Kantar Media Audience
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Television viewing has become more flexible as people can now watch programs from any location and at their convenience. This flexibility requires more sophisticated audience measurement tools. The document discusses three such tools - PeopleMeter, Portable People Meter (PPM), and RapidView - that can accurately track audiences across various platforms like TV, internet, cable and provide data on viewing behaviors.
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1. Definition and Working Mechanism:
IPTV is a system that delivers television content using internet protocol over a packet-switched network, such as the internet, instead of traditional broadcast methods like satellite or cable. The content is transmitted as data packets, which are then received and decoded by an IPTV receiver or set-top box connected to a television or other display devices. The viewer can access live television channels, video-on-demand (VOD), and interactive services through their IPTV service provider.
2. Features and Components of IPTV Service:
a. Live Television Channels: IPTV offers an extensive selection of live TV channels, including international channels, sports networks, news stations, and entertainment options. Users can access their favorite channels in real-time, just like traditional television.
b. Video-on-Demand (VOD): One of the most popular features of IPTV is its extensive VOD library. Users can choose from a vast collection of movies, TV shows, documentaries, and other on-demand content, allowing them to watch their preferred shows at their convenience.
c. Interactive Services: IPTV service providers often offer interactive features such as on-screen program guides, electronic programming, and personalized recommendations. These features enhance the user experience by providing easy navigation and personalized content suggestions.
d. Time-Shifted Television: IPTV allows users to control their viewing experience by offering time-shifted television options. With features like pause, rewind, and fast-forward, users can watch their favorite shows at their own pace, ensuring they never miss a moment.
e. Multi-Screen Viewing: IPTV enables users to access their favorite content on various devices, including smartphones, tablets, smart TVs, and computers. This flexibility allows viewers to enjoy their preferred programs while on the go or in different rooms of their home.
3. Benefits of IPTV Service:
a. Wide Range of Content: IPTV offers an extensive selection of live channels, VOD content, and interactive features, providing viewers with a vast array of options to suit their preferences. It eliminates the limitations of traditional broadcasting and cable TV, where users have limited control over what they can watch.
b. Convenience and Flexibility: IPTV allows users to access their favorite shows anytime, anywhere, as long as they have an internet connection. It provides the convenience of on
Why OTT TV is Taking the World by Storm.pdf
In recent years, the world of television has witnessed a significant transformation with the emergence of OTT TV services. It has swiftly captured the attention and hearts of viewers worldwide, revolutionising the way we consume entertainment. This blog aims to delve into the reasons behind the global phenomenon of Over-the-Top Television, exploring its growing popularity, convenience, and vast content libraries. From the rise of streaming platforms to the shift in consumer preferences, we will uncover the factors that have propelled OTT TV to the forefront of the entertainment industry, forever changing the way we experience television.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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Free Website + Digital Marketing Services
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Kantar Media Audience
- 1. Television viewing has undergone a massive change. It’s no longer restricted to living room.
- 2. Now, people view program from any place they wish. And that too at their convenient time!
- 3. Flexibility of TV viewing calls for complicity in audience measurement.
- 4. Don’t panic. High quality audience measurement tools are available to know your audience better.
- 5. Your Best Audience Measurement Tools: People Meter Portable People Meter RapidView
- 6. PeopleMeter Offers accurate online audience data since 30 years in UK PeopleMeters may be attached to TV sets to generate audience data that can be reported overnight with help of GPRS and telephone lines.
- 7. Portable People Meter (PPM) This portable medium allows audience measurement when you are out of home. PPMs can detect exclusive codes embedded within audio part of transmission.
- 8. Tracks analogue and digital broadcasts carried over air, by internet, cable or satellite. Nearly 50,000 PPMs are used in different places across the world.
- 9. RapidView Best for cross media audience measurement. Records time shift viewing, Video-on-Demand programs and EPG (Electronic Program Guide) usage.
- 10. Captures essential, complex data of audience directly from digitalized set top boxes via return path. Widely used in UK, New Zealand, USA, Australia and South Africa.