2. 1. Vocabulary
2. Reading
3. Answer the
question
(Task 10)
4. Answer the
question
(Task 11)
Out line

3. No.
• 1
• 2
Student.ID
• 13028791
• 13025461
Fullname
• Nguyễn Triều Duy
• Lê Tuấn Anh
Detail
• Reading task 11
• Reading task 10
Our plan

4. 1.Vocabulary
Franchise
/ˈfræntʃaɪz/Expert system
/'ekspɜ:rt/ /'sistəm/
Tactic
/'tæktik/

5. Novel
/ˈnɒvəl/
Intellectual property
/’inti'lektjuəl/ /'prɔpəti/

6. Publish
/'pʌbli∫/
Literary community
/´litərəri/ /kə'mju:niti/
Collaborative
/kə´læbərətiv/

7. Clone
/’kloun/
Schedules
/'skedʒu:l/
Multimedia
/ˌmʌltiˈmidiə/

8. 2. Reading
One tough cookie
The software division of Mrs. Fields
Cookies, Fields Software Group, has sold a
version of its AI-based Retail Operations
Intelligence system to fast-food giant
Burger King Corp

9. The expert system, called ROI,
assists in the management of
franchised or multiple-location retail
operations by creating work
schedules, recommending marketing
tactics, and assisting in personnel
hiring.

10. Fields has been successful with this
package and has started commercializing it.
Now Burger King is developing its own
expert system in an attempt to outperform
its hamburger competitor McDonald's.
Maybe it can clone Ronald McDonald's
expertise.

11. AI waxes poetic
Cloning a well-known figure is no joke. Just
This Once is a new novel making the rounds in
the publishing world. It was written by Scott
French, who claims that 10% of the novel was
written by him, 25% was created by an AI
program he created to imitate novelist
Jacqueline Susann, and the remainder was a
collaborative effort between himself and the
computer.

12. Susann, who died in 1974, wrote
the definitive trash novel - and
one of history's all-time
bestsellers - Valley of the Dolls.

13. French used Nexpert Object and
took development lessons from
Bechtel AI Institute to program his
system with hundreds of formulas
he had developed regarding
Susann's essential plots and
charactertizations;

14. It created a 350-page novel, which some
in the literary community are a
calling 'computerized literary ghost-
writing‘. While not all the reviews
on his methodology are positive (some
think it is a violation of Susann's
intellectual property), French claims, 'I
don't think you can copyright the way a
person thinks.'

15. If French gets a book deal, this
would be the first computer-
generated novel ever published.
Just this once, indeed.
Hundreds of other places are
employing AI; some of the
applications may seem mundane
while others are intriguing.

16. From expert systems that help you plan your
garden to voice systems that help doctors
treat critically injured patients in emergency
rooms to natural language front-ends for
multimedia systems that feature models,
actors, and actresses.
AI is being accepted in arenas outside those
traditional realms of science and engineering.

17. 3. Task 10: Read quickly through the text
which follows and note down the answers to
the following questions:
1) What does the expert system ROI do?
The expert system ROI assists in the
management of franchised or multiple-
location retail operations by creating work
schedules, recommending marketing
tactics, and assisting in personnel hiring.

18. 3. Task 10
2) How did Scott French
'clone' Jacqueline Susann?
French used Nexpert Object and took
development lessons from Bechtel AI Institute
to program his system with
hundreds of formulas he had developed
regarding Susann's essential plots and
charactertizations

19. 3. Task 10
3) What other applications of
AI are mentioned in the text?
The applications of AI are mentioned in the text
consist expert systems that help you plan your
garden; voice systems that help doctors treat
critically injured patients in emergency rooms;
natural language front-ends for multimedia
systems that feature models, actors, and
actresses .

20. 4. Task 11: Answer these questions about
the text.
1) What does the acronym ROI
stand for?
Retail Operations Intellegence

21. 4. Task 11: Answer these questions about
the text.
2) Why is Burger King developing an
expert system?
It’s own expert systems in an attempt to
outperform its hamburger competitor
MCDonal’s.

22. 4. Task 11: Answer these questions about
the text.
3) What kind of books did Susann
write?
The definitive trash novel.

23. 4. Task 11: Answer these questions about
the text.
4) What percentage of his novel did
French write jointly with his
computer?
65%.

24. 4. Task 11: Answer these questions about
the text.
5) Has French's novel been well-
received?
No.

25. 4. Task 11: Answer these questions about
the text.
6) How does French justify his
action?
French claims, “ I don't think you can
copyright the way a person thinks.”

26. 4. Task 11: Answer these questions about
the text.
7) Has French found a publisher for
his book?
No.

27. 4. Task 11: Answer these questions about
the text.
8) Where has AI traditionally been
accepted?
AI is being accepted in arenas outside those
traditional realms of science and engineering.

28. References
1. Google.
2. Oxford English for Computing
3. www.tratu.soha.vn