Nielsen Admosphere Bulgaria provides concise summaries of their services in 3 sentences or less:
Nielsen Admosphere Bulgaria measures TV viewership through a panel of 1,300 households to provide daily TV ratings data and insights into viewing across platforms like linear TV, time-shifted viewing, and digital video. They also offer Digital Ad Ratings to provide transparent measurement of online ad campaigns across digital screens. In addition, they measure cross-media exposure to campaigns across TV and digital platforms.
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Open Enrollment 2020: Case Study and Trends ReportWayne Wall
Across nearly 200 benefits-enrollment campaigns in 2020, we saw some of the highest levels of employee engagement ever.
See how customized videos, Digital Postcards, decision-support tools, and benefits communications were used to educate employees and drive them to action.
Want to learn more about our OE solution? Go here: www.flimp.net/improve-open-enrollment/
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Learn how you can achieve full GxP compliance when moving to SAP S/4HANA in the AWS Cloud. In the session, you’ll hear learnings and best practices for securing FDA approval in order to fully reap the benefits of cloud transformation.
Open Enrollment 2020: Case Study and Trends ReportWayne Wall
Across nearly 200 benefits-enrollment campaigns in 2020, we saw some of the highest levels of employee engagement ever.
See how customized videos, Digital Postcards, decision-support tools, and benefits communications were used to educate employees and drive them to action.
Want to learn more about our OE solution? Go here: www.flimp.net/improve-open-enrollment/
The traditional approach to software and application testing is evolving. Learn how Accenture is ushering a new era of Quality Engineering
Find out more: https://www.accenture.com/us-en/insights/technology/quality-engineering-new
2020 Banking Consumer Study: Making Digital More Human – UK Findingsaccenture
The 2020 Global Financial Services Consumer study surveyed 48,710 banking & insurance customers globally including 3,000 UK respondents. Read more here.
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A pivotal moment has arrived for traditional postal organizations. They are taking advantage of their enviable position to offer the solutions retailers are looking for—and can transform their networks and win the last mile for decades to come. Learn more https://accntu.re/3d5ZMlP
This analysis provides an overview of the top trends in the retail banking sector driven by the competition, digital transformation, and innovation led by retail banks exploring novel ways to create and retain value in evolving landscape.
COVID-19 caught banks off guard and shook legacy mindsets to the core. With 20/20 (2020) hindsight, firms are more aware, digitally resilient, and financially stable as they head into 2022. The trials of the past 18 months forced firms to shore up existing business and consider new models and revenue streams.
Customer-centricity remains at the top of most FS agendas and is a 2022 focal point. Banks will focus on achieving operational excellence as diligently as delivering superior CX. In 2022 and beyond, it will be paramount for FIs to explore and invest in new technologies to remain relevant and resilient.
Banking 4.X will arrive in full force in 2022 with platform-supported firms monetizing diverse ecosystem capabilities and aggressively harvesting data to create experiential customer journeys through intelligent and personalized engagements. The new era will compel future-focused banks to finally abandon legacy infrastructure and collaborate with third-party specialists to solidify their best-fit, long-term roles. Increasingly, open platforms will make banks invisible as banking becomes embedded into customer lifestyles. At the same time, banks will shed asset-heavy models and shift to the cloud for greater agility, speed to market, and faster innovation. The shift will act as a precursor to adopting new technologies on the horizon – 5G and Decentralized Finance.
The recent past was filled will extraordinary lessons for financial institutions. Now is the time to act on those learnings and move forward profitably.
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Capgemini & EMC Transform Brazilian Businesses with Next-Generation Cloud Sol...Capgemini
Brazil is going through a digital transformation. Learn about how Capgemini and EMC are partnering to deliver best-in-class, cloud-based solutions to help clients succeed.
These transformational offers such as SAP HANA aaS or ECM aaS are based on the suite of EMC’s Federation of technology including VNX, VMAX, VMware.
Presented by Gustavo Trevisan, CTO, Capgemini Brazil, at EMC World 2014.
http://www.capgemini.com/emc
How Analytics Can Transform the U.S. Retail Banking SectorCognizant
To regain customer trust, U.S. retail banks must seriously consider using analytics to improve decision-making, uncover unseen innovation opportunities and improve compliance.
