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Marketing Proposal Tower.com Marketing Department. Information Contained Herein is Confidential.
www.threadless.com ,[object Object],[object Object],[object Object],[object Object],WHAT’S IT ALL ABOUT?
[object Object],[object Object],http:// www.threadless.com /loves 3 RD PARTY PARTICIPATION
CASE STUDY: IFC CHANNEL The IFC Cable TV Channel wanted to promote their PULP INDIES MONTH by getting the Threadless community involved. So they ran a t-shirt design contest using the theme, " Get inspired by Pulp Indie flicks " “ Every damn night in June, IFC presents a kick-ass pulp indie classic - uncut and uncensored ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This is some of the creativity and market research they received as a result of running this competition….
CASE STUDY: IFC CHANNEL
The Winning Designs: This competition not only led to exposure for IFC, but they used the research they collected to re-brand the PULP INDIES program: CASE STUDY: IFC CHANNEL

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