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TIM Participações S.A




       Goldman Sachs
Communacopia XVIII Conference
       September 17th, 2009
                                0
TIM PARTICIPAÇÕES S.A. | Investor Relations



Agenda


         Re-launch Plan: Key Actions and Results

         2nd Quarter Results

         Build a Solid Platform for the Long Term

         Market Facts and Historical Data




                                                                                   1
TIM PARTICIPAÇÕES S.A. | Investor Relations



Re-launch Plan: Key Actions
                   Actions in Course
                  Repositioning
1                   Share of voice increase
      Brand         New format to increase recall and brand linkage
                    Coherence and brand recognition
                                                                                               7
2                 Focus on 2G Service Quality :
     Network        2G: excellence on voice quality
                    3G: “right on spot”
                                                                                                    React to 2008’s
3                 Selectivity and Multi-channeling
                                                                                                   inertia on revenues:
      Caring        Services improvement: better flow over demand
                    Caring model evolution: service level vs. client value
                                                                                                   - minimizing impact
4                 Distinctiveness and Innovation                                                     on 2009…
     Offering        Infinity pre and post       Shock offering: “Recarga Imperdível”
                                                                                                   - …and preserving
                     “Azul” (DDD = local)        “TIM Único”
                                                                                                     profitability
5                 “Back to Sales”
                     Grow again on post-paid and on pre-paid
    Sales Force      Sales Force development (rationalization / productivity)
                     Value-based Commissioning
6                 Structural Rethinking
    Efficiency       Revision of go-to-market models and processes
                     Renegotiation with suppliers
                     Growth financing and sustain profitability




                                 Build a Solid Growth Platform for 2010
                                                                                                                          2
TIM PARTICIPAÇÕES S.A. | Investor Relations


1
    Brand: Share of Voice Increase;                                                                                        Brand


    Growth of Recall, Appreciation and Brand Linkage
                 Greater Efforts in Communication...                                 ... with Good Campaign Results
    % share of investment                         Δ p.p.         TIM                      TIM Terra                 Manifesto
                                                                 Player 1   Target        Azul (May)                Da Marca
                                                                 Player 2                                           (Mar)
                                                                 Player 3



                                                                                                       87
          40%




                             32%                                                                                           78
          35%
                                           31%                                                              76
                 30%                                        30%                                                                    75
          30%
                              28%            28%                                                70
                 26%
                                                             29%
          25%




                 24%          19%                                                          46
          20%
                                            18%             21%
          15%
                                            17%             16%                                                      32
                 15%         16%
          10%



                                                                                     18
          5%
                                                                               20
                 2006         2007         2008            1H‘09
     Ranking
                  3º           3º           4º              1º
         TIM
                                                                                      Recall         Appreciation Brand Linkage
          Δpp
    vs. leader    -6          -13           -14             0




                                                                                                                                        3
Source: Ibope Monitor/GRP, Data Folha, Synovate’s Image Research
TIM PARTICIPAÇÕES S.A. | Investor Relations

                                                                                                                                                            Network
2     Network: Improvement of Service and Network Quality
                     2008 FY – Overall Service Quality                                                       Jan-Jun 2009 – Overall Service Quality
    % target achieved in overall service quality, TIM vs. competitors                   % target achieved in overall service quality, TIM vs. competitors




                                                                                                                        98.7% in June

                                             4Q ‘08: 90.2%
                                                                  #6                                          #2
       99.5%       98.0%       97.7%                                                        99.9%             97.3%     97.0%
                                            95.1%      93.4%                                                                       96.0%      93.4%
                                                                   91.6%                                                                                90.7%
                                                                                83.9%
                                                                                                                                                                      76.9%




    Player 1    Player 2     Player 4     Player 5    Player 6     TIM     Player 3        Player 1            TIM    Player 5   Player 6    Player 4   Player 2      Player 3


                                                                          Network Service Quality
    % target achieved in network quality , TIM vs. competitors                          % target achieved in TIM network quality

                                   Jan/09             Jun/09        Delta (p.p.)
                                                                                                                                        99.5% 99.5% 98.9% 100.0%
                  TIM              84.1%             100.0%             +15.9                100,00%
                                                                                                                             96.7%
                                                                                            98,00%




Main mobile
                                                                                            96,00%



                  Player 1         100.0%            100.0%              0.0                           84.6% 84.1% 84.1%
                                                                                            94,00%

                                                                                            92,00%




operators
                                                                                             90,00%

                                                                                            88,00%

                                                                                            86,00%



                  Player 2         95.7%              98.6%              +2.9               84,00%

                                                                                            82,00%

                                                                                             80,00%




                  Player 3         53.8%              50.0%              -3.8                          nov/08 dec/08 jan/09 feb/09 mar/09 apr/09 may/09 jun/09
                                                                                                                                                                                 4
 Source: Anatel
TIM PARTICIPAÇÕES S.A. | Investor Relations


                                                                                                                                                                                                                                                  Caring
3    Caring: Improvement in Customer Satisfaction
                     Customer Satisfaction Evolution                                                                                                                                            Costumer Care Index - Anatel
                                                                                                                TIM                              Player 2
                                                                                                                Player 1                         Player 3
    8.6
      8,
       6




                                                                                                                                                                                                                                                           TIM
                                                                                                                                                            8.4
      8,
       4




                                                                                                                                                                                                                                                           Player 1
      8,
       2
                                                                                                                                                            8.1                                                                                            Player 2
                                                                                                                                                            8.1
                                                                                                                                                                                                                                                           Player 3
          8
                                                                                                                                                            8.0
                                                                                                                        8.0                                                                                                                                Player 4
    7.8
    7.8
      7,
       8




                                                                                                                                                                              Jan09   Feb09     Mar09     Apr09    May09     Jun09    Jul09
      7,
       6

              m /6
              ai0    u /6
                     j l
                       0    s t6
                            e/0    nov /
                                       0   a n /7
                                           j 0      m r7
                                                    a/0     m /7
                                                            ai0    u/7
                                                                   j l
                                                                     0   s t7
                                                                         e/0     nov /
                                                                                     0   a n /8
                                                                                         j 0      m r8
                                                                                                  a/0    m /8
                                                                                                         ai0    u /8
                                                                                                                j l
                                                                                                                  0    s t8
                                                                                                                       e/0    nov/
                                                                                                                                 0   a n /9
                                                                                                                                     j 0      m r9
                                                                                                                                              a/0    m /9
                                                                                                                                                     ai0

      May                          Oct                     May                  Oct                  May                  Oct                  May
      06                           06                      07                   07                   08                   08                   09


                                                                                                                                                                  Evidences: . Reduction of # Lines / frequency of problems
                                                                                                                                                                             . Strong recovery in historically critical areas: SP, RJ and Mid-West

                                                                                                                                                                  Offering:      . Improving on competitiveness in handset
                                                                                                                                                                                 . Increase media presence
                                                                                                                                                                                 . Launch of Infinity pre-paid plan
    TIM: recovery of client satisfaction
           after a negative 2008                                                                                                                                  CRM:           . Pro-active replacement of handset based on value
                                                                                                                                                                                 . Expansion of Premium cell

                                                                                                                                                                  Coverage:      . Focus on areas with high concentration of high-value clients
Source: Customer Satisfaction Monitoring (Bridge Research)
                                                                                                                                                                                                                                                                      5
TIM PARTICIPAÇÕES S.A. | Investor Relations

                                                                                                                                                            Ranking                 Offering
4     Offering: Inversion of Market Share Erosion Trend                                                                                                     in net share


                             TIM Net Adds and Net Share                                                                         TIM Market Share
    000’s lines, %                                                                      % of market share
                                                                                                                                                  Clean-up:
                                                                                           25.3                                                  ~1Mln lines
                                                                                                         25.1 25.0
                                                                                                                      24.7
                                                                                                                             24.5
                                                              Net share%                                                            24.2 24.1
                             2008              2009            #1      #2      #1                                                                                           23.7 23.8
                                                                                                                                                          23.6 23.6
                                                                                                                                                23.5 23.5
                                                                                2400%




                                                              37.7%   24.1%   32.2%
                                               29.1%      0

                                                          0
                                                                                2350%




                                                          0
                                                                                2300%
                                                          0                               2300%

                                                          0

                                                          0
                                                               Apr    May      Jun           Jul Aug          Sep      Oct    Nov   Dec     Jan Feb   Mar      Apr    May     Jun     Jul
                                                               09      09       09          2008                                            2009
                          17.4%
     % Net     2.000




                                              1,729                                                                            TIM Customer Base
     Share    1.500




                              1,282                                                     Mln lines                                                                                       38.5
                                                                                                                                                                               37.8
       Net
               1.000


                                                                                                                                                                       37.2
                                                                                                                                 36.4 36.6           36.5
      Adds                                                                                                             35.8 36.1           35.7 36.1
                                                                                                          34.7 35.2
                500