TADSummit 2021, Landscape, Market Sizing, and Growth Alan Quayle
The Welcome thanks the sponsors, AWA Network, Automat Berlin, STROLID, Radisys, GoContact, Broadvoice and Telnyx; highlights we're in our 9th year, the first event taking place in Bangkok, 2013, focused on programmable communications.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
Then introduce some of the fun we have planned over the coming month, including live sessions on 7th and 8th Dec, see the agenda for the details. We are hoping to run TADSummit 2022 in Aveiro, Portugal in the middle of November. That is dependent on a new COVID variant NOT emerging.
The traditional approach to software and application testing is evolving. Learn how Accenture is ushering a new era of Quality Engineering
Find out more: https://www.accenture.com/us-en/insights/technology/quality-engineering-new
2020 Banking Consumer Study: Making Digital More Human – UK Findingsaccenture
The 2020 Global Financial Services Consumer study surveyed 48,710 banking & insurance customers globally including 3,000 UK respondents. Read more here.
Reinventing the Last Mile: Win the Race to the Topaccenture
A pivotal moment has arrived for traditional postal organizations. They are taking advantage of their enviable position to offer the solutions retailers are looking for—and can transform their networks and win the last mile for decades to come. Learn more https://accntu.re/3d5ZMlP
This analysis provides an overview of the top trends in the retail banking sector driven by the competition, digital transformation, and innovation led by retail banks exploring novel ways to create and retain value in evolving landscape.
COVID-19 caught banks off guard and shook legacy mindsets to the core. With 20/20 (2020) hindsight, firms are more aware, digitally resilient, and financially stable as they head into 2022. The trials of the past 18 months forced firms to shore up existing business and consider new models and revenue streams.
Customer-centricity remains at the top of most FS agendas and is a 2022 focal point. Banks will focus on achieving operational excellence as diligently as delivering superior CX. In 2022 and beyond, it will be paramount for FIs to explore and invest in new technologies to remain relevant and resilient.
Banking 4.X will arrive in full force in 2022 with platform-supported firms monetizing diverse ecosystem capabilities and aggressively harvesting data to create experiential customer journeys through intelligent and personalized engagements. The new era will compel future-focused banks to finally abandon legacy infrastructure and collaborate with third-party specialists to solidify their best-fit, long-term roles. Increasingly, open platforms will make banks invisible as banking becomes embedded into customer lifestyles. At the same time, banks will shed asset-heavy models and shift to the cloud for greater agility, speed to market, and faster innovation. The shift will act as a precursor to adopting new technologies on the horizon – 5G and Decentralized Finance.
The recent past was filled will extraordinary lessons for financial institutions. Now is the time to act on those learnings and move forward profitably.
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Discover how retailers serve customers and control costs by resetting traditional supply chain strategies to focus on fulfillment at the local level. Learn more: https://accntu.re/3hKnRDp
Capgemini & EMC Transform Brazilian Businesses with Next-Generation Cloud Sol...Capgemini
Brazil is going through a digital transformation. Learn about how Capgemini and EMC are partnering to deliver best-in-class, cloud-based solutions to help clients succeed.
These transformational offers such as SAP HANA aaS or ECM aaS are based on the suite of EMC’s Federation of technology including VNX, VMAX, VMware.
Presented by Gustavo Trevisan, CTO, Capgemini Brazil, at EMC World 2014.
http://www.capgemini.com/emc
How Analytics Can Transform the U.S. Retail Banking SectorCognizant
To regain customer trust, U.S. retail banks must seriously consider using analytics to improve decision-making, uncover unseen innovation opportunities and improve compliance.
TADSummit 2021, Landscape, Market Sizing, and Growth Alan Quayle
The Welcome thanks the sponsors, AWA Network, Automat Berlin, STROLID, Radisys, GoContact, Broadvoice and Telnyx; highlights we're in our 9th year, the first event taking place in Bangkok, 2013, focused on programmable communications.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
Then introduce some of the fun we have planned over the coming month, including live sessions on 7th and 8th Dec, see the agenda for the details. We are hoping to run TADSummit 2022 in Aveiro, Portugal in the middle of November. That is dependent on a new COVID variant NOT emerging.
