Les Binet's Presentation
Aug. 2, 2007•0 likes•2,709 views
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Les Binet's presentation from the IPA strategy group debate on "Is the digital revolution killing TV advertising?" in London on 1st August 2007.
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Les Binet's Presentation
- 1. Is the digital revolution killing TV advertising? Les Binet DDB Matrix
- 3. “ Bollocks!”
- 4. Youngsters watch a bit less TV. But then they always have done.
- 5. Total TV viewing is static. Commercial viewing is rising .
- 6. Fragmentation is reducing the cost of reaching people with TV.
- 7. TV is becoming more effective, not less.
- 10. The future looks bright for TV advertising