                                                                                                  34.2
                      0




                                2Q              2Q
                                                                                                   Jul Aug Sep          Oct    Nov Dec       Jan Feb Mar        Apr    May Jun          Jul
                          QoQ Speed up:                                                           2008                                       2009
                          •Net addtion: 1.7mi 2Q vs. 0.7*mi in 1Q09
                                                                                        Pre                     28.4                  29.8              29.9                    31.6
                          •ARPU: R$26.6 2Q vs. R$26.0 in 1Q09
                                                                                        Post                    6.8                   6.6               6.2                     6.2

    *excluding clean-up base                                                                                                                                                                   6
TIM PARTICIPAÇÕES S.A. | Investor Relations


                                                                                              Offering
4   Offering: Infinity Offer Results
                                        2009 Infinity pre-paid base
                                        (000’s lines)
                                                                      ~2.500


                       Pre                                   ~1.600



                                                  ~650
                                            5


                                           Mar         Apr     May          Jun
       Infinity
                                       % Infinity in gross post voice consumer



                                                                      34%         Other
                       Post                                                       plans


                                                100%
                                                                      66%
                                                                                  Infinity

                                                         ~0%
                                                May                   Jun

                                                                                                          7
TIM PARTICIPAÇÕES S.A. | Investor Relations

                                                                                                                                                                        Sales
5     Sales Force: Stop-loss of Value Customers Base (Post-paid)                                                                                                        Force


                                                                                                                 Post-paid
                                                                                   2009                                                 Post-paid Sales
                                                                                                      Excluding ~0,3Mln                   Re-launch
                                                                                                        lines clean-up

                                 Total Base                                                                                          Gross Adds
    000’s lines, 2009
                                                                                                                                         Churn
                                                        Gross adds


                                                                        “Back to
                                                                                           1Q*
                                                                                                 Q1

                                                                                                                AprApr

                                                                                                                             May
                                                                                                                               Mag

                                                                                                                                          Jun   Giu




                                                                         Sales”     Net
                                                                                   Adds     --                    -           +                +
                                                            Churn
                                                                                                                 Pre-paid
                  Excluding ~1Mln                                                  2009
                   lines clean-up                                                                                                    Gross Adds
                                                                                                                                                         Pre-paid
                 1Q*
                        1Q

                                Apr   Apr

                                            May   Mag

                                                            Jun   Giu




                                                                                                                                       Churn           Growth Speed
Net Adds
                                                                                                                                                            up
                   -            +           ++             ++
Reported
                                                                                     Excluding ~0,7Mln
                                                                                       lines clean-up

                                                                                           1Q*                  Apr          May          Jun
                                                                                            Q1                   Apr          Mag               Giu previa fechamento




                                                                                     Net
                                                                                    Adds    +                    +           ++            ++
                                                                                                                                                                                8
*       monthly average in 1Q
TIM PARTICIPAÇÕES S.A. | Investor Relations


    Sales Force: Positive Balance on Post-Paid MNP and Speed up in
                                                                                                                     Sales
5                                                                                                                    Force

    Acquisition Dynamics
                              Gap MNP Post-paid                                    Gross Adds Post-paid (voice)
    % MNP Port In/ Port Out                                          ’08 vs. ’09
             Positive Balance on                                                          “The Turnaround”
             Consumer and Business
             segments
                                                                          -46%                                      +29%
                                                                                                             +42%
             +                                     145%
                                                          Consumer                 -34%    +2%     +13%
    14 5 %




                                                            Post-
    12 5 %                                  113%   120%     paid

    10 %
      5
                                                     107% Business
    “Zero balance”
     85%
                                             78%
                                     69%
                              56%
                                     55%
     65%




                       44%                   62%
     45%                      40%
    24%                26%           46%
    23%
     25%




    22%                       25%
      5%
                       14%
                                                                         Jan       Feb     Mar      Apr       May    Jun
                 Jan   Feb     Mar    Apr    May   Jun



                                                                                                                             9
Note: Mobile NP
TIM PARTICIPAÇÕES S.A. | Investor Relations


6
     Efficiency: Self-financing Brand Repositioning Plan                                                                                                                Efficiency
     and Commercial Re-launch
          Total Cost                                                                         Breakdown Costs
    Δ% 09 vs. 08, BRGAAP

                                                   - 1% 1Q                                                   Advertising &
                                                                                                             Promotions                + 41%
                                Com-
                                                      2Q                                    + 15%                                    + 26%
                                mercial                                                                      Commercial*
                                                                                                                                                        Bad Debt Evolution
                                                                                                                                               % Net Services Revenue, BR GAAP
                                                   YTD                            + 8%                       Bad Debt -48%
                                                                                                                                                                 Improvement in
-5%                  1Q                                 -5,00%   0,00%    5,00%   10,00%   15,00%   20,00%
                                                                                                                                                 9.6%           acquisition quality
                                                                                                                                                         6.8%
                                                  -6%               1Q                                                                                          4.7%   4.1%   4.8%
                                                                                                                                                                                     3.6%
                                                                                                             Leased Lines            +14%
                                Indus-
         ~0            2Q       trial          -14%                 2Q
                                                                                                                                                 1Q08   2Q08    3Q08   4Q08   1Q09   2Q09
                                                                                                             Intercon-
                                                                                                             nection         -20%
                                               -10%                 YTD

      -2%            YTD
                                                  -9%               1Q
                                                                                                             Personnel       -18%
                                HR, IT
                                and G&A -10%                        2Q
                                                                                                             G&A               -6%
                                               -10%                 YTD

Note: Excludes non organic effects: Embratel dispute agreement: - R$64 Mln (Mar/09); São Paulo inventories stolen : -R$21Mln (2Q09)
                -100,00%             -50,00%                      0,00%



                                                                                                                                                                                       10
      *Includes COGS, Selling, CRM and Marketing Expenses
TIM PARTICIPAÇÕES S.A. | Investor Relations

                                                                                                                                      Econo

    Financials: Flat Revenues with Structural Increase of Profitability
                                                                                                                                       mics
7

                            Net Total Revenues                                         Net Services Revenues
    Δ% 09 vs. 08, BR GAAP                                    Δ% 09 vs. 08, BR GAAP

                     1Q               + 0.6%
                                                                                               -0.5%    1Q
                                                                                                                      Issue: neutralize
                     2Q                           +
                                                      3.7%                              -1.2%           2Q             2008 negative
                                                                                                                            waves
                                                                                                                     (post and pre-paid)
                                                                                              -0.8%     1H
                     1H                     + 2.2%
                                                                            -5,00%




                             0,00%




                                     EBITDA Growth                                   EBITDA and EBITDA Margin
    Δ% 09 vs. 08, BR GAAP                                    Δ basis points 09 vs. 08, BR GAAP

                                                                    20.0%            22.3%
                     1Q                   + 14%                                                        1Q       243

                                                                     2008              2009
                     2Q                   + 16%                                                        2Q      228

                                                               + 230 Basis points YoY
                     1H                   + 15%                                                        1H       237

                                                                                                                                           11
TIM PARTICIPAÇÕES S.A. | Investor Relations

                                                                                                           Econo

7 1st   Wave 2008: Loss of Post-paid Voice Base
                                                                                                            mics



              8Mln
                      6.8
 TIM                                   6.2            Impact on Total Post-paid Revenues
 Post-paid    6Mln                                                (FY 2009)
 Base
              4Mln                                Loss of active voice                  ∆ Jan 09
                      Jun-08       Jun-09             post-paid lines:    - 800K
 (lines)                                                                                vs. Jan 08
              Total
             market   25.3          29.0                                     x
                                                              ARPU/
              25%                                    post-paid active    R$100
                                                          voice lines:
 TIM                  20%
                                   -4pp

 Post-paid    20%
                                                                                         -R$0.5 bn in 1H
 Mix                                                                     ~ R$ 1 Bln
                                      16%
 (%)
              15%
                      Jun-08       Jun-09



 TIM           30%                 -6pp
 Post-paid            27%

 Market        25%
                                       21%
                                                             2008         Delta         2009
                                                           Post-paid      base         Inertial
 Share                                                     Revenues                   Post-paid
               15%                                                                    Revenues
                      Jun-08       Jun-09
                                                                                                              12
TIM PARTICIPAÇÕES S.A. | Investor Relations

                                                                                                                              Econo

7 2nd        Wave 2008: Reduction in Pre-paid Base with Promos
                                                                                                                               mics




             ARPU Promo base vs. Non-Promo base                            Impact on Total Pre-paid Revenues (FY 2009)
                                                                  Bln R$

                              ARPU
                                                                                                           Mainly in 2Q




                                                                                         -           +
                     Promo               Non-Promo



                                                 Non-Promo
     Promo Active Base
                                                 Active Base
 Mln lines                           Mln lines
                 -                                    +
                                                                            2008         Promo      Non-Promo       2009
                                                                           Pre-paid      Δ Base      Δ Base        Inertial
                                                                           Revenue                                Pre-paid
                                                                                                                  Revenue
       2008’s           Mar               2008’s            Mar
       Average         2009               Average          2009