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This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, Comcast Spotlight provides some insight on how marketers can navigate the new, increasingly complex reality of TV.
Marketingová komunikace v roce 2021 a výhled na 2022 (Nielsen Admosphere)Nielsen Admosphere
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Zdroj dat: studie Nielsen Admosphere a AKA 2021; data z monitoringu reklamy Ad Intel Nielsen Admosphere
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Video k prezentaci s výsledky výzkumu 'České děti jako čtenáři 2013' pro Národní knihovnu České republiky je ke shlédnutí zde: http://youtu.be/m5rSreVqpiQ
Jak se stavěl nový dětský kanál České televize ČT:D... ? Na konferenci SIMAR Insight Summit to prozradila Tereza Šimečková z MEDIARESEARCH a Renata Týmová z České televize.
Článek o případové studii i na Mediaguru: http://www.mediaguru.cz/2013/06/pripadova-studie-jak-vznikal-kanal-ctd/#.UbWGk5x0l6A
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
3. 3
IVAN GENCHEV
Managing Director
Nielsen Admosphere Bulgaria
MAGIDA SUKKARI
Business Development Director
Nielsen Admosphere
TANYA GEORGIEVA
Head of Client Service and
Business Development Department
Nielsen Admosphere Bulgaria
ELKA PETROVA
Head of Ad Intel Department
Nielsen Admosphere Bulgaria
TEREZA ŠIMEČKOVÁ
Chairwoman
Nielsen Admosphere
17. 17
DIGITAL TV VIEWING IN CZECHIA IN DETAIL
Average Czech person watches
2.2 minutes online TV per day
Source: ATO – Nielsen Admosphere. TTS for TV video content and embedded videos. Jan – Sep 2019
18. 18
TOTAL VIEWING (TG 4+)
(D)Rating000
Source: ATO – Nielsen Admosphere. Rating 000 TG 4+, D rating 000
19. 19
TOTAL VIEWING – AGE GROUPS
(D)Rating000
Source: ATO – Nielsen Admosphere. Rating 000, D rating 000. Average of 8 episodes
20. 20
Since 2018, site centric measurement is delivering census volumetrics
Technology: Nielsen SDK
Devices: PC + Smartphone + Tablet + Smart TV (HbbTV)
Platforms: Browser + Mobile App + HbbTV
Measured: Programs + Ad spots + Static content (in HbbTV)
Viewing: VOD + Live
Reporting: Adwind Kite using „contingency tables“
Metrics: Views (# views) + TTS (Total Time Spent) + derived
Dimensions: date, device type, medium, content type, content description…
DIGITAL TV CENSUS IN CZECH TAM
26. 26
MAIN PARAMETERS
Panel of 1,300 households
1,100 net panel
rotation approx. 25% per year
Audit
Summer 2014
Audiomatching
All TV platforms
Satellite, cable,
IPTV, terrestrial
Live and timeshifted
TV audience
Results representativeness
11 control standards
46 categories
Continual Survey
6,600 households/year
Data up to
the level of
seconds
Regular
Quality Check
by Nielsen
All TVs
in households
Data available
next morning until
9:00 a.m.
