SlideShare a Scribd company logo
PRESENTATION OBJECTIVE
How Game of Thrones
marketing factory wins
advertising
- Case study -
the largestand most innovative marketing
campaign in HBO Canada history
O
Season 4launch:
strategic mix of paid and in-house media
Jon A rklay Senior Vice-President of Bell Media
Agency for Brand, Creative a nd Marketing
“
”
“
”
DIGITAL CAMPAIGN
“
”
SOCIAL APPROACH
“
”
INTEGRATED CAMPAIGN
“
”
Bringdowntheking
Bringdowntheking
“
”
“
”
MUSIC IMMERSION
“
”
LIVE EXPERIENCE
CONCLUSION:
PHOTO CREDIT:
Creating experience by digital means: Game of Thrones marketing

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