improved competitive position; securing top positions
on Google, Yahoo! and MSN.
• Collaborated with R&D and Purchasing Departments to acquire one of the largest new accounts in company
history.
• Revamped website to better develop a steady flow of leads and revenue generating programs.
• Formulated second cold coffee ingredient called “Cappachillo Express” for sale to coffee shops and
distributors.
• Selected to handle Ben and Jerry's formula for Scoop Shops.

2. MICHAEL D. PAGE
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michaelpage970@msn.com
NEW ENGLAND COFFEE COMPANY, Malden, Massachusetts ● 05/1983 - 01/2003
New England’s largest independent coffee roaster, serving customer base consisting of hospitals and healthcare
facilities, colleges and universities, bakeries, restaurants, convenience stores, hotels and distributors of all sizes.
Division Manager - Convenience Stores and Branded Coffee Solutions (01/1999 - 01/2003)
Promoted to newly developed position, managing competitive, branded product line. Serviced and developed all
convenience store chains, including White Hand Pantry, JJ Pepper’s, Minute Mart, Zoomers, Jolley Associates,
Champlain Farms, and Simon’s Stores. Collaborating and working closely with Marketing Department, Distribution
Team, National Service Manager, customers, distributors, and prospects, oversaw all aspects of forecasting,
budget, P&L, marketing, branding, training, and promotions. Created Accounting and Finance Department’s annual
budget, and reviewed all financial items and reports on an annual basis. Traveled to assess needs of customers
and distributors, manage trade shows, train customers and distributors, and monitor their performance.
Accomplishments:
• As need to expand outside of New England increased, approached Minute-Mart chain located in Bowling
Green, Kentucky. Presented program to decision-makers and gained agreement to provide high quality
coffee, coffee equipment service, and brand new point of sale program to 80 stores. Company then created
Convenience Store and Branded Coffee Solution Division.
• Penetrated new category, facilitating expansion into 12 states. Landed two key accounts, generating $2
million annual revenue.
• Successfully obtained distribution agreement with H.T. Hackney (a $2 billion distributor). Oversaw roasting,
packaging, quality control and shipping of Café Java brand, and trained management and salespeople on
techniques to sell higher quality, higher margined coffee programs. Resolved all issues, related to returns,
refunds, and marketing allowances.
• Recommended new servicing program, improving customer satisfaction across 12 states.
• Salvaged $1 million account by revamping pricing, image, equipment service, and training program for 65
high-volume franchisees.
• Achieved net profit of over $1 million a year without ever going over budget.
National Account Manager (02/1996 - 01/1999)
Spearheaded strategy to expand coffee business into wholesale channels nationwide. Using consultative and
educational approaches, developed programs for existing and new distributors, and training programs for key
personnel. Developed proposals; negotiated terms and conditions; and implemented contractual agreements.
Expanded trade show support and coverage while developing and maintaining strong executive relationships.

3. Accomplishments:
MICHAEL D. PAGE
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michaelpage970@msn.com
• Captured three national accounts and jump-started entry into two new sales channels, including one with 24
distribution points.
• Key business development leader, adding $10 million in new sales per year.
• Solicited and acquired chain of convenience stores owned by Chairman of National Association of
Convenience Stores, Fred Higgins.
Career Note: Previous positions with New England Coffee Company included Regional Manager of Sales and
Distribution, and Sales Representative. Details upon request.
EDUCATION
Post-Master's Certificate, Advanced Management Studies
Prevel School at St. Michael's College - Colchester, Vermont
MBA, Management
St. Michael's College - Colchester, Vermont
BSBA
University of Vermont - Burlington, Vermont