Student presentation at Citizens' Rail international masterclass on railway marketing, held at the University of Central Lancashire, March 2015.
Find out more at www.citizensrail.org/masterclass-in-preston
Studio MDA. Wayfinding design | Luciana MattielloFARO
This document discusses various aspects of museum wayfinding and experience. It addresses positive and negative visitor experiences, the museum site layout and visitor types. It also covers the combination of content, site and public in the overall experience. Wayfinding strategies and both passive and active architectural aspects that help guide visitors are examined. Visual, verbal and virtual wayfinding methods and good and bad wayfinding systems are compared. The goal is to ensure visitors have a pleasant, stress-free experience navigating the museum.
The document discusses connecting travelers through various mobility services and information sources. It outlines services like pre-trip planning, dynamic route guidance, parking information, and real-time transit updates that could be provided to travelers on personal devices and in vehicles. It also notes that connecting travelers requires a multi-channel approach combining existing technologies and engaging travelers through various means like employers, public communications, and individual advice.
The document outlines relocation readiness programs and services provided to military members and families who are moving, including sponsorship training, pre-move counseling, cultural awareness briefings, social media networks, lending closets, welcome packets, relocation resources, ESL resources, spouse meetups and groups, and online portals providing relocation information, transportation details, and installation guides. Various briefings and trainings are offered covering topics like Korea, Germany, Alaska, and naturalization, and services can be requested for other locations.
This document discusses solutions to improve public transportation for commuters over 25 years old. It focuses on comfort, cost, and connectivity as the three most important aspects. Short term solutions include developing mobile apps that provide real-time travel information across different transportation methods. Long term solutions involve improving technology, monitoring, connectivity through increased frequency and integrated schedules, and comfort amenities like more space and WiFi access. The overall strategy is to market public transportation improvements by emphasizing cost savings compared to driving and enhancing the commuting experience.
Student presentation at Citizens' Rail international masterclass on railway marketing, held at the University of Central Lancashire, March 2015.
Find out more at www.citizensrail.org/masterclass-in-preston
This document discusses marketing strategies to encourage train travel among young people and students under age 25. It identifies three target subgroups - commuters under 25, school children, and university/college students. For each group, it considers factors relevant to their travel needs and provides several marketing ideas, such as partnering with employers and schools, offering discounts, and using social media, billboards, posters, and other advertising placed at locations these groups would see. The overall goal is to promote train travel as convenient and preferable to other transportation options for young people.
Theme
How de-mystifying the rail journey through improved wayfinding can enhance the passenger experience
Aims/Objectives
Provide the audience with an understanding of the different passenger groups and explore how reducing the complexities they face along the rail journey can improve their overall experience.
Summary
• How can the complexities of rail travel be de-mystified and what effect will this have on the passenger experience?
• Who are the passenger groups and what are their needs?
• What wayfinding principles can be adopted at train stations throughout the country?
• What effect will improved real-time information have on a passengers wayfinding ability?
• Should there be a standardised system for branding and what will this achieve?
Alison Richings
Senior Wayfinding Manager
Endpoint
Studio MDA. Wayfinding design | Luciana MattielloFARO
This document discusses various aspects of museum wayfinding and experience. It addresses positive and negative visitor experiences, the museum site layout and visitor types. It also covers the combination of content, site and public in the overall experience. Wayfinding strategies and both passive and active architectural aspects that help guide visitors are examined. Visual, verbal and virtual wayfinding methods and good and bad wayfinding systems are compared. The goal is to ensure visitors have a pleasant, stress-free experience navigating the museum.
The document discusses connecting travelers through various mobility services and information sources. It outlines services like pre-trip planning, dynamic route guidance, parking information, and real-time transit updates that could be provided to travelers on personal devices and in vehicles. It also notes that connecting travelers requires a multi-channel approach combining existing technologies and engaging travelers through various means like employers, public communications, and individual advice.
