This is a presentation recommending the time bands for advertising in English news and entertainment channels for 8 cities across India for adult male of SEC A, B and C. The time bands have been specified to the exact time spot. The presentation was made using TAM software. The presentation is by a post graduate diploma student of Advertising and Public Relations at Indian Institute of Mass Communication (IIMC), New Delhi.

1. TAM Assignment
By Group 6

2. Group members are:
Roll No. Name
07 Soumitra Roy
12 Naveen Kumar
13 Neha
14 Pratishtha Jain
16 Shivank Agarwal
25 Sourodip Chakrabory
32 Harshil Dhawan
33 Nayna Jain
36 Daniel
38 Durlabh Arya
71 Kaumudi Tiwari

3. The Task
“Find the best performing time band among the top English news
and entertainment channels across 8 cities in India for adult male of
SEC A, B and C ”

4. Contd.
The target audience is:
Gender – Male
Age – 25+ years
SEC – A, B and C
The 8 cities across India are:
Delhi Mumbai Calcutta Chennai
Bangalore Pune Hyderabad Ahmedabad
The time period taken:
30 November 2014 – 27 December 2014

5. The Top English News and Entertainment Channels
• The top 7 English news and entertainment channels across the 8
cities are as follows:
English News English Entertainment

6. Contd.
• As can be seen, each of the English entertainment channels
perform better than the English news channels in these 8 cities
• This order remains consistent across the 4 weeks of the time period
(30 November 2014 – 27 December 2014).
• This can be seen from the following graph:

7. 0
2
4
6
8
10
12
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Channel’s Reach during the selected Time Period
(30 Nov’14 – 27 Dec’14)
Week 49
Week 50
Week 51
Week 52

8. Contd.
• However, the order of the top channels varies across the 8 selected
cities.
• Prior to selecting the top channels for advertising in the 8 cities, the
top 3 channels in each of these 8 cities are as follows:

9. Top English news and entertainment channels in Mumbai
• The top 3 English news and entertainment channels in Mumbai are:

10. 0
2
4
6
8
10
12
14
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52
•The following graph shows the reach for each channel in Mumbai during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.

11. • The top 3 English news and entertainment channels in Calcutta are:
Top English news and entertainment channels in Calcutta

12. •The following graph shows the reach for each channel in Calcutta during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
1
2
3
4
5
6
7
8
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV 24x7 Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

13. • The top 3 English news and entertainment channels in Delhi are:
Top English news and entertainment channels in Delhi

14. •The following graph shows the reach for each channel in Delhi during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
2
4
6
8
10
12
14
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

15. • The top 3 English news and entertainment channels in Chennai are:
Top English news and entertainment channels in Chennai

16. •The following graph shows the reach for each channel in Chennai during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
2
4
6
8
10
12
14
16
18
20
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

17. • The top 3 English news and entertainment channels in Bangalore
are:
Top English news and entertainment channels in Bangalore

18. •The following graph shows the reach for each channel in Bangalore during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
2
4
6
8
10
12
14
16
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

19. • The top 3 English news and entertainment channels in Hyderabad
are:
Top English news and entertainment channels in Hyderabad

20. •The following graph shows the reach for each channel in Hyderabad during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
5
10
15
20
25
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

21. • The top 3 English news and entertainment channels in Pune are:
Top English news and entertainment channels in Pune

22. •The following graph shows the reach for each channel in Pune during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
2
4
6
8
10
12
14
16
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

23. • The top 3 English news and entertainment channels in Ahmedabad
are:
Top English news and entertainment channels in Ahmedabad

24. •The following graph shows the reach for each channel in Ahmedabad during the
selected time period.
•It is seen that the reach across each week is consistent with the average reach
during the time period.
0
1
2
3
4
5
6
7
8
9
10
SONY PIX Movies
Now
HBO Star
Movies
FOX LIFE Z Studio AXN Times
Now
CNN IBN CNN NDTV
24x7
Headlines
Today
News X BBC
WORLD
NEWS
Week 49
Week 50
Week 51
Week 52

25. Recommended English News and Entertainment Channels
• As seen across the 8 cities, the top 3 English news and
entertainment channels vary.
Bangalore
1. HBO
2. Movies Now
3. Sony PIX
Hyderabad
1. Sony PIX
2. Star Movies
3. Movies Now
Pune
1. Movies Now
2. HBO
3. Star Movies
Ahmedabad
1. Fox Life
2. Sony PIX
3. Star Movies
Mumbai
1. Sony PIX
2. HBO
3. Movies Now
Delhi
1. HBO
2. Sony PIX
3. Movies Now
Calcutta
1. Sony PIX
2. HBO
3. Movies Now
Chennai
1. Movies Now
2. Star Movies
3. Sony PIX

26. Contd.
• However, the following commonalities were observed:
1. HBO features in the top 3 across all 8 cities except in Chennai and
Ahmedabad. But, in Ahmedabad it is in the top 4.
2. Sony PIX features in the top 3 across all the 8 cities except in Pune. It
is at no. 4 in Pune.
3. Movies Now is in top 3 across all the cities except in Ahmedabad.
4. Star Movies is a popular channel in Chennai, Hyderabad, Pune and
Ahmedabad.

