Presented by Mark Rees, National Technology Officer at Microsoft New Zealand. Held on the 2nd of June in Wellington at the Intergen THINK Breakfast.

3. SUPPLY SIDE DEMAND SIDE MULTI-TENANT

4. IMPACT OF SCALE ON SERVER TCO
$TCO/Server
1k Server DC 100k Server DC
Server Hardware Facility
Hardware Operations (Labor) Power
Source: Corporate Strategy Group

5. DATA CENTER CONSTRUCTION PROJECTS (LAST 12 MO.)
DC Cost DC Size # Servers
Company Location
($M) (sq. ft.) (est.)
NSA (July ‘09) Camp Williams, UT $2,000 1,000,000 200K+
Apple (May ‘09) Maiden, NC $1,000 500,000 100K-150K
Facebook (Feb ‘10) Princeville, OR $215 - 25K-30K
Internet Villages (July ‘09) Annandale, Scotland $1,600 3,000,000 200K+
Lockerbie Data Centers
Lockerbie, Scotland $1,500 - 180K-200K
(Dec ‘09)
Next Generation Data
Wales, UK $301 750,000 40K-50K
(Mar ‘10)
I/O Data Centers (Jun ‘09) Phoenix, AZ - 538,000 80K-100K
Source: Company press releases,

6. 100%
CPU Utilization Rate
75%
50%
25%
0%
Time
Source: MS IT RightSizing

7. BING SEARCHES – JAPAN VS. UK
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Japan Great Britain
Source: Microsoft

8. • target.com • walmart.com • turbotax.com • taxcut.com
• toysrus.com • barnesandnoble.com • hrblock.com • taxact.com
~10x normal load
~4x normal load
(Tax season)
(Holiday shopping)
Source: Alexa Source: Alexa

9. SINGLE-TENANT APPLICATION
Instance Instance Instance
Admins Admins Admins
Resources Resources Resources

10. MULTI-TENANT APPLICATION
Instance Instance Instance
Admins Admins Admins
Resources Resources Resources

12. $8,000
$TCO/10% server workload
$6,000
$4,000
$2,000
$0
100 1,000 10,000 100,000
# of Servers in Datacenter

13. $8,000
Private Cloud
SMB: >25x public Public Cloud
$TCO/10% server workload
$6,000 cloud benefit
$4,000 Enterprise: ~10x
public cloud benefit
Public cloud
pricing
$2,000
$0
100 1,000 10,000 100,000
# of Servers in Datacenter