Television viewing has become more flexible as people can now watch programs from any location and at their convenience. This flexibility requires more sophisticated audience measurement tools. The document discusses three such tools - PeopleMeter, Portable People Meter (PPM), and RapidView - that can accurately track audiences across various platforms like TV, internet, cable and provide data on viewing behaviors.

1. Television viewing has undergone a massive change.
It’s no longer restricted to living room.

2. Now, people view program from any place they wish.
And that too at their convenient time!

3. Flexibility of TV viewing calls for complicity in audience
measurement.

4. Don’t panic.
High quality audience measurement tools are available to
know your audience better.

5. Your Best Audience Measurement Tools:
People Meter
Portable People Meter
RapidView

6. PeopleMeter
Offers accurate online audience data since 30 years in UK
PeopleMeters may be attached to TV sets to generate
audience data that can be reported overnight with help of
GPRS and telephone lines.

7. Portable People Meter (PPM)
This portable medium allows
audience measurement when
you are out of home.
PPMs can detect exclusive codes embedded within
audio part of transmission.

8. Tracks analogue and digital
broadcasts carried over air, by
internet, cable or satellite.
Nearly 50,000 PPMs are
used in different places
across the world.

9. RapidView
Best for cross media audience measurement.
Records time shift viewing,
Video-on-Demand programs
and EPG (Electronic Program
Guide) usage.

10.  Captures essential, complex data of audience directly
from digitalized set top boxes via return path.
 Widely used in UK, New Zealand, USA, Australia
and South Africa.

11. Information provided by