The document outlines relocation readiness programs and services provided to military members and families who are moving, including sponsorship training, pre-move counseling, cultural awareness briefings, social media networks, lending closets, welcome packets, relocation resources, ESL resources, spouse meetups and groups, and online portals providing relocation information, transportation details, and installation guides. Various briefings and trainings are offered covering topics like Korea, Germany, Alaska, and naturalization, and services can be requested for other locations.
This document discusses solutions to improve public transportation for commuters over 25 years old. It focuses on comfort, cost, and connectivity as the three most important aspects. Short term solutions include developing mobile apps that provide real-time travel information across different transportation methods. Long term solutions involve improving technology, monitoring, connectivity through increased frequency and integrated schedules, and comfort amenities like more space and WiFi access. The overall strategy is to market public transportation improvements by emphasizing cost savings compared to driving and enhancing the commuting experience.
Student presentation at Citizens' Rail international masterclass on railway marketing, held at the University of Central Lancashire, March 2015.
Find out more at www.citizensrail.org/masterclass-in-preston
This document discusses marketing strategies to encourage train travel among young people and students under age 25. It identifies three target subgroups - commuters under 25, school children, and university/college students. For each group, it considers factors relevant to their travel needs and provides several marketing ideas, such as partnering with employers and schools, offering discounts, and using social media, billboards, posters, and other advertising placed at locations these groups would see. The overall goal is to promote train travel as convenient and preferable to other transportation options for young people.
Theme
How de-mystifying the rail journey through improved wayfinding can enhance the passenger experience
Aims/Objectives
Provide the audience with an understanding of the different passenger groups and explore how reducing the complexities they face along the rail journey can improve their overall experience.
Summary
• How can the complexities of rail travel be de-mystified and what effect will this have on the passenger experience?
• Who are the passenger groups and what are their needs?
• What wayfinding principles can be adopted at train stations throughout the country?
• What effect will improved real-time information have on a passengers wayfinding ability?
• Should there be a standardised system for branding and what will this achieve?
Alison Richings
Senior Wayfinding Manager
Endpoint
Elderly commuters and train users are not utilizing the technology available around the station, specifically the self-service machines leading to increased congestion within the ticket office. Moreover there is clear confusion over which machines provide certain services and there is a lack of data provided to the general public.
Results in:
Distinct separation between elderly and younger commuters
Stress and confusion for customers
Added station congestion
Waste of resources and technological development
Added stress and confusion on customers
Inclusive design for mobility: considering the needs of older usersChristine Hemphill
The document discusses designing intelligent mobility solutions that meet the needs of older users, noting trends around an aging population and how transportation modes and barriers differ depending on impairments. It provides insights from a survey of older travelers on their transportation habits and challenges, and recommends principles for inclusive design such as considering end-to-end journeys and multiple impairments.
Servcice Design Principles of OneTicketAdam Nemeth
OneTicket is the Hungarian Integrated Public Transportation System in the works. As the UX expert and service designer on the team, together with legislators and managers we've created a bunch of principles to design the system along.
Making spaces feel safe and inclusive
Our design aims to make people in Canterbury, specifically older people and tourists feel more included in society. We think our design fits this criteria by providing services to people who otherwise would not have the technology or knowledge to use them themselves.
Feasibility of a public bike scheme in BudapestPéter Dalos
The public document discusses public bicycle systems (PBS), which are bike sharing programs that are part of public transportation networks. PBS have evolved over generations from non-profit to for-profit models with modern payment and docking technologies. PBS are not traditional bicycle rentals, as they are intended for short-term resident use within networks rather than tourist rentals. PBS can help reduce car trips and pollution while providing health benefits. Successful PBS require stakeholder involvement, customized planning, and communication. The document examines implementing a PBS for Budapest, analyzing land use and recommending a service area, stations, bikes and addressing barriers.
1. The document discusses combining tourism and mobility services into an integrated "Tourism Mobility as a Service" or T-MaaS framework.
2. It reviews several existing European and Asian examples of T-MaaS platforms and schemes that integrate various transportation and tourism functions.