                                                                                                                                 13
TIM PARTICIPAÇÕES S.A. | Investor Relations



Agenda


         Re-launch Plan: Key Actions and Results

         2nd Quarter Results

         Build a Solid Platform for the Future

         Market Facts and Historical Data




                                                                                    14
TIM PARTICIPAÇÕES S.A. | Investor Relations



2Q09’s Main Results
 Subscribers base: +4.8% QoQ

 Net Revenue growth: +3.7% YoY to R$ 3,304 Mln

 Net Service Revenue:
   • +4.0% QoQ (and +9.7% QoQ in Total Net Revenue)
   • VAS: +12.5% QoQ e +21.7% YoY
   • Stop ARPU and MOU erosion on a quarterly basis
 Structural efficient growth:
   • Bad Debt at -47.9% YoY (and 3.6% of Net Services Revenue)
   • Interconnection & Network: -14.1% YoY
   • Personnel and G&A: -9.0% YoY and Commercial: +24.6% YoY
 Improving Profitability: EBITDA at R$ 736 Mln (+15.5% YoY) to a Margin of 22.3% (+230 bps YoY)
 Net Loss reduction: -R$ 15 Mln vs. -R$144 Mln in 1Q09 and -R$66 Mln in 2Q08
 Positive Operating Free Cash Flow: R$ 407 Mln, +10% YoY…
 … with an improvement in the Net Financial Position: R$ 2,900 Mln, -R$117 Mln vs. 1Q09

                                                                                                                 15
TIM PARTICIPAÇÕES S.A. | Investor Relations



Industry Overview
 Mn lines

                             Mobile                                      Fixed                      Fixed Broadband
                                                        83%                      76%      78%                           19%    20%
                                  78%       81%                  73%    73%
                     73%                                                                                     14%
       69%                                                                                         10%
                                                        159.6                    41.1     41.8                                 10.8
                                 150.6    153.7                         39.4
                    140.8                                        38.8                                                   10.0
     133.2
                                                                                                              7.7
                                                                                                   5.6




     2Q08           3Q08         4Q08     1Q09          2Q09     2006   2007     2008    2Q09      2006      2007       2008   2Q09

             % Penetration per                                             % Penetration per
             total population            Mobile lines                      total households              Fixed Access


MOBILE                                                          FIXED
 Market growth continues to be fueled by intense commercial       New players has brought competition
 activity from major players and SIM-card only sales
MOBILE BROADBAND                                                FIXED BROADBAND
 Mobile broadband base ~3 million (Jun09)                         ADSL/Fixed Lines ~25%
 2009 YTD mobile net addition surpassing fixed broadband          ~42% of total access with speeds up to 500kps                       16
TIM PARTICIPAÇÕES S.A. | Investor Relations



Customer Base

                        Stop Market Share Erosion…                                         … through Revamp in Net Additions

 Million lines


                 25.4%
Market                                                                                                                          29.1%
                                23.5%          23.7%
Share (%)
                                                                           Net
                                36.1               37.8                    Share (%)      17.4%                17.2*%
                 33.8
                                                           ΔY/Y    ΔQ/Q                                                         1,729   ∆ Net Adds
                                                                                                                                        YoY: +35%
                                                                                            1,282                                       QoQ: +149%*
                                29.9               31.6    +17.1% +5.6%
                 27.0                                                      Net Adds                        ~700*
                                                                           (000’s)

                  6.8            6.2               6.2
                                                   6.2     -8.9%   +0,7%

                 2Q08           1Q09               2Q09
                    Post-paid           Pre-paid                                                                        (306)
CB YoY
                 23.1%          11.0%              11.9%                                      2Q08                1Q09          2Q09
Growth (%)

                                                                              * Excluding the impact of ~1MM clean-up




                                                                                                                                                  17
TIM PARTICIPAÇÕES S.A. | Investor Relations


                                                                                                     Service Revenue KPI’s
 Revenues & KPI’s
                                                                                     ARPU
                                                                                         R$
      Net Revenues

     R$ Mln
                                                            ΔY/Y           ΔQ/Q
                                                                                                         29.8      26.0             26.6
                 3,186                     3,304            +3.7%          +9.7%
                              3,012
                                                                                                         2Q08         1Q09          2Q09
                                                                                              YoY %     -13.8%     -11.7%          -11.0%
                 2,971                     2,936             -1.2%         +4.0%
                              2,823                                                           QoQ %      +1.2%     -13.1%           +2.1%




                                                                                                                                            ∆ YoY   ∆ QoQ
                 215           189             368        +70.8%           +95.0%   ARPM                         0.37
                                                                                                                               0.36
                                                                                              0 0
                                                                                               ,
                                                                                               4




                                                                                                                                           22.2%    -2.2%
                 2Q08          1Q09            2Q09                                 R$        0 5
                                                                                               ,
                                                                                               3

                                                                                                      0.30
                         Net Service Revenue
                                                                                              0 0
                                                                                               ,
                                                                                               3




                         Net Handset Revenue
                                                                                              0 5
                                                                                               ,
                                                                                               2




                                                                                                                                            ∆ YoY   ∆ QoQ
                                                           ΔY/Y            ΔQ/Q
                                                                                              0 0
                                                                                               ,
                                                                                               2




                                                                                                                                           -27.1%   +4.4%
Gross VAS Rev.    397           430            483        +21.7%           +12.5%             0 5
                                                                                               ,
                                                                                               1




                                                                                    MOU                100
% VAS/ Service    9.8%         11.2%       12.3%           +2.5pp          +1.1pp   Min.                         70           73
         Rev.
                                               Increased penetration of
                                               micro-browsing over total
                                                   customers base                                      2Q08      1Q09        2Q09                           18
TIM PARTICIPAÇÕES S.A. | Investor Relations


Commercial Efforts                                     …While Efficiency Plan Gets
Maintained…                                                                                                             .. delivering EBITDA Growth
                                                       Traction...
  COGS                                                 Bad Debt
                                                       R$ Mln
 R$ Mln                                                                        -47.9%
                                 Gross Adds
                                 YoY: +20%                                                    -21.2%
                                 QoQ: +27%                               60*                                            EBITDA
                 +43.7%                                                  143            134                             R$ Mln
                                                                                                       106
                             +43.9%                    % of                                                                          +15.5%
                                     467               Net Serv.     2Q08           1Q09           2Q09                                               +20.8%
                                                       Revenues      6.8%*              4.8%           3.6%
              325         324
                                                       Personnel and G&A Costs
                                                       R$ Mln
                                      99                                 -9.0%                                                     637        609         736
                                                                                         -3.7%
              2Q08        1Q09      2Q09
 Selling Expenses                                                  277            261            252                               2Q08       1Q09       2Q09
 R$ Mln                                                         2Q08             1Q09            2Q09
                    +24.6%                                                                                              Margin %   20.0%      20.2%      22.3%
                             +16.9%                     Interconnection & Network Costs
                                      829              R$ Mln
              666         709                                            -14.1%
                                                                                         -6.5%
                                              ∆ YoY


Advertising    84         115         119     =1.4 x            1,073             985            921
              2Q08        1Q09      2Q09                        2Q08             1Q09            2Q09
                                                                                                                                                                 19
     * Telesales Impact
TIM PARTICIPAÇÕES S.A. | Investor Relations



    EBITDA and Bottom Line performance

            EBITDA Structurally Improve – Financing the Growth
                          and the Repositioning                                                                      EBITDA to Bottom Line performance
         R$ Million                                                                                   R$ Million


                                                                                                                   EBITDA   Depreciation &             Net Financial   Taxes and    Net
                                                                                                                                              EBIT                                 Result
                                                                                                                   2Q09      Amortization               Expenses        Others
                               152.6 (141.9)                                       36.9
                                                                        97.4
                      (34.4)                     (163.4) 151.7

                                                                                                                   736.0     (647.5)
                                                                                              736.0
         637.2                               ~300                        ~290
                                        (~10% Serv. Rev.)           (~10% Serv. Rev.)

