This document discusses marketing strategies to encourage train travel among young people and students under age 25. It identifies three target subgroups - commuters under 25, school children, and university/college students. For each group, it considers factors relevant to their travel needs and provides several marketing ideas, such as partnering with employers and schools, offering discounts, and using social media, billboards, posters, and other advertising placed at locations these groups would see. The overall goal is to promote train travel as convenient and preferable to other transportation options for young people.
4. Commuters: marketing ideas
Strategy: partnership with employers – encourage their
staff
Strategy: comparing to bus/car > TRAIN IS BETTER
Social media
Bill boards
Radio ads
Poster campaign
Bus stops
Traffic jam locations
Gas stations
9. University & college students:
marketing ideas
Focus on first year students
Introduction offers (NUS-card)
Discount, corporate with university
Social media
