Thomas Michem shared experiences from various mobility projects including predicting available public parking spaces, winning a global public transport hackathon in Canada, and providing insights into last mile city distribution for Ghent. Data and analytics can enable better shared mobility by providing structural improvements for providers through analytics, and better choices for consumers through insights. Hackathons and innovative solutions can help create new approaches to challenges in mobility and transportation. A project in Ghent aimed to optimize city distribution by monitoring progress and improving policy over time through data collection and analysis.