Real Time Data
Measurement
of guests
27. 27
MEASUREMENT TECHNOLOGY
TV meter (peoplemeter)
Installed to each TV set in the household
Automatic detection of the viewed
content
Detection of present HH members +
guest
Data transfer via GSM network
Audiomatching technology
100% non-invasive technology
Independent on the TV signal reception
(DTT, Satellite, Cable, IPTV, ready for DTT-2,
IPTV delivered with apps in Smart TV, and
all the others)
Measuring of time-shifted viewing
Measuring the defined set of TV channels
28. 28
MEASUREMENT TECHNOLOGYAll types of signal
are measured
Also IPTV is measured
and the IPTV viewership
is part of the data
All households remain using the
functionalities of their TV sets (of
all types) as if not measured
(before becoming part of TV panel)
Nielsen’ technology is in no way influencing behaviour of the households
MEASUREMENT TECHNOLOGY
29. 29
ACCESS TO TAM DATA
Data available
DAILY
Primary analytical and
planning SW:
ADWIND KITE
Possibility to deliver
data in
OTHER SWS TOO
Alternative SWs currently used in BG:
AdvantEdge
Reporter 5.0
30. 30
Sex (2 categories)
Age (9)
Education (3)
Economic activity (3)
Settlement size (6)
Region (8)
Household size (5)
No. of active TV sets (2)
Cable/IPTV signal reception (2)
Satellite signal reception (2)
Declared TV audience (4)
11 Norms,
46 Categories=
PANEL NORMS
31. 31
Villages
up to 999
Villages
from
1,000 to
2,999
Towns
from
3,000 to
24,999
Towns
from
25,000 to
99,999
Cities
from
100,000
except Sofia
Sofia
city
203 153 226 253 197 226 Burgas
120
Stara
Zagora
118
Varna
140
Pleven
157 Ruse
171
Plovdiv
169
Sofia
region
151
Sofia capital
232
Turkey
Greece
Romania
Serbia
Black
see
Number of households in the panel, Nett panel, average per period 1.4.2019 - 30.9.2019
PANEL STRUCTURE – SETTLEMENT SIZE & REGION
32. 32
PANEL STRUCTURE – SEX & AGE
Percentage of panel members/population, Nett panel, average per period 1.4.2019 - 30.9.2019
33. 33
PANEL STRUCTURE – EDUCATION & ECONOMIC ACTIVITY
Percentage of panel members/population, Nett panel, average per period 1.4.2019 - 30.9.2019
34. 34
PANEL STRUCTURE – SETTLEMENT SIZE & REGION & HOUSEHOLD SIZE
Percentage of households in the panel/in population, Nett panel, average per period 1.4.2019 - 30.9.2019
35. 35
PANEL STRUCTURE – NO. OF ACTIVE TV SETS & DECLARED TV AUDIENCE
Percentage of households in the panel/in population, Nett panel, average per period 1.4.2019 - 30.9.2019
36. 36
PANEL STRUCTURE – CABLE/IPTV & SATELLITE SIGNAL RECEPTION
Percentage of households in the panel/in population, Nett panel, average per period 1.4.2019 - 30.9.2019
37. 37
Sex (2 categories)
Age (9)
Sex x Age (10)
Education (3)
Economic activity (3)
Settlement size (6)
Region (7)
Household size (5)
Cable/IPTV signal reception (2)
Satellite signal reception (2)
No. of active TV sets (2)
PANEL WEIGHTING
The panel structure precisely reflects the population
(weights in [0.6, 1.8], efficiency > 95 %)
11 Weighting
variables,
51 Categories
=
43. 43
HOW DIGITAL AD RATINGS WORKS
TAG COUNT MATCH CALIBRATE REPORT
Nielsen tag Nielsen server 3rd-party data
providers
Nielsen panel &
mobile surveys
Nielsen
MediaView UI &
Reporting API
Facebook
Age/gender
demographics
Experian
Demographics for Roku
connected devices & Hulu
app across connected
devices
*Also available via open viewability providers (DoubleVerify, IAS, Moat)
Optional in-view demographics can be enabled via Qualified Ad Audience or by combining tags with your preferred viewability provider.