                                        Investments on                 Savings
                                            Growth
                                                                                                                                              88.6        (65.9)
                                                                                                                                                                       (38.0)      (15.2)
                                                +R$99 Mln
                                                 +15.5%

         EBITDA Service Handsets                Advertising Network            Other   EBITDA          2Q08        637.2       (596.3)        40.8         (91.4)        (15.7)     (66.3)
                                        COGS                        Bad Debt
          2Q08 Revenues Revenues                 & Sales Expenses            Expenses* 2Q09

         Δ YoY        -1.2%    +70.8    +43.7     +24.6        -          -          -                 YOY %       +15.5%      +8.6%         +116.9%       -27.9%      +141.1%     -77.0%
                                 %        %         %        14.1       47.9       13.1
Margin                                                        %          %          %                 2Q09 vs.
         20.0%                                                                                22.3%                 1.2x                      2.2x                                  0.2x
  %                                                                                                    2Q08



         * Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues



                                                                                                                                                                                             20
TIM PARTICIPAÇÕES S.A. | Investor Relations



Net Financial Position and Operating Free Cash Flow – 2Q09

                    Operating Free Cash Flow                                                      Net Debt
 R$ Million                                                            R$ Million
                                                                                          Operating FCF       Non
                                        % total revenues                      1Q09                           Op. FCF   2Q09
                      93      (422)
    736                                12.3%        11.6%
                                                                                                      -117
                                               +10%

                                        407
                                                                                                  ~R$ 168 Mln
                                                                                                  of dividends

                                                    371 *

  EBITDA           ΔWork.     CAPEX   Operating     2Q08
                    Cap.                FCF
                                                                            (3,017)           407            (289)     (2,900)
 * Excluding 3G license



                                              R$ 3.67 billion (of which 68% long term)
               Gross Debt
                                              ~33% of total debt is denominated in foreign currency (fully hedged)

               Average annual cost            10.95% in 2Q09 vs.11.64% in 2Q08 (and 12.47% in 1Q09)


                                                                                                                                 21
TIM PARTICIPAÇÕES S.A. | Investor Relations



Agenda


         Re-launch Plan: Key Actions and Results

         2nd Quarter Results

         Build a Solid Platform for the Future

         Market Facts and Historical Data




                                                                                    22
TIM PARTICIPAÇÕES S.A. | Investor Relations


    Reshaping TIM Brasil: Build a Solid Growth Platform
                                                     2008                                                                      2009
                                                                                                            Recovery in
       Brand
     Posiziona-               Loss of Preference (-7 pp) and Top of Mind (-1 pp)                            - Preference
    mento mark
    Positioning               Ranking #6 in Quality (Anatel)                                                - Top of Mind
                              Customer Satisfaction Index decrease (ranking #3)                             - Quality of Services (ranking Anatel)
                                                                                                            - Customer Satisfaction

                                                                                     - 6 pp only at post
                                     25.9%        25.4%        25.0%         24.2%    30,00%
                                                                                                                       23.5%      23.7%                                   30,00%




                                                                                                MS Total
                                                                                                                                                                          20,00%
                                                                                      20,00%




        Market                                                                       10,00%
                                                                                                                                             Reversal post-paid base erosion
                                                                                                                                                   trend (value base)
                                                                                                                                                                         10,00%




        Share                                                                                   Net adds
                                                                                                  pre
                                                                                                                                                                         0,00%
                                                                                     0,00%




                                                                                               Net adds
                                                                                     -10,00%




                                                                                               post voice
                                                                                      -20,00%                                                                             -20,00%




                                     1Q08         2Q08         3Q08          4Q08                                      1Q09       2Q09        3Q09 E         4Q09 E

                            R$ Bln                                                                           R$ Bln
                                                                              26%    EBITDA Margin
                                                                24%
                                                   20%                                                                                 22%
                                      18%                                                                                  20%                     Keep growing in
     Economics                                                                                                                                      revenue and
                                                                                                Net Total                      +10%                  profitability
                                                                       +6%                      Revenues
                                            +6%          +5%

                                     1Q08         2Q08         3Q08          4Q08                                       1Q09          2Q09   3Q09 E        4Q09 E
Source: TIM internal data                                                                                                                                                           23
TIM PARTICIPAÇÕES S.A. | Investor Relations



     The Path for 2009
                        1Q09                             2Q09                              3Q09                           4Q09
                                               New portfolio Offers:              Usage stimulus, MOU growth.
               Strategy: Pure Mobile                                                                            Commercial Push on New
                                                                                  Ex:
                                               - April (Infinity Pre, Da Vinci)                                 Offer
               Organization: new                                                  - “Recarga Imperdível”
                                               - June (Infinity Post, “Único”)    - LD Infinity
               management Team
                                                                                                                Closing Intelig and
               Advertising: new format         Sales channels Push :              Market share Increase :
                                               - Back-to Post-paid                - Post-paid Voice (BU/CO)     capturing early synergies
               and greater presence in         - MNP Focus                        - Infinity Pre-paid Push
               media                                                                                            Recovery of Top of Mind
                                               Recovery of Customer               New Offers (July)
               Network Quality                 Satisfaction                       - 4 in 1                      and Preference
                                                                                  - New “Imperdível”


                   Network
                                                   Back to Sale                       Back to Talk               Back to Growth
               and Brand recover
Net Services                                                                                                             ++
Revenue                                                                                       +
Δ YoY                         -                                -

                                       Target: restructure the company, recovering strong
                                         positioning, sustaining profitability and cash flow
                                                                                                                                            24
TIM PARTICIPAÇÕES S.A. | Investor Relations



     Improving Structural Efficiency of the Company
     2009, BRGAAP
                  Δ YoY                                                             Strict Rigor in Bad Debt
                                       +
                            +                               % Net Service Revenue
                                                                 2008    10%
  Commercial
                                                                                          7%

                          08 vs 07   09* vs 08                                                            5%           4%
                                                                 2009 4.8%
                  Δ YoY
                            +                                                            3.6%

   HR, IT and                                                             1Q                  2Q         3Q*           4Q*
     G&A
                                       -                                            Industrial Costs Variation
                          08 vs 07   09* vs 08
                                                            Δ YoY                       ITX             Leased Lines
                  Δ YoY
                              +
                                                            08 vs 07                               +                    ++
   Industrial
   (Network)
                                           -                                -
                          08 vs 07   09* vs 08
                                                             09* vs 08                                           +     Intelig


                                      We do not sacrifice growth to increase profitability
                                      We do not “buy" growth by destroying value
                                                                                                                                 25
* 2009 Estimate
TIM PARTICIPAÇÕES S.A. | Investor Relations



Main Takeaways

            2Q Achievements                                 3Q Priorities

Repositioning on track:
  • Brand                                             • Positioning
  • Quality
  • Satisfaction                                            •Stimulate Usage (MOU)
Growth of net additions with ARPU increase
                                                            •Post-paid
Profitability preserve through efficiency

QoQ improvement in all metrics                        •Profitability and cash
                                                       generation




                                Build a Solid Growth Platform for 2010
                                                                                                     26
TIM PARTICIPAÇÕES S.A. | Investor Relations




Re-launch Plan: Key Actions and Results

2nd Quarter Results

Build a Solid Platform for the Future

Market Facts and Historical Data




                                                                           27
TIM PARTICIPAÇÕES S.A. | Investor Relations


     Market Facts
                                        Stock Performance                                                                     Shareholders Structure
                                                                      TCLS4          TCSL3          IBOV
                                                                                                           TIM Part.          Total    (%)       Control     (%)   Free float   (%)

                                                                                                           Common        799,924,805 34%        650,537,118 40% 149,387,687 21%

                                                                                                           Preferred   1,548,522,231 66%        990,098,811 60% 558,423,420 79%

                                                                                                           Total       2,348,447,036 100% 1,640,635,929 100% 707,811,107 100%

                                                                                                           *in Aug 31, 2009




                                                                                                                                      Telecom Italia
                                                                                                                                                              100%
  Aug08 Sep08 Oct08 Nov08 Dec08 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09
                                                                                                                                        TIM Brasil
                                                                                                                                                            ON: 81%
                                                 Market Panel*                                                                                             PN: 64%
                                                                                                                                                           Total: 70%
   Market Capitalization: R$ 10.49 Billion                    Market Capitalization: US$ 5.80 Billion
                                                                                                                                      TIM Participações
 Stock Exchange: BOVESPA                    Stock Exchange: BOVESPA           Stock Exchange: NYSE                                                            100%
 Ticker Symbol: TCSL4 (Preferred)           Ticker Symbol: TCSL3 (Common)     Ticker Symbol: TSU (ADR)
 Price: R$ 3.96                             Price: R$ 5.45                    Price: US$ 21.26                                               TIM Celular
 52 Week Price Range:                       52 Week Price Range:              52 Week Price Range:
                                                                                                                                                              100%
 High – R$ 4.50                             High – R$ 7.95                    High – US$ 23.68
 Low – R$ 2.42                              Low – R$ 4.49                     Low – US$ 11.44                                           TIM Nordeste
*All Market Panel data refer to Aug 31th, 2009                                                                                                                                    28
TIM PARTICIPAÇÕES S.A. | Investor Relations



    Historical indicators: operational results

                                                                                              QoQ         YoY
                                                                  2Q09     1Q09     2Q08        %           %

