Some bits of 2014's cool social campaigns

3. ’s
outstanding social campaigns

4. #Hibernot by Land Rover
Central element: an online hub for
winter trails, walks and activities in
UK.
Hibernot users created a personal set of
activities, which were curated by Land
Rover, in the form of images of their
own outdoor adventures using the
hashtag #Hibernot.

5. Communication media:
social media – core
traditional media – TV & cinema ads
Results:
102,000 Facebook fans
77,000 Twitter followers

6. I am porter
by Net-A-Porter
The newly launched Net-A-
Porter magazine created an
iOS app called ‘I Am
Porter’ which served as
main digital promotion
tool.
Users were encouraged to
take a photo of themselves/
upload their favorite one,
add a cover title and …ta
daaa! They became a cover
star!
Results: 2,800 mentions of
the #IAMPORTER around
the magazine’s launch,
according to Topsy.

7. #LoveJu by Juventus
<The worlds ‘first social-driven
choreography’ where Juventus gave its
global fans a chance to get involved in
the pre-match rituals>
For the game against Inter Milan on
the 2nd of February, fans could submit
their own choreography ideas through
a Facebook app; the pattern they
created was used by the stadium fans ,
with multi-coloured cards.
https://www.youtube.com/watch?v=foKIndrO6Uc
*according to e-consultancy.com

8. Communication media:
social media – core
Results:
3,000 choreographies were submitted
13,500 tweets using the hashtag
#LoveJu
fans’ feeling of being app

9. Life-O-Graph by Pedigree
Central element: a mobile application that allows users to upload
images from their phone and then create a dublicate of the present,
in order to compare how they changed over time.

10. Communication media:
social media – core
Results:
unspecified

11. #UndressNewTwingo
by Renault
The new Twingo model from Renault had a special launch campaign:
a teaser that slowly unveiled the new car on behalf of people’s tweets
about it; the more they tweeted, the more information they got about
the car.
Users - influencers, their audience, the general public - were
encouraged to tweet using the hashtag #UndressNewTwingo.
Every 100 tweets brought a choreographed striptease number,
performed around the Twingo by a professional dance troupe, along
with a slow unveil of the new vehicle.
https://www.youtube.com/watch?v=wjos2xdK30g

12. Communication media:
social media
Results:
45,000 visits on the website in the first hours after
the campaign launch (without paid media)
100 blog posts about the campaign
4000 tweets during the 1.5 hour pre-reveal event

13. Urban Decay Pinterest competition
The contest challenged people to to win
tickets to the Coachella music festival
in an uncoventional way.
What you had to do: create a pinboard
called ‘Electric Festival Style with UD’,
pin the looks you would have worn at
at the festuval. Follow Urban Decay on
Pinterest and submit your email
address .

14. Communication media:
social media
Results:
50,000 Pinterest followers

15. Info& Photos:
www.nuovasocieta.it
play.google.com
www.econsultancy.com
agent99pr.com
www.rad-ab.com
wearesocial.fr
www.socialappshq.com