*Viewable Demographics
via Nielsen’s NEW Qualified Ad
Audience Solution
44. 44
GLOBAL INDUSTRY STANDARD FOR DIGITAL
MEASUREMENT
Deduplicated
digital audience
measurement by
age & gender for
cross-platform ad
campaigns
Digital Ad Ratings + Total Ad Ratings/Cross Media
Australia
Belgium
Brazil
Bulgaria
Canada
China
Czech Republic
Germany
Greece
Hong Kong
Hungary
India
Ireland
Israel
Japan
Malaysia
Netherlands
New Zealand
Norway
Poland
Puerto Rico
Singapore
South Africa
Spain
Taiwan
Turkey
UAE
Bulgaria
Czech Republic
France
Indonesia
Italy
Mexico
Philippines
Thailand
United Kingdom
United States
45. 45
Solution ready to be used (available from
January 2020)
Web pages & applications
Intended as measurement of impression &
audience share for each particular campaign
(provides the client with information of what
percetage of audience & impressions were
delivered to desired TG)
Robust methodology used by Nielsen around the
world
Accepted also by global players – Facebook,
Google
NIELSEN DIGITAL
AD RATINGS (DAR)
46. 46
Reporting of the audience coverage for all
platforms:
• TV live, TV time-shifted, digital video and
static content
• Across all devices like PCs, laptops,
smartphones and tablets, for both web
pages and apps
• Report the audience exposed to campaign
only online (all devices and platforms), only
on TV, and de-duplicated across both
online and TV
Special analysis in the software Adwind Kite
CROSS–MEDIA
ADVERTISING
47. 47
REPORTED METRICS
Universe = number of people in the target group in the whole population (incl. non-TV households)
Unique Audience = total reach 1+ (number of people)
Reach = Unique Audience / Universe in %
Impressions = number of contacts with campaign
TRP = Impressions / Universe
OTS = Impressions / Unique Audience
All available for:
• TV
• internet
• only TV
• TV and internet (logical AND)
• only internet
• TV + internet (logical OR)
48. 48
Incremental, duplicated and total reach – displayed as stacked bar chart
EXAMPLE OF CROSS ANALYSIS IN KITE – GRAPH
Note: displayed results are artifical, not based on real campaign
49. 49
BULGARIAN NATIONAL PANEL
A digital panel built within the network of
Current size about 10,000 panellists and continuously
increasing
Different recruitment means (online and offline)
Double opt-in and offline verification of all new
respondents by a phone call
Unreliable respondents are being excluded
High response rate
Follow industry quality standards: ESOMAR, SIMAR
Key external ENP Clients: Dynata, Kantar, Norstat, Toluna,
Ipsos, Netquest, Rakuten
50. 50
BULGARIAN NATIONAL PANEL
166 criteria in 12 areas – possibility to precisely pre-target, efficiently invite relevant
respondents and find hard-to-get target groups in a short time
51. 51
LIFESTYLE? LIFESTYLE!
No TGI on Bulgarian market
No 360°description of what we buy and consume, what we read and watch,
how we think
Inspiration from around the world (Nielsen‘ studies, clients‘ needs)
Continuation of already started path toward in-depth understanding
to Bulgarian consumers
• Psychographic profiles
• Media Consumption Segmentation
• Lifecycle Typology
• ABCDE
S M A R T
Shopping, Media,
Attitudes, fRee Time
52. 52
SMART
First data available 1st half 2020 –
reports
Data collection in waves – first
demography and media
In the future – possibility to access
data in Adwind Kite
Detailed demography
Equipment
Media
Advertising
Auto-moto
Finance
Shopping habits
Travel
Free time, attitudes,
statements
55. 55
INTERNET AD MONITORING
Description of the advertisement content
Methodology common for all media types in Ad Intel
Motive – represents the ad campaign
For all formats in Internet data Across all media types
56. 56
Monthly data publications along with
monthly publications of all the rest
media types
Full version in Ad Intel since Q1 2020
Testing period for all clients for free
INTERNET
AD MONITORING
57. 57
AD INTEL – NEW VARIABLES
New Variables – Better Analyzes
59. 59
AD INTEL – NEW VARIABLES
Existing variables
New Variables
Possibility to rename the variables according to personal preferences
Available from November 26th
60. 60
PROGRAMME DATA
Optimization of description of Football competitions
Added names of the competitions in the titles of the Studios
Opportunity for better analyzes – available at the beginning of 2020
62. 62
ADWIND
KITE Top quality analytical and planning SW
Over 1 200 active users in gradually rising
number of countries
In Bulgaria…
• More than 25 000 analyses computed
monthly
• Average computation time less than 10
seconds
• Most used type Pivot analysis
• Busiest month October
• Busiest day of week Tuesday
• Busiest hour 2pm – 3pm
63. 63
Cross-media advertising
Enhanced plan module
Reach curves based on exact channel
and daypart split
• Possibility to estimate reach even for
non-standard channels and dayparts split
Inverse reach curves
• To estimate needed level of TRPs to
achieve desired reach level
Bundles combination optimization
• For example to find best ratio between
Nova and BMG commercial bundles
ONGOING
DEVELOPMENT