                  Brazilian Wireless Subscriber Base (million)     159,6    153,7     133,2      3,9%      19,9%
                  Estimated Total Penetration                     83,5%    80,6%     69,5%    2,9 p.p.   14,0 p.p.
                  Municipalities Served - TIM GSM                  2.944    2.772     2.733      6,2%        7,7%
                  Market Share                                    23,7%    23,5%     25,4%    0,2 p.p.   -1,7 p.p.
                  Total Lines ('000)                              37.826   36.096   33.815       4,8%      11,9%
                    Prepaid                                       31.610   29.923    26.993      5,6%      17,1%
                    Postpaid                                       6.216    6.174     6.821      0,7%       -8,9%
                  Gross Additions ('000)                           4.855    3.836     4.046     26,6%      20,0%
                  Net Additions ('000)                             1.729     -306     1.282       n.m.     34,9%
                  Churn                                            8,6%    11,4%      8,4%    -2,8 p.p     0,2 p.p
                  ARPU (R$)                                         26,6     26,0      29,8      2,1%     -11,0%
                  MOU                                                 73       70       100      4,4%     -27,1%
                  ARPM (R$)                                         0,36     0,37      0,30     -2,2%      22,2%
                  SAC (R$)                                           120      135       119    -10,7%        0,9%
                  Investment (R$ million)                          422,5    194,4   1.706,3   117,3%      -75,2%
                  Employees                                       10.174   10.212    10.253     -0,4%       -0,8%




Numbers may differ from the previous publishing due to rounding                                                      29
TIM PARTICIPAÇÕES S.A. | Investor Relations



           Historical indicators: financial results
                        R$ (Thousands)           2007          1Q08          2Q08          3Q08          4Q08           2008          1Q09          2Q09     QoQ %      YoY %

Net Revenues                                12,441,643    2,992,957     3,186,075     3,357,794     3,544,138     13,080,965     3,011,668     3,304,252       9.7%       3.7%
Services                                    11,421,037    2,837,663     2,970,664     3,065,744     3,222,737     12,096,808     2,822,979     2,936,240       4.0%       -1.2%
Handset Revenue                              1,020,606      155,294       215,411       292,051       321,401        984,157       188,689       368,012      95.0%      70.8%

Operating Expenses                          (9,601,330)   (2,460,169)   (2,548,906)   (2,559,338)   (2,613,134)   (10,181,547)   (2,402,216)   (2,568,235)     6.9%       0.8%
Personal Expenses                             (625,398)    (162,625)     (168,697)     (152,654)     (164,186)      (648,162)     (157,959)     (138,181)     -12.5%     -18.1%
Selling and Marketing Expenses              (2,512,078)    (598,141)     (665,621)     (715,019)     (708,347)     (2,687,128)    (709,130)     (829,036)     16.9%      24.6%
Network & Interconnection                   (3,865,089)   (1,044,547)   (1,072,570)   (1,077,171)   (1,048,241)    (4,242,530)    (984,633)     (920,902)      -6.5%     -14.1%
General & Administrative                      (429,699)    (123,779)     (107,984)     (101,496)     (118,883)      (452,143)     (103,488)     (113,542)      9.7%       5.1%
Cost of Goods Sold                          (1,434,431)    (263,235)     (324,831)     (378,072)     (439,650)     (1,405,788)    (324,451)     (466,727)     43.9%      43.7%
Bad Debt                                      (714,571)    (271,701)     (203,327)     (143,250)     (130,554)      (748,833)     (134,453)     (105,949)     -21.2%     -47.9%
Other operational revenues (expenses)          (20,065)       3,859         (5,876)       8,325         (3,272)        3,036        11,897         6,102      -48.7%    -203.8%

EBITDA                                       2,840,313      532,788       637,169       798,456       931,004      2,899,418       609,451       736,016      20.8%      15.5%
EBITDA - Margin over total net revenues          22.8%        17.8%         20.0%         23.8%         26.3%          22.2%         20.2%         22.3%     2.1 p.p.   2.3 p.p.

Depreciation & Amortization                 (2,323,674)    (572,033)     (596,338)     (617,988)     (622,185)     (2,408,545)    (641,222)     (647,451)      1.0%       8.6%

EBIT                                          516,639       (39,245)       40,831       180,468       308,818        490,872       (31,771)       88,565     -378.8%    116.9%

Net Financial Results                         (281,500)     (73,609)      (91,382)     (152,943)      (57,041)      (374,974)      (69,314)      (65,857)      -5.0%     -27.9%

Income (loss) before taxes and Minorities     235,139      (112,854)      (50,552)       27,526       251,778        115,898      (101,085)       22,708     -122.5%    -144.9%

Income tax and social contribution            (166,837)     (12,613)      (15,743)      (39,579)      132,188         64,254       (42,929)      (37,956)     -11.6%    141.1%
Net Income (Loss)                              68,302      (125,466)      (66,295)      (12,053)      383,966        180,152      (144,014)      (15,247)     -89.4%     -77.0%


  Numbers may differ from the previous publishing due to rounding                                                                                                          30
TIM PARTICIPAÇÕES S.A. | Investor Relations


“Safe Harbor” statements


Statements in this presentation, as well as oral statements made by the management of TIM
Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward looking
statements” that involve factors that could cause the actual results of the Company to differ
materially from historical results or from any results expressed or implied by such forward looking
statements. The Company cautions users of this presentation not to place undue reliance on
forward looking statements, which may be based on assumptions and anticipated events that do
not materialize.



Investor Relations                                                                Visit our Website

Avenida das Américas, 3434 - Bloco 01                                       http://www.tim.com.br/ri
6° andar – Barra da Tijuca
22640-102 Rio de Janeiro, RJ
Phone: +55 21 4009-3742 / 4009-3446 / 4009-4017
Fax: +55 21 4009-3990



                                                                                                         31
TIM PARTICIPAÇÕES S.A. | Investor Relations




                                          32

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Tim Presentation Goldman Sachs Conference Set09 Eng