3. The author proposes that combining both transportation and non-transportation tourism services could help create more demand for travel and wider economic benefits through more trips and consumption of services.
The document discusses several topics related to digital inclusion and skills in Europe, including:
1. The role of public libraries in providing digital literacy training and acting as social and educational hubs in communities.
2. Future skills needs in Europe will require most jobs to have some level of digital competence, from basic to advanced skills.
3. Reducing digital divides through improving access to technology and promoting the development of digital skills from basic to advanced levels among citizens.
4. Key EU policies and initiatives aimed at promoting digital inclusion and skills, such as the Digital Agenda for Europe.
Medical Education: A Z Route To A Successful Bus TourAthenamedcomms
This document provides an A-Z guide for successfully organizing a bus tour as part of a marketing or awareness campaign. It outlines key steps such as planning locations and activities, generating publicity, briefing teams, ensuring adequate experience and materials, and evaluating the tour's impact. An example is given of a recent successful five-city bus tour run by Athena to raise awareness of blood clots during National Thrombosis Week. Tips cover all aspects from celebrity involvement to regional differences to contingencies for British weather.
Developing a sector led plan for norfolk - consultation events full responsesNorfolkRCC
VCS Engage is the three year programme of investment from Norfolk County Council to support as strong dialogue between Norfolk’s voluntary, community and social enterprise sector and Norfolk County Council. Momentum (Norfolk), Norfolk RCC and West Norfolk VCA are working closely together to deliver this.
As part of this we are developing a Sector Led Plan, a statement of the challenges facing the sector and what we collectively want to achieve over the next few years.
This is being done in a number of stages. The first stage was a series of workshops and one to one interviews. This document provides the full responses of the feedback from the workshops, a summary document has also been published to provide a better overview of the issues raised.
The second stage is a survey based on the feedback from the first stage. The survey is now live! If you haven’t completed it and are a Norfolk based voluntary, community of social enterprise organisation please do so now and have your say http://www.surveymonkey.com/s/vcsengage
Accessible Arts Festivals Forum 19 July 2011 V4 For WebSimon Darcy
The document discusses developing accessible and inclusive arts festivals. It defines access as enabling people with disabilities to independently experience festivals with dignity. It notes the large potential access market and business case for inclusion. The document provides examples of best practices from various festivals in planning access, managing expectations, and empowering all people to have a sense of participation.
This document discusses inclusive design and its importance for businesses. It summarizes research on spending patterns that found households with disabled people spend less on education, public transport, and entertainment due to accessibility issues. A survey also found many respondents wanted to spend more in these areas if accessibility improved. The document outlines simple and low-cost ways for businesses to implement inclusive design for both physical and digital spaces, such as improving website navigation and timeouts. It promotes inclusive design as a way for businesses to better serve disabled customers and unlock the potential of the "purple pound".
Putting the customer first travelling by rail experienceAmadeus Rail
Automating rail sell through different sales channels helps put the customer first. This presentation shows how important it is to increase customer loyalty by making booking rail easier and less complex - but also integrating into the travel ecosystem.
Eric Manser and Will Scott from IBM Research, presentation on "Cognitive Insights Drive Self-driving Accessibility" as part of the Cognitive Systems Institute Speaker Series
Promovent la mobilitat sostenible en la Societat que Envelleix. AENEASAMTU
L' envelliment de la població europea planteja nous reptes a les autoritats, als planificadors i als operadors del Transport Públic. L'AMTU dedicarà enguany un dels seus programes a aquest ítem. El ponent ens presentarà el programa Europeu que el desenvolupa.
National Aging and Disability Transportation CenterRPO America
The National Aging and Disability Transportation Center (NADTC) works to promote accessible transportation options for older adults, people with disabilities, caregivers, and communities. A transportation needs assessment found that while many rely on driving, friends, or family for transportation, barriers like lack of options or affordability cause issues for those who do not drive. The NADTC provides resources and trains professionals to help address transportation needs.
