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Medical Education: A Z Route To A Successful Bus Tour

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Athenamedcomms

This document provides an A-Z guide for successfully organizing a bus tour as part of a marketing or awareness campaign. It outlines key steps such as planning locations and activities, generating publicity, briefing teams, ensuring adequate experience and materials, and evaluating the tour's impact. An example is given of a recent successful five-city bus tour run by Athena to raise awareness of blood clots during National Thrombosis Week. Tips cover all aspects from celebrity involvement to regional differences to contingencies for British weather.

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A-Z route to a successful bus tour Hannah Stacey July 2009
Introduction ,[object Object],[object Object],[object Object]
Athena’s experience ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A B
[object Object],[object Object],[object Object],[object Object],C D Celebrity designer Linda Barker supports Lifeblood John Smith MP, Chairman, All-Party Parliamentary Thrombosis Group, poses as bus driver
[object Object],[object Object],[object Object],[object Object],E F
[object Object],[object Object],[object Object],[object Object],G H
[object Object],[object Object],[object Object],[object Object],I J
[object Object],[object Object],[object Object],[object Object],[object Object],K L
[object Object],[object Object],[object Object],[object Object],M N Media doctor Dr Sarah Jarvis supports Lifeblood
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],O P
[object Object],[object Object],[object Object],[object Object],Q R
[object Object],[object Object],[object Object],[object Object],S T Linda Barker thanking Lifeblood ambassador Barbara Clark
[object Object],[object Object],[object Object],[object Object],U V
[object Object],[object Object],[object Object],[object Object],W X
[object Object],[object Object],[object Object],[object Object],[object Object],Y Z
Athena’s experience ,[object Object],We hope that this resource points you in the right direction to ensure you follow the correct route to a successful bus tour. Please let us know which tips guide you most effectively!
A-Z route to a successful bus tour Hannah Stacey July 2009 For further information on this, or any other healthcare communications programme, please contact James Harper on [email_address]

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Medical Education: A Z Route To A Successful Bus Tour

  • 1. A-Z route to a successful bus tour Hannah Stacey July 2009
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  • 18. A-Z route to a successful bus tour Hannah Stacey July 2009 For further information on this, or any other healthcare communications programme, please contact James Harper on [email_address]