  • 1. TIM Participações S.A Goldman Sachs Communacopia XVIII Conference September 17th, 2009 0
  • 2. TIM PARTICIPAÇÕES S.A. | Investor Relations Agenda Re-launch Plan: Key Actions and Results 2nd Quarter Results Build a Solid Platform for the Long Term Market Facts and Historical Data 1
  • 3. TIM PARTICIPAÇÕES S.A. | Investor Relations Re-launch Plan: Key Actions Actions in Course Repositioning 1 Share of voice increase Brand New format to increase recall and brand linkage Coherence and brand recognition 7 2 Focus on 2G Service Quality : Network 2G: excellence on voice quality 3G: “right on spot” React to 2008’s 3 Selectivity and Multi-channeling inertia on revenues: Caring Services improvement: better flow over demand Caring model evolution: service level vs. client value - minimizing impact 4 Distinctiveness and Innovation on 2009… Offering Infinity pre and post Shock offering: “Recarga Imperdível” - …and preserving “Azul” (DDD = local) “TIM Único” profitability 5 “Back to Sales” Grow again on post-paid and on pre-paid Sales Force Sales Force development (rationalization / productivity) Value-based Commissioning 6 Structural Rethinking Efficiency Revision of go-to-market models and processes Renegotiation with suppliers Growth financing and sustain profitability Build a Solid Growth Platform for 2010 2
  • 4. TIM PARTICIPAÇÕES S.A. | Investor Relations 1 Brand: Share of Voice Increase; Brand Growth of Recall, Appreciation and Brand Linkage Greater Efforts in Communication... ... with Good Campaign Results % share of investment Δ p.p. TIM TIM Terra Manifesto Player 1 Target Azul (May) Da Marca Player 2 (Mar) Player 3 87 40% 32% 78 35% 31% 76 30% 30% 75 30% 28% 28% 70 26% 29% 25% 24% 19% 46 20% 18% 21% 15% 17% 16% 32 15% 16% 10% 18 5% 20 2006 2007 2008 1H‘09 Ranking 3º 3º 4º 1º TIM Recall Appreciation Brand Linkage Δpp vs. leader -6 -13 -14 0 3 Source: Ibope Monitor/GRP, Data Folha, Synovate’s Image Research
  • 5. TIM PARTICIPAÇÕES S.A. | Investor Relations Network 2 Network: Improvement of Service and Network Quality 2008 FY – Overall Service Quality Jan-Jun 2009 – Overall Service Quality % target achieved in overall service quality, TIM vs. competitors % target achieved in overall service quality, TIM vs. competitors 98.7% in June 4Q ‘08: 90.2% #6 #2 99.5% 98.0% 97.7% 99.9% 97.3% 97.0% 95.1% 93.4% 96.0% 93.4% 91.6% 90.7% 83.9% 76.9% Player 1 Player 2 Player 4 Player 5 Player 6 TIM Player 3 Player 1 TIM Player 5 Player 6 Player 4 Player 2 Player 3 Network Service Quality % target achieved in network quality , TIM vs. competitors % target achieved in TIM network quality Jan/09 Jun/09 Delta (p.p.) 99.5% 99.5% 98.9% 100.0% TIM 84.1% 100.0% +15.9 100,00% 96.7% 98,00% Main mobile 96,00% Player 1 100.0% 100.0% 0.0 84.6% 84.1% 84.1% 94,00% 92,00% operators 90,00% 88,00% 86,00% Player 2 95.7% 98.6% +2.9 84,00% 82,00% 80,00% Player 3 53.8% 50.0% -3.8 nov/08 dec/08 jan/09 feb/09 mar/09 apr/09 may/09 jun/09 4 Source: Anatel
  • 6. TIM PARTICIPAÇÕES S.A. | Investor Relations Caring 3 Caring: Improvement in Customer Satisfaction Customer Satisfaction Evolution Costumer Care Index - Anatel TIM Player 2 Player 1 Player 3 8.6 8, 6 TIM 8.4 8, 4 Player 1 8, 2 8.1 Player 2 8.1 Player 3 8 8.0 8.0 Player 4 7.8 7.8 7, 8 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 7, 6 m /6 ai0 u /6 j l 0 s t6 e/0 nov / 0 a n /7 j 0 m r7 a/0 m /7 ai0 u/7 j l 0 s t7 e/0 nov / 0 a n /8 j 0 m r8 a/0 m /8 ai0 u /8 j l 0 s t8 e/0 nov/ 0 a n /9 j 0 m r9 a/0 m /9 ai0 May Oct May Oct May Oct May 06 06 07 07 08 08 09 Evidences: . Reduction of # Lines / frequency of problems . Strong recovery in historically critical areas: SP, RJ and Mid-West Offering: . Improving on competitiveness in handset . Increase media presence . Launch of Infinity pre-paid plan TIM: recovery of client satisfaction after a negative 2008 CRM: . Pro-active replacement of handset based on value . Expansion of Premium cell Coverage: . Focus on areas with high concentration of high-value clients Source: Customer Satisfaction Monitoring (Bridge Research) 5
  • 7. TIM PARTICIPAÇÕES S.A. | Investor Relations Ranking Offering 4 Offering: Inversion of Market Share Erosion Trend in net share TIM Net Adds and Net Share TIM Market Share 000’s lines, % % of market share Clean-up: 25.3 ~1Mln lines 25.1 25.0 24.7 24.5 Net share% 24.2 24.1 2008 2009 #1 #2 #1 23.7 23.8 23.6 23.6 23.5 23.5 2400% 37.7% 24.1% 32.2% 29.1% 0 0 2350% 0 2300% 0 2300% 0 0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 09 09 09 2008 2009 17.4% % Net 2.000 1,729 TIM Customer Base Share 1.500 1,282 Mln lines 38.5 37.8 Net 1.000 37.2 36.4 36.6 36.5 Adds 35.8 36.1 35.7 36.1 34.7 35.2 500 34.2 0 2Q 2Q Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul QoQ Speed up: 2008 2009 •Net addtion: 1.7mi 2Q vs. 0.7*mi in 1Q09 Pre 28.4 29.8 29.9 31.6 •ARPU: R$26.6 2Q vs. R$26.0 in 1Q09 Post 6.8 6.6 6.2 6.2 *excluding clean-up base 6
  • 8. TIM PARTICIPAÇÕES S.A. | Investor Relations Offering 4 Offering: Infinity Offer Results 2009 Infinity pre-paid base (000’s lines) ~2.500 Pre ~1.600 ~650 5 Mar Apr May Jun Infinity % Infinity in gross post voice consumer 34% Other Post plans 100% 66% Infinity ~0% May Jun 7
  • 9. TIM PARTICIPAÇÕES S.A. | Investor Relations Sales 5 Sales Force: Stop-loss of Value Customers Base (Post-paid) Force Post-paid 2009 Post-paid Sales Excluding ~0,3Mln Re-launch lines clean-up Total Base Gross Adds 000’s lines, 2009 Churn Gross adds “Back to 1Q* Q1 AprApr May Mag Jun Giu Sales” Net Adds -- - + + Churn Pre-paid Excluding ~1Mln 2009 lines clean-up Gross Adds Pre-paid 1Q* 1Q Apr Apr May Mag Jun Giu Churn Growth Speed Net Adds up - + ++ ++ Reported Excluding ~0,7Mln lines clean-up 1Q* Apr May Jun Q1 Apr Mag Giu previa fechamento Net Adds + + ++ ++ 8 * monthly average in 1Q
  • 10. TIM PARTICIPAÇÕES S.A. | Investor Relations Sales Force: Positive Balance on Post-Paid MNP and Speed up in Sales 5 Force Acquisition Dynamics Gap MNP Post-paid Gross Adds Post-paid (voice) % MNP Port In/ Port Out ’08 vs. ’09 Positive Balance on “The Turnaround” Consumer and Business segments -46% +29% +42% + 145% Consumer -34% +2% +13% 14 5 % Post- 12 5 % 113% 120% paid 10 % 5 107% Business “Zero balance” 85% 78% 69% 56% 55% 65% 44% 62% 45% 40% 24% 26% 46% 23% 25% 22% 25% 5% 14% Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun 9 Note: Mobile NP
  • 11. TIM PARTICIPAÇÕES S.A. | Investor Relations 6 Efficiency: Self-financing Brand Repositioning Plan Efficiency and Commercial Re-launch Total Cost Breakdown Costs Δ% 09 vs. 08, BRGAAP - 1% 1Q Advertising & Promotions + 41% Com- 2Q + 15% + 26% mercial Commercial* Bad Debt Evolution % Net Services Revenue, BR GAAP YTD + 8% Bad Debt -48% Improvement in -5% 1Q -5,00% 0,00% 5,00% 10,00% 15,00% 20,00% 9.6% acquisition quality 6.8% -6% 1Q 4.7% 4.1% 4.8% 3.6% Leased Lines +14% Indus- ~0 2Q trial -14% 2Q 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 Intercon- nection -20% -10% YTD -2% YTD -9% 1Q Personnel -18% HR, IT and G&A -10% 2Q G&A -6% -10% YTD Note: Excludes non organic effects: Embratel dispute agreement: - R$64 Mln (Mar/09); São Paulo inventories stolen : -R$21Mln (2Q09) -100,00% -50,00% 0,00% 10 *Includes COGS, Selling, CRM and Marketing Expenses
