2. Idea 3 – Interactive Advertising

3. Advertising is a multi-billion dollar industry..

4. And mobile devices have opened doors to new ways of
building interactive advertisements..

5. We’ve seen some amazing ideas for
interactive billboards in the wild…

6. Each, very, very successful and far
more fun than traditional advertising..

7. But running such a campaign is a lot of hard work!

8. The experience has to be built from bottom-
up every single time *
* Setting up infrastructure, developing the required technology, advertising the
advertisement to users, getting people to try it, evaluating success metrics etc..

9. We want to capitalize on this market and
build a unique, mobile gaming experience…

10. Introducing Spaces.

11. A location based app, where
the real world acts as a
leaderboard, you fight for
territories by playing games at
different locations…

12. Each location is equipped with an interactive
billboard and the games are pre-loaded…

13. Users fight for bars, coffee shops, apartment buildings all in real-
time, by playing different games at each of these
locations, unlocking cool deals and discounts in the process…

14. This will turn cinemas, coffee shops, bars and apartment
buildings into proving grounds for the next champion…

15. Advertisers get their brand across, venues
get more publicity and it drives more foot
traffic, users have fun!

16. Everybody Wins!