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CliqTags - Use Cases

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Concrete and evaluated examples of what you can use Cliqtags for, with focus on mobile and proximity marketing.

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CliqTags - Use Cases

  1. 1. Use Cases
  2. 2. What's CliqTags? • Easy to use and ready to go cloud based solution for mobile information and interaction • Nothing to install, just publish • Support for all popular mobile access methods, like SMS, e-mail, QR codes, beacons, geofencing, NFC tags etc • Complementing apps that can be branded • Useful for marketing, information, interaction, education, productivity • http://cliqtags.com
  3. 3. Introduction • All use cases are real, but in a few cases only used for sales/demos • All are available publicly • The presentation is mainly intended as a discussion paper, and is therefore focused on visual examples • Most use cases are Swedish (and in Swedish), but hopefully the pictures speak for themselves
  4. 4. Company information/interaction
  5. 5. Event information/interaction In collaboration with MM3
  6. 6. Real estate information/interaction
  7. 7. Issue/status reporting At Google Play and App Store
  8. 8. Surveys and polls
  9. 9. Contests Printed material
  10. 10. Contests Printed in the magazine
  11. 11. Complement to packaging and labels On the chips bags
  12. 12. Complement to printed/digital ads
  13. 13. Digital version of printed information
  14. 14. Aggregation of offerings Printed in the magazine
  15. 15. Job applications
  16. 16. Interest-based information Printed bookmark
  17. 17. Greetings, newsletters and invitations
  18. 18. Location-based information via beacons and geofencing
  19. 19. Terms • Beacons • Small radio transmitters optimized for detection by mobile phones • Sends an identity or link continuously, that an app can detect • Works best indoors, but also at entrances, with a precision down to 0.5 m • Geofencing • Uses location via GPS, Wi-Fi or cell networks • You frame the areas that should be considered geofences • Works best outdoors, with a precision of approx. 10 m • In both cases associations are made between mobile-adapted content and beacons/geofences via CliqTags
  20. 20. Areas of use • Malls/shops (offerings, surveys, contests...) • Logistics (checkpoints, equipment...) • Healthcare (equipment, patients...) • Events and conferences (info, interaction...) • Commute (offerings, entertainment...) • Airplanes, trains, buses, including ports/stations • Museums (info about items, map...) • Security (checkpoints, identities...) • Outdoors, e.g. zoos, landmarks (info, Q&As...)
  21. 21. Digital signage and beacons • An especially interesting area within retail and commute, with great mobile synergies • Beacons are mounted on screens via USB • Information is shown on the screen and is "downloaded" to the phone • The customer then gets to interact with • offerings • surveys • contests • etc
  22. 22. Business cases • Some really large installations in USA • SITA keeps a directory of publicly accessible beacons at major airports in USA (so far) • Also, larger installations in retail chains • E.g. Macy's has supposedly installed 4000+ beacons for in-shop information • Mobile World Congress used beacons for visitor information with a custom app • Still mostly for marketing in retail • At least that's what magazines write about • Internal use is likely there as well
  23. 23. An existing use case • On buses in Mexico • Digital signage screens show marketing messages • USB beacons on the screens signal the users' phones, "transferring" the content • Geofencing is used around bus stations for nearby offerings
  24. 24. Other discussed scenarios • At zoos around the enclosures • At furniture groups and information desks at a large furniture provider (both internal and customer use) • For games at company events (e.g. treasure hunts) • For city tours • For different forms of commute: bus, train, plane • Beacons and geofencing can be used simultaneously, for different purposes and locations
  25. 25. Advice • Be careful with forced advertising • Combine practical information with advertising • Don't just go for transient proximity marketing and push notices • There are lots of vertical applications in healthcare, logistics, and general productivity • Yet, an important opportunity in marketing is as a complement to digital signage, as described earlier • Focus on long-lasting installations with practical value for both you and your customers • Don't make it into a short term novelty • Don't just think static installations • There are applications where beacons move around: cars, buses, shopping trolleys etc
  26. 26. What's Abiro • Product development, with CliqTags as main offering • Technical management on consulting basis • http://abiro.com • http://cliqtags.com
  27. 27. Thanks for the attention! Anders Borg Abiro AB 0705 22 76 44 anders.borg@abiro.com

Concrete and evaluated examples of what you can use Cliqtags for, with focus on mobile and proximity marketing.

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