  • 12. TIM PARTICIPAÇÕES S.A. | Investor Relations Econo Financials: Flat Revenues with Structural Increase of Profitability mics 7 Net Total Revenues Net Services Revenues Δ% 09 vs. 08, BR GAAP Δ% 09 vs. 08, BR GAAP 1Q + 0.6% -0.5% 1Q Issue: neutralize 2Q + 3.7% -1.2% 2Q 2008 negative waves (post and pre-paid) -0.8% 1H 1H + 2.2% -5,00% 0,00% EBITDA Growth EBITDA and EBITDA Margin Δ% 09 vs. 08, BR GAAP Δ basis points 09 vs. 08, BR GAAP 20.0% 22.3% 1Q + 14% 1Q 243 2008 2009 2Q + 16% 2Q 228 + 230 Basis points YoY 1H + 15% 1H 237 11
  • 13. TIM PARTICIPAÇÕES S.A. | Investor Relations Econo 7 1st Wave 2008: Loss of Post-paid Voice Base mics 8Mln 6.8 TIM 6.2 Impact on Total Post-paid Revenues Post-paid 6Mln (FY 2009) Base 4Mln Loss of active voice ∆ Jan 09 Jun-08 Jun-09 post-paid lines: - 800K (lines) vs. Jan 08 Total market 25.3 29.0 x ARPU/ 25% post-paid active R$100 voice lines: TIM 20% -4pp Post-paid 20% -R$0.5 bn in 1H Mix ~ R$ 1 Bln 16% (%) 15% Jun-08 Jun-09 TIM 30% -6pp Post-paid 27% Market 25% 21% 2008 Delta 2009 Post-paid base Inertial Share Revenues Post-paid 15% Revenues Jun-08 Jun-09 12
  • 14. TIM PARTICIPAÇÕES S.A. | Investor Relations Econo 7 2nd Wave 2008: Reduction in Pre-paid Base with Promos mics ARPU Promo base vs. Non-Promo base Impact on Total Pre-paid Revenues (FY 2009) Bln R$ ARPU Mainly in 2Q - + Promo Non-Promo Non-Promo Promo Active Base Active Base Mln lines Mln lines - + 2008 Promo Non-Promo 2009 Pre-paid Δ Base Δ Base Inertial Revenue Pre-paid Revenue 2008’s Mar 2008’s Mar Average 2009 Average 2009 13
  • 15. TIM PARTICIPAÇÕES S.A. | Investor Relations Agenda Re-launch Plan: Key Actions and Results 2nd Quarter Results Build a Solid Platform for the Future Market Facts and Historical Data 14
  • 16. TIM PARTICIPAÇÕES S.A. | Investor Relations 2Q09’s Main Results Subscribers base: +4.8% QoQ Net Revenue growth: +3.7% YoY to R$ 3,304 Mln Net Service Revenue: • +4.0% QoQ (and +9.7% QoQ in Total Net Revenue) • VAS: +12.5% QoQ e +21.7% YoY • Stop ARPU and MOU erosion on a quarterly basis Structural efficient growth: • Bad Debt at -47.9% YoY (and 3.6% of Net Services Revenue) • Interconnection & Network: -14.1% YoY • Personnel and G&A: -9.0% YoY and Commercial: +24.6% YoY Improving Profitability: EBITDA at R$ 736 Mln (+15.5% YoY) to a Margin of 22.3% (+230 bps YoY) Net Loss reduction: -R$ 15 Mln vs. -R$144 Mln in 1Q09 and -R$66 Mln in 2Q08 Positive Operating Free Cash Flow: R$ 407 Mln, +10% YoY… … with an improvement in the Net Financial Position: R$ 2,900 Mln, -R$117 Mln vs. 1Q09 15
  • 17. TIM PARTICIPAÇÕES S.A. | Investor Relations Industry Overview Mn lines Mobile Fixed Fixed Broadband 83% 76% 78% 19% 20% 78% 81% 73% 73% 73% 14% 69% 10% 159.6 41.1 41.8 10.8 150.6 153.7 39.4 140.8 38.8 10.0 133.2 7.7 5.6 2Q08 3Q08 4Q08 1Q09 2Q09 2006 2007 2008 2Q09 2006 2007 2008 2Q09 % Penetration per % Penetration per total population Mobile lines total households Fixed Access MOBILE FIXED Market growth continues to be fueled by intense commercial New players has brought competition activity from major players and SIM-card only sales MOBILE BROADBAND FIXED BROADBAND Mobile broadband base ~3 million (Jun09) ADSL/Fixed Lines ~25% 2009 YTD mobile net addition surpassing fixed broadband ~42% of total access with speeds up to 500kps 16
  • 18. TIM PARTICIPAÇÕES S.A. | Investor Relations Customer Base Stop Market Share Erosion… … through Revamp in Net Additions Million lines 25.4% Market 29.1% 23.5% 23.7% Share (%) Net 36.1 37.8 Share (%) 17.4% 17.2*% 33.8 ΔY/Y ΔQ/Q 1,729 ∆ Net Adds YoY: +35% 1,282 QoQ: +149%* 29.9 31.6 +17.1% +5.6% 27.0 Net Adds ~700* (000’s) 6.8 6.2 6.2 6.2 -8.9% +0,7% 2Q08 1Q09 2Q09 Post-paid Pre-paid (306) CB YoY 23.1% 11.0% 11.9% 2Q08 1Q09 2Q09 Growth (%) * Excluding the impact of ~1MM clean-up 17
  • 19. TIM PARTICIPAÇÕES S.A. | Investor Relations Service Revenue KPI’s Revenues & KPI’s ARPU R$ Net Revenues R$ Mln ΔY/Y ΔQ/Q 29.8 26.0 26.6 3,186 3,304 +3.7% +9.7% 3,012 2Q08 1Q09 2Q09 YoY % -13.8% -11.7% -11.0% 2,971 2,936 -1.2% +4.0% 2,823 QoQ % +1.2% -13.1% +2.1% ∆ YoY ∆ QoQ 215 189 368 +70.8% +95.0% ARPM 0.37 0.36 0 0 , 4 22.2% -2.2% 2Q08 1Q09 2Q09 R$ 0 5 , 3 0.30 Net Service Revenue 0 0 , 3 Net Handset Revenue 0 5 , 2 ∆ YoY ∆ QoQ ΔY/Y ΔQ/Q 0 0 , 2 -27.1% +4.4% Gross VAS Rev. 397 430 483 +21.7% +12.5% 0 5 , 1 MOU 100 % VAS/ Service 9.8% 11.2% 12.3% +2.5pp +1.1pp Min. 70 73 Rev. Increased penetration of micro-browsing over total customers base 2Q08 1Q09 2Q09 18
  • 20. TIM PARTICIPAÇÕES S.A. | Investor Relations Commercial Efforts …While Efficiency Plan Gets Maintained… .. delivering EBITDA Growth Traction... COGS Bad Debt R$ Mln R$ Mln -47.9% Gross Adds YoY: +20% -21.2% QoQ: +27% 60* EBITDA +43.7% 143 134 R$ Mln 106 +43.9% % of +15.5% 467 Net Serv. 2Q08 1Q09 2Q09 +20.8% Revenues 6.8%* 4.8% 3.6% 325 324 Personnel and G&A Costs R$ Mln 99 -9.0% 637 609 736 -3.7% 2Q08 1Q09 2Q09 Selling Expenses 277 261 252 2Q08 1Q09 2Q09 R$ Mln 2Q08 1Q09 2Q09 +24.6% Margin % 20.0% 20.2% 22.3% +16.9% Interconnection & Network Costs 829 R$ Mln 666 709 -14.1% -6.5% ∆ YoY Advertising 84 115 119 =1.4 x 1,073 985 921 2Q08 1Q09 2Q09 2Q08 1Q09 2Q09 19 * Telesales Impact
  • 21. TIM PARTICIPAÇÕES S.A. | Investor Relations EBITDA and Bottom Line performance EBITDA Structurally Improve – Financing the Growth and the Repositioning EBITDA to Bottom Line performance R$ Million R$ Million EBITDA Depreciation & Net Financial Taxes and Net EBIT Result 2Q09 Amortization Expenses Others 152.6 (141.9) 36.9 97.4 (34.4) (163.4) 151.7 736.0 (647.5) 736.0 637.2 ~300 ~290 (~10% Serv. Rev.) (~10% Serv. Rev.) Investments on Savings Growth 88.6 (65.9) (38.0) (15.2) +R$99 Mln +15.5% EBITDA Service Handsets Advertising Network Other EBITDA 2Q08 637.2 (596.3) 40.8 (91.4) (15.7) (66.3) COGS Bad Debt 2Q08 Revenues Revenues & Sales Expenses Expenses* 2Q09 Δ YoY -1.2% +70.8 +43.7 +24.6 - - - YOY % +15.5% +8.6% +116.9% -27.9% +141.1% -77.0% % % % 14.1 47.9 13.1 Margin % % % 2Q09 vs. 20.0% 22.3% 1.2x 2.2x 0.2x % 2Q08 * Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues 20
  • 22. TIM PARTICIPAÇÕES S.A. | Investor Relations Net Financial Position and Operating Free Cash Flow – 2Q09 Operating Free Cash Flow Net Debt R$ Million R$ Million Operating FCF Non % total revenues 1Q09 Op. FCF 2Q09 93 (422) 736 12.3% 11.6% -117 +10% 407 ~R$ 168 Mln of dividends 371 * EBITDA ΔWork. CAPEX Operating 2Q08 Cap. FCF (3,017) 407 (289) (2,900) * Excluding 3G license R$ 3.67 billion (of which 68% long term) Gross Debt ~33% of total debt is denominated in foreign currency (fully hedged) Average annual cost 10.95% in 2Q09 vs.11.64% in 2Q08 (and 12.47% in 1Q09) 21
  • 23. TIM PARTICIPAÇÕES S.A. | Investor Relations Agenda Re-launch Plan: Key Actions and Results 2nd Quarter Results Build a Solid Platform for the Future Market Facts and Historical Data 22
  • 24. TIM PARTICIPAÇÕES S.A. | Investor Relations Reshaping TIM Brasil: Build a Solid Growth Platform 2008 2009 Recovery in Brand Posiziona- Loss of Preference (-7 pp) and Top of Mind (-1 pp) - Preference mento mark Positioning Ranking #6 in Quality (Anatel) - Top of Mind Customer Satisfaction Index decrease (ranking #3) - Quality of Services (ranking Anatel) - Customer Satisfaction - 6 pp only at post 25.9% 25.4% 25.0% 24.2% 30,00% 23.5% 23.7% 30,00% MS Total 20,00% 20,00% Market 10,00% Reversal post-paid base erosion trend (value base) 10,00% Share Net adds pre 0,00% 0,00% Net adds -10,00% post voice -20,00% -20,00% 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 E 4Q09 E R$ Bln R$ Bln 26% EBITDA Margin 24% 20% 22% 18% 20% Keep growing in Economics revenue and Net Total +10% profitability +6% Revenues +6% +5% 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 E 4Q09 E Source: TIM internal data 23