Smart Technology means Smart Solutions for Persons with DisabilitiesNabil Eid
This document discusses using smart technologies and ICT to provide smart solutions for persons with disabilities. It notes that 15% of the world's population, or around 1 billion people, live with a disability. ICTs like mobile phones, satellites and the internet can expand access to services and promote digital inclusion for persons with disabilities. However, more needs to be done to make ICTs accessible so they benefit rather than act as a barrier for persons with disabilities. The document discusses various smart technologies and how they can provide smart solutions when made accessible, including smart phones, smart homes, smart mobility services, and more. It emphasizes building partnerships between various stakeholders to achieve sustainable development goals for persons with disabilities through accessible smart technologies.
From presentation by Mark Hopwood, Managing Director of Great Western Railway. Part of the EU Citizens' Rail final conference held in Torquay, October 2015. www.citizensrail.org
From presentation by Richard Watts of Lancashire County Council. Part of the EU Citizens' Rail final conference held in Torquay, October 2015. www.citizensrail.org
Elderly commuters and train users are not utilizing the technology available around the station, specifically the self-service machines leading to increased congestion within the ticket office. Moreover there is clear confusion over which machines provide certain services and there is a lack of data provided to the general public.
Results in:
Distinct separation between elderly and younger commuters
Stress and confusion for customers
Added station congestion
Waste of resources and technological development
Added stress and confusion on customers
Inclusive design for mobility: considering the needs of older usersChristine Hemphill
The document discusses designing intelligent mobility solutions that meet the needs of older users, noting trends around an aging population and how transportation modes and barriers differ depending on impairments. It provides insights from a survey of older travelers on their transportation habits and challenges, and recommends principles for inclusive design such as considering end-to-end journeys and multiple impairments.
Servcice Design Principles of OneTicketAdam Nemeth
OneTicket is the Hungarian Integrated Public Transportation System in the works. As the UX expert and service designer on the team, together with legislators and managers we've created a bunch of principles to design the system along.
Making spaces feel safe and inclusive
Our design aims to make people in Canterbury, specifically older people and tourists feel more included in society. We think our design fits this criteria by providing services to people who otherwise would not have the technology or knowledge to use them themselves.
Feasibility of a public bike scheme in BudapestPéter Dalos
The public document discusses public bicycle systems (PBS), which are bike sharing programs that are part of public transportation networks. PBS have evolved over generations from non-profit to for-profit models with modern payment and docking technologies. PBS are not traditional bicycle rentals, as they are intended for short-term resident use within networks rather than tourist rentals. PBS can help reduce car trips and pollution while providing health benefits. Successful PBS require stakeholder involvement, customized planning, and communication. The document examines implementing a PBS for Budapest, analyzing land use and recommending a service area, stations, bikes and addressing barriers.
1. The document discusses combining tourism and mobility services into an integrated "Tourism Mobility as a Service" or T-MaaS framework.
2. It reviews several existing European and Asian examples of T-MaaS platforms and schemes that integrate various transportation and tourism functions.
3. The author proposes that combining both transportation and non-transportation tourism services could help create more demand for travel and wider economic benefits through more trips and consumption of services.
The document discusses several topics related to digital inclusion and skills in Europe, including:
1. The role of public libraries in providing digital literacy training and acting as social and educational hubs in communities.
2. Future skills needs in Europe will require most jobs to have some level of digital competence, from basic to advanced skills.
3. Reducing digital divides through improving access to technology and promoting the development of digital skills from basic to advanced levels among citizens.
4. Key EU policies and initiatives aimed at promoting digital inclusion and skills, such as the Digital Agenda for Europe.
Medical Education: A Z Route To A Successful Bus TourAthenamedcomms
This document provides an A-Z guide for successfully organizing a bus tour as part of a marketing or awareness campaign. It outlines key steps such as planning locations and activities, generating publicity, briefing teams, ensuring adequate experience and materials, and evaluating the tour's impact. An example is given of a recent successful five-city bus tour run by Athena to raise awareness of blood clots during National Thrombosis Week. Tips cover all aspects from celebrity involvement to regional differences to contingencies for British weather.
