Big data is no longer an elephant in the room but rather an important topic that requires understanding. The document discusses the traditional perceptions of big data, provides a technical definition, and outlines the goals and tools used by big data professionals as well as some things to keep in mind when working with big data.

3. Big Data:
The [Big] Elephant in the room?
Not any more!

4. Perception

5. Still traditional

6. Technical definition

7. Goal

8. Modus Operandi

9. Tools

10. Big data professionals

11. 
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Keep in mind

12. Inspiration room