  • 25. TIM PARTICIPAÇÕES S.A. | Investor Relations The Path for 2009 1Q09 2Q09 3Q09 4Q09 New portfolio Offers: Usage stimulus, MOU growth. Strategy: Pure Mobile Commercial Push on New Ex: - April (Infinity Pre, Da Vinci) Offer Organization: new - “Recarga Imperdível” - June (Infinity Post, “Único”) - LD Infinity management Team Closing Intelig and Advertising: new format Sales channels Push : Market share Increase : - Back-to Post-paid - Post-paid Voice (BU/CO) capturing early synergies and greater presence in - MNP Focus - Infinity Pre-paid Push media Recovery of Top of Mind Recovery of Customer New Offers (July) Network Quality Satisfaction - 4 in 1 and Preference - New “Imperdível” Network Back to Sale Back to Talk Back to Growth and Brand recover Net Services ++ Revenue + Δ YoY - - Target: restructure the company, recovering strong positioning, sustaining profitability and cash flow 24
  • 26. TIM PARTICIPAÇÕES S.A. | Investor Relations Improving Structural Efficiency of the Company 2009, BRGAAP Δ YoY Strict Rigor in Bad Debt + + % Net Service Revenue 2008 10% Commercial 7% 08 vs 07 09* vs 08 5% 4% 2009 4.8% Δ YoY + 3.6% HR, IT and 1Q 2Q 3Q* 4Q* G&A - Industrial Costs Variation 08 vs 07 09* vs 08 Δ YoY ITX Leased Lines Δ YoY + 08 vs 07 + ++ Industrial (Network) - - 08 vs 07 09* vs 08 09* vs 08 + Intelig We do not sacrifice growth to increase profitability We do not “buy" growth by destroying value 25 * 2009 Estimate
  • 27. TIM PARTICIPAÇÕES S.A. | Investor Relations Main Takeaways 2Q Achievements 3Q Priorities Repositioning on track: • Brand • Positioning • Quality • Satisfaction •Stimulate Usage (MOU) Growth of net additions with ARPU increase •Post-paid Profitability preserve through efficiency QoQ improvement in all metrics •Profitability and cash generation Build a Solid Growth Platform for 2010 26
  • 28. TIM PARTICIPAÇÕES S.A. | Investor Relations Re-launch Plan: Key Actions and Results 2nd Quarter Results Build a Solid Platform for the Future Market Facts and Historical Data 27
  • 29. TIM PARTICIPAÇÕES S.A. | Investor Relations Market Facts Stock Performance Shareholders Structure TCLS4 TCSL3 IBOV TIM Part. Total (%) Control (%) Free float (%) Common 799,924,805 34% 650,537,118 40% 149,387,687 21% Preferred 1,548,522,231 66% 990,098,811 60% 558,423,420 79% Total 2,348,447,036 100% 1,640,635,929 100% 707,811,107 100% *in Aug 31, 2009 Telecom Italia 100% Aug08 Sep08 Oct08 Nov08 Dec08 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 TIM Brasil ON: 81% Market Panel* PN: 64% Total: 70% Market Capitalization: R$ 10.49 Billion Market Capitalization: US$ 5.80 Billion TIM Participações Stock Exchange: BOVESPA Stock Exchange: BOVESPA Stock Exchange: NYSE 100% Ticker Symbol: TCSL4 (Preferred) Ticker Symbol: TCSL3 (Common) Ticker Symbol: TSU (ADR) Price: R$ 3.96 Price: R$ 5.45 Price: US$ 21.26 TIM Celular 52 Week Price Range: 52 Week Price Range: 52 Week Price Range: 100% High – R$ 4.50 High – R$ 7.95 High – US$ 23.68 Low – R$ 2.42 Low – R$ 4.49 Low – US$ 11.44 TIM Nordeste *All Market Panel data refer to Aug 31th, 2009 28
  • 30. TIM PARTICIPAÇÕES S.A. | Investor Relations Historical indicators: operational results QoQ YoY 2Q09 1Q09 2Q08 % % Brazilian Wireless Subscriber Base (million) 159,6 153,7 133,2 3,9% 19,9% Estimated Total Penetration 83,5% 80,6% 69,5% 2,9 p.p. 14,0 p.p. Municipalities Served - TIM GSM 2.944 2.772 2.733 6,2% 7,7% Market Share 23,7% 23,5% 25,4% 0,2 p.p. -1,7 p.p. Total Lines ('000) 37.826 36.096 33.815 4,8% 11,9% Prepaid 31.610 29.923 26.993 5,6% 17,1% Postpaid 6.216 6.174 6.821 0,7% -8,9% Gross Additions ('000) 4.855 3.836 4.046 26,6% 20,0% Net Additions ('000) 1.729 -306 1.282 n.m. 34,9% Churn 8,6% 11,4% 8,4% -2,8 p.p 0,2 p.p ARPU (R$) 26,6 26,0 29,8 2,1% -11,0% MOU 73 70 100 4,4% -27,1% ARPM (R$) 0,36 0,37 0,30 -2,2% 22,2% SAC (R$) 120 135 119 -10,7% 0,9% Investment (R$ million) 422,5 194,4 1.706,3 117,3% -75,2% Employees 10.174 10.212 10.253 -0,4% -0,8% Numbers may differ from the previous publishing due to rounding 29
  • 31. TIM PARTICIPAÇÕES S.A. | Investor Relations Historical indicators: financial results R$ (Thousands) 2007 1Q08 2Q08 3Q08 4Q08 2008 1Q09 2Q09 QoQ % YoY % Net Revenues 12,441,643 2,992,957 3,186,075 3,357,794 3,544,138 13,080,965 3,011,668 3,304,252 9.7% 3.7% Services 11,421,037 2,837,663 2,970,664 3,065,744 3,222,737 12,096,808 2,822,979 2,936,240 4.0% -1.2% Handset Revenue 1,020,606 155,294 215,411 292,051 321,401 984,157 188,689 368,012 95.0% 70.8% Operating Expenses (9,601,330) (2,460,169) (2,548,906) (2,559,338) (2,613,134) (10,181,547) (2,402,216) (2,568,235) 6.9% 0.8% Personal Expenses (625,398) (162,625) (168,697) (152,654) (164,186) (648,162) (157,959) (138,181) -12.5% -18.1% Selling and Marketing Expenses (2,512,078) (598,141) (665,621) (715,019) (708,347) (2,687,128) (709,130) (829,036) 16.9% 24.6% Network & Interconnection (3,865,089) (1,044,547) (1,072,570) (1,077,171) (1,048,241) (4,242,530) (984,633) (920,902) -6.5% -14.1% General & Administrative (429,699) (123,779) (107,984) (101,496) (118,883) (452,143) (103,488) (113,542) 9.7% 5.1% Cost of Goods Sold (1,434,431) (263,235) (324,831) (378,072) (439,650) (1,405,788) (324,451) (466,727) 43.9% 43.7% Bad Debt (714,571) (271,701) (203,327) (143,250) (130,554) (748,833) (134,453) (105,949) -21.2% -47.9% Other operational revenues (expenses) (20,065) 3,859 (5,876) 8,325 (3,272) 3,036 11,897 6,102 -48.7% -203.8% EBITDA 2,840,313 532,788 637,169 798,456 931,004 2,899,418 609,451 736,016 20.8% 15.5% EBITDA - Margin over total net revenues 22.8% 17.8% 20.0% 23.8% 26.3% 22.2% 20.2% 22.3% 2.1 p.p. 2.3 p.p. Depreciation & Amortization (2,323,674) (572,033) (596,338) (617,988) (622,185) (2,408,545) (641,222) (647,451) 1.0% 8.6% EBIT 516,639 (39,245) 40,831 180,468 308,818 490,872 (31,771) 88,565 -378.8% 116.9% Net Financial Results (281,500) (73,609) (91,382) (152,943) (57,041) (374,974) (69,314) (65,857) -5.0% -27.9% Income (loss) before taxes and Minorities 235,139 (112,854) (50,552) 27,526 251,778 115,898 (101,085) 22,708 -122.5% -144.9% Income tax and social contribution (166,837) (12,613) (15,743) (39,579) 132,188 64,254 (42,929) (37,956) -11.6% 141.1% Net Income (Loss) 68,302 (125,466) (66,295) (12,053) 383,966 180,152 (144,014) (15,247) -89.4% -77.0% Numbers may differ from the previous publishing due to rounding 30
  • 32. TIM PARTICIPAÇÕES S.A. | Investor Relations “Safe Harbor” statements Statements in this presentation, as well as oral statements made by the management of TIM Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward looking statements” that involve factors that could cause the actual results of the Company to differ materially from historical results or from any results expressed or implied by such forward looking statements. The Company cautions users of this presentation not to place undue reliance on forward looking statements, which may be based on assumptions and anticipated events that do not materialize. Investor Relations Visit our Website Avenida das Américas, 3434 - Bloco 01 http://www.tim.com.br/ri 6° andar – Barra da Tijuca 22640-102 Rio de Janeiro, RJ Phone: +55 21 4009-3742 / 4009-3446 / 4009-4017 Fax: +55 21 4009-3990 31
  • 33. TIM PARTICIPAÇÕES S.A. | Investor Relations 32