Developing a sector led plan for norfolk - consultation events full responsesNorfolkRCC
VCS Engage is the three year programme of investment from Norfolk County Council to support as strong dialogue between Norfolk’s voluntary, community and social enterprise sector and Norfolk County Council. Momentum (Norfolk), Norfolk RCC and West Norfolk VCA are working closely together to deliver this.
As part of this we are developing a Sector Led Plan, a statement of the challenges facing the sector and what we collectively want to achieve over the next few years.
This is being done in a number of stages. The first stage was a series of workshops and one to one interviews. This document provides the full responses of the feedback from the workshops, a summary document has also been published to provide a better overview of the issues raised.
The second stage is a survey based on the feedback from the first stage. The survey is now live! If you haven’t completed it and are a Norfolk based voluntary, community of social enterprise organisation please do so now and have your say http://www.surveymonkey.com/s/vcsengage
Accessible Arts Festivals Forum 19 July 2011 V4 For WebSimon Darcy
The document discusses developing accessible and inclusive arts festivals. It defines access as enabling people with disabilities to independently experience festivals with dignity. It notes the large potential access market and business case for inclusion. The document provides examples of best practices from various festivals in planning access, managing expectations, and empowering all people to have a sense of participation.
This document discusses inclusive design and its importance for businesses. It summarizes research on spending patterns that found households with disabled people spend less on education, public transport, and entertainment due to accessibility issues. A survey also found many respondents wanted to spend more in these areas if accessibility improved. The document outlines simple and low-cost ways for businesses to implement inclusive design for both physical and digital spaces, such as improving website navigation and timeouts. It promotes inclusive design as a way for businesses to better serve disabled customers and unlock the potential of the "purple pound".
Putting the customer first travelling by rail experienceAmadeus Rail
Automating rail sell through different sales channels helps put the customer first. This presentation shows how important it is to increase customer loyalty by making booking rail easier and less complex - but also integrating into the travel ecosystem.
Eric Manser and Will Scott from IBM Research, presentation on "Cognitive Insights Drive Self-driving Accessibility" as part of the Cognitive Systems Institute Speaker Series
Promovent la mobilitat sostenible en la Societat que Envelleix. AENEASAMTU
L' envelliment de la població europea planteja nous reptes a les autoritats, als planificadors i als operadors del Transport Públic. L'AMTU dedicarà enguany un dels seus programes a aquest ítem. El ponent ens presentarà el programa Europeu que el desenvolupa.
National Aging and Disability Transportation CenterRPO America
The National Aging and Disability Transportation Center (NADTC) works to promote accessible transportation options for older adults, people with disabilities, caregivers, and communities. A transportation needs assessment found that while many rely on driving, friends, or family for transportation, barriers like lack of options or affordability cause issues for those who do not drive. The NADTC provides resources and trains professionals to help address transportation needs.
Smart Technology means Smart Solutions for Persons with DisabilitiesNabil Eid
This document discusses using smart technologies and ICT to provide smart solutions for persons with disabilities. It notes that 15% of the world's population, or around 1 billion people, live with a disability. ICTs like mobile phones, satellites and the internet can expand access to services and promote digital inclusion for persons with disabilities. However, more needs to be done to make ICTs accessible so they benefit rather than act as a barrier for persons with disabilities. The document discusses various smart technologies and how they can provide smart solutions when made accessible, including smart phones, smart homes, smart mobility services, and more. It emphasizes building partnerships between various stakeholders to achieve sustainable development goals for persons with disabilities through accessible smart technologies.