27. Contd.
• Therefore, the recommended English news and entertainment
channels across the 8 cities are:
1. HBO
2. Sony PIX
3. Movies Now
4. Star Movies

28. Recommended Time Band
• To get the most effective time band in these 4 channels, the minute to
minute TVR rating for each channel was analyzed.
• This was done separately for weekdays and weekends for each of the
channels.
• The minute to minute TVR rating is based on the TVR across 4 weeks of
the selected time period.
• The recommended time band for each channel is as follows:

29. HBO Time Bands
• For weekdays the highest TVR
1. 22:33 – 22:35 (TVR 0.08)
2. 22:52 – 23:00 (TVR 0.07)
3. 14:38 – 14:42 (TVR 0.06)
21:21 – 21:30
22:18 – 23:05
23:36 – 23:39
00:03 – 00:11
• Recommended time band is 22:02 to 00:11.

30. 0.06
0.06
0.08
0.07
0.06
0.06
0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
0.09
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
HBO’s TVR minute by minute (weekdays)

31. Contd.
• For weekends the highest TVR:
1. 13:28 (TVR 0.12)
2. 13:33 – 13:34 (TVR 0.11)
3. 22:23 – 22:29 (TVR 0.09)
• 13:23 – 14:05 and 22:25 – 22:34 are the two recommended time bands.

32. 0.12
0.11
0.10.1
0.090.09
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
HBO’s TVR minute by minute (weekends)

33. Sony PIX Time Bands
• For weekdays the highest TVR:
1. 20:02 – 20:03 (TVR 0.07)
22:46
2. 12:39 (TVR 0.06)
14:04 – 14:05
19:57 – 20:01
20:38 – 20:41
22:43 – 22:45
00:34
• 10:35 – 11:24, 12:28 – 12:42, 13:26 – 14:22, 19:58 – 20:58, 20:32 – 20:47
and 00:28 – 00:39 are the recommended time bands.

34. 0.06 0.06
0.07
0.06
0.07
0.06
0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
Sony PIX’s TVR minute by minute (weekdays)

35. Contd.
• For weekends the highest TVR:
1. 23:14 (TVR 0.12)
2. 19:47 (TVR 0.11)
23:11 – 23:13
23:30 – 23:34
23:48 – 23:51
00:07 – 00:08
• 23:05 – 00:06 is the recommended time band.

36. 0.11 0.11
0.12
0.11 0.11
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
Sony PIX’s TVR minute by minute (weekends)

37. Movies Now Time Bands
• For weekdays the highest TVR:
1. 22:14 (TVR 0.12)
2. 22:02 – 22:17 (TVR 0.11)
22:38
23:34 – 23:35
00:03
• The recommended time band is 22:02 to 22:17.

38. 0.12
0.11
0.11
0.11
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
Movies Now’s TVR minute by minute (weekdays)

39. Contd.
• For weekends the highest TVR:
1. 20:38 (TVR 0.16)
2. 22:31 (TVR 0.14)
3. 20:00 – 20:01 (TVR 0.13)
20:31 – 20:46
22:30 – 22:40
• The recommended time bands are 20:31 – 20:46 and 22:30 –
22:40.

40. 0.13
0.13
0.16
0.13
0.14
0.13
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
0.18
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
Movies Now’s TVR minute by minute (weekends)

41. Star Movies Time Bands
• For weekdays the highest TVR:
1. 15:51 – 15:58 (TVR 0.07)
22:19
22:37
23:21
2. 13:28 (TVR 0.06)
14:41 – 14:47
15:43 – 16:01
16:30
20:44
21:57 – 22:25
22:39 – 22:40
22:51 – 22:57
23:18 – 23:22
23:46
00:02
• Recommended time bands are 14:41 – 14:47, 15:43 – 16:01 and 21:57 – 22:57.

42. 0.06
0.07
0.07
0.06 0.06
0.07
0.07
0.07
0.06
0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
Star Movies’ TVR minute by minute (weekdays)

43. Contd.
• For weekends the highest TVR:
1. 17:15 – 17:16 (TVR 0.16)
• Time band recommended is 17:12 – 17:19.

44. 0.12
0.16 0.16
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
0.16
0.18
02:00
02:29
02:58
03:27
03:56
04:25
04:54
05:23
05:52
06:21
06:50
07:19
07:48
08:17
08:46
09:15
09:44
10:13
10:42
11:11
11:40
12:09
12:38
13:07
13:36
14:05
14:34
15:03
15:32
16:01
16:30
16:59
17:28
17:57
18:26
18:55
19:24
19:53
20:22
20:51
21:20
21:49
22:18
22:47
23:16
23:45
24:14:00
24:43:00
25:12:00
25:41:00
TVR
TVR
Star Movies’ TVR minute by minute (weekends)