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Augmented Reality
The State of the Industry in 15 min.
before we start


 Creating for the 4th Screen
 Launch September 2nd, 2010
 Based in the heart of Europe
What is Augmented Reality?
using different devices
The eco system




        Which augmented reality startups will dominate? We rank them. | VentureBeat
different applications
Publishing
Movies
Gaming
Advertising
Mobile
Mobile
Mobile
Mobile
4 problems to solve
“We need better (G)UIs to control the AR and we must
 offer CGI quality, the customers know from computer
            games and movie productions.”

                   David Blumberg




                User Interface
User Interface
The Layar Payment Platform on iPhone and
    Android
    Berlitz City Guides, Disneyland, ...
    Publishers receive 60% of net proceeds
    PayPal is first payment provider




Monetization
Localization
“we can’t continue abusing
     AR for ads only”
          Robert Rice




Added value for consumers
And now the players...

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The Augmented Reality industry in 15 min.