From presentation by Mark Hopwood, Managing Director of Great Western Railway. Part of the EU Citizens' Rail final conference held in Torquay, October 2015. www.citizensrail.org
From presentation by Richard Watts of Lancashire County Council. Part of the EU Citizens' Rail final conference held in Torquay, October 2015. www.citizensrail.org
Why and how to organise student rail masterclassescitizensrail
The document describes student masterclasses that were held as part of the Citizens' Rail project. The masterclasses provided benefits to both students and project partners. Students gained experience working on practical rail cases in a transnational environment and received input from external experts. Project partners received new ideas from students thinking outside the box and learned more about an important target group of young people. The document outlines how two masterclasses were organized on topics of station planning and marketing. Students worked in small interdisciplinary groups and presented their ideas, some of which were later implemented by project partners.
From presentation by Erwan Terrillon of Conseil régional des Pays de la Loire. Part of the EU Citizens' Rail final conference held in Torquay, October 2015. www.citizensrail.org
ECOMM conference presentation, May 2015citizensrail
Presentation as part of the EU Citizens' Rail project, delivered by Nick Davies (University of Central Lancashire, UK), Marco Trienes (RWTH Aachen University, Germany) and Dominik Elsmann (formerly of RWTH Aachen University, now at Aachen's transport authority, AVV).
Student presentation at Citizens' Rail international masterclass on railway marketing, held at the University of Central Lancashire, March 2015.
Find out more at www.citizensrail.org/masterclass-in-preston
Establishing your website objectives, writing for the web, and carrying out user testing - these are some of the building blocks upon which to build a successful community rail website.
Taken from a five-minute mini-presentation by Mike Parker-Bray (Devon & Cornwall Rail Partnership) at First Great Western's 2015 community rail conference, held in Bristol.
Find out more: www.citizensrail.org/webtalk
Citizens’ Rail – Using citizens‘ participation for rail revitalizationcitizensrail
Dominik Elsmann from RWTH Aachen University presented on the topic of "Citizens’ Rail – Using citizens‘ participation for rail revitalization" at the International Geographical Union conference in Krakow, August 2014. Find out more about the EU Citizens' Rail project at www.citizensrail.org
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Marketing rail travel to retirees
1. Third Age Travellers
Over 65’s & Retired
Brett Spence, Kirsty McArthur, Sophie Köllmeier, Michael Bienick, Priya
Patel, Madelon Vis and Patrick Bollen
2. Characteristics
Lot’s of spare time
Mobility problems
Disposable income
Insecurity
Resistance to change
(perceptions)
Health issues
Technology gap
3. Needs
Seamless traveling from A B
Accessibility
Clear AV-announcements all the way
Security & Support
On station facilities
Adequate facilities on the train
Stress free travel
4. Interview Quotes
“Most of our generation does not know what routes are available”
“Within our generation there are some people who have the perception that rail
travel is dirty and inadequate”
“I would suggest that travel information is far to complicated at times”
“We have done our part, we would like to feel special”
- Tim Sparrow – Sussex Community Rail Partnership
- Günter Eisebith – German tourist
5. Solutions
Splitting up the solutions into two categories
Traditional/Digital Marketing:
Pamphlets/leaflets
Posters
Newspaper article
Radio
Visits to relevant
websites(Digital element)
From A B:
Support on station
Improved facilities and
connectivity
Simplified timetables
Clear and concise AV-
announcements throughout
the journey
6. Traditional Marketing & Strategies
with digital elements
Back to the basics!
High demand for hardcopy information
Clear and simple design
Easy accessibility to information of all available routes
Promoting stress-free traveling i.e. older people with their
grandchildren
Face to face training
People of similar age will help each other with technology at a
community centre
Volunteer capacity of older people
7. From A B
Making sure there are:
Enough available parking spots for disabled travellers
Ramps for easy access to the platform (rural stations)
Simplified timetable information (specific to individual routes)
Integrating local entrepreneurial shops or schemes at the station
Improving workability locals
Interdisciplinary workforce (travel information and retail?)
Clear and concise AV-announcements throughout the journey
Improved facilities i.e. toilets, shop/food trolley
8. Out of the box
“We have done our part, we would like to feel special”
Special cabin for older people
Get together for equal people
Access only with a senior card